GREENCHIPS
GREENCHIPS is an Austria-headquartered B2B marketplace, operated by SIE Connect GmbH, that connects OEM and EMS companies with global buyers to sell and source excess electronic component inventory, using an AI pricing engine across 150 million+ listed parts.
- Company typePrivate
- Founded2018
- HeadquartersLustenau, Austria
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What GREENCHIPS does
GREENCHIPS is a B2B marketplace platform that enables OEM and EMS companies to sell excess electronic component inventory globally while offering buyers access to new and unused parts at competitive prices. Operated by SIE Connect GmbH and headquartered in Lustenau, Austria, the platform was founded in 2018 and currently lists 150 million parts across 25 product categories spanning resistors, capacitors, connectors, power ICs, semiconductors, memory, microcontrollers, and related components from more than 15 major manufacturers including Analog Devices, Texas Instruments, STMicroelectronics, Infineon, Nexperia, and Microchip.
The platform is built around three core product modules: the GREENCHIPS Marketplace for listing and search, an Excess Stock Management module for sellers to upload inventory, and an RFQ (Request for Quote) module for buyers. Beneath these sits M.A.R.C (Market Automated Revenue Control), a proprietary AI system that continuously analyzes global supply, demand, historical transactions, and market competition to generate real-time pricing. All inventory is held in ISO 9001-certified warehouses in Austria, with the company holding additional AS9120 aerospace distributor certification, ERAI verified membership, and COGD membership for industry credibility and counterfeit-risk mitigation.
Revenue is generated through marketplace commissions or transaction fees on sales facilitated between sellers disposing of excess inventory and buyers seeking components. The company maintains wholly-owned subsidiaries in Hong Kong (SIE Connect Ltd) and Florida, USA (SIE Connect INC) to support global sourcing and distribution, and channels a portion of purchase proceeds into a corporate sustainability program that has planted 4,916 trees and reduced 55 tons of e-waste. SIE Connect GmbH itself is 100% owned by FT AG, a holding company, indicating a non-venture-backed ownership structure with no disclosed institutional funding rounds.
GREENCHIPS firmographics
Firmographics- Name
- GREENCHIPS
- Legal name
- SIE Connect GmbH
- Website
- https://greenchips.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GREENCHIPS is an Austria-headquartered B2B marketplace, operated by SIE Connect GmbH, that connects OEM and EMS companies with global buyers to sell and source excess electronic component inventory, using an AI pricing engine across 150 million+ listed parts.
- Ownership category
- akta.pro rank
GREENCHIPS industry classification
Industry- Product category
- Electronic Component Marketplace
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)
- akta.pro secondary industry
- B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)
Keywords
Where GREENCHIPS is headquartered
LocationHeadquarters
- HQ city
- Lustenau
- HQ country
- Austria
- HQ region
- Europe
Offices3 records
Markets served
GREENCHIPS business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Marketplace Commission/Transaction Fees: GREENCHIPS operates as a marketplace connecting buyers and sellers of electronic excess stock. Revenue is generated through transaction fees or commissions on sales facilitated through the platform, connecting OEM/EMS sellers with global buyers seeking excess inventory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Market-based pricing for electronic components |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
GREENCHIPS product offering
Product offeringCore offering
GREENCHIPS operates an AI-powered B2B web marketplace that connects OEM and EMS companies holding excess electronic inventory with global buyers seeking new and unused electronic components. The platform lists 150 million+ parts across 25 categories, uses its M.A.R.C AI engine to generate real-time market-driven pricing, and processes both self-service orders and RFQ-based bulk transactions from ISO 9001 / AS9120-certified warehouses in Austria with global shipping.
Product overview
GREENCHIPS is an AI-powered electronic excess stock marketplace platform operated by SIE Connect GmbH. The core offering consists of the GREENCHIPS Marketplace (web-platform connecting global sellers of OEM/EMS excess stock with buyers), supported by the Excess Stock Management module for sellers and the RFQ (Request for Quote) module for buyers. Beneath the platform sits the M.A.R.C (Market Automated Revenue Control) AI engine that generates real-time market pricing. The platform is complemented by a Sustainability Program that channels purchase funds into environmental initiatives (tree planting, e-waste reduction, beekeeping), and a Quality Management System module providing ISO 9001-certified warehousing, supplier verification, and full traceability to ensure only new, unused, and original parts are shipped.
Differentiator
Problem solved
Functional benefit
Products and services
- GREENCHIPS Marketplace Web-based B2B marketplace where verified OEM and EMS companies list new and unused electronic components for global buyers to search, browse, RFQ, and purchase. Includes category and manufacturer search across resistors, capacitors, connectors, power ICs, memory, microcontrollers, and more.
- Excess Stock Management Service Dedicated sell-side service enabling OEM and EMS companies to upload excess inventory lists and connect with prospective global buyers to clean up warehouse stock.
- Request for Quote (RFQ) Service Dedicated RFQ service allowing buyers to submit targeted queries for bulk pricing, technical specifications, date codes, or delivery options, with personalized responses delivered within one working day.
