Tooled-Up.com
Tooled-Up.com is a UK-based direct-to-consumer e-commerce retailer established in 1976 and trading online since 1996, selling more than 100,000 tools, hand tools, power tools, and garden tools from brands such as Bosch, DeWalt, Makita, Festool, and Karcher to DIY consumers and professional tradespeople across the United Kingdom.
- Company typePrivate
- Founded1976
- HeadquartersEnfield, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tooled-Up.com does
Tooled-Up.com is a UK-based direct-to-consumer e-commerce retailer of tools, hand tools, power tools, and garden tools, headquartered in Enfield/North London and serving both DIY consumers and professional tradespeople. The company was established in 1976 and began trading online in 1996, making it one of the longer-tenured online tool retailers in the United Kingdom. It operates its own online storefront at tooled-up.com alongside a single physical store in North London that supports free click-and-collect, and offers multiple delivery tiers including next-day delivery on thousands of lines and one-hour delivery slots.
The product catalogue spans more than 100,000 SKUs across roughly thirty categories, with power tools, hand tools, garden tools, power tool accessories, dust extraction systems, pressure washers, and tool storage as core lines. Tooled-Up.com is an authorised stockist for major manufacturers including Bosch (Home & Garden and Professional ranges), DeWalt, Makita, Festool, Karcher, Stanley FatMax, Black & Decker, Ozito, Einhell, Hozelock, and Gardena — a positioning that supports full-range inventory and warranty-backed trade sales. Sub-ranges include battery platforms (Bosch POWER FOR ALL, DeWalt Flexvolt/XR, Black & Decker Power Connect, Stanley FatMax V20) and specialist products such as Bosch Indego robotic lawnmowers.
The business model is a standard online hardware-retail model: revenue is generated through unit-priced product sales paid for at point of purchase, with optional 0% finance and Pay-in-3 instalments on purchases between £20 and £3,000 to support larger basket sizes. Payments accepted include major card schemes, Apple Pay, Google Pay, and PayPal. Customer segments are horizontal across DIY enthusiasts, professional tradespeople (carpentry, plumbing, electrical, construction), and garden/outdoor enthusiasts, with trade customers as a primary high-value cohort. The underlying technology is described as a standard e-commerce retail platform — product catalogue, basket, customer accounts, and order management — with no disclosed proprietary AI/ML features. The company is privately held with 1–10 employees, no disclosed parent company, no subsidiaries, no funding rounds, and no M&A activity on record.
Tooled-Up.com firmographics
Firmographics- Name
- Tooled-Up.com
- Legal name
- Tooled-Up.com
- Website
- https://tooled-up.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tooled-Up.com is a UK-based direct-to-consumer e-commerce retailer established in 1976 and trading online since 1996, selling more than 100,000 tools, hand tools, power tools, and garden tools from brands such as Bosch, DeWalt, Makita, Festool, and Karcher to DIY consumers and professional tradespeople across the United Kingdom.
- Ownership category
- akta.pro rank
Tooled-Up.com industry classification
Industry- Product category
- Tools and Hardware Retail
- NAICS
- Hardware Retailers (44414)
- SIC
- Retail-Auto & Home Supply Stores (5531)
- akta.pro primary industry
- Tools & Tool Accessories Retail (Hand, Power, Pneumatic) (CRAIADAB)
- akta.pro secondary industry
- Fasteners, Nails, Screws & Anchors Retail (CRAIADAC)
Keywords
Where Tooled-Up.com is headquartered
LocationHeadquarters
- HQ city
- Enfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Tooled-Up.com business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Product Sales: Tooled-Up.com generates revenue through the direct sale of tools, hand tools, power tools, garden tools, and accessories to consumers and tradespeople. The business operates on a standard retail model with one-time product transactions. They offer multiple payment options including 0% finance and Pay in 3 interest-free payments for purchases between £20-£3000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases at varying price points |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Tooled-Up.com product offering
Product offeringCore offering
Tooled-Up.com is a UK-based online and in-store retailer that sells over 100,000 tools and accessories, including power tools, hand tools, garden tools, pressure washers, power tool accessories, and tool storage. It operates as an authorised stockist for major brands such as Bosch, DeWalt, Makita, Festool, Karcher, and Stanley FatMax, serving both DIY consumers and professional tradespeople with next day delivery, 1-hour delivery slots, click & collect, and consumer finance options including 0% finance and Pay in 3.
Product overview
Tooled-Up.com is a UK-based online tool retailer offering over 100,000 products across multiple tool categories. The platform operates as an e-commerce marketplace with a focus on power tools, hand tools, and garden tools from major brands including Bosch, DeWalt, Makita, Festool, and Karcher. The product portfolio includes core tool categories (Power Tools, Hand Tools, Garden Tools) supplemented by accessories (Power Tool Accessories, Dust Extraction Systems, Tool Storage) and specialized sub-brands (Bosch Indego Robotic Lawnmowers, Bosch Endurance Accessories, Bosch DIY Hand Tools). The company offers next-day delivery, click-and-collect, and various financing options, serving both professional tradespeople and DIY enthusiasts.
Differentiator
Problem solved
Functional benefit
Products and services
- Power Tools
Quantifiable outcome
- Over 1 million parcels successfully delivered
- +1 more outcomes
Companies that use Tooled-Up.com
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Tooled-Up.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Tooled-Up.com partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Bosch Home and GardencoreAuthorised stockist relationship. Tooled-Up.com stocks the full range of Bosch Home and Garden power tools, garden tools, and accessories including the Indego robotic lawnmower range, pressure washers, and DIY hand tools.
