GoodOaks Homecare Franchising
- Company typePrivate
- Founded2011
- HeadquartersPoole, United Kingdom
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What GoodOaks Homecare Franchising does
GoodOaks Homecare Franchising, operating as Good Oaks Franchising Ltd, is a UK homecare franchise network founded in 2011 and headquartered in Poole, England. The company licenses its brand, operating systems and support infrastructure to independently owned franchise offices that deliver visiting and live-in homecare services to elderly and disabled clients across 38+ locations in England and Scotland. Core services include visiting homecare from 30 minutes per week, round-the-clock live-in care, and specialist care categories covering dementia, stroke, complex care, learning and physical disabilities, companionship, respite and after-hospital recovery. All branches operate under Care Quality Commission (CQC) regulation.
The business operates a two-tier revenue model: at the franchisor level, Good Oaks Franchising Ltd earns royalty and licensing income from its 38+ franchisees; at the franchisee level, each branch generates end-customer revenue through private-pay homecare visits, with supplementary funding from local authority care budgets and NHS Continuing Healthcare. The company is owned by Honor Inc, a US-based care-technology investor, which receives royalty payment information from the UK operation. Adjacent services such as GoodOaks Virtual GP (24/7 telehealth), Free Health Checks, Social Circles day service, GoodOaks Academy training and the You Are Not Alone carer-support campaign are bundled into the offering to increase client retention.
Technology is described as standard business systems (CRM, HR systems, Google Analytics) with no proprietary platform explicitly disclosed. The network is positioned as the only Carbon Neutral homecare network in the UK, with care-professional journeys carbon-offset, and has accumulated recognition including Grand Prix at the 2025 Home Care Awards, Top 20 UK Homecare Provider for 2026 and multiple regional care awards. Marketing relies on community events, educational content, charity partnerships with Alzheimer's Society and Dementia UK, and direct local-branch enquiry channels rather than a centralised digital acquisition model.
GoodOaks Homecare Franchising firmographics
Firmographics- Name
- GoodOaks Homecare Franchising
- Legal name
- Good Oaks Franchising Ltd
- Website
- https://goodoakshomecare.co.uk
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
GoodOaks Homecare Franchising industry classification
Industry- Product category
- Home Healthcare Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (62161)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Home Care Franchise Network Staffing & Placement (HSABAMAJ)
- akta.pro secondary industries
- Dementia Personal Care (ADLs) Support (HSABAEAB), In-Home Dementia Care Services (Specialized Personal Care) (HLADACAI), Alzheimer’s Specialized Care (Mid/Late-Stage) (HSABAEAC), Couples & Family Care 24/7 In-Home Care (Multi-Client Household) (HSABAHAH)
Keywords
Where GoodOaks Homecare Franchising is headquartered
LocationHeadquarters
- HQ city
- Poole
- HQ country
- United Kingdom
- HQ region
- Europe
Offices7 records
Markets served
GoodOaks Homecare Franchising business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Franchise Licensing: GoodOaks Franchising Ltd licenses its brand, operating systems, training, and support to independently owned franchise offices that provide homecare services. Each franchisee pays royalties to the parent company.
- Homecare Services (Visiting and Live-in): Each GoodOaks franchise office generates revenue through providing visiting homecare (from 30 minutes per week) and live-in care services to clients. Services include personal care, companionship, dementia care, respite care, stroke care, and complex care.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Visiting Homecare - From 30 minutes per week |
| Unit Pricing | Monthly | Social Circles Day Service - First session promotional rate |
| Subscription | Multi-year contract | Live-in Care - Custom quotation required |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
GoodOaks Homecare Franchising product offering
Product offeringCore offering
GoodOaks Homecare Franchising operates a UK franchise network of 38+ independently owned branches delivering in-home care services to elderly and disabled clients. The core offerings are Visiting Homecare (flexible care from 30 minutes per week) and Live-in Care (round-the-clock one-to-one support), supplemented by specialist services including dementia care, stroke care, respite care, complex care, and companionship. The franchise model licenses brand, training and operating systems to franchise partners, with revenue generated through royalties and per-service fees.
