What Grupo Primavera does

Grupo Primavera, operating today as the Iberian arm of Cegid, sells cloud-based enterprise management software to mid-market and large enterprises, professional advisory firms, and public-administration customers across Spain and Portugal. Its platform spans ERP and financial management (Cegid Ekon XRP, Cegid Tax Ultimate), human capital management and payroll (Cegid HCM 360, Cegid Peoplenet, Cegid Visualtime), professional-services practice management (Cegid Despachos with Advisor and Employee Portals), electronic invoicing (Cegid Yet), retail and hospitality point-of-sale (Cegid Revo Xef, Cegid Revo Retail), asset maintenance (Cegid Valuekeep, Cegid Gestiona3w), and a set of sector-specific ERP products for construction (Sigrid ERP, Menfis), distribution, industry, healthcare, and services.

The technology stack is built around a cloud-based ERP and HCM platform augmented with AI-powered business assistants that automate financial, payroll, and operational workflows, alongside client/employee portals that connect the core system to real-time advisory and HR interactions. A significant share of the product roadmap is anchored to Spanish and European regulatory mandates — VeriFactu, Ley Crea y Crece, Ley Antifraude, and digital timekeeping rules — which functions as both a compliance moat and a near-term demand catalyst.

The commercial model is subscription-based with annual billing, sold primarily through direct enterprise field sales supplemented by a partner ecosystem (resellers, certified advisors, and the Red de Asesorías affiliate network). Pricing is quote-based and not publicly disclosed, consistent with a consultative mid-market and enterprise sales motion. Content marketing, SEO around Spanish regulatory topics, customer case studies, webinars, ebooks, and the Cegid Academy Iberia training program form the demand-generation and customer-success backbone.

Name

Grupo Primavera

Website

https://grupoprimavera.com

Company type

Private

Founded year

2021

Headcount range

501–1,000 employees

Short description

Grupo Primavera (Cegid Iberia) sells cloud-based ERP, payroll, HCM, and sector-specific business management software to mid-market and enterprise customers across Spain and Portugal, with a particular focus on Spanish regulatory compliance and the professional advisory-firm channel.

Ownership category

akta.pro rank

Product category

Cloud Enterprise Business Management Software

NAICS

Software Publishers (51321)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)

Keywords

• Cloud ERP software
• Human capital management
• Payroll automation
• Electronic invoicing
• Professional advisory solutions

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Enterprise Software Subscriptions: SaaS-based subscription model for ERP, HCM, payroll, and sector-specific solutions sold to mid-market and enterprise customers. The company offers multiple product tiers and sector-specific modules.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Grupo Primavera operates within Cegid's Spanish ecosystem, selling cloud-based enterprise management software including ERP (Cegid Ekon XRP), human capital management (Cegid HCM 360), payroll automation (Cegid Peoplenet), electronic invoicing (Cegid Yet), tax control (Cegid Tax Ultimate), and sector-specific solutions for mid-market and enterprise customers in construction, healthcare, distribution, manufacturing, retail, hospitality, and professional advisory firms.

