GoodOaks Homecare Franchising

What GoodOaks Homecare Franchising does

GoodOaks Homecare Franchising, operating as Good Oaks Franchising Ltd, is a UK homecare franchise network founded in 2011 and headquartered in Poole, England. The company licenses its brand, operating systems and support infrastructure to independently owned franchise offices that deliver visiting and live-in homecare services to elderly and disabled clients across 38+ locations in England and Scotland. Core services include visiting homecare from 30 minutes per week, round-the-clock live-in care, and specialist care categories covering dementia, stroke, complex care, learning and physical disabilities, companionship, respite and after-hospital recovery. All branches operate under Care Quality Commission (CQC) regulation.

The business operates a two-tier revenue model: at the franchisor level, Good Oaks Franchising Ltd earns royalty and licensing income from its 38+ franchisees; at the franchisee level, each branch generates end-customer revenue through private-pay homecare visits, with supplementary funding from local authority care budgets and NHS Continuing Healthcare. The company is owned by Honor Inc, a US-based care-technology investor, which receives royalty payment information from the UK operation. Adjacent services such as GoodOaks Virtual GP (24/7 telehealth), Free Health Checks, Social Circles day service, GoodOaks Academy training and the You Are Not Alone carer-support campaign are bundled into the offering to increase client retention.

Technology is described as standard business systems (CRM, HR systems, Google Analytics) with no proprietary platform explicitly disclosed. The network is positioned as the only Carbon Neutral homecare network in the UK, with care-professional journeys carbon-offset, and has accumulated recognition including Grand Prix at the 2025 Home Care Awards, Top 20 UK Homecare Provider for 2026 and multiple regional care awards. Marketing relies on community events, educational content, charity partnerships with Alzheimer's Society and Dementia UK, and direct local-branch enquiry channels rather than a centralised digital acquisition model.

Name

GoodOaks Homecare Franchising

Legal name

Good Oaks Franchising Ltd

Website

https://goodoakshomecare.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Home Care Franchise Network Staffing & Placement (HSABAMAJ)

akta.pro secondary industries

Dementia Personal Care (ADLs) Support (HSABAEAB), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Alzheimer’s Specialized Care (Mid/Late-Stage) (HSABAEAC), Couples & Family Care 24/7 In-Home Care (Multi-Client Household) (HSABAHAH)

Keywords

• Homecare services
• Visiting care
• Live-in care
• Dementia care
• Homecare franchising

Headquarters

HQ city

Poole

HQ country

United Kingdom

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Franchise Licensing: GoodOaks Franchising Ltd licenses its brand, operating systems, training, and support to independently owned franchise offices that provide homecare services. Each franchisee pays royalties to the parent company.
2. Homecare Services (Visiting and Live-in): Each GoodOaks franchise office generates revenue through providing visiting homecare (from 30 minutes per week) and live-in care services to clients. Services include personal care, companionship, dementia care, respite care, stroke care, and complex care.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

GoodOaks Homecare Franchising operates a UK franchise network of 38+ independently owned branches delivering in-home care services to elderly and disabled clients. The core offerings are Visiting Homecare (flexible care from 30 minutes per week) and Live-in Care (round-the-clock one-to-one support), supplemented by specialist services including dementia care, stroke care, respite care, complex care, and companionship. The franchise model licenses brand, training and operating systems to franchise partners, with revenue generated through royalties and per-service fees.

Product overview

GoodOaks Homecare is a UK-based homecare franchising network offering two core service types: Visiting Homecare (flexible care from 30 minutes weekly) and Live-in Care (round-the-clock in-home support). The company operates multiple specialist care services including Dementia Care, Personal Care, After Hospital Care, Stroke Care, Companionship, Respite Care, Complex Care, Emergency Homecare, and Learning/Physical Disabilities Care. Additional services include GoodOaks Virtual GP (24/7 virtual appointments), Free Health Checks, Social Circles (social day service), GoodOaks Academy (free training resources), and You Are Not Alone (carer support resources). The network is CQC-regulated, Carbon Neutral certified, and operates across 40+ UK branches.

