GREENCHIPS

What GREENCHIPS does

GREENCHIPS is a B2B marketplace platform that enables OEM and EMS companies to sell excess electronic component inventory globally while offering buyers access to new and unused parts at competitive prices. Operated by SIE Connect GmbH and headquartered in Lustenau, Austria, the platform was founded in 2018 and currently lists 150 million parts across 25 product categories spanning resistors, capacitors, connectors, power ICs, semiconductors, memory, microcontrollers, and related components from more than 15 major manufacturers including Analog Devices, Texas Instruments, STMicroelectronics, Infineon, Nexperia, and Microchip.

The platform is built around three core product modules: the GREENCHIPS Marketplace for listing and search, an Excess Stock Management module for sellers to upload inventory, and an RFQ (Request for Quote) module for buyers. Beneath these sits M.A.R.C (Market Automated Revenue Control), a proprietary AI system that continuously analyzes global supply, demand, historical transactions, and market competition to generate real-time pricing. All inventory is held in ISO 9001-certified warehouses in Austria, with the company holding additional AS9120 aerospace distributor certification, ERAI verified membership, and COGD membership for industry credibility and counterfeit-risk mitigation.

Revenue is generated through marketplace commissions or transaction fees on sales facilitated between sellers disposing of excess inventory and buyers seeking components. The company maintains wholly-owned subsidiaries in Hong Kong (SIE Connect Ltd) and Florida, USA (SIE Connect INC) to support global sourcing and distribution, and channels a portion of purchase proceeds into a corporate sustainability program that has planted 4,916 trees and reduced 55 tons of e-waste. SIE Connect GmbH itself is 100% owned by FT AG, a holding company, indicating a non-venture-backed ownership structure with no disclosed institutional funding rounds.

Name

GREENCHIPS

Legal name

SIE Connect GmbH

Website

https://greenchips.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

GREENCHIPS is an Austria-headquartered B2B marketplace, operated by SIE Connect GmbH, that connects OEM and EMS companies with global buyers to sell and source excess electronic component inventory, using an AI pricing engine across 150 million+ listed parts.

Ownership category

akta.pro rank

Product category

Electronic Component Marketplace

NAICS

Computer and Peripheral Equipment Manufacturing (33411)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

akta.pro secondary industry

B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)

Keywords

• Electronic component marketplace
• Excess stock trading
• B2B electronic parts
• OEM EMS inventory
• Semiconductor surplus platform

Headquarters

HQ city

Lustenau

HQ country

Austria

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marketplace Commission/Transaction Fees: GREENCHIPS operates as a marketplace connecting buyers and sellers of electronic excess stock. Revenue is generated through transaction fees or commissions on sales facilitated through the platform, connecting OEM/EMS sellers with global buyers seeking excess inventory.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

GREENCHIPS operates an AI-powered B2B web marketplace that connects OEM and EMS companies holding excess electronic inventory with global buyers seeking new and unused electronic components. The platform lists 150 million+ parts across 25 categories, uses its M.A.R.C AI engine to generate real-time market-driven pricing, and processes both self-service orders and RFQ-based bulk transactions from ISO 9001 / AS9120-certified warehouses in Austria with global shipping.

Product overview

GREENCHIPS is an AI-powered electronic excess stock marketplace platform operated by SIE Connect GmbH. The core offering consists of the GREENCHIPS Marketplace (web-platform connecting global sellers of OEM/EMS excess stock with buyers), supported by the Excess Stock Management module for sellers and the RFQ (Request for Quote) module for buyers. Beneath the platform sits the M.A.R.C (Market Automated Revenue Control) AI engine that generates real-time market pricing. The platform is complemented by a Sustainability Program that channels purchase funds into environmental initiatives (tree planting, e-waste reduction, beekeeping), and a Quality Management System module providing ISO 9001-certified warehousing, supplier verification, and full traceability to ensure only new, unused, and original parts are shipped.

