Friedman Real Estate

What Friedman Real Estate does

Friedman Real Estate is a privately held, founder-owned real estate brokerage firm serving the Greater Austin Area and Central Texas markets. The company was established around 1998 by broker Josh Friedman and operates two physical offices: an Austin headquarters at 5901 Old Fredericksburg Rd and a secondary office in Dripping Springs at 27320 Ranch Road 12, covering residential, commercial, and farm/ranch transactions across Central Texas and the Hill Country.

The firm's product portfolio centers on three brokerage verticals — residential, commercial, and farm/ranch — supplemented by client-facing digital tools including the MyPortal client portal (saved searches, collections, and SMS/email notifications), automated Market Reports (five active / five pending / five sold comparables with customizable criteria), a Home Value Estimate tool using automated valuation models, Exclusive Properties (private off-market listings), and educational blog content. The technology stack is built almost entirely on the third-party Brivity real estate platform, which powers listing search, marketing workflows, and client communications; listing distribution is handled through Austin MLS / ACTRIS via MLS GRID, with commercial properties additionally marketed through LoopNet.

Friedman generates revenue through traditional Texas real estate commissions on closed transactions, standard at 5-6% gross with buy- and sell-side splits. The go-to-market motion is sales-led and agent-assisted: a roster of roughly 14 named agents (plus a broker and operations manager) serve individual buyers and sellers, commercial property investors (including 1031 exchanges), and farm/ranch buyers. A referral partnership with P.R. Mortgage (Mike Coble, NMLS 1817886) co-located at the Austin office provides an embedded financing referral channel, positioning the firm as a full-service brokerage within its geographic perimeter. No outside capital, M&A activity, or subsidary structure has been disclosed.

Name

Friedman Real Estate

Legal name

Friedman Real Estate, Inc.

Website

https://friedmanrealtors.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Friedman Real Estate is a privately held, founder-owned Austin-based real estate brokerage serving residential, commercial, and farm/ranch clients across the Greater Austin Area and Central Texas since the late 1990s.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121), Other Activities Related to Real Estate (53139)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Ranches & Livestock Properties Brokerage (BPAJADAB), Rural Residential & Acreage Homesites Brokerage (BPAJADAE), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Residential real estate brokerage
• Commercial property transactions
• Farm and ranch sales
• Property listing services
• Home buying assistance

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Real Estate Commissions: Traditional real estate brokerage commissions on residential, commercial, and farm/ranch property transactions. Revenue generated from buying and selling transactions throughout Central Texas.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Friedman Real Estate is a full-service real estate brokerage that helps clients buy, sell, and list residential, commercial, and farm/ranch properties in the Greater Austin Area and Central Texas. The firm operates from offices in Austin and Dripping Springs, offering agent-assisted transactions supported by the Brivity marketing platform, professional photography, virtual tours, and 3D walkthroughs. Services include property search via MLS integration, market reports, home value estimates, and private/exclusive property marketing.

Product overview

Friedman Real Estate is a residential, commercial, and farm/ranch real estate brokerage serving the Greater Austin Area for over 25 years. The company operates a multi-product platform centered on its core residential brokerage services, complemented by specialized divisions for commercial properties and farm/ranch transactions. The product portfolio includes the main brokerage services alongside supporting tools: MyPortal (client portal for saved searches and collections), Market Reports (automated comparable analysis), Home Value Estimate (instant valuation tool), and Exclusive Properties (private listings not publicly marketed). The platform is powered by Brivity technology and integrates with MLS GRID for listing data and LoopNet for commercial property marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Buying and selling services for single-family homes, condos, and townhomes in the Austin metropolitan area and Hill Country. Includes pricing guidance, negotiation, marketing with professional photography and virtual tours, and transaction management for individual homebuyers and sellers.
• Commercial Property Brokerage Specialized brokerage for commercial property transactions including land sales, building purchases, commercial space leasing, and 1031 exchanges. Listings are marketed through LoopNet alongside MLS channels for commercial investors and businesses in Central Texas.
• Farm & Ranch Property Brokerage Brokerage service for farm, ranch, hunting, and rural investment properties in Central Texas. Includes specialized expertise in rural property valuation, land use, and lifestyle-property transactions for buyers seeking acreage and rural estates in the Hill Country.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• Mike Coble (P.R. Mortgage)minorChannel Partner/ Reseller/ DistributorLender partnership providing mortgage financing services to clients. Mike Coble serves as Residential Mortgage Loan Originator & Branch Manager, sponsored by P.R. Mortgage, INC (NMLS ID 1817886). Located at 5901 Old Fredericksburg Rd. #C-103 Austin TX, 78749.
• BrivitycoreTechnology or IntegrationTechnology platform provider powering the company's website, property search, client portal, and marketing management tools.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Others

• Brivity: Real estate technology platform that powers Friedman's website, CRM, and marketing tools; included as a strategic enabler/ecosystem participant rather than a competitor, but material to Friedman's operating model.

Direct peers

• Watters International Realty: Boutique Austin-area brokerage serving residential, luxury, and farm/ranch buyers; directly comparable to Friedman in geography, niche mix (Hill Country emphasis), and boutique positioning. Christopher Watters even appears as a co-brand reference on Friedman's website materials.
• Moreland Properties: Independent Austin-based brokerage covering residential, luxury, and ranch properties in Central Texas. Comparable in boutique service model, geographic focus, and reliance on local expertise rather than national franchising.

Broad incumbents

• Compass Austin: National tech-enabled brokerage with a large Austin agent roster; competes head-to-head with Friedman on residential listings but offers broader geographic reach and proprietary technology platform that boutique firms lack.
• Kuper Sotheby's International Realty: Texas-based affiliate of Sotheby's International Realty serving Austin, Hill Country, and San Antonio luxury and ranch markets; directly comparable on farm/ranch and luxury residential, but operates under a luxury brand umbrella.
• eXp Realty (Austin region): Cloud-based national brokerage with a significant Austin agent presence; competes primarily on agent economics (high commission splits) and tech, presenting a recruiting threat to small brokerages like Friedman.
• Berkshire Hathaway Texas Realty (Austin): Franchise-affiliated brokerage serving Austin and surrounding markets; comparable in residential brokerage services but with the backing of a national brand and broader agent network.
• Redfin Austin: Tech-enabled brokerage and portal with a strong Austin presence; competes directly on residential listings and offers lower-commission models that pressure traditional boutique brokerage fee structures.
• Keller Williams Realty Austin: One of the largest Keller Williams market centers in the country; comparable in residential and commercial brokerage services but vastly larger agent base, training infrastructure, and brand recognition in Austin.
• Coldwell Banker United, Realtors (Austin): National franchise brokerage with established Austin coverage; comparable on residential and farm/ranch transactions but competes with a much larger agent bench and corporate marketing budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/friedmanaustin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friedman Real Estate