Cellardoor Winery

What Cellardoor Winery does

Cellardoor Winery is a privately held boutique winery headquartered in Lincolnville, Maine, operating a vertically integrated estate-to-bottle production model on 5,000 cold-hardy hybrid vines (Marquette, Frontenac Blanc, Frontenac Gris, L'Acadie Blanc) developed by the University of Minnesota for the New England climate. The company ferments, blends, and bottles its wines in a 15,000 sq ft state-of-the-art facility built into a mountain hillside in 2010, with a production capacity of nearly 12,000 cases per year and the distinction of producing Maine's first Ice Wine in 2018 and first estate-grown dessert wine in 2017. Its product portfolio spans white, red, rosé, sparkling (including traditional-method sparkling from estate fruit), and dessert wines, retail-priced from $8 (Sweetheart) to $40 (Vendange), with grape sourcing supplemented from premier vineyards in California, Washington, and New York when estate supply is insufficient.

The company operates a multi-channel go-to-market: direct-to-consumer sales through three tasting room locations (Lincolnville, Portland, Rockport), online ordering and direct shipping via Vinoshipper to most US states with Portland delivery through CarHop, a quarterly wine club delivering 12 bottles per year per member, a loyalty program, and a wholesale distribution arm serving Maine stores, restaurants, and inns. A significant revenue stream comes from venue and event hosting, with five rentable spaces (Barn Bar, Farmhouse Bar, Barn Loft, Farmhouse, and the 500-capacity Pavilion) priced for weddings, corporate events, and private tastings — hosted tastings start at $25 per person, the Farmhouse at $500/3 hours peak, and the Pavilion at $7,500 for peak-weekend 48-hour rentals. Marketing relies on email newsletters, organic social, the events calendar, and word-of-mouth from wedding and event guests rather than paid advertising.

In 2026, Bettina sold the Farmhouse and Vineyard property to Matt and Evalina Haskell, with the property to be branded as Cellardoor Farm; the company is incorporated as Cellardoor Winery Inc. in Maine and currently displays a "temporarily closed" notice on its homepage while the transition proceeds. The business is family-owned with no disclosed institutional investment, parent company, or subsidiary structure.

Name

Cellardoor Winery

Legal name

Cellardoor Winery Inc.

Website

https://mainewine.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Winery / Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Bars (CRANACAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Handcrafted wine production
• Estate vineyard wines
• Wine club subscription
• Winery event venue
• Sparkling wine production

Headquarters

HQ city

Lincolnville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Direct Wine Sales (Tasting Rooms): Visitors purchase wine directly at Cellardoor's tasting room locations. Wine can also be ordered by phone and picked up in Portland or Lincolnville.
2. Online Wine Sales & Direct Shipment: Wine sold online and shipped directly to consumers via Vinoshipper (most states) and CarHop (Portland delivery). Orders can also be shipped from winery locations.
3. Wine Club Membership: Wine club members receive three wines quarterly for 12 bottles yearly. Each shipment includes new releases, award winners, and library wines. Quarterly price reflects retail bottle prices. Maine law requires in-person purchase and full payment at sign-up.
4. Venue Rental & Event Hosting: Private event hosting at multiple venue spaces (Barn Bar, Farmhouse Bar, Farmhouse Loft, The Farmhouse, The Pavilion). Revenue from venue rental fees, bar service charges, staffing fees, and catering.
5. Wholesale Distribution: Cellardoor wines distributed wholesale to stores, restaurants, and inns throughout Maine. Contact for wholesale inquiries via [email protected].
6. Loyalty Program: Loyalty program allowing members to accumulate credits on qualifying purchases. Credits expire 90 days after purchase date.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Cellardoor Winery is a Maine-based vineyard and winery that produces and sells handcrafted wines from cold-hardy hybrid estate grapes and sourced fruit from California, Washington, and New York. The company sells its wines directly through tasting rooms in Lincolnville and Portland, online with shipping to most US states, a quarterly wine club subscription, and wholesale distribution to Maine retailers, restaurants, and inns, and hosts private events and weddings at five on-site venue spaces.

Product overview

Cellardoor Winery is a Maine-based winery offering a portfolio of award-winning wines and experiential hospitality services. The product portfolio includes: (1) Wine products spanning white, red, rosé, sparkling, and dessert categories, all fermented, blended, and bottled in Maine; (2) Wine Club subscription service delivering quarterly shipments of 12 bottles including new releases, award winners, and library wines; (3) Venue rental spaces including The Barn Bar, Farmhouse Bar, Barn Loft, The Farmhouse, and The Pavilion for events ranging from intimate tastings to weddings up to 500 guests; (4) E-commerce with direct shipping via Vinoshipper and local delivery/pickup options; (5) Estate-grown grapes from their 5,000-vine vineyard producing cold-hardy hybrid wines. Production capacity reaches nearly 12,000 cases annually in their state-of-the-art facility.