- Bosch ProfessionalcoreAuthorised stockist for Bosch Professional (Blue) power tools designed for professional users. Stock extensive range including cordless tools, dust extraction systems, and accessories.
- DeWaltcoreAuthorised DeWalt stockist offering the full range of DeWalt power tools, garden tools, accessories, and workwear including Flexvolt cordless tools, TSTAK and Tough System storage solutions.
- MakitacoreAuthorised Makita stockist. Stocks Makita 18v LXT cordless tools, garden equipment, dust extraction accessories, and genuine spare parts.
- FestoolcoreAuthorised Festool stockist offering Festool dust extractors, accessories, spare dust bags, and extraction system components.
- KarchercoreAuthorised Karcher stockist for both Home and Garden and Pro ranges including pressure washers, vacuum cleaners, and accessories.
- OzitominorStockist of Ozito power tools and garden equipment including cordless drill/saw kits and garden power tools.
- HozelockminorStockist of Hozelock garden watering equipment and accessories.
- Black & DeckercoreStockist of Black & Decker 18v Power Connect battery system tools and 36v cordless system tools.
- Stanley FatMaxcoreStockist of Stanley FatMax hand tools, power tools, and accessories including the V20 18v cordless system.
- GardenaminorStockist of Gardena garden tools including hand cylinder lawnmowers and garden hand tools.
- EinhellminorStockist of Einhell power tools and garden equipment including the Expert, Professional, and Free ranges.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Tooled-Up.com competitors and assessment
Company assessmentDirect peers
- Wickes: UK home improvement retailer selling tools, hardware, garden and DIY supplies alongside kitchens and bathrooms. Overlaps directly with Tooled-Up on the DIY home improvement assortment and serves the same small trade and DIY customer base.
- Screwfix: UK's largest direct tool and hardware retailer, owned by Kingfisher. Sells the same power tools, hand tools and accessories from the same brands (DeWalt, Makita, Bosch) with click-and-collect, next-day delivery, and a national branch network. Most direct competitor to Tooled-Up's DIY and trade proposition.
- Axminster Tools: UK specialist retailer of woodworking and trade power tools, hand tools and machinery, with strong brand authorisation across Festool, DeWalt and other premium lines. Direct e-commerce and showroom competitor in the same premium tool category.
- FFX Tools: UK online specialist retailer focused on power tools, fixings and consumables from brands such as DeWalt, Milwaukee and Makita. Direct e-commerce competitor to Tooled-Up in the same niche, with overlapping trade and DIY customer base.
- Machine Mart: UK specialist retailer of power tools, hand tools, machinery and workshop equipment with a national store estate. Overlaps with Tooled-Up on the power tool and hand tool categories for both trade and DIY buyers, with a similar specialist focus.
- Toolstation: Kingfisher-owned trade and DIY tool/hardware retailer with over 550 UK branches. Competes head-to-head on power tool brands, click-and-collect, and trade pricing, making it the closest direct peer to Tooled-Up's assortment and target customer.
- Cromwell Tools: UK industrial and trade tool supplier (formerly known as Cromwell) selling power tools, hand tools and consumables to professional and industrial buyers. Comparable trade-focused proposition to Tooled-Up's professional tradespeople segment.
Broad incumbents
- B&Q: UK's largest home improvement and DIY retailer, part of Kingfisher. Sells the full range of power tools, hand tools, garden tools and accessories from the same brands as Tooled-Up, but as part of a much broader home improvement assortment including kitchens, bathrooms, paint and building materials.
- Travis Perkins: UK's largest builders' merchant group operating Toolstation alongside specialist trade brands. Competes on the trade/professional segment that Tooled-Up explicitly targets with its trade customer persona, but with much broader building materials exposure.
- Amazon UK: Dominant UK online marketplace that lists the same power tool, hand tool and garden tool brands and competes with Tooled-Up on price, range and Prime next-day delivery. Not a specialist tool retailer but a significant competitive force in the same SKUs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Tooled-Up.com social profiles
Digital presenceTooled-Up.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tooled-Up.com leadership team
Management profileNumber of profiles
Tooled-Up.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tooled-Up.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tooled-Up.com
What does Tooled-Up.com do?
Tooled-Up.com is a UK-based online and in-store retailer that sells over 100,000 tools and accessories, including power tools, hand tools, garden tools, pressure washers, power tool accessories, and tool storage. It operates as an authorised stockist for major brands such as Bosch, DeWalt, Makita, Festool, Karcher, and Stanley FatMax, serving both DIY consumers and professional tradespeople with next day delivery, 1-hour delivery slots, click & collect, and consumer finance options including 0% finance and Pay in 3.
Is Tooled-Up.com a public or private company?
Tooled-Up.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tooled-Up.com founded?
Tooled-Up.com was founded in 1976. It employs 1 to 10 people.
Where is Tooled-Up.com based?
Tooled-Up.com is headquartered in Enfield, United Kingdom, in the Europe region.
How does Tooled-Up.com make money?
One revenue line is on record: product Sales.
Who are Tooled-Up.com's main competitors?
Direct peers on record are Wickes, Screwfix, Axminster Tools, FFX Tools, Machine Mart, Toolstation and Cromwell Tools. Broad incumbents are B&Q, Travis Perkins and Amazon UK.
Does Tooled-Up.com have an API?
No public API is recorded for Tooled-Up.com.
What industry is Tooled-Up.com in?
Tooled-Up.com's product category is Tools and Hardware Retail. Its primary akta.pro industry code is CRAIADAB, Tools & Tool Accessories Retail (Hand, Power, Pneumatic), with a secondary code of CRAIADAC, Fasteners, Nails, Screws & Anchors Retail. Its NAICS code is 44414 and its SIC code is 5531.