RightFit Personal Training

What RightFit Personal Training does

RightFit Personal Training is an online marketplace that connects consumers with independent, vetted personal trainers across the United States. Founded in 2014 and headquartered in Chicago as RightFit Personal Training, LLC, the company operates a self-serve web platform where users complete a survey covering fitness goals, preferences, location, and availability, and are then matched with a trainer for a risk-free introductory consultation before purchasing session packages. The platform supports multiple training modalities — in-home, in-facility, online/virtual, and group classes — with trainers setting their own hourly rates of $70 to $140 and clients buying packages of 5 to 30 sessions with non-expiring credits.

The product surface extends beyond the consumer marketplace into dedicated B2B service lines for residential (multifamily) properties, corporate offices, and hotels, offering on-site programming as an amenity or wellness benefit. The technology stack is centered on the marketplace itself, including city-specific SEO landing pages, a trainer portal for profile/schedule management, and a matching/booking workflow. Underlying AI/ML capabilities are not disclosed; matching appears to be rule- and filter-driven rather than model-driven.

Revenue is generated through a transaction-fee / commission model on completed sessions, supplemented by pricing differentials for home vs. facility sessions and group discounts. The company was bootstrapped through its first decade, reaching 3,000+ trainer profiles across 24+ US cities with a lean 1-10 employee team. In November 2025, RightFit was acquired by ElevateOS, a proptech company serving the multifamily housing industry, with the strategic intent of increasing resident renewal rates by up to 17% through embedded wellness programming and generating ancillary NOI for property owners.

Name

RightFit Personal Training

Legal name

RightFit Personal Training, LLC

Website

https://www.rightfitpersonaltraining.com/

Company type

Private

Founded year

2011

Operating status

Acquired

Headcount range

1–10 employees

Short description

RightFit Personal Training is an online marketplace connecting U.S. consumers with vetted, independent personal trainers via a survey-based matching system, offering in-home, in-facility, virtual, and group training. It also serves B2B residential, corporate, and hospitality clients, and was acquired by ElevateOS in November 2025.

Ownership category

akta.pro rank

Product category

Online Personal Training Marketplace

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Online/Remote Personal Training & Programming (HSADAAAM), Weight Loss & Body Transformation Training (HSADAAAC)

Keywords

• Personal training marketplace
• Online fitness matching
• In-home personal training
• Corporate wellness programs
• Virtual fitness classes

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Platform Commission on Sessions: RightFit acts as a marketplace connecting trainers with clients. Trainers set their own rates ($70-$140/hour) and the platform facilitates the connection. While the exact commission structure is not disclosed, the platform generates revenue by taking a percentage of completed training sessions. Clients purchase session packages (5-30 sessions) through the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels5 records

Core offering

RightFit Personal Training operates an online marketplace that connects individual consumers and businesses with a nationwide network of certified personal trainers. The platform uses a survey-based matching system to pair clients with trainers based on goals, preferences, location, and availability, and facilitates in-home, in-facility, virtual, group, and on-site (corporate, residential, hotel) training sessions. Revenue is generated by taking a commission on training sessions booked through the platform.

Product overview

RightFit Personal Training operates a marketplace platform connecting individuals with certified personal trainers across the United States. The core product is the RightFit Personal Training Marketplace, which uses a survey-based matching system to pair clients with trainers based on goals, preferences, and location. The platform offers multiple training modalities including in-home, in-facility, and virtual/online sessions, as well as group rate training for multiple participants. The company also provides specialized vertical-specific services including Residential Fitness for multifamily properties, Corporate Fitness for workplaces, and Hotel Fitness for hospitality properties. Additional offerings include Virtual Fitness Classes, Nutrition Services, and a Trainer Portal for managing the trainer side of the marketplace. The company was acquired by ElevateOS in November 2025 to expand wellness programming for multifamily communities.

Differentiator

Problem solved

Functional benefit

Products and services

• RightFit Personal Training Marketplace Online marketplace that connects individuals and businesses with vetted, certified personal trainers across the United States through a survey-based matching system with a risk-free introductory session guarantee.
• In-Home Personal Training One-on-one personal training sessions delivered at clients' homes, where certified trainers travel to the client location.
• In-Facility Personal Training One-on-one personal training sessions conducted at independent training facilities where RightFit trainers operate, offering non-membership gym environments.
• Virtual Personal Training

Quantifiable outcome

• Increase resident renewal rates by up to 17% through enhanced wellness experiences in multifamily communities
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ElevateOScoreOEM/ Whitelabel/ Licensing Partner · 10 November 2025ElevateOS, a proptech company serving the multifamily housing industry, acquired RightFit Personal Training in November 2025. The acquisition aims to deepen ElevateOS's vertically integrated services marketplace by adding RightFit's wellness programming to their platform. The integration is designed to increase resident renewal rates by up to 17%, improve operational scale, and generate ancillary revenue through on-site wellness experiences for multifamily communities. This represents ElevateOS's expansion into wellness-driven NOI (Net Operating Income) optimization for property owners.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Trainerize: Trainerize (acquired by ABC Fitness) is a platform that enables personal trainers to manage clients, deliver programming, and run their businesses. It overlaps directly with RightFit's Trainer Portal and matching functionality, serving independent trainers seeking client management and distribution tools.
• Future: Future is a venture-backed online personal training platform that pairs users with dedicated coaches for 1-on-1 virtual training and customized programming. It competes most directly with RightFit's virtual/online training offerings and shares a similar marketplace-driven matching model.
• TrueCoach: TrueCoach is a personal training platform that lets independent trainers deliver workout programming, track client progress, and communicate remotely. It is a direct competitor on the trainer-side tooling and client engagement capabilities that mirror RightFit's marketplace and portal features.
• Trainwell: Trainwell (formerly FitnessTrainer.com) is an online personal trainer marketplace matching consumers with vetted coaches for in-person and virtual sessions. It is one of the closest direct competitors to RightFit's core consumer-facing marketplace model.
• PT Distinction: PT Distinction is a personal training software platform offering client programming, habit tracking, and integrations for independent trainers. It competes with RightFit's Trainer Portal and broader trainer enablement functionality.
• Workout Trainers: Workout Trainers is a fitness marketplace platform connecting consumers with trainers for video-based workout programs. It overlaps with RightFit's virtual/online training offerings and matches on trainer-to-client distribution model.

Broad incumbents

• ClassPass: ClassPass operates a broad fitness and wellness marketplace offering access to multiple studios, gyms, and trainer sessions under a subscription. It overlaps with RightFit's marketplace concept but serves a wider range of fitness modalities at greater scale.
• Gympass: Gympass (Wellhub) is a corporate wellness platform providing employees multi-gym access, including personal training sessions. It overlaps with RightFit's Corporate Fitness vertical and competes for the same enterprise wellness budgets at much larger scale.

Others

• Wellable: Wellable is a corporate wellness platform that helps employers design and run employee wellness programs including fitness challenges and gym subsidies. It competes with RightFit's Corporate Fitness offering but is adjacent rather than a direct training marketplace.

Emerging players

• Fittr: Fittr is a digital fitness coaching platform offering online personal training and community-based fitness guidance. It intersects with RightFit's online training segment, primarily serving the Indian market, but represents an emerging direct-to-consumer coaching model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RightFitPersonalTrainingLLC
• Instagraminstagram.com/rightfitpersonaltraining
• Xx.com/RightFitPT

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RightFit Personal Training