Differentiator

Problem solved

Functional benefit

Products and services

• White Wines Collection Cellardoor's white wine portfolio including Albariño, Chardonnay, Perfect Stranger, Queen Anne's Lace, Semillon, The Buoy White, The Tower, and Viognier. Award-winning selections including Albariño 2023 (Best in Class, Double Gold, 97 points at the San Francisco International Wine Competition) and Viognier 2023 (Double Platinum, 97 points at Great Northwest Wine Platinum Awards).
• Red Wines Collection Cellardoor's red wine portfolio including Aurora, Iron Gate, Monti al Mare, Ned Said Red, Petit Verdot, Pinot Noir, Prince Valiant, Sur la Riviere, Tempranillo, Teroldego, and The Buoy Red. Includes multiple award winners including Teroldego 2019 (Double Platinum, 95 points) and Aurora 2019 (Best Red Blend, Double Gold, 97 points).
• Rosé Wines Collection Estate-grown rosé wines from the Maine vineyard including Brut Nature Rosé and Estate Rosé, both produced from estate fruit.
• Sparkling Wines Collection Sparkling wines including Blanc de Blancs (traditional method sparkling), Hommage (sparkling apple wine launched in 2022), and Bulles Rosé sparkling rosé.
• Dessert Wines Collection Dessert wines including Late Harvest, Treasure (blueberry dessert wine), Vin Doux Naturel fortified wine, and Maine's first Ice Wine (2018 vintage).
• Wine Club Membership Quarterly wine subscription delivering three wines per shipment and 12 bottles yearly. Each shipment includes new releases, award winners, library wines, and estate sparkling wines; members also gain access to wines unavailable to the general public. Maine law requires in-person sign-up and renewal with full payment at sign-up.
• Wine Tasting Experiences Guided hosted wine tastings at the Lincolnville winery facility priced at $25.00 per person, with options to pre-order charcuterie boards. Reservations available online through the tasting schedule.
• The Barn Bar Venue Wine-tasting venue with capacity for small gatherings up to 16 people; available outside regular business hours for private gatherings.
• The Farmhouse Bar Venue Versatile venue space for bachelor/bachelorette parties, wine tastings, food and wine pairings, and cooking classes. Capacity of 16 people seated at the bar with open kitchen and seasonally available adjacent porches.
• The Barn Loft Venue Small gathering space with capacity for 16 seated or 20 mix & mingle; available during regular business hours.
• The Farmhouse Venue Private venue for tastings, luncheons, dinners, corporate team building, and wine and hors-d'oeuvres events. Capacity of 48 seated or 100+ mix & mingle. Peak pricing $500/3 hr + $100/hr additional; non-peak $250/3 hr + $100/hr.
• The Pavilion Venue Large covered venue adjacent to the vineyard for weddings and significant events with a capacity of 500 people and 10,000 sq ft covered space. Peak pricing (Friday–Sunday) $7,500 for 48-hour rental; non-peak (Monday–Thursday) $1,000–$2,500 for 1-day rental.

Quantifiable outcome

• Production increased 10x from 1,200 cases to nearly 12,000 cases after building the state-of-the-art winery in 2010
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Expansion highlights4 records

Broad incumbents

• Willamette Valley Vineyards: Public Oregon winery with estate vineyard, tasting room, wine club, and broad DTC/wholesale distribution. Comparable DTC and event structure at much larger scale, useful as a public-market benchmark for the model.
• King Estate Winery: Large Oregon estate winery with restaurant, tours, tastings, wine club, and direct shipping. Comparable on the multi-channel DTC + events model, but operating at significantly higher volume.
• Benziger Family Winery: Sonoma estate winery with a strong tasting-room/tour business and DTC distribution. Comparable on the 'estate-grown wine + tourism/hosted tasting + DTC' model, but at much larger scale.

Direct peers

• Tree Spirits Winery & Distillery: Maine-based winery/distillery with tasting room, retail sales, and small-batch fruit wines. Comparable as a Maine craft beverage producer combining wine making with on-site hospitality.
• Winterport Winery: Maine family-owned winery with tasting room, wine club and event hosting. Direct competitor for Maine wine tourists, wine-club subscribers, and small private-event bookings.
• Savage Oakes Vineyard & Winery: Maine estate vineyard and winery growing cold-climate hybrid grapes with on-site tasting room and wine sales. Highly comparable on the cold-hardy hybrid / estate-to-bottle model.
• Sweetgrass Farm Winery & Distillery: Maine-based winery and distillery operating a tasting room and DTC model. Closest direct geographic peer — also a small Maine craft producer combining wine, spirits, and on-site hospitality.

Regional players

• Boyden Valley Winery & Spirits: Vermont farm winery producing cold-climate wines and craft spirits with tasting room and event venue. Comparable multi-revenue-stream (wine + events + spirits) New England model.
• Flag Hill Distillery & Winery: New Hampshire winery and distillery with tasting room, wine sales, and on-site event space. Comparable mid-size New England producer combining wine, spirits, and event hosting.
• Shelburne Vineyard: Vermont estate winery with tasting room, wine club, and DTC focus. Similar small-estate, cold-climate DTC model in the broader New England wine region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mainewine
• Facebookfacebook.com/CellardoorWineryMaine
• LinkedInlinkedin.com/company/cellardoor-winery

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cellardoor Winery