Radfield Home Care
Radfield Home Care is a UK family-owned franchise network operating across England that delivers home care services — visiting care, live-in care, adult day care, and Connected Care assistive technology — to older people and their families, anchored by multiple CQC Outstanding ratings and a tech-enabled care management platform.
- Company typePrivate
- Founded2008
- HeadquartersShrewsbury, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Radfield Home Care does
Radfield Home Care is a privately held, family-owned UK home care operator founded in 2008 by siblings Dr Hannah MacKechnie and Alex Green, building on a residential care business their parents established in 1982 in Shrewsbury. The company delivers four core service lines — Visiting Care (scheduled personal care, medication management, companionship), Live-in Care (24-hour care from £1,500/week for single clients to £1,850/week for specialist needs), Adult Day Care (including dementia-specific programmes), and Connected Care (an assistive-technology suite built around partners Careline365, MiiCare, and OKEachDay covering GPS, fall detection, daily check-ins, and passive sensors). Specialist care covers dementia, Parkinson's, MS, MND, stroke, and palliative/end-of-life cases.
The business operates as a franchise network of locally-owned offices across England, supported by a national office in Shrewsbury that provides brand standards, training (Princess Royal Training Awards in 2022 and 2025), and a digital care management system with real-time, app-based visibility for families. Pricing is subscription-style (weekly for live-in, hourly for visiting, daily for day care) and is benchmarked against the Homecare Association minimum of £34.42/hour from April 2026, with regional variation. The go-to-market combines educational content marketing, a national contact centre, an online care-finder, and an active franchise development pipeline targeting new owner-operators.
The market positioning is anchored on regulatory quality (multiple CQC Outstanding ratings including the first Outstanding-rated private domiciliary provider in Leicester), brand recognition (Top 20 Home Care Group from Homecare.co.uk for nine consecutive years, Most Outstanding Home Care Group at the 2023 and 2026 Home Care Awards, HSBC Elite Franchise Top 50 for seven consecutive years), and a talent proposition built around Real Living Wage accreditation and a "Caring for our Carers" pledge that delivers a 93% staff recommendation score. Geographic reach is currently England-only, with Wales, Scotland, and Northern Ireland not yet addressed.
Radfield Home Care firmographics
Firmographics- Name
- Radfield Home Care
- Legal name
- Radfield Home Care Ltd
- Website
- https://radfieldhomecare.co.uk
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Radfield Home Care is a UK family-owned franchise network operating across England that delivers home care services — visiting care, live-in care, adult day care, and Connected Care assistive technology — to older people and their families, anchored by multiple CQC Outstanding ratings and a tech-enabled care management platform.
- Ownership category
- akta.pro rank
Radfield Home Care industry classification
Industry- Product category
- Home Care Services
- NAICS
- Home Health Care Services (62161), Home Health Care Services (6216), Home Health Care Services (621610)
- SIC
- Services-Home Health Care Services (8082), Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)
- akta.pro primary industry
- Personal Care / Non-Medical Home Care (Private Duty) (HLAFAEAB)
- akta.pro secondary industries
- Respite In-Home Care (Short-Term Relief) (HLADAGAH), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Dementia & Alzheimer’s Respite Care (HSABAGAF)
Keywords
Where Radfield Home Care is headquartered
LocationHeadquarters
- HQ city
- Shrewsbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Radfield Home Care business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Live-in Care Services: Continuous 24-hour care delivered by Care Professionals living with clients in their homes. Includes single person, specialised, and couples packages. Priced from £1,500/week for standard care.
- Visiting Care Services: Regular home visits providing personal care, domestic assistance, medication management, and companionship. Flexible scheduling from hourly visits to multiple daily visits.
- Adult Day Care: Day care centre services providing social interaction, activities, and meals in a safe environment. Includes dementia-specific day care programmes.
- Connected Care (Assistive Technology): Technology solutions including daily check-in systems, GPS tracking, fall detection, and passive monitoring sensors. Can be used independently or alongside other care services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Live-in Care - Single Person |
| Subscription | Weekly | Live-in Care - Specialised |
| Subscription | Weekly | Live-in Care - Couples |
| Unit Pricing | Hourly | Hourly Home Care |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Radfield Home Care product offering
Product offeringCore offering
Radfield Home Care is a franchise-led network of locally-owned home care offices operating across England, delivering personal care, companionship, and specialist support to older people in their own homes. Its core service lines are Visiting Care (scheduled hourly visits), Live-in Care (24-hour Care Professionals residing with clients), Adult Day Care (day centres), and Connected Care (assistive technology including GPS, fall detection, and passive sensors), with specialist support for dementia, Parkinson's, stroke recovery, and palliative conditions.
Product overview
Radfield Home Care is a franchise-led network of home care services operating across England, offering four core service lines: Visiting Care (flexible scheduled visits for daily support), Live-in Care (24/7 dedicated care professionals living with clients), Adult Day Care (social day centers with trained staff), and Connected Care (assistive technology for safety and independence). The company leverages over 40 years of family care experience through a network of locally-owned offices, all sharing the same brand standards and commitment to quality care. Specialist services include dementia, Parkinson's, and palliative care, while technology features include digital care management and wearable/ambient assistive devices.
Differentiator
Problem solved
Functional benefit
Brands
- Connected Care: Radfield's range of assistive technology solutions designed to keep clients safe whilst encouraging independence at home and out and about, including OKEachDay, Go GPS, Fall Detector, and MiiCare products.