Quantifiable outcome
- 55 tons of e-waste reduced through the platform
- +2 more outcomes
Companies that use GREENCHIPS
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
GREENCHIPS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature3 records
GREENCHIPS partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Plant for the PlanetcoreGlobal movement dedicated to combating climate change through reforestation and education. GREENCHIPS has planted 3,116 trees through this initiative. The partnership includes climate ambassador training and ecosystem restoration programs.
- TreedomcorePlatform dedicated to promoting environmental sustainability through tree planting initiatives. GREENCHIPS has planted 1,200 trees through this platform. Trees provide sustainable livelihoods to farmers while restoring ecosystems and offsetting carbon emissions.
- Cooperativa San GiorgiocoreLocal farmer cooperative in Carpignano Salentino, Southern Italy. Partnership focuses on replanting olive trees in Apulia, which has been devastated by Xylella Fastidiosa bacterium. GREENCHIPS has planted 600 trees through this initiative, supporting local farmers.
- Vielfalter SchuleminorAnnual nature education program where trained naturalists accompany children into nature ten times throughout the school year. The program focuses on major ecosystems (water, forest, meadow, mountains) and aims to foster connection between young minds and the natural world.
- Vielfalter (Hive Program)minorSponsorship of honeybee hives to support pollinators essential to food supply. The initiative supports beekeepers while contributing to environmental sustainability and ecosystem health.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
GREENCHIPS competitors and assessment
Company assessmentBroad incumbents
- Avnet: Global broadline authorized electronics distributor; overlaps with GREENCHIPS on excess/aftermarket supply but operates at vastly greater scale with franchised lines.
- Arrow Electronics: World's largest broadline electronics distributor with extensive excess/aftermarket programs; competes for the same OEM/EMS excess liquidation demand.
- Smith (Independent Distributor): Large independent distributor of electronic components with broader category coverage and deeper sourcing relationships; competes for the same excess/obsolete demand at greater scale.
- Mouser Electronics: Authorized catalog distributor with extensive online component marketplace; sets the baseline for online B2B electronic component discovery and pricing.
Direct peers
- Component Distributors Inc. (CDI): Independent electronic component distributor offering obsolete, allocated, and excess inventory to OEM/EMS customers; comparable supply-side and demand-side value proposition.
- Rochester Electronics: Authorized and aftermarket distributor of end-of-life and obsolete semiconductors; directly competes with GREENCHIPS in selling excess/legacy electronic components to OEM/EMS buyers globally.
- Sourcengine: B2B marketplace for electronic component sourcing and excess inventory from franchised distributors; overlaps directly with GREENCHIPS' marketplace model and OEM/EMS buyer base.
- Win Source: Global electronic component distributor and online marketplace offering excess and obsolete inventory; competes for the same cross-border B2B excess-stock transactions.
- Partstat: Online marketplace for buying and selling electronic components, including excess stock; serves a similar OEM/EMS buyer and seller audience as GREENCHIPS.
- Quest Components: Independent distributor of electronic components specializing in obsolete, hard-to-find, and excess inventory for OEMs and EMS providers; directly comparable model.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
GREENCHIPS social profiles
Digital presenceGREENCHIPS compliance and trust
Trust signalCompliance5 records
GREENCHIPS financial estimates
Financial estimateRevenue estimate
Valuation estimate
GREENCHIPS leadership team
Management profileNumber of profiles
Profiles2 records
GREENCHIPS subsidiaries and ownership
Company hierarchySubsidiaries2 records
GREENCHIPS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GREENCHIPS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GREENCHIPS
What does GREENCHIPS do?
GREENCHIPS operates an AI-powered B2B web marketplace that connects OEM and EMS companies holding excess electronic inventory with global buyers seeking new and unused electronic components. The platform lists 150 million+ parts across 25 categories, uses its M.A.R.C AI engine to generate real-time market-driven pricing, and processes both self-service orders and RFQ-based bulk transactions from ISO 9001 / AS9120-certified warehouses in Austria with global shipping.
Is GREENCHIPS a public or private company?
GREENCHIPS is a private company. It is classified as corporate owned and is currently operating.
When was GREENCHIPS founded?
GREENCHIPS was founded in 2018. It employs 11 to 50 people.
Where is GREENCHIPS based?
GREENCHIPS is headquartered in Lustenau, Austria, in the Europe region.
How does GREENCHIPS make money?
One revenue line is on record: marketplace Commission/Transaction Fees.
Who are GREENCHIPS's main competitors?
Broad incumbents on record are Avnet, Arrow Electronics, Smith (Independent Distributor) and Mouser Electronics. Direct peers are Component Distributors Inc. (CDI), Rochester Electronics, Sourcengine, Win Source, Partstat and Quest Components.
Does GREENCHIPS have an API?
No public API is recorded for GREENCHIPS.
What industry is GREENCHIPS in?
GREENCHIPS's product category is Electronic Component Marketplace. Its primary akta.pro industry code is CRAFAHAF, Office Supplies, IT & Workplace Procurement Marketplaces, with a secondary code of HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms. Its NAICS code is 33411 and its SIC code is 5045.