What Trainwell does

Trainwell (legally CoPilot Systems Inc., DBA trainwell; formerly branded as CoPilot until a 2024 rebrand) is a Pittsburgh-based, privately held remote personal training platform founded in 2019 by Gabriel Madonna (CTO) and Matt Spettel (CEO). The company's core product is a subscription-based mobile application (iOS and Android) that matches individual consumers with full-time, in-house certified personal trainers for personalized 1-on-1 coaching, customized workout plans, real-time form and pacing feedback, and accountability tracking. Trainwell differentiates itself from AI-driven fitness apps by employing trainers as W-2 employees — with college degrees, nationally-accredited certifications, and a minimum of three years of remote training experience — rather than as gig-economy contractors. The platform supports integrations with Apple Watch, Apple HealthKit, and Peloton (via OAuth) to ingest biometric and workout data for personalization.

The business operates a primarily DTC, self-serve subscription model with a 14-day free trial and annual billing cadence, augmented by B2B channels including employer wellness benefits, gym/fitness center partnerships, and an ambassador program with content creators. A strategic white-label integration with Peloton (announced February 2026) embeds Trainwell's coaching infrastructure into the Peloton ecosystem under the 'Peloton Personal Trainer by Trainwell' brand. Trainwell serves 52,000+ cumulative clients across 30+ countries, has raised approximately $16.56M in total disclosed funding across four rounds (most recently a $6.5M round led by Jackson Square Ventures in October 2023), and employs 51-100 corporate staff plus 100+ trainers. Revenue is not publicly disclosed.

Name

Trainwell

Legal name

CoPilot Systems Inc.

Website

https://trainwell.net

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Trainwell (CoPilot Systems Inc.) is a Pittsburgh-based subscription platform that matches individual consumers with full-time, in-house certified personal trainers for remote one-on-one coaching, delivered via iOS/Android app with Apple Watch and Peloton integrations across 30+ countries.

Ownership category

akta.pro rank

Product category

Remote Personal Training

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

akta.pro secondary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Remote personal training
• Online fitness coaching
• Personal training subscription
• Mobile fitness app
• Wellness coaching services

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Subscription-based Personal Training: Automatically renewing subscription service providing access to personalized training plans, 1-on-1 coaching, and app features. Subscriptions auto-renew unless cancelled.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Trainwell is a human-powered remote personal training service that matches paying subscribers with credentialed, full-time personal trainers for 1-on-1 coaching, personalized workout plans, real-time form and pacing feedback, progress tracking, and ongoing accountability. The service is delivered through a mobile app (iOS/Android) and a website, with integrations to Apple Watch, Apple HealthKit, and Peloton that enable data-driven coaching.

Product overview

Trainwell (formerly CoPilot) is a human-powered remote personal training platform that operates on a platform-plus-services model. The core offering consists of the Trainwell Personal Training service and Trainwell Mobile App, which together provide personalized 1-on-1 coaching with real human trainers, customized workout plans, accountability, and progress tracking. The platform is augmented by specialized integrations including the Peloton Personal Trainer by Trainwell (a white-label offering within the Peloton ecosystem), employer wellness partnerships for B2B clients, gym and fitness center partnerships, and an ambassador program featuring content creator collaborations. The company positions itself as an AI-free alternative to automated fitness solutions, emphasizing human connection and personalized accountability.

Differentiator

Problem solved

Functional benefit

Products and services

• Trainwell Personal Training Subscription-based 1-on-1 remote personal training service that matches paying subscribers with credentialed, full-time personal trainers for personalized workout plans, real-time form and pacing feedback, accountability, and progress tracking. The service is available globally across 30+ countries.
• Peloton Personal Trainer by Trainwell White-label personal training offering that brings Trainwell's human personal trainers to Peloton users through the Peloton platform, requiring Peloton account authentication via OAuth and sharing workout history and performance metrics with assigned trainers.
• Trainwell Employer Wellness Program B2B offering in which Trainwell partners with employers to provide personalized personal training as part of employee benefits and corporate wellness programs, aimed at promoting a healthier workforce and supporting retention and productivity.
• Trainwell Gym & Fitness Center Partnership Program Partnership program through which Trainwell collaborates with gyms and fitness centers to provide their members with a superior remote personal training experience that complements in-person gym access.

