What Bethany Home does

Bethany Home Society of San Joaquin County, Inc. is a California-licensed, 501(c)(3) Multi-Level Retirement Community operating a single integrated campus in Ripon, California. Founded in 1963 by area churches and community leaders, the organization provides a full continuum of senior care spanning four independent living neighborhoods (The Manor, The Garden, Sunset, and Town Square), a newly opened residential living complex (The Terraces, 82 units, grand-opened January 2026), assisted living (The Haven at Bethany), memory care, 24-hour skilled nursing and rehabilitation, in-home non-medical care (Bethany at Home), and adult day services. Approximately 400 residents are served by 230 staff members, supported by a separately incorporated fundraising foundation established in 1997.

The underlying operating model is a faith-based, mission-driven continuum-of-care community with priority internal transitions across care levels, designed to enable residents to age in place. Revenue is generated almost entirely through resident fees — primarily recurring monthly subscriptions across independent, residential, assisted living, memory care, and skilled nursing tiers, supplemented by usage-based in-home caregiver services (billed at $17–$17.50/hr) and adult day services. The Terraces studio units start at $3,030/month, with skilled nursing and memory care commanding materially higher monthly rates. Distribution is exclusively direct-to-consumer: prospective residents schedule on-campus tours (including virtual tours for The Terraces), supported by a website, community events, church and chamber partnerships, and word-of-mouth referrals.

The organization operates from a single downtown Ripon location (six on-site office addresses plus a skilled nursing facility), is governed by a volunteer board, and is not part of a larger chain or private-equity-backed entity. Technology is limited to standard emergency response systems, 24-hour attendant monitoring, and basic productivity tools — no AI/ML capabilities, proprietary platforms, or data assets are disclosed. Strategic emphasis over the past three years has been on the multi-year buildout and launch of The Terraces, which represents the most significant capacity addition in the organization's recent history.

Name

Bethany Home

Legal name

Bethany Home Society of San Joaquin County, Inc.

Website

https://bethanyripon.org

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

251–500 employees

Short description

Bethany Home is a faith-based 501(c)(3) multi-level retirement community in Ripon, CA, serving approximately 400 seniors across independent living, assisted living, memory care, skilled nursing, in-home care, and adult day services on a single integrated campus.

Ownership category

akta.pro rank

Product category

Senior Living and Long-Term Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082)

akta.pro primary industry

Nonprofit / Faith-Based CCRCs (HLADAEAC)

akta.pro secondary industries

Faith-Based / Nonprofit Assisted Living Providers (HLADABAH), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Community-Based Senior Centers with Adult Day Services (HLADAIAJ)

Keywords

• Senior living community
• Assisted living services
• Memory care facility
• Skilled nursing care
• Independent living retirement

Headquarters

HQ city

Ripon

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Independent Living Rent: Monthly rent for apartments and cottages in four independent living neighborhoods. Includes maintenance, landscaping, water, sewer, garbage, and TV hook-up. Additional fees for gas, electric, meals, emergency response, podiatrist, hair salons, and physical therapy.
2. Residential Living (The Terraces): Monthly rent for residential living apartments ranging from studios to two-bedroom homes. Studios starting at $3,030. Includes maintenance-free living with all utilities included.
3. Assisted Living Services: Non-nursing assistance with activities of daily living including medication supervision, daily needs assistance, and meal services. Fees based on level of care required.
4. Memory Care Services: Specialized care for residents with dementia or Alzheimer's. Includes private or semi-private rooms, 24-hour personal assistance, housekeeping, laundry, and meal services.
5. Skilled Nursing Care: 24-hour licensed nursing care with long-term palliative care and short-term rehabilitation services. Includes physician services, therapy (physical, occupational, speech), social services, and meals.
6. In-Home Care Services: Non-medical assistance provided in clients' homes. Hourly rates ranging from $17.00-$17.50 per hour for caregivers. Services include companionship, transportation, meal preparation, housekeeping, bathing assistance, medication reminders, and mobility assistance.
7. Adult Day Services: Daytime respite care for caregivers. Services include hot meal, snacks, social involvement, and directed activities for seniors 62+.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Bethany Home is a faith-based, non-profit Multi-Level Retirement Community providing a full continuum of senior care services, including independent living (The Manor, The Garden, Sunset, Town Square), residential living (The Terraces), assisted living (The Haven), memory care, 24-hour skilled nursing and rehabilitation, in-home care, and adult day services. The organization serves approximately 400 residents on a single integrated campus in Ripon, California, with priority access between care levels and a Christian mission.

Product overview

Bethany Home is a Multi-Level Retirement Community (MLRC) offering a continuum of care from independent living to skilled nursing. The organization operates four distinct independent living neighborhoods (The Manor, The Garden, Sunset, and Town Square), a new residential living option (The Terraces), assisted living (The Haven), memory care, skilled nursing, in-home care services, adult day services, and a foundation. As a 501(c)(3) non-profit established in 1963, the community serves approximately 400 residents and 230 staff members, providing integrated senior living services in Ripon, California.

