Name

Varlink

Legal name

Varlink Limited

Website

https://varlink.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

York

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hardware Distribution: Value-added distribution of commercial and industrial computing hardware including mobile devices, EPoS terminals, printers, scanners, and related peripherals. Products sourced from multiple technology manufacturers and distributed to channel partners.
2. Warranty and Service Contracts: Extended warranty services and service contracts offered through manufacturer warranty programs including Dead on Arrival (DOA) returns processing and RMA services
3. Technical Support Services: Pre and post-sales technical assistance provided by UK-based support team, including returns handling, WEEE registration, and configuration services

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Varlink is a specialist trade-only value-added distributor of commercial and industrial computing hardware, serving UK IT resellers, system integrators, and solution providers. Its core offering spans six product categories — EPoS systems, PDA & terminals, tablets, printers, printer media, and scanners — sourced from 20+ manufacturers, supported by pre/post-sales technical support, warranty/RMA handling, configuration services, and same-day despatch with next-business-day delivery.

Product overview

Varlink is a specialist value-added distributor of commercial and industrial computing systems serving solution providers and system integrators across the UK. The product portfolio is organized around six core hardware categories: EPoS (Electronic Point of Sale) systems, PDA & Terminals, Tablets, Printers, Printer Media, and Scanners. The company distributes products from over 20 premium brands including Zebra, SUNMI, Newland, Janam (exclusive UK supplier), Xprinter, TSC, SNBC, ONERugged, Poindus, Datavan, Opticon, Syble, Havis, 42Gears, SOTI, and BarTender. Varlink also offers its own SBV (Sourced By Varlink) unbranded hardware line. The product ecosystem includes specialized solutions for facilities management, field force, healthcare, hospitality, manufacturing, retail, transport & logistics, and warehousing sectors. Beyond hardware distribution, Varlink provides technical support services, warranty & RMA management, configuration services, and payment integration services through alliances like Tidypay.

Differentiator

Problem solved

Functional benefit

Products and services

• EPoS (Electronic Point of Sale) Systems Electronic point of sale terminals and solutions for retail and hospitality environments from brands including Datavan, Poindus, and SUNMI, distributed to UK resellers and integrators.
• PDA & Terminals Personal Digital Assistants and handheld terminals for mobile computing, data capture, and field operations from brands including Janam, Newland, Zebra, and SUNMI.
• Tablets Rugged and commercial Android/Windows-based tablets from ONERugged, Newland, and other manufacturers for industrial and mobile computing applications.
• Printers Thermal, desktop, industrial, mobile, and card printers from Zebra, TSC, Xprinter, SNBC, and other brands for receipt, label, barcode, and card printing applications.
• Printer Media Consumables and media supplies including labels, ribbons, cards, wristbands, RFID tags, receipts, tags, laminates, and overlays for printing applications.
• Scanners Barcode scanners including cordless Bluetooth, handheld lasers, imagers, linear imagers, omnidirectional, fixed-position, wearable, and kiosk scanners from Newland, Zebra, Opticon, and SUNMI.
• Technical Support Services UK-based technical support team providing pre and post-sales technical assistance for all distributed devices, available 9am to 5:30pm Monday through Friday.
• Warranty & RMA Services Dead on Arrival (DOA) policy and Return Merchandise Authorization (RMA) services including warranty support and product returns management for distributed hardware.
• Configuration Services Product configuration services to meet specific customer requirements and deployment needs for resellers and integrators.
• Zebra OneCare Service Contracts Comprehensive service and warranty renewal programs for Zebra products including on-site essential and on-site select coverage options with various service levels.
• Tidypay Payment Integration All-in-one payment solution integration service for ISVs and resellers, approved in 32 European countries including the UK, enabling handheld payment terminal solutions on SUNMI P2 Pro and P2 Lite devices.
• Newland WD4 Wearable Scanner Bluetooth ring scanner with 2D CMOS imager and USB-A to magnetic connector cable designed for comfortable finger-worn operation.
• Newland WD3 Wearable Scanner Feather-light badge scanner with 2D reader and Bluetooth 5.0, includes neck lanyard, retractable belt clip and USB-C cable for stand-alone or wearable use.
• Zebra MX101 Customer Side Scanner Customer-facing side scanner for self-checkout and point-of-sale applications.
• SUNMI 3rd Generation Product Range Latest generation of SUNMI intelligent commercial Android hardware including EPoS terminals, handhelds, and printers for retail and hospitality.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• TidypaycoreTechnology or IntegrationTidypay is an all-in-one payment solution approved in 32 European countries including the UK. Varlink partnered with Tidypay to offer ISVs and Resellers a payment solution for handheld payment terminals. The Tidypay gateway enables easy integration with the Tidypay payment app and works as a standalone payment terminal on SUNMI P2 Pro and P2 Lite devices.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Ingram Micro: Ingram Micro is the world's largest IT distributor with an extensive catalogue spanning computing, peripherals, mobility, and software. It overlaps with Varlink's hardware categories but at vastly larger scale and with a global rather than UK-only footprint.
• TD SYNNEX: TD SYNNEX is a leading global IT distributor formed from the merger of Tech Data and SYNNEX. It competes across the same product categories as Varlink (computing, peripherals, EPoS, mobility) but with a global channel and broad portfolio.
• Arrow Electronics: Arrow Electronics is a global value-added distributor of enterprise computing, mobility, and IoT solutions serving resellers and system integrators. Its enterprise-focused value-add distribution model is comparable to Varlink's reseller channel approach.

Direct peers

• Centerprise International: Centerprise is a UK IT distributor and solutions provider offering computing hardware, peripherals, and integration services to resellers, education, and public sector. It is comparable to Varlink in serving UK channel partners across computing categories.
• CMS Distribution: CMS Distribution is a UK and Ireland specialist IT distributor focused on data capture, mobile computing, and EPoS technologies. Its product mix (Zebra, Datalogic, rugged tablets, payment) overlaps heavily with Varlink's portfolio and customer segments.
• Exclusive Networks: Exclusive Networks is a global value-added distributor specialising in cybersecurity and infrastructure, operating through a channel-only reseller model. It is comparable to Varlink in its VAD positioning, dedicated partner support, and exclusive vendor relationships.
• Northamber: Northamber is a long-established UK trade-only IT distributor serving resellers and integrators with audio-visual, networking, and computing hardware. Its trade-only reseller GTM mirrors Varlink's channel-exclusive model.
• Westcoast: Westcoast is the UK's largest independent IT distributor serving resellers with a broad hardware and software catalogue. It is the closest comparable to Varlink in terms of UK channel-only distribution model, though Westcoast operates at substantially larger scale across more product categories.
• Midwich Group: Midwich is a UK-listed specialist AV and IT distributor serving resellers and integrators across commercial verticals. Its value-added distribution model and dedicated account management structure are directly comparable to Varlink's channel approach.
• ALSO Group: ALSO is a European IT distribution group offering hardware, software, and logistics services to resellers across multiple countries. Its trade-only reseller model and value-added services (configuration, RMA, technical support) closely parallel Varlink's operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/VarlinkLtd
• Facebookfacebook.com/VarlinkLimited
• LinkedInlinkedin.com/company/varlink-limited

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Varlink