What Parameters does

Parameters Ltd. is a privately held, Minneapolis-based commercial furniture and workspace solutions dealer founded in 1988 and operating under the Parameters brand from a working showroom at 705 Marquette Ave. S. The company is the Certified MillerKnoll Dealer for the Minnesota and western Wisconsin markets and holds Gold Level Dealer Excellence Status for 2025. Beyond the MillerKnoll collective of 19 design-forward brands (Knoll, Herman Miller, HAY, Muuto, Geiger, Datesweiser and others), the firm partners with more than 100 manufacturers, giving enterprise customers a single source for furniture, demountable wall systems, technology integration, and installation services.

The company's core offering spans three coordinated service lines. The furniture line covers workstations, seating, tables, lounge furniture, and case goods drawn from MillerKnoll and partner catalogs, supported by a portfolio of 30+ documented enterprise projects spanning financial services, real estate development, manufacturing, healthcare, construction, hospitality, and non-profit clients. The walls and architecture line delivers modular glass walls, demountable solid wall panel systems from Alur, telescoping doors, and Framery smart pods for flexible space definition without conventional construction. The technology line integrates A/V presentation systems, conferencing, digital signage, and video walls into the same engagement scope. Around these, Parameters bundles furniture planning (3D drawings and renderings, space planning, finish selection, standards development), project management, certified Knoll installation (union and non-union), move management, reconfigurations, ongoing product maintenance and repair, and inventory/asset management including storage and stock programs. Financing is facilitated through MillerKnoll Financial Solutions.

Commercially, Parameters runs a relationship-based enterprise field-sales model anchored by an in-house team of approximately 25 account managers, project designers, and specialized leads for sales, business development, technology solutions, and marketing. Pricing is quote-based and project-scoped rather than list-priced, with multi-year contracts tied to the cadence of large workplace transformation engagements. Distribution is dual-pronged: a direct showroom-led sales channel serving the MN/WI territory, supplemented by national installation delivery through the MillerKnoll dealer networking program. The firm is a Certified Small Business Enterprise and uses its website, LinkedIn, Instagram, Facebook, an email newsletter, and an on-site case-study portfolio as marketing channels, with no paid digital or outbound campaigns documented in the source data.

Name

Parameters

Legal name

Parameters Ltd.

Website

https://parameters.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Parameters Ltd. is a Minneapolis-based Certified MillerKnoll Dealer serving Minnesota and western Wisconsin, delivering commercial furniture, demountable walls, workspace technology integration, and installation services to enterprise customers across financial services, real estate, healthcare, manufacturing, and non-profit sectors.

Ownership category

akta.pro rank

Product category

Commercial Furniture and Workspace Solutions

NAICS

Specialized Design Services (5414)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Space & Occupancy Services (Move/Add/Change, Seating, Wayfinding) (IMAIALAF)

Keywords

• Commercial furniture
• Workspace solutions
• Office furniture dealer
• Demountable walls
• Furniture installation

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Commercial Furniture Sales: Sale of commercial furniture including workstations, seating, tables, lounge furniture, and case goods from MillerKnoll brands and 100+ other manufacturers
2. Workspace Consulting Services: Professional services including furniture planning, space planning, 3D drawings and renderings, project management, and interior design coordination
3. Installation and Maintenance Services: Professional installation services (union and non-union), move management, reconfigurations, product maintenance, repair, and warranty work
4. Demountable Walls and Architectural Products: Sale and installation of modular glass walls, demountable wall panel systems, and freestanding pods
5. Technology Solutions: Technology integration services including A/V systems, conferencing, digital signage, and video walls

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Parameters is a Certified MillerKnoll Dealer and commercial furniture dealer that sells office furniture from MillerKnoll and 100+ other manufacturers, integrated with workspace consulting, space planning, demountable walls, A/V and digital signage technology, and end-to-end project services. The company delivers people-centric commercial interiors to enterprise, financial, healthcare, real estate, non-profit, and construction/engineering clients across Minnesota and western Wisconsin from a downtown Minneapolis showroom.

Product overview

Parameters is a commercial furniture dealer and workspace solutions provider offering a portfolio of products and services. As a Certified MillerKnoll Dealer, they represent iconic furniture brands including Knoll, HermanMiller, HAY, Muuto, Geiger, and Datesweiser. They also partner with over 100 manufacturers. Their service offerings include furniture planning, demountable walls, technology solutions (A/V systems, digital signage, video walls), project management, installation services, move management, reconfigurations, product maintenance and repair, and inventory/asset management. The company also offers MillerKnoll Financial Solutions for financing options.

