What C2B does

C2B is an Amsterdam-based digital content agency founded in 2010 that operates as one of six specialist labels within LevelUp Group, a B-Corp-certified Dutch marketing collective of approximately 160 specialists. The agency delivers an integrated content offering covering brand strategy, social media management (TikTok, Instagram, LinkedIn, YouTube), video production (hero campaigns, activations, artwork), employer branding (EVP development, careers sites, employer brand films), and, since 2026, AI-generated video and image production through its dedicated AI Studio. Service delivery spans strategy, creation, planning, and optimization within a single integrated team, distinguishing C2B from agencies that separate these functions.

The agency's underlying technology layer is twofold: (1) a creative production capability grounded in conventional film, social, and editorial workflows, and (2) the AI Studio, which applies generative AI across video, image, and text modalities to produce campaign assets, product videos, always-on content, and hero productions at lower cost and faster turnaround than traditional production. C2B does not disclose proprietary models or training pipelines, indicating reliance on third-party foundation models wrapped in C2B's creative direction.

C2B generates revenue through professional services engagements—primarily project-based work and ongoing retainers—with enterprise and institutional clients. Pricing is quote-based per engagement with no public price list or self-serve motion. The customer base spans Dutch FMCG and food-and-beverage brands (Casillero del Diablo, Beemster Kaas, New York Pizza, Smølke), retail (PLUS), non-profit and institutional organizations (PFZW, LTO-Noord), government (Gemeente Amsterdam), and technology scale-ups (Robin Radar, Vitaflo). Distribution is direct: prospective clients reach C2B via the website (cal.com booking), referrals, and the agency's own content marketing and award-driven brand presence. The agency has been recognized as Best Content Agency of the Year at Fonk150, Emerce 100, and Grand Prix Content Marketing Awards for five consecutive years.

Name

C2B

Legal name

C2B

Website

https://c2b.nu

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

C2B is an Amsterdam-based content agency, founded in 2010, that creates social media content, video, employer branding, and AI-generated video for Dutch enterprise and institutional clients including Casillero del Diablo, PLUS, PFZW, Beemster Kaas, and Gemeente Amsterdam.

Ownership category

akta.pro rank

Product category

Content Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

Keywords

• Content marketing services
• Social media management
• Video production agency
• Employer branding services
• AI video production

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Content Agency Services: C2B generates revenue through professional content agency services including social media management, video production, employer branding campaigns, strategy consulting, and AI video production. Revenue is project-based and retainer-based for ongoing client relationships. Clients include FMCG brands, pension funds, municipalities, supermarkets, and other organizations seeking content and employer branding services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

C2B is a digital content agency that creates and distributes creative content for brands. It offers an integrated suite of services spanning brand strategy, social media management (TikTok, Instagram, LinkedIn, YouTube), video production, employer branding campaigns, and a dedicated AI Studio for AI-generated campaign videos. Services are delivered through direct client engagement, on a project and retainer basis, primarily to enterprise Dutch brands across FMCG, food & beverage, government, pension funds, and technology sectors.

Product overview

C2B is a content agency offering a comprehensive suite of content creation and marketing services under the 'Content Worth Sharing' philosophy. The service portfolio includes Strategy Services (brand strategy, content planning, growth strategy), Social Media & TikTok Management (content creation, community management across platforms), Video Production (hero campaigns, activations, artwork), and Employer Branding (EVP development, career sites, employer brand films). The AI Studio is a dedicated AI-powered video production service that produces AI-generated content including campaign videos, product videos, always-on content, and hero productions using latest AI video generation techniques. The agency also creates 360-degree campaigns combining social media content, in-store activations, and promotional materials. Services are delivered through collaboration with LevelUp Group's network of 160+ specialists across 6 specialized labels.

Differentiator

Problem solved

Functional benefit

Brands

• AI Studio: AI video production studio offering campaign videos, product videos, and hero productions using latest AI video production techniques.

Products and services

• Strategy Services Strategic services including brand strategy (Merkstrategie), content planning (Contentplan/Inhoudsplan), yearly planning (Jaarplan), and growth strategy (Groeistrategie) development for brands seeking comprehensive content direction.
• Social Media & TikTok Management Full-service social media management covering strategy, content creation, community management, and engagement optimization across TikTok, Instagram, LinkedIn, and YouTube, designed for brands seeking always-on social presence and scroll-stopping content.
• Video Production Video production services including hero campaigns, activations, video productions, and artwork creation for brand storytelling and advertising across digital and in-store channels.
• Employer Branding Comprehensive employer branding services including Employer Value Proposition (EVP) development, careers site (Werken-bij site) creation, employer campaigns, and employer brand film production, targeted at organizations seeking to attract talent.
• AI Studio AI-powered video production studio offering AI-generated campaign videos, product videos, always-on content, and hero productions using the latest AI video production techniques for faster, sharper content optimized for performance and cost efficiency.

Quantifiable outcome

• 5x consecutive 'Best Content Agency of the Year' award winner
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Partnerships

One partnership is on record.

• LevelUp GroupcoreOthersC2B operates as one of six labels within LevelUp Group, a certified B-Corp marketing group. LevelUp Group encompasses 150+ experts across multiple specialist labels. C2B's co-founder Tim highlights the partnership: 'Joining forces with LevelUp Group. Working together with 150+ experts and as 6 labels, we really help our clients grow in holistic and impressive manners.' The LevelUp Group connection provides C2B access to a broader network of marketing specialists while C2B contributes its content creation expertise to the group's holistic service offering.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• TBWA: Global creative network with Netherlands presence (TBWA\Netherlands); comparable as a creative-led agency serving major consumer brands with content, campaigns and brand storytelling.
• VMLY&R: Large global advertising and brand experience network; overlaps with C2B in content creation, social and employer branding, but at network scale with broader service breadth.
• Dentsu Creative: Global creative network with Dutch operations spanning advertising, content and experience design; overlaps with C2B in enterprise brand content but operates at materially greater scale and breadth.

Direct peers

• Dept Agency: Amsterdam-headquartered digital creative agency offering content, video production, social and employer branding services; the largest Dutch-born competitor for C2B in mid-market and enterprise digital content.
• MediaMonks (Monks): Global content production and digital agency headquartered in the Netherlands; directly comparable as a content, video, social and digital craft agency serving enterprise brands.
• Wieden+Kennedy: Independent global creative agency with a strong Amsterdam office; comparable to C2B in award-winning creative work, brand campaigns and video production for major consumer brands.
• Anomaly: Independent creative agency known for non-traditional work including content, brand strategy and campaigns; comparable to C2B in award-driven, content-first positioning for enterprise clients.
• 72andSunny: Independent creative agency recognized for cultural content, campaigns and brand storytelling for global brands; directly comparable to C2B's award-winning, content-led creative approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@c2b
• Facebookfacebook.com/C2Bamsterdam
• LinkedInlinkedin.com/company/c2b-consultancy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about C2B