Differentiator

Problem solved

Functional benefit

Products and services

• GREENCHIPS Marketplace Web-based B2B marketplace where verified OEM and EMS companies list new and unused electronic components for global buyers to search, browse, RFQ, and purchase. Includes category and manufacturer search across resistors, capacitors, connectors, power ICs, memory, microcontrollers, and more.
• Excess Stock Management Service Dedicated sell-side service enabling OEM and EMS companies to upload excess inventory lists and connect with prospective global buyers to clean up warehouse stock.
• Request for Quote (RFQ) Service Dedicated RFQ service allowing buyers to submit targeted queries for bulk pricing, technical specifications, date codes, or delivery options, with personalized responses delivered within one working day.

Quantifiable outcome

• 55 tons of e-waste reduced through the platform
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Plant for the PlanetcoreStrategic or Co-development PartnerGlobal movement dedicated to combating climate change through reforestation and education. GREENCHIPS has planted 3,116 trees through this initiative. The partnership includes climate ambassador training and ecosystem restoration programs.
• TreedomcoreStrategic or Co-development PartnerPlatform dedicated to promoting environmental sustainability through tree planting initiatives. GREENCHIPS has planted 1,200 trees through this platform. Trees provide sustainable livelihoods to farmers while restoring ecosystems and offsetting carbon emissions.
• Cooperativa San GiorgiocoreStrategic or Co-development PartnerLocal farmer cooperative in Carpignano Salentino, Southern Italy. Partnership focuses on replanting olive trees in Apulia, which has been devastated by Xylella Fastidiosa bacterium. GREENCHIPS has planted 600 trees through this initiative, supporting local farmers.
• Vielfalter SchuleminorStrategic or Co-development PartnerAnnual nature education program where trained naturalists accompany children into nature ten times throughout the school year. The program focuses on major ecosystems (water, forest, meadow, mountains) and aims to foster connection between young minds and the natural world.
• Vielfalter (Hive Program)minorStrategic or Co-development PartnerSponsorship of honeybee hives to support pollinators essential to food supply. The initiative supports beekeepers while contributing to environmental sustainability and ecosystem health.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Avnet: Global broadline authorized electronics distributor; overlaps with GREENCHIPS on excess/aftermarket supply but operates at vastly greater scale with franchised lines.
• Arrow Electronics: World's largest broadline electronics distributor with extensive excess/aftermarket programs; competes for the same OEM/EMS excess liquidation demand.
• Smith (Independent Distributor): Large independent distributor of electronic components with broader category coverage and deeper sourcing relationships; competes for the same excess/obsolete demand at greater scale.
• Mouser Electronics: Authorized catalog distributor with extensive online component marketplace; sets the baseline for online B2B electronic component discovery and pricing.

Direct peers

• Component Distributors Inc. (CDI): Independent electronic component distributor offering obsolete, allocated, and excess inventory to OEM/EMS customers; comparable supply-side and demand-side value proposition.
• Rochester Electronics: Authorized and aftermarket distributor of end-of-life and obsolete semiconductors; directly competes with GREENCHIPS in selling excess/legacy electronic components to OEM/EMS buyers globally.
• Sourcengine: B2B marketplace for electronic component sourcing and excess inventory from franchised distributors; overlaps directly with GREENCHIPS' marketplace model and OEM/EMS buyer base.
• Win Source: Global electronic component distributor and online marketplace offering excess and obsolete inventory; competes for the same cross-border B2B excess-stock transactions.
• Partstat: Online marketplace for buying and selling electronic components, including excess stock; serves a similar OEM/EMS buyer and seller audience as GREENCHIPS.
• Quest Components: Independent distributor of electronic components specializing in obsolete, hard-to-find, and excess inventory for OEMs and EMS providers; directly comparable model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xfacebook.co/sieconnectglobal
• LinkedInlinkedin.com/company/greenchips

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GREENCHIPS