The Platinum Group, Realtors
The Platinum Group, REALTORS® is a privately held independent residential real estate brokerage founded in 2005, serving Colorado Springs and the Pikes Peak region with 65+ full-time agents and reporting over $780 million in annual sales volume.
- Company typePrivate
- Founded2005
- HeadquartersColorado Springs, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Platinum Group, Realtors does
The Platinum Group, REALTORS® is a privately held independent residential real estate brokerage founded in 2005 in Colorado Springs, Colorado, by four broker owners — Mike MacGuire, Dean Weissman, Ed Behr, and Steve McFarlane — who left franchise-styled agencies to build a values-driven independent firm. The company operates through a team of more than 65 full-time licensed agents whose average tenure of approximately 13 years contrasts with an industry average of less than three years. It self-identifies as Colorado Springs' #1 Independent Brokerage and reports annual sales volume exceeding $780 million, with the firm claiming to out-produce other local agents by roughly 7x.
The core product is full-service residential brokerage — buyer representation, seller representation, and listing services — supported by a proprietary website (platinumhomesales.com) that combines an interactive property search portal, an instant home valuation tool, agent profile directories, and testimonial/blog content. Adjacent service lines include a dedicated Relocation Department (corporate, military, and out-of-area moves), a Senior Real Estate Services practice staffed by SRES-designated agents, and the Platinum TRUSTED vendor network that curates mortgage, title/escrow, home warranty, roofing, and property management partners. The firm is also an exclusive member of Leading Real Estate Companies of the World, providing access to a global referral network for inbound and outbound client introductions.
Revenue is generated almost entirely through traditional real estate transaction commissions on residential sales, with rates negotiated per-transaction and not publicly disclosed. The go-to-market is sales-led and overwhelmingly referral-driven — the company states that over 80% of annual business comes from personal referrals — supplemented by content marketing, community involvement with over 70 local organizations, and the company's web presence. Operations are concentrated in the Colorado Springs / Pikes Peak Region / Front Range corridor. The firm is bootstrapped by its four owners with no disclosed institutional capital, no parent company, no mobile application, no API or developer platform, and no disclosed AI/ML capabilities.
The Platinum Group, Realtors firmographics
Firmographics- Name
- The Platinum Group, Realtors
- Legal name
- The Platinum Group, REALTORS®
- Website
- https://platinumhomesales.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Platinum Group, REALTORS® is a privately held independent residential real estate brokerage founded in 2005, serving Colorado Springs and the Pikes Peak region with 65+ full-time agents and reporting over $780 million in annual sales volume.
- Ownership category
- akta.pro rank
The Platinum Group, Realtors industry classification
Industry- Product category
- Residential Real Estate Brokerage
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL), Senior Living & 55+ Community Brokerage (BPAJAAAH)
Keywords
Where The Platinum Group, Realtors is headquartered
LocationHeadquarters
- HQ city
- Colorado Springs
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Platinum Group, Realtors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commissions: Traditional real estate brokerage earning commissions on residential property transactions. Agents sell and buy homes for clients, earning a percentage of the transaction value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard real estate commission-based services |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
The Platinum Group, Realtors product offering
Product offeringCore offering
The Platinum Group, REALTORS® is a full-service residential real estate brokerage providing home buying, selling, and listing services in the Colorado Springs region through a team of over 65 full-time professional agents. The firm supports transactions with agent-led services and digital tools including a Home Search Portal and a Home Valuation Tool, and offers specialized services for relocations, seniors, and vetted vendor referrals.
Product overview
The Platinum Group, REALTORS® is a single-location, full-service real estate brokerage operating as a unified service offering rather than a modular platform. The core product is residential and commercial real estate brokerage centered on the Colorado Springs market, supported by a team of over 65 full-time agents and four broker-owners. Client-facing digital tools include a Home Search Portal for property discovery and a Home Valuation Tool for market estimates. Service extensions encompass Relocation Services (corporate, military, and out-of-area moves), Senior Real Estate Services (SRES-designated agents for 50+ clients), and a Platinum TRUSTED vendor referral network. The portfolio is marketed under the unified brand without distinct sub-brands or standalone SaaS modules.
Differentiator
Problem solved
Functional benefit
Products and services
- Real Estate Brokerage Services Full-service residential real estate brokerage providing home buying, selling, and listing services in the Colorado Springs region through a team of over 65 professional agents.
- Home Search Portal Online property search platform allowing buyers to browse listings filtered by price, property type, bedrooms, bathrooms, and square footage, with statuses for active, pending, and sold properties.
- Relocation Services Specialized relocation services supporting corporate moves, military relocation (Fort Carson, Air Force Academy, Peterson Space Force Base), and out-of-area buyers and sellers transitioning to or from Colorado Springs and the Front Range.
- Senior Real Estate Services Specialized services for clients aged 50+, with SRES-designated agents supporting downsizing, retirement moves, and estate sales.
