Keystone Commercial Real Estate

What Keystone Commercial Real Estate does

Keystone Commercial Real Estate is a Farmington Hills, Michigan-based commercial real estate brokerage and property management firm founded in 2012 by Matt Berke, Greg Newman, and Ryan Kattoo, all former Vice Presidents at The Beale Group. The firm delivers five integrated service lines — Landlord Representation, Tenant Representation, Investment Services, Investment Sales, and Property Management — serving owners, investors, and tenants of retail, medical, and office properties across the Midwest with a concentration in the Metro Detroit market. The team has grown to 20+ professionals, and Keystone holds multi-year exclusive tenant representation mandates with major national brands including Chick-fil-A, Sheetz, and Jax Kar Wash, collectively representing 130+ future store locations and over $500M in disclosed client capital commitment.

The firm operates on a transaction-fee commission model for brokerage activities, supplemented by recurring managed-services fees from its property management division, which provides lease administration, bookkeeping, financial reporting, maintenance coordination, and 24/7 tenant management. Customer segments are organized horizontally across national/regional retail tenants, property owners and landlords, real estate investors, and property management clients. Pricing is negotiated on a per-transaction or per-asset basis with no publicly disclosed rate cards. Keystone markets through a multi-channel approach including its KeyNews blog, email newsletter, social media presence on LinkedIn, Facebook, X, and Instagram, and active participation in ICSC events including the annual Las Vegas conference.

Keystone is an independently owned Michigan LLC with no external institutional investors, operating from a single headquarters at 31000 Northwestern Hwy #200 in Farmington Hills. The firm is a member of the Site Source Retail Broker Network, providing access to 45 affiliate offices across North America — a key differentiator that allows a 20-person firm to service national tenant mandates. Leadership holds prominent industry roles including ICSC Michigan State Director (Matthew Berke), Site Source National Board Secretary (Greg Newman), and ICSC Next Generation Committee Co-Chair (Kathleen Garmo). The firm has received the CoStar Power Broker award in multiple consecutive years.

Name

Keystone Commercial Real Estate

Legal name

Keystone Commercial Real Estate, LLC

Website

https://keystonecres.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Keystone Commercial Real Estate is a Farmington Hills, Michigan-based CRE brokerage and property management firm founded in 2012, offering landlord and tenant representation, investment sales, and property management services for retail, medical, and office properties, with exclusive mandates from major national brands including Chick-fil-A, Sheetz, and Jax Kar Wash.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage & Property Management

NAICS

Offices of Real Estate Agents and Brokers (53121), Other Activities Related to Real Estate (53139)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Tenant Representation & Corporate Services Brokerage (BPAJABAJ)

akta.pro secondary industries

Investment Sales Brokerage (BPAJABAI), Retail Brokerage (BPAJABAB), Office Brokerage (BPAJABAA)

Keywords

• Commercial real estate brokerage
• Tenant representation services
• Landlord representation services
• Property management services
• Commercial investment sales

Headquarters

HQ city

Farmington Hills

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Brokerage Commissions: Revenue generated from tenant and landlord representation deals, investment sales transactions, and commercial property sales/purchases. Fees are typically commission-based on completed transactions.
2. Property Management Fees: Ongoing management fees for retail, medical, and office properties including lease administration, bookkeeping, financial reporting, maintenance coordination, and tenant management services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Keystone Commercial Real Estate is a full-service commercial real estate firm providing landlord representation, tenant representation, investment services, investment sales, and property management for retail, medical, and office properties. The firm uses market-leading research and individualized strategies to match national brands with Michigan properties, represent property owners in lease-up, and manage ongoing building operations for clients across the Midwest.

Product overview

Keystone Commercial Real Estate is a commercial real estate brokerage and property management firm offering a unified suite of five core services: Landlord Representation, Tenant Representation, Investment Services, Investment Sales, and Property Management. These services are delivered as professional advisory offerings rather than software products, serving retail, medical, and office property types across the Midwest with a focus on the Michigan market. The company operates as a service-based business without modular software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Landlord Representation
• Tenant Representation
• Investment Services
• Investment Sales
• Property Management

Quantifiable outcome

• Exclusive tenant representation for Chick-fil-A's 25-30 new Michigan locations by 2028, creating 2,500+ jobs
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Skilken GoldcoreStrategic or Co-development Partner · 1 January 2022Strategic partnership since 2022 to spearhead Sheetz expansion into Michigan market. Keystone and Skilken Gold collaborate on site selection, market strategy refinement, and deal execution for Sheetz's 50-60 store expansion plan.
• Site Source Retail Broker NetworkcoreGTM or Marketing PartnerMembership in Site Source provides access to 45 affiliate offices throughout North America, enabling national reach for clients. Greg Newman serves as Secretary on the National Board for Site Source.
• International Council of Shopping Centers (ICSC)coreGTM or Marketing PartnerIndustry membership with leadership involvement. Matthew Berke serves as State Director for ICSC Michigan. Kathleen Garmo holds leadership as Co-Chair of ICSC Next Generation Committee.
• The Greening of DetroitminorOthersCommunity partnership involving team volunteer days. Keystone partnered with The Greening of Detroit to help create a Monarch Waystation butterfly habitat at Lafayette Greens Garden.
• Broder Sachse Real EstateminorStrategic or Co-development PartnerKeystone listed property for Steve Robinson of Broder Sachse Real Estate for Canton Township recreational hub development project.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Signature Associates: Michigan-based full-service commercial real estate firm providing brokerage, property management, and investment services across office, retail, and industrial — directly overlapping Keystone's service mix and geography.
• Friedman Real Estate: Michigan-headquartered full-service CRE firm offering brokerage, property management, and investment sales across retail, office, and industrial — competing head-to-head with Keystone in the Detroit metro market.
• Marcus & Millichap: Specialized commercial real estate investment sales brokerage with a national network of investment brokers — directly comparable to Keystone's investment sales brokerage service line.
• SVN International (Commercial Properties Inc.): Commercial real estate brokerage operating on a shared-network model similar to Site Source, with offices throughout North America providing brokerage services to retail and investment clients.
• Mid-America Real Estate Corporation: Retail-specialized commercial real estate investment and brokerage firm serving national retailers — highly comparable to Keystone's retail tenant representation franchise.

Broad incumbents

• Colliers International: Global commercial real estate services firm with a Detroit office providing tenant/landlord rep, investment sales, and property management — competing for the same national retail tenants that Keystone represents.
• CBRE Group: World's largest commercial real estate services firm with a strong Detroit presence providing brokerage, investment sales, and property management across all major asset classes.
• Cushman & Wakefield: Global commercial real estate services firm with Detroit-area operations offering tenant rep, landlord rep, investment sales, and property management — bidding on similar national retail mandates.
• JLL (Jones Lang LaSalle): Global real estate services firm with Detroit/Michigan operations providing brokerage, investment sales, and property management for retail, office, and industrial clients.
• Newmark Group: Global commercial real estate advisory firm with retail and investment sales capabilities that compete with Keystone for national tenant rep mandates entering Michigan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/keystone_cres
• Facebookfacebook.com/Keystonecres
• LinkedInlinkedin.com/company/keystone-commercial-real-estate-llc
• Instagraminstagram.com/keystone_cres

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keystone Commercial Real Estate