Differentiator

Problem solved

Functional benefit

Products and services

• The Manor at Bethany Independent living neighborhood featuring 55 one-bedroom apartments (approximately 528 square feet each) with common areas including fireside lobby, dining room, gathering place, library/puzzle room, and laundry rooms, designed for seniors seeking a maintenance-free lifestyle.
• The Garden at Bethany Independent living neighborhood with seven buildings containing 14 one-bedroom and 25 two-bedroom apartments ranging from 520 to 920 square feet, with full-size appliances and individualized heating/cooling systems.
• Sunset at Bethany Independent living neighborhood offering 10 two-bedroom, single-bath cottages and 26 two-bedroom, 1.5-bath cottages with garages, ranging from 1,008 to 1,114 square feet with full-size appliances and individual heating/cooling.
• Town Square at Bethany Seven-acre independent living neighborhood featuring 49 cottages (1,008 to 1,114 sq ft, two-bedroom) and 30 apartment-style homes (651 to 1,015 sq ft), with a fitness center containing an indoor pool, chapel, billiards room, library, and social hall.
• The Terraces at Bethany Newest residential living option offering 82 studio to two-bedroom apartments (475 to 1,300 sq ft) with high-end finishes, open floor plans, formal dining room, all-day cafe, fitness center, media room, and 25,000 sq ft of common areas. Studios start at $3,030/month.
• The Haven at Bethany (Assisted Living) Assisted living facility providing non-nursing assistance with daily living activities, including personal assistance, medication supervision, nutritious meals, and 24-hour support in private or semi-private rooms.
• Memory Care Specialized program for residents with severe short-term memory loss (dementia or Alzheimer's) who are still active and mentally stable. Provides private or semi-private rooms, 24-hour personal assistance, supervised medications, and personalized care plans.
• Skilled Nursing 24-hour licensed nursing and rehabilitation facility offering long-term palliative care, short-term rehabilitation, physical/occupational/speech therapy, social services, pastoral care, and three meals daily.
• Bethany at Home (In-Home Care) Non-medical in-home assistance program extending beyond campus boundaries, providing companionship, transportation, meal planning, housekeeping, bathing/grooming assistance, medication reminders, mobility assistance, and errand services at hourly rates of $17.00-$17.50.
• Adult Day Services Daytime program providing quality care, social involvement, and a stimulating environment for seniors 62+ while offering respite for caregivers. Includes a hot noon meal, snacks, and directed activities.
• The Foundation at Bethany (Bethany Home Society Foundation, Inc.) Not-for-profit foundation that raises contributions, manages invested gifts, and distributes funds for Bethany's operating financial needs. Tax-exempt 501(c)(3) organization.

Named customers7 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• LeadingAgeminorOthersNational association representing not-for-profit organizations dedicated to improving the lives of older adults. Bethany is a member, demonstrating commitment to quality senior care standards.
• LeadingAge CaliforniaminorOthersState-level association representing not-for-profit senior living providers in California. Bethany is a member, connecting with other quality providers in the region.
• Barnabas FoundationcoreStrategic or Co-development PartnerChristian-focused planned giving and estate planning services partner. Provides free confidential consultation and planned giving expertise to Bethany supporters from a Christian perspective. Formed in 1997 as Bethany Home Society Foundation.
• Ripon Chamber of CommerceminorOthersLocal business chamber representing the Ripon community. Bethany participates as an active member of the local business community.
• California Employment Development Department (EDD)minorOthersState agency providing workforce services and employment resources. Bethany is listed as a partner organization.
• U.S. Department of Housing and Urban Development (HUD)minorOthersFederal agency providing fair housing resources. Bethany displays the HUD fair housing logo, indicating commitment to non-discrimination in housing.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Eskaton: California-based nonprofit operator of senior living communities, CCRCs, and supportive services across Northern California. Highly comparable as a faith-rooted, multi-level retirement provider serving the same regional demographic.
• HumanGood: Large nonprofit operator of CCRCs and affordable senior housing across California and other states. Directly comparable as a nonprofit, mission-driven multi-level senior living provider with a continuum of care model.
• The Terraces at San Joaquin Gardens: CCRC in nearby Fresno offering independent living, assisted living, memory care, and skilled nursing. Closest geographic peer operating a continuum-of-care senior community for the same Central Valley market.
• Masonic Homes of California: Faith-rooted (Masonic) nonprofit CCRC in California offering independent, assisted, memory, and skilled nursing care. Mirrors Bethany's faith-based nonprofit CCRC model in the same state market.
• St. Paul's Senior Services: Faith-based (Episcopal) nonprofit senior services organization in San Diego offering CCRC, assisted living, memory care, skilled nursing, and adult day services. Closely mirrors Bethany's mission, service mix, and nonprofit structure.

Broad incumbents

• Sunrise Senior Living: National for-profit operator of assisted living and memory care communities with California locations. Comparable assisted living and memory care service lines, serving the same demographic with broader geographic reach.
• Atria Senior Living: Major national for-profit operator of independent living, assisted living, and memory care communities. Overlaps with Bethany's service lines and competes in California markets, but at much larger scale and as part of a broader portfolio.
• Belmont Village Senior Living: Large for-profit operator of assisted living and memory care communities across multiple U.S. states. Comparable as a multi-level senior living operator competing for the same Central Valley customer base, but with national scale and broader portfolio.
• Oakmont Senior Living: California-headquartered for-profit operator of upscale senior living communities including independent, assisted, and memory care. A direct regional competitor offering similar premium residential living to the same age demographic.

Emerging players

• Care Indeed: Non-medical in-home care agency operating in California's Central Valley and Bay Area. Comparable to Bethany at Home's in-home care services with similar hourly caregiver staffing model and overlapping service area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bethanyripon

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bethany Home