White Lake

What White Lake does

White Lake is a Hungarian private limited company (Kft.) founded in 2007 and headquartered in Budaörs, Hungary, specializing in full-service brand representation, marketing, sales, logistics, and wholesale distribution for European food brands in the Hungarian market. The company serves as the exclusive or primary Hungarian distributor for a portfolio of recognized international dairy and dry food brands including Philadelphia (Kraft Heinz), Milram (DMK Group), Babybel, La Vache qui rit, Kiri, Boursin, Ehrmann, Exquisa, Valio, Frischli, La Molisana, Jardin Coffee, and Greenfield Tea, among approximately 50 others spanning cream cheeses, dairy products, desserts, vegan alternatives, beverages, cooking ingredients, pasta, instant meals, and baked goods.

The company's core operational capability is a nationwide refrigerated distribution network in Hungary that delivers to all parts of the country up to six times per week. White Lake distributes to a diversified B2B customer base spanning multinational retail chains (Spar, Auchan, Aldi, Lidl, Tesco, Metro, DM, Rossmann), national Hungarian retail chains (Coop, CBA, Real), independent wholesalers, the HoReCa sector (restaurants, hotels, confectioneries), public catering institutions, and industrial food partners. The company also provides marketing and sales support for the brands it represents, functioning as a one-stop market entry and management partner for European food manufacturers seeking Hungarian distribution.

White Lake generates revenue through B2B wholesale distribution on a quote-based pricing model, with the company serving as the intermediary between European brand principals and Hungarian retail/foodservice buyers. The company operates a website (white-lake.hu), maintains a LinkedIn presence, and runs a recipe blog as light consumer-facing marketing support for its brands. No public filings, funding rounds, M&A activity, or external investors are disclosed; the company operates as an independent private entity with 11-50 employees.

Name

White Lake

Legal name

WHITE LAKE Kereskedelmi és Szolgáltató Korlátolt Felelősségű Társaság

Website

https://white-lake.hu

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

White Lake is a Hungarian B2B food distributor and brand representative providing nationwide refrigerated distribution, marketing, and wholesale services for approximately 50 European dairy and dry food brands to retail chains, HoReCa, and industrial buyers across Hungary.

Ownership category

akta.pro rank

Product category

Wholesale Food Distribution

SIC

Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

DTC Perishable Subscription Delivery (Meat/Seafood/Produce/Dairy) (AFAIAMAF)

Keywords

• Wholesale food distribution
• Brand representation services
• Refrigerated distribution Hungary
• Dairy product distribution
• HoReCa supply services

Headquarters

HQ city

Budaörs

HQ country

Hungary

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Distribution: White Lake operates as a wholesale food distributor and brand representative in Hungary, generating revenue through the distribution of dairy and dry food products. They provide full brand representation services including marketing, sales, logistics, and wholesale operations for European food brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

White Lake provides full-service brand representation and wholesale distribution for European food brands in Hungary. The company handles marketing, sales, logistics, and wholesale operations for its brand partners, distributing dairy products, cheeses, desserts, plant-based alternatives, beverages, pasta, cooking ingredients, and baked goods through refrigerated nationwide delivery up to six times per week. Customers include multinational and national retail chains, independent wholesalers, HoReCa partners, public catering, and industrial food manufacturers.

