What Lekkerland Se does

Lekkerland SE is a Germany-based B2B convenience goods wholesaler serving approximately 40,000 retail outlets — including gas station shops, independent convenience stores, kiosks, beverage specialists, foodservice operators, and franchise networks — with a broad assortment spanning beverages, snacks, tobacco (including e-cigarettes and heat-not-burn), fresh convenience foods, non-food items, electronic value products, and seasonal merchandise. The company operates an asset-heavy distribution model through 12 logistics centers and a fleet of 368 company-owned vehicles enabling nationwide next-day and same-day delivery across Germany, supported by a 4,000-employee workforce and ~€10.3 billion in FY2025 revenue.

The technology platform comprises a proprietary digital B2B commerce layer: the Lekkerland24 online shop (available in German, English, and Turkish) handles product ordering, while the Mein Lekkerland customer portal integrates order management, real-time delivery tracking with push notifications, document access, and service request handling with photo upload. Ordering is also supported through field sales representatives, EDI for large chains, and phone/fax channels. Value-added services include category management consulting (PlusTools), turnkey store concepts (REWE To Go, bistro, ice cream, wine, fresh convenience), Smart-Store connected retail technology, equipment provision, and the Foodservice Akademie training program.

Lekkerland generates revenue primarily through wholesale product distribution with quote-based pricing, subject to category-specific minimum order thresholds (€900 mixed, €300 food/fresh, €600 tobacco-only) and a €25 delivery surcharge for sub-threshold orders. Supplementary revenue streams include logistics services, professional consulting, private label brands (notably the 2025-launched Coffee Bean Company), and equipment rental. Since 2020, the company has operated as a wholly-owned subsidiary of REWE Group, a European retail and tourism conglomerate with approximately €100 billion in 2025 revenue across 21 countries.

Name

Lekkerland Se

Legal name

Lekkerland SE

Website

https://lekkerland.de

Company type

Private

Operating status

Operating

Short description

Lekkerland SE is a Germany-based B2B convenience goods wholesaler serving approximately 40,000 retail outlets with a full product assortment, supported by 12 logistics centers, 368 owned vehicles, and digital ordering and customer portal platforms. Wholly-owned by REWE Group since 2020.

Ownership category

akta.pro rank

Product category

Convenience Wholesale Distribution

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

akta.pro secondary industry

Wholesale / Club Store Bulk Grocery Delivery (TLAAAHAH)

Keywords

• Convenience wholesale distribution
• B2B convenience supply
• On-the-go consumption products
• Gas station retail supply
• Foodservice wholesale services

Headquarters

HQ city

Frechen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Product Sales: Core revenue from wholesale distribution of convenience products to ~40,000 retail outlets. Product categories include: beverages (drinks), snacks/sweets, tobacco products (cigarettes, tobacco, e-cigarettes, heat-not-burn), foodservice items (fresh convenience, bakery), non-food articles (auto accessories, electronics accessories), prepaid cards and electronic value (e-va), seasonal merchandise, and private label brands.
2. Logistics and Delivery Services: Integrated logistics services included with product delivery to customer locations. Own fleet of 368 vehicles and 12 distribution centers across Germany enable next-day and same-day delivery capabilities.
3. Professional Services and Consulting: Additional revenue from value-added services including category management, shop optimization consulting, concept development (bistro concepts, ice cream concepts, wine concepts, fresh convenience), equipment rental (refrigeration units), and Foodservice Akademie training programs.
4. Equipment and Device Provision: Revenue from provision and maintenance of equipment such as coffee machines for Coffee Bean Company concepts, refrigeration units, and snack vending machines.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Lekkerland SE is a B2B convenience goods wholesaler that supplies approximately 40,000 retail outlets across Germany — including convenience stores, gas station shops, kiosks, and foodservice operators — with a one-stop assortment of beverages, snacks, tobacco, fresh food, non-food items, and electronic value products. The company combines nationwide logistics (12 distribution centers, 368 owned vehicles) with category management, shop optimization consulting, digital ordering via Lekkerland24 and the Mein Lekkerland customer portal, and proprietary retail concepts (REWE To Go, Bistro, Eis, Wein) plus private-label brands such as Coffee Bean Company.

Product overview

Lekkerland SE is a convenience goods wholesaler serving approximately 40,000 retail locations across Germany. The company operates a multi-faceted business combining a broad wholesale product assortment with comprehensive digital services. Core offerings include Lekkerland24 (online ordering platform) and Mein Lekkerland (customer portal) for digital engagement, alongside an extensive product range spanning Food, Coffee, Beverages, Tobacco, Foodservice, Non-Food, and Seasonal categories. The company differentiates through proprietary brands like Coffee Bean Company and electronic value (e-va) products, while offering complete service solutions including Smart-Store Lösungen, Foodservice Akademie for training, Shop-Optimierung via PlusTools, and specialized store concepts (REWE To Go, Bistro-Konzepte, Eis-Konzept, Wein-Konzept). The business operates 12 logistics centers with a fleet of 368 vehicles to support its nationwide distribution network.

Differentiator

Problem solved

Functional benefit

Brands

• Coffee Bean Company: Own coffee brand launched by Lekkerland, featuring sustainably sourced Brazilian Arabica beans with Rainforest Alliance certification. Available in three varieties: Brazil Coffee Crema, Brazil Coffee Espresso, and filter coffee.

