KBD Insurance
KBD Insurance is an independent Canadian insurance broker based in Quebec, serving individuals and small-to-medium businesses across Quebec and Ontario with personal and commercial insurance distributed through a multi-carrier brokerage platform and online quote tools.
- Company typePrivate
- Founded1972
- HeadquartersDorval, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What KBD Insurance does
KBD Insurance is an independent Canadian insurance broker headquartered in the Montreal area (Kirkland, Quebec) with a secondary office in Ottawa. Founded in 1972 and 100% Canadian-owned, the company has operated for over 40 years and was recognized in the Globe & Mail's 2022 Report on Business as one of Canada's Top Growing Companies. The firm employs 11-50 people and serves both individual consumers and small-to-medium businesses across Quebec and Ontario, with stated plans to expand nationally within five years.
The company's core product portfolio spans personal lines insurance (car, home, tenant, condo, motorcycle, and high-risk auto) and commercial lines (commercial general liability, professional liability, cyber, commercial property, commercial auto, equipment breakdown, builder's risk, and industry-specific coverage for restaurants, fitness, construction, e-commerce, churches, daycare, manufacturing, and other verticals). KBD distributes through a hybrid model combining a self-service online quote portal (app.kbdinsurance.com) with broker-assisted phone sales and direct field sales for commercial clients. The platform integrates with 30+ Canadian insurance carriers, with Intact Insurance identified as the primary partner for home and car coverage and specialty partners including Lloyd's, CFC Underwriting, Chubb, Northbridge, Markel, Ecclesiastical, Economical, and Promutuel.
KBD earns revenue exclusively through commissions from its carrier partners — 12.5% to 20% on home and car policies and 10% to 25% on commercial policies — paid annually on policy renewal. The company does not charge direct fees for personal lines and only selectively for complex commercial engagements. Customer acquisition is driven by content marketing, SEO, Google reviews (600+ five-star), email newsletters, and social media, with leadership under President Curtis Killen.
KBD Insurance firmographics
Firmographics- Name
- KBD Insurance
- Legal name
- KBD Insurance Inc.
- Website
- https://kbdinsurance.com
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KBD Insurance is an independent Canadian insurance broker based in Quebec, serving individuals and small-to-medium businesses across Quebec and Ontario with personal and commercial insurance distributed through a multi-carrier brokerage platform and online quote tools.
- Ownership category
- akta.pro rank
KBD Insurance industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Standard Personal Auto Insurance (Liability, Collision & Comprehensive) (FSAJAAAA)
- akta.pro secondary industries
- Full-Coverage Personal Auto Insurance (FSAJAAAF), Mid-Market Commercial Package (Package Policies) (FSAJAFAB), Commercial Package / Business Owners Policies (BOP) (FSAJAMAG)
Keywords
Where KBD Insurance is headquartered
LocationHeadquarters
- HQ city
- Dorval
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
KBD Insurance business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Insurance Broker Commissions: KBD operates as an insurance broker collecting commissions from insurance companies. Commissions range from 12.5% to 20% on home and car insurance and from 10% to 25% on commercial insurance policies. The company is paid each year when clients' policies renew.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Personal Lines Insurance (Home, Car, Condo, Tenant, Motorcycle) |
| Other | Annual | Commercial Lines Insurance |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
KBD Insurance product offering
Product offeringCore offering
KBD Insurance is an independent Canadian insurance brokerage headquartered in Quebec that places personal and commercial insurance policies on behalf of clients. The firm compares coverage and pricing across more than 30 Canadian insurance partners, including personal lines such as auto, home, condo, and tenant, as well as commercial lines such as commercial auto and commercial property. KBD Insurance earns commission from carrier partners and serves individual consumers and small/mid-market businesses across Quebec and Ontario.
Product overview
KBD Insurance is a Canadian insurance broker operating as a digital-first brokerage platform with broker-assisted service. The company operates two interconnected service channels: an online quote portal (app.kbdinsurance.com) for self-service quote comparison, and broker-mediated finalization for policy binding. The core product portfolio spans Personal Lines Insurance (car, home, tenant, condo, motorcycle, high-risk) and Commercial Lines Insurance (commercial general liability, professional liability, cyber, commercial property, builder's risk, and industry-specific business coverages). The company partners with 30+ Canadian insurers including Intact, Economical, Promutuel, Lloyd's, CFC Underwriting, and Chubb to provide competitive pricing through their broker network model. The business differentiates through comparing multiple insurer quotes on behalf of clients and providing personalized broker support for policy decisions and claims.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Auto Insurance
Companies that use KBD Insurance
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
KBD Insurance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
KBD Insurance partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Intact InsurancecoreIntact is the primary partner for home and car insurance. As Canada's largest property and casualty insurer, Intact provides comprehensive personal and commercial coverage. KBD has financial ties with Intact and mainly does business with them for home and car insurance clients.
