ClassiCon
ClassiCon is a Munich-based, privately held German luxury furniture design company that reissues Eileen Gray classics and produces contemporary designer furniture. It serves design-conscious consumers, architects, interior designers, and select hospitality and brand-culture clients through a global authorized dealer network and major design fairs.
- Company typePrivate
- Founded1990
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What ClassiCon does
ClassiCon GmbH is a Munich-based, privately held German luxury furniture design company founded in 1990. It operates a dual-collection strategy that reissues 20th-century design classics — most notably the complete furniture and rug portfolio of Eileen Gray, plus works by Eckart Muthesius, Otto Blümel, and Herbert H. Schultes — alongside new contemporary designs from a roster of more than 22 international designers and architectural studios (Konstantin Grcic, Sebastian Herkner, Neri&Hu, Herzog & de Meuron, Gabriel Tan, Sauerbruch Hutton, among others). Products span seating, tables, lamps, rugs, mirrors, screens, shelves, coat stands, and accessories, with craftsmanship centered in Bavaria (Germany) and supplemented by specialty partners (e.g., hand-blown glass in Italy, sustainable textiles from Kvadrat and Zimmer + Rohde, wool rugs produced in Nepal, cork from Portugal).
The commercial model is sales-led and channel-driven. ClassiCon does not sell directly through a public e-commerce storefront; instead, it distributes through a global authorized dealer network with a public store locator, supported by a direct-by-appointment showroom in Munich and a presence at major international design fairs (Salone del Mobile.Milano, 3daysofdesign Copenhagen, Fuorisalone Brera). Pricing is publicly listed and spans roughly €600 for entry lighting to over €8,800 for premium modular sofa modules, positioning the brand firmly in the high-end specification and design-collector segment. Customers include design-conscious residential end-consumers, architects and interior designers who specify ClassiCon in project work, hospitality operators (e.g., Hotel de Tourrel), and brand-culture installations (e.g., Porsche Studio Cheongdam).
The company is owner-controlled (Oliver Holy) with a recently refreshed management duo that includes CEO Timotheus Günak (2025), no disclosed external funding, and a small headcount of 11–50 employees. Strategic emphasis is on continued product innovation (e.g., the 2026 Soft Stone Sofa, Silver Collection, Outdoor Collection), sustainability positioning (circular-economy fabric partnerships, recyclable materials, durable repairable construction), and deepening specification-grade support for the A&D community through downloadable 2D/3D data, catalogues, and an image archive portal.
ClassiCon firmographics
Firmographics- Name
- ClassiCon
- Legal name
- ClassiCon GmbH
- Website
- https://classicon.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ClassiCon is a Munich-based, privately held German luxury furniture design company that reissues Eileen Gray classics and produces contemporary designer furniture. It serves design-conscious consumers, architects, interior designers, and select hospitality and brand-culture clients through a global authorized dealer network and major design fairs.
- Ownership category
- akta.pro rank
ClassiCon industry classification
Industry- Product category
- Designer Furniture
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Other Furniture Related Product Manufacturing (3379)
- SIC
- Household Furniture (2510), Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where ClassiCon is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
ClassiCon business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Furniture and Lighting Product Sales: ClassiCon generates revenue through the direct sale of furniture and lighting products. Products are sold through a dealer network, with prices ranging from approximately €882 for entry-level items like the Tube Light Floor Lamp to over €8,800 for premium modular sofa components. The company reissues designs by historic masters (Eileen Gray, Eckart Muthesius, Otto Blümel, Herbert H. Schultes) under licensing rights and creates new designs with contemporary designers.
