CounterTake

What CounterTake does

CounterTake LLC is a vertically integrated commercial video production company and post-production house headquartered in New Orleans with a secondary Atlanta office. The firm operates across the full production pipeline, offering creative development, direction, shooting, VFX, editing, color grading, finishing, animatic pre-visualization, original music composition, and in-house fabrication for set pieces and props, all under one roof from a purchased studio at 1540 St. Roch Ave near the French Quarter.

The company serves enterprise brand marketing teams and advertising agencies across healthcare (LCMC Health, Children's Hospital New Orleans), insurance (Alfa Insurance), sports media (ESPN via ESPN CreativeWorks), technology (Twitter, Instawork), automotive technology (Aptiv), manufacturing (Leviton), food & beverage (Mellow Mushroom), parking services (Premium Parking), hospitality (W Hotel), nonprofit (Tobacco Free Living), and government/economic development (Louisiana Economic Development's LA.IO initiative). Agency partnerships with ThreeSixtyEight, People Who Think, and Spears Group serve as a recurring channel for production and post-production services.

Revenue is generated on a project-based, quote-driven model with fees varying by production complexity, duration, scope, talent, locations, and post-production requirements. Pricing is not publicly disclosed. The team comprises approximately 10 core members, including director Simon Marthinsen, executive producer Austin Bell, and head of post-production Nick Vitter, supplemented by an extensive network of New Orleans-based freelance collaborators. AI tools are deployed in post-production for transcript organization, footage search, and visual cleanup, providing efficiency without being a primary product differentiator.

Name

CounterTake

Legal name

CounterTake LLC

Website

https://countertake.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

CounterTake is a New Orleans–based, vertically integrated commercial video production company and post-production house serving enterprise brand marketing teams and ad agencies with end-to-end creative, production, VFX, editing, and finishing services for commercials and brand films.

Ownership category

akta.pro rank

Product category

Commercial Video Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industries

Post-Production (Editorial, Color, Online Finishing) (MPAAAMAB), Online Finishing & Conform (DI, EDL/AAF/XML, Deliverables) (MPAHAAAC)

Keywords

• Commercial video production
• Post-production services
• Brand film production
• Visual effects services
• Creative development

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Commercial Video Production: Project-based production fees for commercials, brand films, and branded video content. Services include creative development, direction, production, VFX, editing, color grading, and finishing. Pricing varies by project complexity, duration, and scope.
2. Post-Production Services: Standalone or bundled post-production services including VFX, editing, color correction, and finishing, often combined with production but can be separate engagements.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

CounterTake is a vertically integrated commercial video production company and post-production house producing commercials, brand films, and digital content for enterprise clients and advertising agencies. Services span the full production pipeline from creative development and direction through filming, VFX, editing, color grading, and finishing, delivered under one roof in New Orleans. The firm also provides standalone post-production, documentary-style brand films, original music composition, pre-production animatics, and in-house fabrication for custom builds.

Product overview

CounterTake is a vertically integrated commercial video production company and post-production house based in New Orleans, offering a comprehensive suite of services spanning the entire production pipeline. The core offering combines creative development, direction, video production, VFX, editing, color grading, and finishing as an integrated workflow. Add-on capabilities include original music composition recorded with local musicians, pre-production animatics for complex shoots, and in-house fabrication for custom builds. The company specializes in commercials (30-second spots, minimercials, campaign series), documentary-style brand films with cinematic storytelling, and branded digital content. Their workflow integrates AI-assisted tools for transcript organization, footage search, and visual cleanup to streamline production efficiency.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Video Production

Quantifiable outcome

• Produced campaign work for Alfa Insurance rated highest in claims satisfaction in the Southeast Region by J.D. Power and Associates
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Louisiana Economic Development (LED)flagshipStrategic or Co-development Partner · 1 January 2025CounterTake was selected as the production company behind LED's groundbreaking LA.IO video series, producing four documentary-style brand films showcasing Louisiana's most innovative companies. This was a flagship initiative debuting at Super Bowl LIX Innovation Day event.
• Esplanade StudioscoreStrategic or Co-development PartnerRecording partnership for original music composition. CounterTake's in-house composer Nick Vitter recorded scores at Esplanade Studios in New Orleans with local Louisiana musicians to create authentic, homegrown soundtracks for brand films.
• ThreeSixtyEight AgencycoreChannel Partner/ Reseller/ DistributorOngoing creative agency partnership for Alfa Insurance commercial campaigns. ThreeSixtyEight provides creative direction while CounterTake handles production and post-production.
• Spears GroupminorChannel Partner/ Reseller/ DistributorAgency partnership for Tobacco Free Living PSA video series. Spears Group provided creative direction for the 'Don't Lose Sight of What Matters to You' campaign.
• People Who Think AgencyminorChannel Partner/ Reseller/ DistributorCreative agency partnership for Mellow Mushroom commercial production. People Who Think provided creative concept with CounterTake handling production.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Greenpoint Pictures: Greenpoint Pictures is a Brooklyn-based commercial production company with in-house post-production and VFX. They share CounterTake's boutique integrated model — combining directing talent, production, and finishing — and pursue comparable enterprise brand and agency clients in the commercial production market.
• Little Minx: Little Minx is a commercial production company representing a roster of directors and offering production and post-production services for major brand clients. They share CounterTake's model of pairing creative directing talent with end-to-end production execution and serve a similar enterprise brand and agency customer base.
• Park Pictures: Park Pictures is a director-led commercial production company with in-house editorial and finishing capabilities, producing commercials and branded content for major brands. Their model of combining creative direction with full production and post services mirrors CounterTake's vertically integrated approach and target market of enterprise clients and agencies.
• m ss ng p eces: m ss ng p eces is a New York-based production and post-production company producing commercials, branded content, and films with integrated editorial and VFX capabilities. They compete with CounterTake in the integrated boutique production space, though at a larger scale and with deeper New York agency relationships.
• Tool of North America: Tool of North America is a boutique commercial production company offering directing, production, and post-production under one roof. Like CounterTake, they emphasise creative development paired with execution and serve enterprise brand clients through agency partnerships, making them a closely comparable direct peer in the integrated boutique production segment.
• Biscuit Filmworks: Biscuit Filmworks is a director-led boutique production company focused on commercials and branded content. Like CounterTake, they specialise in commercial work for major brands through agency relationships, with comparable scale and a similar emphasis on creative quality and integrated post-production services.

Emerging players

• Variable: Variable is a production company focused on commercials, branded content, and emerging formats with integrated post-production. They overlap with CounterTake in commercial production and post capabilities but have placed a more explicit emphasis on new and digital-first content formats, positioning them as an emerging competitor in adjacent segments.

Broad incumbents

• Radical Media: Radical Media is a much larger global production company producing commercials, documentaries, and branded content across film, TV, and digital. They offer the same vertically integrated creative + production + post model as CounterTake but at significantly greater scale and geographic reach, serving as a broader incumbent against which boutique shops like CounterTake compete for premium brand work.
• Anonymous Content: Anonymous Content is a leading global production company and creative studio producing commercials, feature films, and television with in-house post-production. They compete with CounterTake for high-end commercial work but operate at meaningfully larger scale with a deeper bench of directors and a more established reputation among top agencies and brands.

Regional players

• Bullion Productions: Bullion Productions is a Dallas-based commercial and branded content production company with full in-house production and post capabilities. They are comparable to CounterTake in integrated service offering and boutique scale, but operate primarily from Texas rather than New Orleans/Atlanta, making them a regional rather than direct geographic competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/martin-follett-film---video

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CounterTake