PREMIERETV

What PREMIERETV does

PREMIERETV, INC. is a privately held broadcast public relations and multimedia production company founded in 1995 and headquartered in Los Angeles, California. The firm delivers a full-stack set of media services for entertainment, streaming, broadcast, and consumer brand clients, including Satellite Media Tours (SMTs), Virtual Media Tours (VMTs), in-person and virtual press junkets, Radio Media Tours, Audio News Releases (ANRs), Video News Releases (VNRs), Electronic Press Kits (EPKs), B-roll packages, live streaming, and web features/videos. The underlying technology stack is primarily conventional broadcast production equipment layered with off-the-shelf video conferencing platforms (Zoom, Skype) repurposed during COVID-19 to enable remote multi-room press junkets and from-home talent interviews. The company also operates international production services spanning five continents, 15 countries, and more than 20 cities using local crews rather than a proprietary global production network.

Commercially, PREMIERETV runs a project-based, quote-driven B2B professional services model. Pricing is not publicly disclosed; engagements are scoped per campaign. The go-to-market motion is enterprise field sales targeting Fortune 500 entertainment and consumer companies, with no visible self-serve or SMB channel. Customer segments are organized by vertical: Entertainment and Media Companies (primary), Consumer Brands, and Tourism/Travel. Revenue is concentrated in the U.S. with international production billed as pass-through or project add-ons.

The company's customer roster reads as a who's-who of major media: Netflix, Disney+, Hulu, HBO/Max, Amazon Studios, ABC, Fox, ESPN, National Geographic, Discovery, Lifetime, AMC, A&E, PBS, Paramount, WWE, Etsy, and Princess Cruises, among others. Documented client outcomes include 90+ interviews conducted within hours for Disney+'s Muppets Now virtual junket, 2.7 million total viewers for Lifetime's The Clark Sisters, and a Tubi publicity campaign credited with helping the platform reach 25 million subscribers before its $440 million acquisition by Fox Corporation. The company has been led by CEO & President Shayne Fraeke and operates without disclosed outside funding, parent company, or institutional investors.

Name

PREMIERETV

Legal name

PREMIERETV, INC.

Website

https://premieretv.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

PREMIERETV is a 25+ year old broadcast PR and multimedia production firm that delivers satellite media tours, press junkets, radio tours, virtual media events, and digital campaigns to entertainment studios, streaming platforms, broadcast networks, and consumer brands globally.

Ownership category

akta.pro rank

Product category

Broadcast Public Relations Services

NAICS

Motion Picture and Video Distribution (512120)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Program Distribution to Stations & Affiliates (Domestic) (MPABAMAC)

akta.pro secondary industry

Free TV / Syndication Distribution (MPADAJAI)

Keywords

• Broadcast public relations
• Satellite media tours
• Press junket production
• Video news releases
• Multimedia production services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Broadcast PR Services: Professional PR services including media relations, broadcast publicity campaigns, satellite media tours, press junkets, radio media tours, and video news releases. Revenue is generated through project-based engagements with entertainment companies, streaming services, and corporate brands seeking mass media coverage.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

PREMIERETV is a broadcast public relations and multimedia production company that creates and distributes earned-media publicity content for entertainment, streaming, broadcast, and corporate brand clients. Core services include Satellite Media Tours (SMTs), Press Junkets, Radio Tours, Video News Releases (VNRs), B-Roll Footage Distribution, webcasting, and video production, leveraging a global media affiliate network to deliver broadcast-quality content across television, radio, and digital channels.

Product overview

PREMIERETV is a broadcast and digital media PR company offering a comprehensive suite of media services. The company's core offerings span Television Services (Satellite Media Tours, Virtual Media Tours, Press Junkets, Video News Releases), Radio Services (Radio Media Tours, Audio News Releases), Production Services (Electronic Press Kits, B-Roll Packages, Sizzle Reels, Post Production), International Services (global SMTs and Press Junkets), Media Training, and Online/Digital Services (Digital Media Tours, Web Features, Web Videos, Live Streaming). The company operates as a full-service production company with over 25 years of experience delivering broadcast PR campaigns throughout the U.S. and globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Satellite Media Tours (SMTs) Booked broadcast interview tours in which a spokesperson appears via satellite uplink to multiple television and radio stations across markets. Used by entertainment, streaming, broadcast, and corporate brand clients to generate earned-media exposure during major announcements, launches, or campaigns.
• Press Junkets Coordinated multi-outlet interview days in which talent or executives sit for a series of back-to-back interviews with media outlets. Designed for entertainment and brand clients promoting films, series, or major initiatives.
• Radio Tours Audio-format broadcast interview tours booked across radio stations and networks, producing interviews and audio segments for clients' publicity campaigns.
• Video News Releases (VNRs) Produced and packaged video news stories distributed to television newsrooms for editorial use. Used to deliver brand, corporate, or entertainment announcements to local and national news outlets.
• B-Roll Footage Distribution Production and syndication of supplementary video footage to television newsrooms and digital outlets to accompany stories about clients' announcements, products, or events.
• Webcasting Live-streamed press events, announcements, and interviews distributed to media outlets and stakeholders over the web.
• Video Production End-to-end broadcast-quality video production services for clients' publicity campaigns, announcements, and branded content needs.
• Virtual Media Tours (VMTs) Remote interview-format publicity tours conducted over IP-based platforms rather than satellite, allowing talent or executives to participate from any location and reach broadcast and digital outlets.

