Tomorrow Lab

What Tomorrow Lab does

Tomorrow Lab LLC is a Brooklyn, New York-based hardware innovation studio founded in 2010 that partners with companies to invent, prototype, and deliver manufacturable physical products. The firm operates as a multi-disciplinary practice combining brand strategy, industrial design, mechanical engineering, electrical engineering, firmware development, IoT network engineering, and supply-chain development, supported by an in-house fabrication studio with 3D printers, laser cutters, CNC machines and a recently expanded prototyping facility at the Greenpoint Manufacturing and Design Center.

The studio's revenue is generated through project-based and retainer professional services engagements structured in five tiers — Discovery Intensive (2 weeks), Holistic Innovation Sprint (6–8 weeks), Product Design Engineering (3–6 months), R&D Development (monthly), and Pilot Manufacturing. Pricing is quote-based and not publicly disclosed. Customers include a mix of Fortune 500 enterprises (Google, Intel, Capital One, Procter & Gamble, Uber, LEGO, Hasbro, USPS, OTIS) and growth-stage startups (AdhereTech, Belay, Loomia, Exponent, OK Capsule, Aunt Flow, Uproot Clean, Richualist/The Mint), spanning healthcare, consumer electronics, mobility, IoT/agriculture, smart home, beauty/personal care, and advertising. Go-to-market is direct, sales-led, with partner meetings also held in SoCal and Mid-Atlantic regions.

The studio owns a granted patent on a Flexible Capacitive Sensor for pill bottles (developed for AdhereTech), registered trademarks including MedLocker® and Tomorrow Lab®, and has accumulated a portfolio of more than 50 products. Notable recognized work includes the 2023 Dieline Award for Best in Sustainability (Exponent On-Demand Skincare Pro Packaging System), a 2024 Shark Tank feature for The Mint, and 2025 Red Dot and Dieline Award submissions across Belay MedLocker, SymplBrush Jr., Exponent Power Serum Duo, and OK Capsule. The company is privately held by its two Partners, Ted Ullrich and Pepin Gelardi, with no disclosed institutional funding.

Name

Tomorrow Lab

Legal name

Tomorrow Lab LLC

Website

https://tomorrow-lab.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Tomorrow Lab LLC is a Brooklyn-based hardware innovation studio founded in 2010 that partners with Fortune 500 companies and startups to design, engineer, prototype, and pilot-manufacture physical products across healthcare, IoT, mobility, and consumer goods.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Product Design & Development Services: Consulting fees for product design and development services including Discovery Intensives (2 weeks), Holistic Innovation Sprints (6-8 weeks), Product Design Engineering (3-6 months), R&D Development (monthly), and Pilot Manufacturing programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Tomorrow Lab is a hardware innovation studio that delivers end-to-end product design and engineering services, taking clients from idea validation through prototyping, product design, R&D, and pilot manufacturing. Offerings are structured as phased engagements including Discovery Intensives (2 weeks), Holistic Innovation Sprints (6-8 weeks), Product Design Engineering (3-6 months), R&D Development (monthly), and Pilot Manufacturing programs.

Product overview

Tomorrow Lab is a hardware innovation studio in Brooklyn, NY that provides product design and development services to companies of all sizes. They combine Brand Strategy, Product Design, and Engineering disciplines to help innovators bring new technology products to market. Their service offerings include Prototype Innovation (Discovery Intensive, Holistic Innovation Sprint), Product Development (Product Design Engineering, R&D Development), and Pilot Manufacturing. Through their client work, they have developed an extensive portfolio of over 60 products spanning diverse sectors including healthcare (AdhereTech, Alvio, MedLocker, Diana), consumer electronics (Hivecell, SkyFlix, IRL Camera, IRL Frame), smart home IoT (Keen Home Smart Vent, Therm, Armstrong), mobility (Plus, JUMP Bike, Citi Bike Key, Hammerhead), beauty/personal care (Exponent Pro, The Mint, Klarina, Vitaclean Ultra), and sustainability (Packet, Genesan, Uproot Clean, Bonsai). Notable award-winning products include Exponent's On Demand Skincare Pro Packaging System (Dieline Award 2023 Best in Sustainability) and Belay MedLocker, SymplBrush Jr., and Power Serum Duo submitted to 2025 Red Dot Awards.