Product overview

White Lake is a food distributor and wholesale company in Hungary providing trademark representation for food and grocery products in dairy and dry food categories. The company operates nationwide with refrigerated distribution up to six times per week. The product portfolio includes cream cheeses (Philadelphia, Boursin, Exquisa, Puck), dairy products (Milram, Akadia, Tebike, various international cheeses), desserts (Ehrmann puddings and mousses, protein products, Skyr), vegan alternatives (Nurishh, Noa hummus), beverages (Jardin Coffee, Greenfield Tea), cooking ingredients (Romi oil, Novarin margarine, Appia products), pasta and grains (La Molisana durum pasta, Reeva instant soups, Glads instant pasta), baked goods (Dan Cake, Continental Bakeries toast), and various specialty international cheese brands. The company serves retail chains (Spar, Auchan, Aldi, Lidl, Tesco, Metro, DM, Rossmann), national chains (Coop, CBA, Real), independent wholesalers, HoReCa partners, and industrial customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Representation & Wholesale Distribution Services Full-service brand representation including marketing, sales, logistics, and wholesale operations for European food brands seeking market entry and ongoing presence in Hungary. Services include refrigerated nationwide distribution up to six times per week, bilingual reporting, and launch management for multinational brands.
• Philadelphia Cream Cheese Cream cheese brand (Kraft Heinz) distributed in original and various flavors, widely used in baking and cooking, available to retail and foodservice partners in Hungary.
• La Vache qui rit & Babybel Cheese Brands La Vache qui rit (Laughing Cow) square processed cheese and Babybel mini round cheese snacks in wax coating, distributed as part of the cheese portfolio to retail and HoReCa customers in Hungary.
• Boursin, Kiri, Exquisa, Puck & Nurishh Cream Cheese Portfolio Premium cream cheese and spreadable cheese brands (Boursin fresh cheese, Kiri portions/spreads, Exquisa soft cheese and Skyr, Puck tub cream cheese) plus the Nurishh vegan cheese alternative, distributed to retail and foodservice in Hungary.
• Milram, Valio, Frischli & Royal Buisman Dairy Portfolio Dairy product brands including Milram coffee creamers, semolina pudding, cheeses, butter and milk desserts (DMK Group); Valio Finnish butter, cheese and Parmesan; Frischli cream and whipping cream; and Royal Buisman butter, distributed to retail and HoReCa in Hungary.
• Ehrmann Desserts & Protein Products Puddings, mousses, quark creams, protein puddings, protein mousses, protein drinks and meal replacement shakes from German dairy processor Ehrmann SE, distributed to retail partners in Hungary.
• Nurishh & Noa Plant-Based Foods Vegan cheese alternatives (Nurishh) and hummus and vegan cheese alternative products (Noa), distributed to retail customers in Hungary to address plant-based demand.
• Jardin Coffee & Greenfield Tea Beverages Coffee selection (whole bean and capsule varieties) under the Jardin brand and tea variety selection under the Greenfield brand, distributed to retail and HoReCa customers in Hungary.
• La Molisana, Reeva & Glads Pasta and Instant Meals Italian durum wheat pasta (La Molisana) in regular, gluten-free and organic varieties; Reeva instant soups and pasta meals; and Glads instant pasta dishes in various sauces, distributed to retail customers in Hungary.
• Romi, Novarin, Bebo, Appia & Schedro Cooking Ingredients Cooking oils and margarine (Romi, Novarin, Bebo), condensed milk, tomato sauce and cooking oil (Appia), and mayonnaise and mustard (Schedro), distributed as cooking ingredient inputs to retail and foodservice in Hungary.
• Dan Cake, Continental Bakeries, ETI, Danvita & van der Muelen Baked Goods Sponge cake layers for tortes (Dan Cake), toast products (Continental Bakeries, ETI), flatbread and extruded bread (Danvita), Melba toast (van der Muelen), distributed to retail and HoReCa customers in Hungary.
• Specialty International Cheese Portfolio Specialty international cheese brands distributed in Hungary, including Biraghi, Cambozola, Dorblu, Montagnolo, Rougette, Heinrichsthaler, Carpatina, Jacks (Gouda and goat cheese), Kolios feta, Emborg (Cheddar and Maasdammer), Fitaki, Casarelli Mascarpone, Hofmeister Käserei Champignon sliced cheese, Striegistaler Zwerge Camembert, Akadia white cream cheese, Tebike Hungarian cheeses (Pálpusztai and Ilmici), and Jermi Black Forest smoked processed cheese.

Named customers13 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core.