Differentiator

Problem solved

Functional benefit

Products and services

• Knoll Furniture Products Iconic modernist furniture brand offering workstations, seating, tables, and case goods, sold through Parameters as a Certified Knoll Dealer to enterprise and commercial customers in Minnesota and western Wisconsin.
• Herman Miller Furniture Products Iconic office furniture manufacturer offering ergonomic seating, workstations, and collaborative furniture solutions, retailed through Parameters to commercial customers.
• HAY Furniture Products Danish furniture brand offering contemporary chairs, tables, and accessories for commercial and residential spaces, sold through Parameters.
• Muuto Furniture Products Scandinavian furniture brand offering contemporary seating, tables, and storage solutions, distributed through Parameters.
• Geiger Furniture Products Furniture manufacturer specializing in chairs, case goods, and tables for commercial interiors, sold through Parameters.
• Datesweiser Technology-Integrated Furniture Manufacturer of high-end audio-visual furniture, credenzas, and technology-integrated case goods, distributed through Parameters for commercial boardrooms and conference spaces.
• Framery Office Pods Market-leading office pods and phone booths offering smart, private, connected spaces that adapt to user preferences, sold and integrated by Parameters for commercial customers.
• Alur Demountable Wall Systems Modular demountable wall systems for space division and reconfiguration without conventional construction, distributed through Parameters.
• Technology Solutions Integration Tailored technology solutions for commercial customers, including conferencing and A/V presentation systems, digital signage, and video walls integrated with furniture and workspace design.
• Demountable Wall Solutions Modular glass walls, demountable solid wall panel systems, telescoping doors, and freestanding pods to define space within floorplates without conventional construction, sold and installed for commercial customers.
• Furniture Planning and Space Planning Comprehensive furniture planning services including developing furniture standards within budgets, 3D drawings and renderings, space planning, layout coordination, finish selection, and furniture specifications for commercial customers.
• Project Management Services Project management services focused on maximizing customer investment, creating efficiencies, saving time and money, and minimizing long-term cost of ownership for commercial workspace projects.
• Installation Services Professional furniture installation services by certified Knoll installers, providing both union and non-union installation locally and nationally through a dealer networking program.
• Move Management Services Coordination of furniture moves including disassembly and re-assembly of existing furniture, with handling during off hours under strict deadlines for commercial customers.
• Reconfiguration Services Flexibility services for small reconfigurations or full floor revamping, including future planning considerations for efficient future changes in commercial workspaces.
• Product Maintenance and Repair Services Ongoing maintenance programs including wood refurbishing, panel/upholstery cleaning, painting, general repair, and manufacturer warranty work for commercial furniture.
• Inventory and Asset Management Services Inventory and asset management services including short and long-term product storage, stock programs, and accurate product accounting with inventory identification and database accessibility.
• MillerKnoll Financial Solutions Financing options through MillerKnoll Financial Solutions to help commercial customers bring their furniture and workspace vision to life.

Quantifiable outcome

• Create workspaces that fit culture and the way customers work

Named customers32 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• MillerKnollcoreChannel Partner/ Reseller/ DistributorParameters is a Certified MillerKnoll Dealer for Minnesota and western Wisconsin markets, representing iconic pieces from leaders in modern design. MillerKnoll is a collective of 19 design-forward brands including Knoll, Herman Miller, HAY, Muuto, and others. Parameters has achieved Gold Level Dealer Excellence Status for 2025.
• 100+ Manufacturer PartnerscoreChannel Partner/ Reseller/ DistributorParameters partners with over 100 manufacturers including Knoll, Herman Miller, HAY, Muuto, Geiger, Datesweiser, Framery, Alur Walls, and many others. These partnerships enable Parameters to provide quality furniture and products that offer right solutions for customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Office Liquidators & Office Furniture Services Inc. Regional commercial furniture dealer and workspace solutions provider in the Upper Midwest; competes with Parameters for enterprise customers in adjacent geographies on similar MillerKnoll/Herman Miller product lines.
• Continental Office: Midwest-based contract furniture dealer offering planning, installation, and workspace solutions to enterprise customers; directly comparable in product mix (MillerKnoll-aligned brands), service stack, and regional GTM.

Direct peers

• BKM Office Environments: Twin Cities-based Certified MillerKnoll dealer delivering furniture, space planning, project management, and installation to enterprise clients — effectively a same-market direct peer with overlapping territory in Minnesota.
• CORRIDOR (formerly Workspace Furniture): Commercial furniture and workspace solutions dealer operating in the upper Midwest with comparable offerings (planning, installation, technology integration) and similar enterprise customer focus.

Emerging players

• Enviro-Tech Sales & Service: Regional commercial interiors dealer in Minnesota and surrounding states; comparable in scale and product mix, with focus on office furniture and workspace solutions for mid-market enterprise customers.
• Cresa (commercial real estate advisory with workplace services): Commercial real estate advisory firm with workplace strategy and furniture sourcing capabilities for enterprise occupiers; an adjacent competitor for the design and project management layer of the workspace engagement.

Broad incumbents

• Allsteel / Steelcase: Major office furniture manufacturer with direct enterprise sales and certified dealer network; competes for the same enterprise furniture budget as Parameters but at a much larger scale and with broader national coverage.
• Haworth: Global office furniture manufacturer with direct enterprise sales and dealer channels; represents a competitive threat on large enterprise accounts where customers may source direct rather than through a regional dealer.
• Office Depot Business Solutions / Workspace Interiors: Large national office supplies and furniture provider with enterprise furniture and workspace solutions; represents a lower-end competitive threat on standardized or budget-conscious office fit-outs.

Others

• MillerKnoll: Parent collective of 19 design-forward furniture brands (Knoll, Herman Miller, HAY, Muuto) and the franchisor of Parameters' Certified Dealer status; both partner and competitive threat, as MillerKnoll could choose to sell direct to global accounts bypassing regional dealers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/parametersmn
• LinkedInlinkedin.com/company/1514795
• Instagraminstagram.com/parametersmn
• Xx.com/parametersmn

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parameters