Differentiator

Problem solved

Functional benefit

Products and services

• Prototype Innovation Services Early-stage innovation engagements from Tomorrow Lab that turn ideas into prototypes. Includes the Discovery Intensive (2-week sprint covering concept foundation, feature strategy, user research, design exploration, innovation pathways, and feasibility assessment) and the Holistic Innovation Sprint (6-8 weeks covering ID & UX exploration, tier 0 prototyping, technology R&D, prototyping iteration, engineering planning, and product architecture development). Targeted at hardware startups and enterprise innovation teams.
• Product Development Services Mid- to late-stage hardware development engagements from Tomorrow Lab. Includes Product Design Engineering (3-6 months integrating mechanical, electrical, firmware, IoT network engineering, software integration, and supply chain development) and R&D Development (monthly engagement for prototyping strategy, test plan development, tier 1 & 2 prototype fabrication, testing, technical troubleshooting, analysis, and documentation). Targeted at hardware startups and enterprise clients moving concepts toward manufacturable products.
• Pilot Manufacturing Services Pilot manufacturing support from Tomorrow Lab focused on design iterations, value engineering, compliance & safety research, assembly process validation, supply chain partner research, pilot manufacturing oversight, and quality assurance planning. Engaged monthly under both design and supply chain tracks. Targeted at hardware startups and enterprise clients preparing products for scale manufacturing.

Quantifiable outcome

• 50+ products successfully developed across various industries
• +1 more outcomes

Named customers25 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Guts and GloryminorStrategic or Co-development PartnerGraphic Design and Branding firm collaborated with Tomorrow Lab on Buca Boot bike trunk project. Guts and Glory handled branding while Tomorrow Lab led industrial design, mechanism development, prototyping and manufacturing support.
• DigiKeycoreGTM or Marketing PartnerPrimary sponsor of Potentially Genius YouTube series. DigiKey, a top electronics components distributor founded in 1972 with 17.2 million components from 2,800 manufacturers, provides components for Tomorrow Lab's prototyping projects featured in the series.
• Greenpoint Manufacturing and Design Center (GMDC)minorOthersHistoric building in Brooklyn housing Tomorrow Lab's new office with additional 1,000 square feet for fabrication, prototyping and materials storage. Building houses other makers and designers.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lunar (now part of McKinsey): Design and innovation consultancy that became part of McKinsey's design practice. Comparable in offering but with substantially larger bench and global reach.
• IDEO: Global design and innovation consultancy founded in Palo Alto with deep multi-disciplinary practice. Most-recognized peer in the hardware/industrial design services space; competes for the same Fortune 500 design engagements but at much larger scale.
• Frog Design: Legacy industrial and product design consultancy now part of Capgemini Invent. Directly comparable offering across industrial design, mechanical/electrical engineering, and brand strategy for enterprise clients.

Direct peers

• Whipsaw: Industrial design and engineering consultancy in San Jose. Direct peer for hardware product development with similar client mix across consumer electronics, medical, and IoT.
• NewDealDesign: San Francisco product design studio known for Skydio, Fitbit, and Lyft work. Comparable in operating model: small multi-disciplinary team shipping manufacturable hardware products for both startups and large enterprises.
• Smart Design: Product design consultancy working across consumer, healthcare, and mobility. Similar integrated industrial design + engineering service offering for mid-market and enterprise clients.
• Bresslergroup: Philadelphia-based product design and engineering consultancy combining industrial design, mechanical/electrical engineering, and user research. Closest comparable in size, scope, and integrated full-stack model.
• Punchcut: Product design and innovation studio focused on connected hardware experiences. Overlaps with Tomorrow Lab's IoT and consumer electronics client work.

Regional players

• Gemic: Innovation and design consultancy with global reach but primary cultural alignment with Tomorrow Lab's brand-strategy-meets-engineering positioning. Adjacent rather than direct competitor, focused more on research and strategy than physical prototyping.

Emerging players

• Studio Mdss: Boutique Brooklyn/NYC product design studio. Geographic and scale peer competing for similar startup and mid-market hardware engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLEBQazB0HUyQBGOOgIlSWDcPie9jn3G1I
• Xx.com/tomorrowlabnyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tomorrow Lab