• Philadelphia (Kraft Heinz)coreChannel Partner/ Reseller/ DistributorWhite Lake represents Philadelphia cream cheese brand in Hungary as part of their dairy product brand portfolio.
• Milram (DMK Group)coreChannel Partner/ Reseller/ DistributorWhite Lake represents Milram dairy products including cheeses, cream, butter, and desserts in Hungary. Milram is a brand of DMK Group, Germany's largest dairy company.
• EhrmanncoreChannel Partner/ Reseller/ DistributorWhite Lake represents Ehrmann pudding, mousse, quark cream, and beverages in Hungary. Ehrmann SE is one of Germany's largest dairy processing companies with over 3,200 employees.
• BabybelcoreChannel Partner/ Reseller/ DistributorWhite Lake represents Babybel cheese brand in Hungary.
• La Vache qui ritcoreChannel Partner/ Reseller/ DistributorWhite Lake represents La Vache qui rit (Laughing Cow) cheese brand in Hungary.
• KiricoreChannel Partner/ Reseller/ DistributorWhite Lake represents Kiri cream cheese and square cheeses in Hungary.
• BoursincoreChannel Partner/ Reseller/ DistributorWhite Lake represents Boursin fresh cheeses in Hungary.
• ExquisacoreChannel Partner/ Reseller/ DistributorWhite Lake represents Exquisa cream cheeses and Skyr products in Hungary.
• ValiocoreChannel Partner/ Reseller/ DistributorWhite Lake represents Valio cheese and butter products in Hungary.
• FrischlicoreChannel Partner/ Reseller/ DistributorWhite Lake represents Frischli cream products in Hungary.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Lekkerland SE: Germany-headquartered B2B convenience and food distribution company (now part of REWE Group) that serves retailers and HoReCa customers with multi-brand food and beverage products. Structurally analogous to White Lake's brand-agency distribution model in Hungary.
• Selecta Group: Swiss-headquartered European food and beverage distribution/vending company that operates multi-brand B2B distribution across multiple countries. Comparable multi-brand, multi-channel B2B food distribution model to White Lake.
• Tradin Organic: Amsterdam-based global organic food trader/importer that distributes organic ingredients and products across multiple brands and categories to B2B customers throughout Europe. Comparable agency-style food distribution model to White Lake.

Broad incumbents

• Bel Group: French multinational dairy company and owner of The Laughing Cow (La Vache qui rit), Babybel, Kiri, and Boursin - all brands White Lake represents in Hungary. Comparable as a European branded-dairy principal in the same product categories White Lake distributes.
• DMK Deutsches Milchkontor: Germany's largest dairy cooperative and parent company of Milram - one of White Lake's core represented brands. Operates in the same dairy category and is the principal supplier for a key brand mandate White Lake holds.
• Müller Dairy (Theo Müller Group): One of Europe's largest privately-held dairy companies, producing Müller Yogurt, Müller Corner, and other dairy products marketed across Central Europe. Comparable brand-portfolio breadth and European retail presence to brands White Lake represents.
• Bidvest Foodservice: UK-headquartered B2B food distributor (part of Bidvest Group) serving foodservice operators, retailers and industrial customers across Europe with multi-brand food and beverage products. Operates on a similar B2B wholesale food distribution model to White Lake, but at significantly larger scale.
• Booker Group: UK's largest B2B food wholesaler (now part of Tesco), serving independent retailers, caterers and small businesses with multi-brand grocery and food products. Structural analog to White Lake's model of distributing national-brand food products to retail and HoReCa customers, but at much larger scale.

Emerging players

• Ehrmann SE: German dairy processor producing puddings, mousses, quark and protein products - another core brand represented by White Lake. Comparable as a German dairy supplier whose branded portfolio is distributed across Central Europe, including through White Lake in Hungary.

Regional players

• Hero Group: Swiss-headquartered international food company that owns and distributes multiple branded food portfolios (Hero jam, Beech-Nut, Semper) across Europe and emerging markets. Operates a similar multi-brand food distribution model to White Lake's brand-representation business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/white-lake.hu
• LinkedInlinkedin.com/company/white-lake-kft.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about White Lake