Product overview
GoodOaks Homecare is a UK-based homecare franchising network offering two core service types: Visiting Homecare (flexible care from 30 minutes weekly) and Live-in Care (round-the-clock in-home support). The company operates multiple specialist care services including Dementia Care, Personal Care, After Hospital Care, Stroke Care, Companionship, Respite Care, Complex Care, Emergency Homecare, and Learning/Physical Disabilities Care. Additional services include GoodOaks Virtual GP (24/7 virtual appointments), Free Health Checks, Social Circles (social day service), GoodOaks Academy (free training resources), and You Are Not Alone (carer support resources). The network is CQC-regulated, Carbon Neutral certified, and operates across 40+ UK branches.
Differentiator
Problem solved
Functional benefit
Brands
- GoodOaks Virtual GP: 24/7 virtual GP appointments service available to clients at no additional cost, 365 days a year
- GoodOaks Academy
- You Are Not Alone
- Social Circles
- Free Health Checks
Products and services
- Visiting Homecare Flexible homecare service delivered by local care professionals with visits ranging from 30 minutes weekly to multiple daily visits. Covers morning/evening routines, meal preparation, medication support, home help and companionship for elderly and disabled clients.
- Live-in Care Round-the-clock one-to-one care delivered by a dedicated care professional who lives in the client's home, providing continuous support for daily routines, personal care, medication, meals and companionship. Clients must provide a spare room for the care professional.
- Dementia Homecare Specialist dementia care delivered with respect, empathy and warmth in familiar home surroundings, with trained care professionals managing symptoms while preserving routine and familiarity for clients with Alzheimer's and other forms of dementia.
- After Hospital Care Support for recovery following planned or unplanned hospital stays, helping clients get back on their feet in the comfort of their own home through rehabilitation, medication management and safety support.
- Stroke Care Personalised stroke aftercare and rehabilitation support delivered in the comfort of the client's own home, addressing mobility, communication, and daily living challenges post-stroke.
- Respite Care Short-term care support offering the same attention to detail and personalisation as permanent care, providing relief for family caregivers needing a break, rest, or emergency coverage.
- Complex Care Experienced care professionals supporting people with more complex care requirements and long-term or life-limiting health conditions including Parkinson's and physical disabilities.
- Companionship Care Social and emotional support to reduce isolation and loneliness, sharing experiences and enabling clients to engage with their local community.
- Emergency Homecare Responsive emergency service with quick starts to help keep loved ones living independently at home during urgent care situations.
- Learning and Physical Disabilities Care Personalised care based on unique wishes, needs and life to help individuals with learning and physical disabilities live independently at home.
- GoodOaks Virtual GP Service allowing clients to book virtual appointments with GPs, physios and other clinicians at no additional cost, available 365 days a year.
- Social Circles A day service for independent older adults providing socialisation, activities and home-cooked lunch in a host's family home, with door-to-door transport provided.
- Free Health Checks Regular monitoring to spot small changes in health early so clients and their loved ones stay one step ahead of potential issues.
Quantifiable outcome
- Named Top 20 Homecare Provider in UK for 2026
- +2 more outcomes
Companies that use GoodOaks Homecare Franchising
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
GoodOaks Homecare Franchising technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GoodOaks Homecare Franchising partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered significant and minor.
- Bournemouth UniversitysignificantGoodOaks partnered with Bournemouth University on a dementia study, demonstrating commitment to research and evidence-based care practices.
- Alzheimer's SocietysignificantGoodOaks branches regularly partner with Alzheimer's Society for fundraising events, dementia awareness campaigns, and 'Time for a Cuppa' initiatives. The company supports the organization's mission through community events.
- Dementia UKsignificantMultiple GoodOaks branches support Dementia UK through fundraising events, coffee mornings, and charity challenges. Leicestershire South took on 60 miles challenge, Wokingham supports Dementia UK for compassionate dementia care.
- MacMillan Cancer SupportminorGoodOaks Bournemouth and Poole hosted successful MacMillan coffee morning fundraiser.
- Chilterns Neuro CentreminorGoodOaks provides Free Basic Life Support and First Aid Training at Chilterns Neuro Centre.
- Brain Injury CharityminorGoodOaks Homecare Bedford pledged to support brain injury charity.