Differentiator

Problem solved

Functional benefit

Brands

• GoodOaks Virtual GP: 24/7 virtual GP appointments service available to clients at no additional cost, 365 days a year
• GoodOaks Academy
• You Are Not Alone
• Social Circles
• Free Health Checks

Products and services

• Visiting Homecare Flexible homecare service delivered by local care professionals with visits ranging from 30 minutes weekly to multiple daily visits. Covers morning/evening routines, meal preparation, medication support, home help and companionship for elderly and disabled clients.
• Live-in Care Round-the-clock one-to-one care delivered by a dedicated care professional who lives in the client's home, providing continuous support for daily routines, personal care, medication, meals and companionship. Clients must provide a spare room for the care professional.
• Dementia Homecare Specialist dementia care delivered with respect, empathy and warmth in familiar home surroundings, with trained care professionals managing symptoms while preserving routine and familiarity for clients with Alzheimer's and other forms of dementia.
• After Hospital Care Support for recovery following planned or unplanned hospital stays, helping clients get back on their feet in the comfort of their own home through rehabilitation, medication management and safety support.
• Stroke Care Personalised stroke aftercare and rehabilitation support delivered in the comfort of the client's own home, addressing mobility, communication, and daily living challenges post-stroke.
• Respite Care Short-term care support offering the same attention to detail and personalisation as permanent care, providing relief for family caregivers needing a break, rest, or emergency coverage.
• Complex Care Experienced care professionals supporting people with more complex care requirements and long-term or life-limiting health conditions including Parkinson's and physical disabilities.
• Companionship Care Social and emotional support to reduce isolation and loneliness, sharing experiences and enabling clients to engage with their local community.
• Emergency Homecare Responsive emergency service with quick starts to help keep loved ones living independently at home during urgent care situations.
• Learning and Physical Disabilities Care Personalised care based on unique wishes, needs and life to help individuals with learning and physical disabilities live independently at home.
• GoodOaks Virtual GP Service allowing clients to book virtual appointments with GPs, physios and other clinicians at no additional cost, available 365 days a year.
• Social Circles A day service for independent older adults providing socialisation, activities and home-cooked lunch in a host's family home, with door-to-door transport provided.
• Free Health Checks Regular monitoring to spot small changes in health early so clients and their loved ones stay one step ahead of potential issues.

Quantifiable outcome

• Named Top 20 Homecare Provider in UK for 2026
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered significant and minor.

• Bournemouth UniversitysignificantStrategic or Co-development PartnerGoodOaks partnered with Bournemouth University on a dementia study, demonstrating commitment to research and evidence-based care practices.
• Alzheimer's SocietysignificantStrategic or Co-development PartnerGoodOaks branches regularly partner with Alzheimer's Society for fundraising events, dementia awareness campaigns, and 'Time for a Cuppa' initiatives. The company supports the organization's mission through community events.
• Dementia UKsignificantStrategic or Co-development PartnerMultiple GoodOaks branches support Dementia UK through fundraising events, coffee mornings, and charity challenges. Leicestershire South took on 60 miles challenge, Wokingham supports Dementia UK for compassionate dementia care.
• MacMillan Cancer SupportminorStrategic or Co-development PartnerGoodOaks Bournemouth and Poole hosted successful MacMillan coffee morning fundraiser.
• Chilterns Neuro CentreminorStrategic or Co-development PartnerGoodOaks provides Free Basic Life Support and First Aid Training at Chilterns Neuro Centre.
• Brain Injury CharityminorStrategic or Co-development PartnerGoodOaks Homecare Bedford pledged to support brain injury charity.
• MS Therapy CentreminorStrategic or Co-development PartnerGoodOaks Homecare Bedford pledged to support local MS therapy centre.
• DorsetmumsminorChannel Partner/ Reseller/ DistributorGoodOaks partnered with Dorsetmums to spread Christmas cheer and community engagement.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Comfort Keepers: Large international franchised in-home senior care brand with overlapping services, operating at broader scale than GoodOaks.

Direct peers

• Right at Home UK: Franchise-based UK homecare provider focused on quality-led visiting and live-in care for older adults, closely comparable to GoodOaks.
• Radfield Home Care: UK homecare franchise network delivering visiting care to seniors with a strong ethical/employer brand, a direct model and market match to GoodOaks.
• Visiting Angels UK: Carer-centric UK homecare franchise offering visiting and companionship care to elderly clients, competing in the same franchise-led niche.
• Walfinch: UK home care franchise providing hourly, live-in and specialist care through local branches, a direct emerging competitor to GoodOaks.
• Bluebird Care: UK national homecare franchise offering visiting, live-in and dementia care through independently owned branches, mirroring GoodOaks' model and market.
• Caremark: UK home care franchisor providing personal and companionship care via local franchised offices, competing directly with GoodOaks for franchisees and clients.
• Home Instead UK: Leading UK homecare franchise network providing visiting and live-in elderly care; directly competes with GoodOaks on the same franchise model, services, and senior client base.

Others

• Honor Technology: US home-care technology and network company identified as GoodOaks' parent; an ecosystem/strategic owner rather than a UK competitor.

Regional players

• Home Care Preferred: London-based homecare provider offering visiting and live-in elderly care, comparable in service but concentrated in a specific UK geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GoodOaksCare
• Facebookfacebook.com/GOCareFranchising
• LinkedInlinkedin.com/company/good-oaks-home-care-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoodOaks Homecare Franchising