Quantifiable outcome

• 25 million subscribers reached for Tubi client within one year of ongoing campaigns
• +5 more outcomes

Named customers33 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• The Conservation FundcoreStrategic or Co-development Partner · 1 January 2008Long-standing environmental partnership through The Conservation Fund's Business Partnerships Program. PREMIERETV has funded the planting of over 7,000 trees since 2008, restoring 20 acres of forest and reducing 5,200 tons of carbon. Support helps address habitat loss and climate change by planting native trees in protected wildlife refuges across the nation. Partnership celebrated 10 years in 2018.
• Entertainment WeeklyminorGTM or Marketing PartnerEntertainment Weekly was a participating major media outlet in PREMIERETV's virtual press junket for Disney+'s Muppets Now. EW television reporter conducted interviews with Muppets characters.
• Westwood OneminorOthersAudio research and measurement company sharing study results on radio's role in driving tune-in for television premieres. PREMIERETV leverages similar data in promoting radio services.
• NielsenminorOthersMeasurement and analytics partner cited in research studies about radio effectiveness for TV premieres. Nielsen data referenced in Clark Sisters case study showing 2.7 million Total Viewers.

Scale indicators9 records

Direct peers

• D S Simon Media: D S Simon Media is one of the most direct competitors to PREMIERETV, specializing in Satellite Media Tours, Video News Releases (VNRs), Audio News Releases, and broadcast PR campaigns for entertainment and consumer clients. Like PREMIERETV, it sells guaranteed national/local TV and radio placements to studios, streamers, and brands, making it the closest functional analog in the SMT/PR niche.
• Medialink Group: Medialink is a content distribution and PR company that produces and distributes video news releases, multimedia content, and broadcast PR assets to TV stations and digital outlets globally. It competes with PREMIERETV on VNR production/distribution and on supplying earned-media video content to entertainment and corporate clients.
• MultiVu (a Cision company): MultiVu is a long-established broadcast PR distribution platform offering Video News Releases, Audio News Releases, and multimedia placement to TV/radio stations and online outlets. It is one of PREMIERETV's primary competitors in the guaranteed-placement VNR/ANR segment, particularly for corporate and consumer-brand clients.
• 42 West (part of R&CPMK): 42 West is a top-tier entertainment PR and communications agency representing studios, streamers, and talent on awards campaigns, show launches, and junkets. While broader in scope, it overlaps with PREMIERETV on broadcast publicity, talent publicity tours, and entertainment launch campaigns for similar Fortune 500 entertainment clients.
• Think Jam: Think Jam is a marketing and publicity agency focused on film, TV, and streaming clients, providing awards campaigns, show launches, talent publicity, and digital/press junket services. It is comparable to PREMIERETV's entertainment-side publicity and junket offerings for major streamers and studios.
• Sunshine Sachs Morgan & Lylas: Sunshine Sachs is a major entertainment, consumer brand, and corporate PR firm with deep relationships across studios, streamers, and consumer brands. It overlaps with PREMIERETV's entertainment and consumer brand verticals and is frequently engaged on entertainment launch publicity campaigns of the kind PREMIERETV services.
• Allied Global Marketing: Allied Global Marketing is an entertainment and consumer-brand marketing agency offering integrated publicity, promotions, experiential, and content services to studios, streamers, and consumer brands. It competes with PREMIERETV on entertainment publicity campaigns and brand activations for many of the same enterprise clients.
• DKC (PR firm): DKC is a leading communications and PR agency with strong entertainment, media, and consumer brand practices, providing publicity, talent relations, and broadcast media services. It overlaps directly with PREMIERETV's entertainment publicity work and competes for similar studio, streamer, and brand engagements.
• Zapwater Communications: Zapwater Communications is an entertainment, lifestyle, and consumer PR agency serving studios, streamers, consumer brands, and hospitality clients. It offers broadcast publicity and event-driven PR services comparable to PREMIERETV's entertainment and brand campaign work, including show launches and consumer brand tours.
• ID PR: ID PR (formerly ID-PR / Interactive Design) is a long-standing entertainment publicity and marketing firm providing broadcast publicity, show launches, and awards campaigns for film, TV, and streaming clients. It is comparable to PREMIERETV's core entertainment publicity offerings for studios, networks, and streaming platforms.

Market position

Strengths4 records

Weaknesses4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/premieretv
• Xx.com/PREMIERETV

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PREMIERETV