- MS Therapy CentreminorGoodOaks Homecare Bedford pledged to support local MS therapy centre.
- DorsetmumsminorGoodOaks partnered with Dorsetmums to spread Christmas cheer and community engagement.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
GoodOaks Homecare Franchising competitors and assessment
Company assessmentBroad incumbents
- Comfort Keepers: Large international franchised in-home senior care brand with overlapping services, operating at broader scale than GoodOaks.
Direct peers
- Right at Home UK: Franchise-based UK homecare provider focused on quality-led visiting and live-in care for older adults, closely comparable to GoodOaks.
- Radfield Home Care: UK homecare franchise network delivering visiting care to seniors with a strong ethical/employer brand, a direct model and market match to GoodOaks.
- Visiting Angels UK: Carer-centric UK homecare franchise offering visiting and companionship care to elderly clients, competing in the same franchise-led niche.
- Walfinch: UK home care franchise providing hourly, live-in and specialist care through local branches, a direct emerging competitor to GoodOaks.
- Bluebird Care: UK national homecare franchise offering visiting, live-in and dementia care through independently owned branches, mirroring GoodOaks' model and market.
- Caremark: UK home care franchisor providing personal and companionship care via local franchised offices, competing directly with GoodOaks for franchisees and clients.
- Home Instead UK: Leading UK homecare franchise network providing visiting and live-in elderly care; directly competes with GoodOaks on the same franchise model, services, and senior client base.
Others
- Honor Technology: US home-care technology and network company identified as GoodOaks' parent; an ecosystem/strategic owner rather than a UK competitor.
Regional players
- Home Care Preferred: London-based homecare provider offering visiting and live-in elderly care, comparable in service but concentrated in a specific UK geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
GoodOaks Homecare Franchising social profiles
Digital presenceGoodOaks Homecare Franchising financial estimates
Financial estimateRevenue estimate
Valuation estimate
GoodOaks Homecare Franchising leadership team
Management profileNumber of profiles
Profiles8 records
GoodOaks Homecare Franchising subsidiaries and ownership
Company hierarchySubsidiaries6 records
GoodOaks Homecare Franchising funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GoodOaks Homecare Franchising M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GoodOaks Homecare Franchising
What does GoodOaks Homecare Franchising do?
GoodOaks Homecare Franchising operates a UK franchise network of 38+ independently owned branches delivering in-home care services to elderly and disabled clients. The core offerings are Visiting Homecare (flexible care from 30 minutes per week) and Live-in Care (round-the-clock one-to-one support), supplemented by specialist services including dementia care, stroke care, respite care, complex care, and companionship. The franchise model licenses brand, training and operating systems to franchise partners, with revenue generated through royalties and per-service fees.
Is GoodOaks Homecare Franchising a public or private company?
GoodOaks Homecare Franchising is a private company. It is classified as corporate owned and is currently operating.
When was GoodOaks Homecare Franchising founded?
GoodOaks Homecare Franchising was founded in 2011. It employs 51 to 100 people.
Where is GoodOaks Homecare Franchising based?
GoodOaks Homecare Franchising is headquartered in Poole, United Kingdom, in the Europe region.
How does GoodOaks Homecare Franchising make money?
Two revenue lines are on record. Franchise Licensing is the primary driver. The others are homecare Services (Visiting and Live-in).
Who are GoodOaks Homecare Franchising's main competitors?
Comfort Keepers is listed as a broad incumbent. Direct peers are Right at Home UK, Radfield Home Care, Visiting Angels UK, Walfinch, Bluebird Care, Caremark and Home Instead UK. Honor Technology is listed as an others. Home Care Preferred is listed as a regional player.
Does GoodOaks Homecare Franchising have an API?
No public API is recorded for GoodOaks Homecare Franchising.
What industry is GoodOaks Homecare Franchising in?
GoodOaks Homecare Franchising's product category is Home Healthcare Services. Its primary akta.pro industry code is HSABAMAJ, Home Care Franchise Network Staffing & Placement, with a secondary code of HSABAEAB, Dementia Personal Care (ADLs) Support. Its NAICS code is 624120 and its SIC code is 8082.