- Economical InsurancecoreA prominent Canadian insurer serving individuals and businesses for over 150 years. KBD works with Economical for personal insurance options including home and auto coverage.
- Promutuel AssurancecoreA mutual insurance company deeply rooted in Quebec communities. Provides home and auto insurance with local expertise.
Scale indicators5 records
Recent moves6 records
Expansion highlights12 records
KBD Insurance competitors and assessment
Company assessmentEmerging players
- Ratehub.ca: Ratehub.ca is a Canadian financial product comparison platform that includes insurance comparison. It competes for top-of-funnel discovery and quote comparison demand that KBD's online portal also targets.
- LowestRates.ca: LowestRates.ca is a Canadian digital comparison platform for insurance and financial products. It competes for the same online quote-shopping behaviour that KBD's portal targets, though it does not itself act as a binding broker.
Broad incumbents
- Aon Canada: Aon is a global insurance brokerage and advisory firm with a significant Canadian presence. While much broader than KBD, it competes in commercial risk placement and advisory services for SMB and mid-market clients.
- Hub International: Hub International is a large North American insurance brokerage with operations across Canada. It competes with KBD across personal and commercial lines through a multi-carrier brokerage model similar in concept but at much greater scale.
- Marsh Canada: Marsh is a global insurance broker and risk advisor with a substantial Canadian commercial brokerage practice. It competes with KBD primarily in the commercial and specialty lines segment, but with a much broader portfolio and resources.
- Desjardins Insurance: Desjardins Insurance is a major Quebec-based direct insurer that also distributes through agents. It is a primary competitor in KBD's home Quebec market and a baseline alternative for customers comparing broker vs. direct distribution.
Direct peers
- BrokerLink: BrokerLink is one of Canada's largest retail insurance brokerages, offering personal and commercial lines across multiple provinces. It is a direct competitor to KBD in the multi-carrier brokerage model targeting individuals and SMBs.
- BFL Canada: BFL Canada is a leading Canadian insurance brokerage specializing in commercial and specialty lines. It is a direct competitor to KBD on the commercial brokerage side, particularly in niche and industry-specific risk categories.
- Square One Insurance Services: Square One is a Canadian online-direct insurance provider that offers customized home and auto insurance. While operating more as a direct writer, it competes with KBD for the same digitally-engaged Canadian personal-lines customers.
- Surex Direct: Surex is a Canadian online brokerage that compares quotes from multiple insurers for home, auto, and commercial insurance. It is a direct competitor to KBD, sharing the multi-carrier comparison model and focus on a digital-first customer experience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
KBD Insurance social profiles
Digital presenceKBD Insurance financial estimates
Financial estimateRevenue estimate
Valuation estimate
KBD Insurance leadership team
Management profileNumber of profiles
Profiles2 records
KBD Insurance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KBD Insurance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KBD Insurance
What does KBD Insurance do?
KBD Insurance is an independent Canadian insurance brokerage headquartered in Quebec that places personal and commercial insurance policies on behalf of clients. The firm compares coverage and pricing across more than 30 Canadian insurance partners, including personal lines such as auto, home, condo, and tenant, as well as commercial lines such as commercial auto and commercial property. KBD Insurance earns commission from carrier partners and serves individual consumers and small/mid-market businesses across Quebec and Ontario.
Is KBD Insurance a public or private company?
KBD Insurance is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KBD Insurance founded?
KBD Insurance was founded in 1972. It employs 11 to 50 people.
Where is KBD Insurance based?
KBD Insurance is headquartered in Dorval, Canada, in the North America region.
How does KBD Insurance make money?
One revenue line is on record: insurance Broker Commissions.
Who are KBD Insurance's main competitors?
Emerging players on record are Ratehub.ca and LowestRates.ca. Broad incumbents are Aon Canada, Hub International, Marsh Canada and Desjardins Insurance. Direct peers are BrokerLink, BFL Canada, Square One Insurance Services and Surex Direct.
Does KBD Insurance have an API?
No public API is recorded for KBD Insurance.
What industry is KBD Insurance in?
KBD Insurance's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAJAAAA, Standard Personal Auto Insurance (Liability, Collision & Comprehensive), with a secondary code of FSAJAAAF, Full-Coverage Personal Auto Insurance. Its NAICS code is 52421 and its SIC code is 6411.