Quantifiable outcome
- 4.9/5.0 customer rating based on 1777 reviews
- +2 more outcomes
Companies that use Radfield Home Care
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
Radfield Home Care technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Radfield Home Care partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- Careline365coreTechnology partnership for Go GPS and Fall Detector wearable devices. Careline365 provides wearable GPS tracking devices and fall detection pendants that support independence outdoors with emergency response capability. These products are integrated into Radfield's Connected Care service line.
- MiiCarecorePartnership for passive sensor technology monitoring movement patterns and device usage in the home. MiiCare's AI-powered sensors detect behavioral changes and can prompt users via voice interface about medication or hydration, part of Radfield's Connected Care ecosystem.
- OKEachDaysupportingDaily check-in system partnership providing touchscreen-based daily confirmation of wellbeing. Simple interface allows users to confirm they're okay with a single button press before a chosen time, integrated into Connected Care service offerings.
- Homecare AssociationcoreAffiliate membership with the UK's membership body for home care providers. Demonstrates commitment to industry standards and best practices in home care delivery.
- Armed Forces CovenantsupportingSigned pledge committing to be respectful, supportive and fair to military personnel, veterans, and their families. Promises welcome and support within communities and economy.
Scale indicators5 records
Recent moves8 records
Expansion highlights5 records
Radfield Home Care competitors and assessment
Company assessmentDirect peers
- Home Instead Senior Care UK: Home Instead is the largest UK home care franchise network, specializing in older person care with a comparable model of locally-owned offices. It competes directly with Radfield for franchisees, caregivers, and clients in the same elderly home care segment.
- Bluebird Care: Bluebird Care is a leading UK home care franchise with a national network providing personal care, dementia care, and live-in services. It operates a nearly identical franchise model to Radfield, targeting the same elderly client base and competing directly for franchise partner recruitment.
- Caremark: Caremark is a UK home care franchise network offering visiting care, live-in care, and specialist services. It competes head-to-head with Radfield in multiple English regions with a similar franchise-led growth model and elderly care focus.
- Right at Home UK: Right at Home is a UK and international home care franchise focused on older person and specialist care. Its service mix (visiting care, personal care, dementia support) and franchise-led expansion are directly comparable to Radfield's offering.
- Helping Hands Home Care: Helping Hands is one of the UK's largest home care providers, with a strong focus on live-in care and complex care packages. It is a directly comparable competitor in the live-in segment where Radfield competes, and serves the same elderly population across England.
- Visiting Angels UK: Visiting Angels is an international home care franchise operating in the UK, providing visiting and live-in care to older adults. It targets the same customer demographic and competes for franchise partners within the UK home care market.
- Comfort Keepers UK: Comfort Keepers is an international home care franchise with UK operations providing personal care, companionship, and specialist dementia care. It overlaps with Radfield's service lines and franchise model across the English market.
Emerging players
- Cera Care: Cera is a tech-enabled home care provider using AI-driven matching and digital care planning to scale UK elderly care delivery. It is an emerging player in the same home care segment with a technology-led approach that competes for both clients and digitally-savvy caregivers.
Broad incumbents
- Country Court Care: Country Court Care operates care homes and home care services across the UK. While broader in scope than Radfield, it competes in the same elderly care market and represents the residential alternative to Radfield's home-based offering.
Others
- Homecare Association: The Homecare Association is the UK membership body for home care providers, of which Radfield is an affiliate member. It is an industry organization rather than a competitor, but its pricing benchmarks and standards framework directly shape Radfield's operating environment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Radfield Home Care social profiles
Digital presenceRadfield Home Care compliance and trust
Trust signalCompliance8 records
Radfield Home Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Radfield Home Care leadership team
Management profileNumber of profiles
Profiles4 records
Radfield Home Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Radfield Home Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Radfield Home Care
What does Radfield Home Care do?
Radfield Home Care is a franchise-led network of locally-owned home care offices operating across England, delivering personal care, companionship, and specialist support to older people in their own homes. Its core service lines are Visiting Care (scheduled hourly visits), Live-in Care (24-hour Care Professionals residing with clients), Adult Day Care (day centres), and Connected Care (assistive technology including GPS, fall detection, and passive sensors), with specialist support for dementia, Parkinson's, stroke recovery, and palliative conditions.
Is Radfield Home Care a public or private company?
Radfield Home Care is a private company. It is classified as family owned and is currently operating.
When was Radfield Home Care founded?
Radfield Home Care was founded in 2008. It employs 501 to 1,000 people.
Where is Radfield Home Care based?
Radfield Home Care is headquartered in Shrewsbury, United Kingdom, in the Europe region.
How does Radfield Home Care make money?
Four revenue lines are on record. Live-in Care Services are the primary driver. The others are visiting Care Services, adult Day Care and connected Care (Assistive Technology).
Who are Radfield Home Care's main competitors?
Direct peers on record are Home Instead Senior Care UK, Bluebird Care, Caremark, Right at Home UK, Helping Hands Home Care, Visiting Angels UK and Comfort Keepers UK. Cera Care is listed as an emerging player. Country Court Care is listed as a broad incumbent. Homecare Association is listed as an others.
Does Radfield Home Care have an API?
No public API is recorded for Radfield Home Care.
What industry is Radfield Home Care in?
Radfield Home Care's product category is Home Care Services. Its primary akta.pro industry code is HLAFAEAB, Personal Care / Non-Medical Home Care (Private Duty), with a secondary code of HLADAGAH, Respite In-Home Care (Short-Term Relief). Its NAICS code is 62161 and its SIC code is 8082.