- Licensing of Historic Designs: ClassiCon holds licensing rights for classic designs by Eileen Gray and other masters, reissuing original pieces alongside contemporary works. The Classics Collection includes pieces such as the Bibendum Armchair (1926), Day Bed (1925), and Adjustable Table E1027 (1927).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tube Light Floor Lamp by Eileen Gray, 1927 |
| Unit Pricing | Pay-as-you-go | Soft Stone Modular Sofa - Module pricing (11 modules available) |
| Unit Pricing | Pay-as-you-go | Selene Pendant Lamp by Sandra Lindner, 2006 |
| Unit Pricing | Pay-as-you-go | Plissée Pendant Lamp by Sebastian Herkner, 2023 |
| Unit Pricing | Pay-as-you-go | Plissée Floor Lamp by Sebastian Herkner, 2020 |
| Unit Pricing | Pay-as-you-go | Roattino Floor Lamp by Eileen Gray, 1931 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
ClassiCon product offering
Product offeringCore offering
ClassiCon is a Munich-based manufacturer and licensor of designer furniture and lighting that operates a dual-collection strategy: reissuing historic 20th-century masterworks (notably Eileen Gray's complete furniture and rug portfolio) under exclusive licensing rights, and producing new designs in collaboration with leading contemporary international designers and architectural studios. Products are manufactured primarily at the company's Bavarian workshop and span seating, tables, lamps, rugs, mirrors, and accessories, distributed globally through an authorized dealer network.
Product overview
ClassiCon is a luxury furniture design company offering a dual-collection portfolio of classic designs (Eileen Gray classics dating from 1922-1938) and contemporary pieces by renowned international designers. The collection spans seating furniture (sofas, chairs, armchairs, daybeds), tables (side tables, coffee tables, dining tables), lamps (floor lamps, pendant lamps, table lamps, wall lamps), rugs, mirrors, screens, shelves, coat stands, and accessories. Key contemporary designers include Konstantin Grcic, Sebastian Herkner, Gabriel Tan, Herzog & de Meuron, Neri&Hu, Jader Almeida, Guilherme Torres, and Victoria Wilmotte. The company emphasizes sustainable materials, traditional craftsmanship (Bavarian manufacturing), and material innovation including new outdoor collections and sustainable fabric partnerships with Kvadrat, Zimmer + Rohde, Designers Guild, Rohi, and Dedar.
Differentiator
Problem solved
Functional benefit
Products and services
- Soft Stone Sofa Modular sofa system with eleven asymmetric modules inspired by the staggered stone blocks of Parque da Cidade in Porto, featuring a multi-layer cushion construction with Nosag springs, memory foam, and down fiber blend. Designed by Gabriel Tan with exclusive fabrics from Zimmer + Rohde. Targeted at residential interiors and high-end hospitality projects.
Quantifiable outcome
- ClassiCon's Tube Light Floor Lamp has been added to numerous design museum collections worldwide as a design classic.
- +1 more outcomes
Companies that use ClassiCon
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles4 records
ClassiCon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ClassiCon partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Zimmer + RohdecoreClassiCon collaborates with the international textile manufacturer Zimmer + Rohde for the fabric collection of the Soft Stone Sofa. Four exclusive fabrics were selected: Tinto, Pamir RE, Andro Plus, and Antoni. Both companies share the vision of achieving timeless aesthetics through craftsmanship and tactile materials. ClassiCon's upholstery expertise blends with Zimmer + Rohde's textile knowledge to create a cohesive design and manufacturing partnership.
- KvadratcoreDanish textile company Kvadrat is described as an international pioneer in innovative textile design. Kvadrat's fabrics in ClassiCon's collection are produced with a focus on circular economy — from first idea to packaging — with the goal of achieving fully CO2-free production. Kvadrat fabrics available through ClassiCon include Divina, Divina Melange, Divina MD, Harald, Maple, Belsuede, Halingdal, and Sonar.
- LCK — Möbelpflege (Professional Furniture Care)minorClassiCon partners with LCK for professional furniture care services at the highest level, supporting the longevity and maintenance of ClassiCon furniture products.
- Wool Rug Production Partners (Nepal)minorWool rug production is described as a partnership providing ethically and ecologically sustainable conditions, operated in Nepal. The partnership supports traditional craftsmanship with sustainable and fair production practices.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
ClassiCon competitors and assessment
Company assessmentDirect peers
- Poltrona Frau: Italian luxury furniture manufacturer known for leather craftsmanship and classic designs. Comparable premium positioning, focus on craftsmanship and material quality, and presence in luxury residential and hospitality specification.