Products and services

• Lekkerland24 Online Shop B2B online ordering platform enabling retail customers to place product orders digitally, browse catalogs, and manage accounts; available in German, English, and Turkish.
• Mein Lekkerland Customer Portal Digital customer portal providing order tracking, delivery status, document access, and complaint management under a single login for Lekkerland retail customers.
• Coffee Bean Company Lekkerland's private-label coffee brand offering sustainably sourced Brazilian Arabica beans in three varieties (Crema, Espresso, Filter), processed via gentle drum roasting and certified by Rainforest Alliance.
• e-va (Electronic Value) Electronic value products including prepaid vouchers, mobile phone top-up, and gift cards distributed to convenience retail outlets for resale to end consumers.
• Foodservice Akademie Training academy delivering workshops, certification programs, and educational content for foodservice professionals operating Lekkerland-supplied retail and bistro formats.
• REWE To Go Store Concept Turnkey convenience store concept combining fresh snacks, coffee-to-go, and quick shopping designed for high-traffic on-the-go consumption points.
• Smart-Store Lösungen (Smart-Store Solutions) Technology solutions enabling automated and digitally connected retail operations including smart vending, electronic shelf integration, and connected store management.
• Bistro-Konzepte (Bistro Concepts) Complete bistro concepts providing fresh food service areas with equipment, product range, and operational design for retail environments.
• Eis-Konzept (Ice Cream Concept) Turnkey ice cream retail concept providing equipment, product assortment, and operational design for ice cream sales within convenience retail settings.
• Wein-Konzept (Wine Concept) Wine retail concept providing curated product selection, display design, and category management support for wine merchandising in convenience retail.
• Go-Fresh / Frische Convenience (Fresh Convenience) Fresh convenience food category offering fresh snacks, salads, sandwiches, and ready-to-eat items supplied to retail outlets for on-the-go consumers.
• Kühlschrank-Konzepte (Refrigerator Concepts) Refrigeration equipment concepts including cooling units and layout planning for beverage and fresh food displays in retail environments.
• Snackautomaten (Snack Vending Machines) Automated snack vending machines providing unattended food and beverage retail solutions for high-traffic locations.
• Track & Trace Europe-wide tobacco product tracking and tracing service supporting regulatory compliance and supply chain visibility for tobacco retail customers.
• amv Non-Food Product Range Non-food wholesale range including electronics accessories, automotive accessories, and seasonal merchandise supplied to convenience retail outlets.
• PlusTools Shop Optimization Shop optimization tools providing data-driven insights and solutions to improve retail performance, assortment, and profitability for convenience retail customers.

Quantifiable outcome

• ~40,000 retail outlets served nationwide
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• EcoVadisminorOthersEcoVadis assesses companies' sustainability performance across Environment, Labor & Human Rights, Ethics, and Sustainable Procurement. Lekkerland received Silver Medal ranking in top 15% of 150,000+ assessed companies.
• Rainforest AllianceminorStrategic or Co-development PartnerNon-profit organization whose seal certifies sustainable farming practices. Coffee Bean Company coffee products are made from 100% sustainably grown Brazilian Arabica beans carrying the Rainforest Alliance seal, demonstrating commitment to environmental and social sustainability standards.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• METRO AG: German-headquartered global wholesale and food distribution group operating METRO/MAKRO cash-and-carry and delivery services. Closest direct peer to Lekkerland in B2B food and convenience goods wholesale at comparable European scale.
• Costcutter Supermarkets Group: UK symbol-group and wholesale network for independent convenience and small grocery retailers. Comparable in serving thousands of SMB retailers with branded assortment, fresh and foodservice support via third-party logistics.
• Reitan Convenience: Norwegian convenience wholesale and retail group (Narvesen, 7-Eleven Norway, Rema 1000 distribution). Directly comparable B2B convenience wholesale model serving gas stations and kiosks, with similar concept, own-brand and foodservice offerings.
• Booker Group (Tesco): UK's largest B2B wholesaler supplying independent convenience retailers, pubs and caterers (now within Tesco). Closest UK analogue of Lekkerland's model of broad-line wholesale to 40,000+ small-format retailers.
• Nisa Retail (Costain Group): UK wholesale and symbol-group partner supplying thousands of independent convenience stores with branded goods, fresh and tobacco. Closely mirrors Lekkerland's independent-retailer (Einzelunternehmer) segment with similar category management and logistics services.
• Alimentation Couche-Tard: Canadian global operator of Circle K convenience and fuel retail, with significant own-brand food, beverage and tobacco wholesale operations. Comparable as a convenience-specialist B2B and retail operator serving similar Tankstellenshop-equivalent customers.
• EG Group: UK-based global fuel and convenience retail operator with its own foodservice, coffee and B2B supply operations. Operates similar Tankstellenshop-format customers to Lekkerland and competes for the same European convenience supply contracts.

Broad incumbents

• Coop Group (Switzerland): Swiss retail and wholesale cooperative with integrated convenience, fuel retail (Coop Pronto) and foodservice operations. Comparable convenience-ecosystem model with own-brand, fresh and Tankstellenshop-equivalent formats at smaller scale.
• Edeka Zentrale: Germany's largest organized grocery retail group with significant wholesale operations through its regional independent-retailer wholesalers. Directly competes with Lekkerland in Germany for independent convenience and small-format retailer accounts.
• Seven & i Holdings: Japanese conglomerate and parent of 7-Eleven, the world's largest convenience franchise chain, with proprietary wholesale and foodservice operations. Larger and more diversified than Lekkerland but operates the same convenience-ecosystem model at global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@lekkerlandse5518
• Facebookfacebook.com/LekkerlandDeutschland
• LinkedInlinkedin.com/company/lekkerland

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lekkerland Se