Heyst

Name

Heyst

Legal name

Heyst GmbH

Website

https://heyst.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Essen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Communication Consulting & Strategy: Strategic consulting services including analysis, concept development, market research, and change management. Provided on project or retainer basis for enterprise clients.
2. Branding & Design Services: Corporate identity development, brand design, editorial design, and graphic production. One-time project fees for brand development, ongoing fees for design maintenance.
3. Content & PR Services: Content marketing, PR, copywriting, blog/magazine development, community management. Recurring or project-based engagements.
4. Digital Creation: Website development, app development, UX/UI design, frontend development, CMS integration. Project-based with ongoing maintenance contracts.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Heyst is an independent B2B communication agency that provides integrated communication solutions including strategic analysis and conception, corporate branding and design, content production and PR, and digital creation (websites, mobile applications, CMS integration, intranet solutions). It serves primarily enterprise clients in the energy and healthcare verticals, combining strategy, creativity, and technical execution in cross-media campaigns.

Product overview

Heyst is a full-service communication agency based in Essen, Germany, founded in 2013. The company offers a comprehensive suite of communication solutions including strategy, analysis, branding, design, content, PR, and digital creation services. Their product portfolio consists primarily of client-specific digital deliverables rather than standalone commercial products: the RWE erleben GPS tour app for exploring reclaimed landscapes; the EEW2GO employee communications mobile app; the en:former energy blog platform for RWE; and consolidated web platforms for healthcare clients like Universitätsmedizin Essen. Digital creation services encompass UX/UI design, brand websites, microsites, frontend development, CMS integration, native and hybrid app development, e-commerce, and website management. They specialize in B2B communications with focus sectors in energy and healthcare.

Differentiator

Problem solved

Functional benefit

Products and services

• Analysis & Conception Services

Quantifiable outcome

• 36 websites consolidated for Universitätsmedizin Essen across 36 facilities
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability2 records

Feature2 records

Partnerships

One partnership is on record.

• AnotherNew GmbHcoreStrategic or Co-development PartnerHEYST has taken a stake in AnotherNew, a newly founded creative agency in Essen. AnotherNew specializes in Live- and Digitalmarketing with units ERROR (Live-Marketing in Culture sector) and DIP (Digitalmarketing for Food & Beverage). The partnership creates a combined network of approximately 50 specialists, enabling both agencies to serve B2B and B2C clients more comprehensively. HEYST Managing Director Oliver Schwarz stated the partnership creates synergy effects for better client support.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• kempertrautmann: Hamburg-based independent creative agency serving enterprise B2B and consumer clients with integrated brand, design, and digital work. Comparable mid-sized German creative agency with similar full-service positioning to Heyst, though focused more on consumer brands.
• denkwerk: Cologne-based independent digital agency offering strategy, creative, content, and platform development. Comparable German mid-sized full-service agency with strong digital creation capability, similar in size and scope to Heyst.
• Antoni: Berlin- and Hamburg-based independent creative agency known for integrated campaigns, brand work, and digital content. Directly comparable mid-sized German creative agency in similar size bracket and full-service positioning to Heyst.
• Grabarz & Partner: Hamburg-based independent creative agency serving major German and international brands with integrated creative, digital, and content campaigns. Comparable German full-service agency at similar scale to Heyst.
• Kolle Rebbe: Hamburg-based independent creative agency offering brand strategy, advertising, and digital solutions for enterprise clients. Comparable German mid-sized creative agency with similar integrated service offering to Heyst.
• Thjnk: Independent German creative agency network with offices in Hamburg, Berlin, Düsseldorf, and Munich. Comparable mid-sized German creative agency offering integrated strategy, brand, and digital services to enterprise clients.

Broad incumbents

• Serviceplan Group: Largest independent German agency group, headquartered in Munich, offering integrated communications across creative, media, digital, and tech. Comparable as a German full-service agency model serving enterprise clients, but at much larger scale than Heyst.
• Scholz & Friends: Large German creative and advertising agency group with offices in Berlin, Hamburg, and Stuttgart. Comparable as a top-tier German creative agency serving enterprise clients, but with significantly broader scale and a wider service portfolio than Heyst.
• Jung von Matt: Independent German creative agency network headquartered in Hamburg, with offices across Europe. Directly comparable as a multi-office full-service creative agency serving German enterprise and consumer brands; broader geographic footprint and scale than Heyst.

Emerging players

• Schmittgall HEALTH: Stuttgart-based German agency specializing in healthcare communications and pharmaceutical marketing. Comparable as a German mid-sized agency with vertical specialization in healthcare, intersecting directly with Heyst's healthcare vertical expertise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/weareheyst
• Xx.com/heyst__

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heyst