Quantifiable outcome

• 92% of clients report more consistency with exercise (of 1200 surveyed)
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PelotoncoreChannel Partner/ Reseller/ Distributor · 17 February 2026Peloton launched a waitlist for its Personal Trainer services powered by local startup Trainwell. This is a white-label/channel partnership where Trainwell provides the underlying personal training infrastructure for Peloton's new service offering.
• Gyms & Fitness CentersminorStrategic or Co-development PartnerTrainwell works with gyms around the country to bring fitness enthusiasts a superior training experience, fostering member satisfaction. This includes partnerships with major gym chains.
• EmployersminorChannel Partner/ Reseller/ DistributorTrainwell partners with employers to offer fitness solutions as part of employee benefits, helping promote a healthier workforce.
• Influencers/Content CreatorsminorGTM or Marketing PartnerTrainwell collaborates with social media influencers and fitness enthusiasts to extend reach and inspire more people on their fitness journeys. Notable ambassadors include YouTube creators Wheezy Waiter and HowtoADHD.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Future: Future is the most direct competitor, offering 1-on-1 remote personal training with real human coaches via a subscription app. It targets the same consumer segment, uses similar AI-free positioning (though Future leans more data-driven), and competes on trainer quality and personalization — the same axes Trainwell emphasizes.
• Wellable: Wellable is a corporate wellness platform that partners with employers to deliver fitness and wellness benefits to employees. It competes with Trainwell's Employer Partnerships GTM motion and serves overlapping B2B buyers, though Wellable aggregates third-party content rather than providing its own trainers.

Broad incumbents

• Peloton: Peloton is both a channel partner and a broad incumbent in connected fitness. It serves the same consumers with workout content and now uses Trainwell to power its Personal Trainer offering. Overlap is strongest in the premium fitness subscriber segment, and any in-sourcing decision by Peloton would directly threaten Trainwell.
• Apple Fitness+: Apple Fitness+ is a broad incumbent offering guided video workouts integrated with Apple Watch. It targets the same iOS/Apple Watch user base that Trainwell integrates with, and represents the kind of bundled, lower-cost offering that competes for the same discretionary fitness wallet share, albeit without 1-on-1 human coaching.
• Tonal: Tonal is a connected strength-training hardware incumbent that pairs its machines with guided coaching content. While primarily hardware-led, Tonal targets the same premium strength-training consumer and competes for share of wallet; an embedded coaching expansion could place it in closer competition with Trainwell.
• Equinox+: Equinox+ is the digital extension of Equinox's premium fitness brand, offering on-demand classes and personalized training content. It targets the same affluent, results-oriented consumer segment that Trainwell serves, and competes for premium positioning in virtual personal training.

Emerging players

• Aaptiv: Aaptiv provides audio and video-guided fitness coaching via subscription, with a growing emphasis on personalized plans. It overlaps with Trainwell in the personalized-coaching segment but lacks the 1-on-1 human trainer relationship, making it a partial rather than full substitute.
• Freeletics: Freeletics uses AI-driven personal training coaching for body-weight and gym-based workouts. It is a partial competitor, sharing the personalized, virtual coaching value proposition but using AI rather than human trainers — directly testing the AI-vs-human positioning Trainwell bets against.

Regional players

• Fittr: Fittr is a remote coaching and fitness community platform with strong presence in India. It is comparable as an online coaching platform but is geographically focused on the Indian market rather than competing head-to-head in Trainwell's core US/European geographies.

Others

• Whoop: Whoop is a wearable fitness and recovery tracker that targets performance-oriented consumers, with adjacent coaching features. It is an enabling/adjacent company in the personalized fitness stack rather than a direct competitor, but its coach features increasingly overlap with Trainwell's accountability-and-insight proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@jointrainwell
• Facebookfacebook.com/groups/trainwellteam
• LinkedInlinkedin.com/company/jointrainwell
• Instagraminstagram.com/jointrainwell

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds4 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trainwell