- Established & Sons: UK-based design furniture brand collaborating with leading contemporary designers (Konstantin Grcic, Jaime Hayon). Comparable contemporary design-led model with limited editions and gallery-grade positioning.
- Moroso: Italian high-end design furniture manufacturer collaborating with leading contemporary designers (Patricia Urquiola, Ron Arad). Comparable premium positioning, designer-led collections, and specification business in luxury hospitality and residential.
- Thonet: German heritage furniture manufacturer producing Bauhaus-era designs (Marcel Breuer, Mart Stam) alongside contemporary works. Closely comparable German manufacturer with classic-licensing model and contemporary design collaborations.
- BD Barcelona Design: Spanish design furniture manufacturer producing licensed historic designs (Gaudí, Dalí collaborations) alongside contemporary works. Comparable dual classic-contemporary strategy with museum-quality positioning.
- Knoll: US-based premium design furniture manufacturer producing classics by Mies van der Rohe, Eero Saarinen, and contemporary works. Comparable to ClassiCon in producing heritage architect/designer furniture with strong specification business in commercial and residential interiors.
- Fritz Hansen: Danish luxury furniture manufacturer producing Arne Jacobsen and Hans Wegner classics alongside contemporary collaborations. Comparable premium positioning, heritage licensing, and contemporary designer collaboration model as ClassiCon.
- Vitra: Swiss family-owned design furniture manufacturer producing iconic pieces by Charles & Ray Eames, George Nelson, Verner Panton, and contemporary designers. Highly comparable to ClassiCon as a design-led manufacturer licensing historic masters and commissioning contemporary works for the premium segment.
- Cassina: Italian luxury furniture manufacturer (part of Haworth) famous for producing licensed classics by Le Corbusier, Charlotte Perriand, and Gerrit Rietveld, alongside contemporary designs. Closely parallels ClassiCon's dual classic-and-contemporary strategy with heritage licensing rights.
Broad incumbents
- B&B Italia: Italian luxury furniture group (B&B Italia, Maxalto, Azucena) with strong contemporary designer relationships. Comparable premium positioning and designer-led model, though larger scale and broader portfolio than ClassiCon.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ClassiCon social profiles
Digital presenceClassiCon financial estimates
Financial estimateRevenue estimate
Valuation estimate
ClassiCon leadership team
Management profileNumber of profiles
Profiles2 records
ClassiCon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ClassiCon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ClassiCon
What does ClassiCon do?
ClassiCon is a Munich-based manufacturer and licensor of designer furniture and lighting that operates a dual-collection strategy: reissuing historic 20th-century masterworks (notably Eileen Gray's complete furniture and rug portfolio) under exclusive licensing rights, and producing new designs in collaboration with leading contemporary international designers and architectural studios. Products are manufactured primarily at the company's Bavarian workshop and span seating, tables, lamps, rugs, mirrors, and accessories, distributed globally through an authorized dealer network.
Is ClassiCon a public or private company?
ClassiCon is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ClassiCon founded?
ClassiCon was founded in 1990. It employs 11 to 50 people.
Where is ClassiCon based?
ClassiCon is headquartered in Munich, Germany, in the Europe region.
How does ClassiCon make money?
Two revenue lines are on record. Furniture and Lighting Product Sales are the primary driver. The others are licensing of Historic Designs.
Who are ClassiCon's main competitors?
Direct peers on record are Poltrona Frau, Established & Sons, Moroso, Thonet, BD Barcelona Design, Knoll, Fritz Hansen, Vitra and Cassina. B&B Italia is listed as a broad incumbent.
Does ClassiCon have an API?
No public API is recorded for ClassiCon.
What industry is ClassiCon in?
ClassiCon's product category is Designer Furniture. Its primary akta.pro industry code is BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 33712 and its SIC code is 2510.