- Platinum TRUSTED Vendor Network Network of vetted service providers (mortgage, home warranty, title/escrow, roofing, property management) recommended to clients based on trust and service quality standards.
Quantifiable outcome
- Out-produces other real estate agents in the community by 7 times
- +2 more outcomes
Companies that use The Platinum Group, Realtors
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
The Platinum Group, Realtors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Platinum Group, Realtors partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Leading Real Estate Companies of the WorldcoreExclusive member of Leading Real Estate Companies of the World, a global network of independent real estate firms. This membership enables The Platinum Group to connect clients with trusted professionals locally and globally, providing international reach for buyers and sellers.
- HouseLoan.comminorFeatured as Platinum TRUSTED partner - a mortgage lending service provider recommended to clients.
- GTG (Title/Escrow)minorPart of the Platinum TRUSTED program - a title and escrow service provider.
- American Home ShieldminorFeatured as Platinum TRUSTED partner - a home warranty service provider.
- APS Home WarrantyminorPart of the Platinum TRUSTED program - a home warranty service provider.
- MD 360 RoofingminorPart of the Platinum TRUSTED program - a roofing contractor service provider.
- Tri-Star Property ManagementminorPart of the Platinum TRUSTED program - a property management service provider.
Scale indicators5 records
Recent moves3 records
Expansion highlights5 records
The Platinum Group, Realtors competitors and assessment
Company assessmentBroad incumbents
- Compass: Tech-enabled national brokerage expanding into secondary markets. Competes for experienced agents with aggressive commission splits and technology platforms.
- RE/MAX: Global real estate franchise with significant Colorado Springs presence. Competes with The Platinum Group for both agents and clients with a franchise-driven model.
- Coldwell Banker: Established national brokerage franchise with a presence in Colorado Springs. Offers similar residential brokerage services with a brand-driven, franchise-affiliated model.
- Keller Williams Realty: One of the largest real estate franchise networks in the U.S. with strong presence in Colorado Springs. Competes for agents and market share with a similar agent-centric model but at national scale.
- Sotheby's International Realty: Luxury-focused real estate brand with affiliates in Colorado Springs. Competes for high-end listings and luxury clients in the same market.
- Berkshire Hathaway HomeServices: National real estate franchise with operations in Colorado. Competes with The Platinum Group for agents and clients, leveraging the Berkshire Hathaway brand for consumer trust.
Emerging players
- Redfin: Technology-driven residential brokerage offering discounted commissions. Operates in select Colorado markets and represents a direct competitive threat on price and technology.
- eXp Realty: Cloud-based brokerage with a low-overhead model and competitive commission splits. Rapidly recruiting agents from traditional independent brokerages like The Platinum Group.
Others
- Leading Real Estate Companies of the World (LeadingRE): Global network of independent real estate firms of which The Platinum Group is an exclusive member. Provides referral infrastructure and is a strategic partner rather than direct competitor.
Direct peers
- The Real Estate Group: Independent residential brokerage serving Colorado Springs with a similar full-service model. Comparable in size, structure, and local market focus to The Platinum Group.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Platinum Group, Realtors social profiles
Digital presenceThe Platinum Group, Realtors financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Platinum Group, Realtors leadership team
Management profileNumber of profiles
Profiles5 records
The Platinum Group, Realtors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Platinum Group, Realtors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Platinum Group, Realtors
What does The Platinum Group, Realtors do?
The Platinum Group, REALTORS® is a full-service residential real estate brokerage providing home buying, selling, and listing services in the Colorado Springs region through a team of over 65 full-time professional agents. The firm supports transactions with agent-led services and digital tools including a Home Search Portal and a Home Valuation Tool, and offers specialized services for relocations, seniors, and vetted vendor referrals.
Is The Platinum Group, Realtors a public or private company?
The Platinum Group, Realtors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Platinum Group, Realtors founded?
The Platinum Group, Realtors was founded in 2005. It employs 51 to 100 people.
Where is The Platinum Group, Realtors based?
The Platinum Group, Realtors is headquartered in Colorado Springs, United States, in the North America region.
How does The Platinum Group, Realtors make money?
One revenue line is on record: real Estate Commissions.
Who are The Platinum Group, Realtors's main competitors?
Broad incumbents on record are Compass, RE/MAX, Coldwell Banker, Keller Williams Realty, Sotheby's International Realty and Berkshire Hathaway HomeServices. Emerging players are Redfin and eXp Realty. Leading Real Estate Companies of the World (LeadingRE) is listed as an others. The Real Estate Group is listed as a direct peer.
Does The Platinum Group, Realtors have an API?
No public API is recorded for The Platinum Group, Realtors.
What industry is The Platinum Group, Realtors in?
The Platinum Group, Realtors's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJAAAL, Residential Real Estate Teams & Agent Networks (Team-Based Brokerage). Its SIC code is 6531.