Grupo R1

What Grupo R1 does

Grupo R1, legally R1 Audiovisual Locação de Equipamentos LTDA, is a privately held Brazilian event production company founded in 2004 and headquartered in São Paulo. It provides integrated audiovisual, scenography, interactive technology, and professional streaming services to corporate clients organizing events of all sizes — including corporate events, trade shows, congresses, summits, product launches, and hybrid/digital events. The company self-describes as the largest audiovisual group for events in Latin America and reports having delivered 200,000+ events for 200+ major brands. Core service lines are Audiovisual (sound, lighting, and image), Audiovisual para Hotéis (hotel-venue AV operation), Cenografia (sustainable scenography), Tecnologia Interativa (augmented reality, holography, and gamification), and Streaming Profissional (broadcast-quality live transmission). Equipment inventory and specialized technical crews are deployed across these five lines from a single coordinated delivery model.

The business operates as a B2B professional services provider with project-based, custom-quoted engagements. Pricing is not publicly disclosed; clients initiate contact through the company website or WhatsApp and receive personalized proposals scoped to event size and complexity. Distribution is primarily direct enterprise sales, supplemented by a hotel-venue channel partnership motion. The go-to-market emphasizes direct engagement, an active social and content presence (Instagram, Facebook, LinkedIn, YouTube, blog), and a project portfolio used as mid-funnel collateral. Recurring branded engagements such as Apix, 7th AI Experience, and Safe Experience suggest repeat business with event organizers and corporate sponsors. The company also maintains a sustainability partnership with Grupo Primavera, under which event textiles are recycled into consumer products, providing an ESG narrative used in enterprise sales.

Revenue model combines event services revenue (professional services, project-based) and equipment rental (one-time license equivalent). No external funding, M&A activity, or public-company signals are disclosed. The company is founder-led, with Raffaele Cecere as Founder/CEO/Owner and Marcelo Chanoft as Co-founder/Partner/Director. Headcount sits in the 51–100 range. Operating geographies are primarily Brazil with LATAM project reach. No revenue, ARR, or contract-value figures are disclosed in the available data.

Name

Grupo R1

Legal name

R1 Audiovisual Locação de Equipamentos LTDA

Website

https://r1audiovisual.com.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Grupo R1 is a São Paulo-based B2B event production company providing audiovisual, scenography, interactive technology (AR, holography, gamification), and professional streaming services to corporate clients across Brazil and Latin America, having delivered over 200,000 events for 200+ brands.

Ownership category

akta.pro rank

Product category

Corporate Event Production Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Simultaneous Interpretation, Translation & Conference Audio (Interpretation Booths, Infrared) (THAHAEAJ)

akta.pro secondary industries

Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM), Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA), Trade Shows & Industry Expos (B2B) (MPAGAHAB)

Keywords

• Corporate event production
• Audiovisual rental services
• Event scenography
• Immersive event technology
• Professional live streaming

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Event Services Revenue: Revenue generated from providing audiovisual, cenography, interactive technology, and professional streaming services for corporate events. Services are project-based and customized for each event.
2. Equipment Rental: Equipment rental services for audiovisual productions, including sound, lighting, and image equipment with specialized technical teams.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Grupo R1 is a corporate event production services provider that delivers end-to-end event execution combining audiovisual (sound, lighting, image), scenography, interactive immersive technology (augmented reality, holography, gamification), and professional live streaming. Services are customized per event, supported by a specialized technical crew and high-performance equipment fleet, and tailored for corporate events, trade shows, congresses, summits, and hybrid/digital events in Brazil.

Product overview

Grupo R1 is a comprehensive event solutions provider operating as a unified service platform for corporate events across Latin America. The company offers an integrated suite of services including Audiovisual (sound, lighting, and image), Cenografia (scenography), Tecnologia Interativa (interactive technology with augmented reality, holography, and gamification), and Streaming Profissional (professional live broadcasting). The portfolio also includes specialized hotel audiovisual services, all delivered through a single coordinated team from concept to execution.

Differentiator

Problem solved

Functional benefit

Products and services

• Audiovisual
• Audiovisual para Hotéis
• Cenografia
• Tecnologia Interativa
• Streaming Profissional

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Partnerships

One partnership is on record.

• Grupo PrimaveracoreStrategic or Co-development PartnerSustainability partnership where fabrics used in events are recycled and transformed into sheets, cushions, and cloth dolls through Grupo Primavera, generating income for hundreds of families and reducing environmental impact. This partnership supports Grupo R1's sustainability and social responsibility initiatives.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Production Resource Group (PRG): Global leader in entertainment and event production technology, providing lighting, audio, video, and rigging rental for live events, concerts, and corporate productions. Directly comparable as a full-service AV/staging rental operator serving the same corporate event buyer.
• Freeman: One of the world's largest experiential marketing and event services companies, providing AV, scenography, and event production for trade shows, conventions, and corporate events. Comparable in scale ambition and integrated service model to Grupo R1's LATAM proposition.
• Bandit Lites: Major lighting rental and production company serving concerts, corporate events, and special events globally. Comparable to Grupo R1's lighting-led equipment rental revenue stream and high-performance equipment positioning.
• Encore Global: Formerly PSAV, Encore is the dominant provider of in-house AV and event technology services to hotels and meeting venues worldwide. Highly comparable to Grupo R1's hotel AV partnership channel and core corporate event AV rental offering.

Emerging players

• Bizzabo: Event experience operating system for in-person, virtual, and hybrid events. Adjacent to Grupo R1's professional streaming service line and represents the software-side evolution that could either complement or partially disintermediate traditional AV producers.

Others

• Cvent: Enterprise event management platform providing registration, venue sourcing, and virtual event technology. Adjacent rather than directly competitive — Cvent is the software layer corporate event planners use, while Grupo R1 is the production services layer they contract.

Broad incumbents

• GL events: French-listed global events group operating venue management, trade shows, and event services across Europe, LATAM, and Asia. Operates a São Paulo subsidiary and competes broadly in the same corporate event production space as Grupo R1.
• MCI Group: Swiss-headquartered global association, conference, and event management agency. Comparable as a broader-scope organizer/producer that subcontracts or competes with AV-led producers like Grupo R1 for corporate and association events.

Regional players

• Dream Factory Eventos: Established Brazilian corporate event production agency based in São Paulo offering event design, production, and AV services. Directly comparable regional competitor for corporate launches, conferences, and brand activations in the same Brazil-focused market.
• GAIA Eventos: Brazilian corporate event and incentive travel agency with national reach. Comparable as a São Paulo-based corporate event producer competing for the same mid-market and large Brazilian corporate event RFPs that Grupo R1 targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@somosgrupor1
• Facebookfacebook.com/R1Audiovisual
• LinkedInlinkedin.com/company/r1-audiovisual
• Instagraminstagram.com/somosgrupor1

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo R1