Product overview

Cegid (parent of Grupo Primavera) offers a platform-plus-modules architecture providing cloud-based enterprise management solutions across ERP and financial management, human resources (HCM, payroll, time management, talent), professional services/advisory firms, and sector-specific verticals. The core platform includes Cegid Ekon XRP for mid-market ERP with AI capabilities, complemented by specialized solutions like Cegid HCM 360 for comprehensive HR, Cegid Tax Ultimate for tax optimization, and Cegid Despachos for professional advisories. Sector-specific products include Cegid Sigrid ERP (construction), Cegid Ekon XRP Industria (manufacturing), Cegid Ekon XRP Distribución (logistics), Cegid Ekon XRP Health (healthcare), and Cegid Ekon XRP Servicios (services). Retail and hospitality operations are served by Cegid Revo Xef and Cegid Revo Retail POS systems, while asset maintenance is handled by Cegid Valuekeep and Cegid Gestiona3w. Electronic invoicing is addressed through Cegid Yet and broader fiscal compliance solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Cegid Ekon XRP Cloud-based ERP and process automation platform with AI capabilities for medium-sized enterprises, providing comprehensive business management across financial management, distribution, industry, and services.
• Cegid Tax Ultimate Tax control and optimization solution for medium, large, and international companies requiring multi-jurisdiction fiscal management.
• Cegid HCM 360 Comprehensive human resources solution covering all HR processes including talent management, payroll, workforce optimization, and employee experience for enterprises.
• Cegid Peoplenet Payroll automation solution designed for large enterprises and public administration requiring high-volume, compliant payroll processing.
• Cegid Visualtime Time and productivity management solution including time tracking, vacation management, and shift scheduling for workforce attendance compliance.
• Cegid Revo Xef iOS-based point-of-sale software for restaurant and hospitality management including tableside ordering and back-office operations.
• Cegid Revo Retail iOS-based point-of-sale software for retail commerce management covering store operations, inventory, and customer experience.
• Cegid Valuekeep Online and intelligent software for managing and maintaining equipment and assets across an organization, supporting preventive and corrective maintenance workflows.
• Cegid Gestiona3w Mobile solution for technicians managing preventive and corrective maintenance work orders in the field.
• Cegid Sigrid ERP ERP for global and comprehensive management of construction companies, covering project budgeting, certification, and construction-specific workflows.
• Cegid Menfis Solution for measurements, budgets, and certifications in construction projects.
• Cegid Ekon XRP Distribución Comprehensive and intelligent management for distribution and logistics companies, including supply chain optimization.
• Cegid Ekon XRP Industria Intelligent industrial software for optimization of production processes in manufacturing operations.
• Cegid Ekon XRP Health Intelligent ERP for medical and healthcare facility management.
• Cegid Ekon XRP Servicios Intelligent ERP for management of various business service areas and professional service providers.
• Cegid Despachos 360-degree business management solution for advisory firms and professional offices (asesorías y gestorías) that need to transform operations and add value to clients.
• Cegid Yet Electronic invoice management solution that handles all electronic invoicing in any format for working with any client, supplier, or administration.

Quantifiable outcome

• 130 countries where Cegid solutions are used
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature10 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Glocal ThinkingminorGTM or Marketing PartnerCegid links to Glocal Thinking as part of its 'Other Resources' section, suggesting a content or marketing-related partnership for thought leadership and market intelligence.
• AdeclaminorOthersAdecla is an association referenced under Cegid's services for professional offices, offering legal database and professional support services to Cegid Despachos customers.
• Red de AsesoríascoreChannel Partner/ Reseller/ DistributorCegid maintains a network of affiliated advisory firms (Red de Asesorías) that resell and recommend Cegid solutions to end customers, forming a core channel partnership for the professional office segment.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Holded: Spanish cloud ERP/finance platform for SMBs and freelancers; a younger, cloud-native competitor to Cegid Ekon XRP in the lower end of the Spanish mid-market.

Direct peers

• Workday: Cloud-native HCM, payroll, and financial management platform competing directly with Cegid HCM 360 and Cegid Peoplenet for large enterprise and public administration HR/payroll deals.
• Unit4: European cloud ERP and HCM vendor focused on mid-market and public sector, with strong presence in finance and people solutions, overlapping directly with Cegid's sector-specific ERP and HCM 360 offerings.
• Sage Group: UK-listed provider of cloud ERP, payroll, and HR solutions for SMBs and mid-market, including Sage X3 and Sage 200, competing head-to-head with Cegid Ekon XRP across European mid-market accounts.
• Wolters Kluwer (a3innuva / A3 Software): Provider of Spanish accounting, tax, payroll, and ERP software (a3innuva, A3) competing directly with Cegid Despachos, Cegid Tax Ultimate, and Cegid Ekon XRP in the Iberian market.

Broad incumbents

• ADP: Global payroll and HCM services leader overlapping with Cegid Peoplenet and Cegid Ekon XRP Nómina in payroll automation for large enterprises and multi-country employers.
• SAP (Business One / S/4HANA Cloud): Global ERP leader whose Business One and S/4HANA Cloud offerings target the same mid-market and large enterprise segments as Cegid, with broader portfolio and deeper R&D budget.
• Microsoft Dynamics 365: Microsoft's ERP and CRM suite (Business Central for SMB, Finance & Supply Chain for enterprise) competes with Cegid across mid-market, especially given deep Office 365 bundling and Copilot AI integration.
• Oracle NetSuite: Cloud-native ERP platform serving mid-market and lower mid-market enterprises globally; competes with Cegid Ekon XRP for finance-led ERP decisions and increasingly for HCM adjacencies.

Others

• Salesforce (Slack, Industries): Cloud platform expanding into industry-specific clouds and workflow automation; competes indirectly with Cegid's AI-augmented ERP/HCM positioning and could bundle adjacent capabilities via partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Primavera