Shelburne Vineyard
Shelburne Vineyard is a Vermont cold-climate vineyard and winery (founded 1998) operating a direct-to-consumer model through an on-site tasting room, subscription wine club, and event venue, serving wine tourists, event planners, and Vermont's local community in the Champlain Valley.
- Company typePrivate
- Founded1998
- HeadquartersShelburne, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Shelburne Vineyard does
Shelburne Vineyard is a privately held Vermont vineyard and winery founded in 1998 in Shelburne, Vermont, within the Lake Champlain Valley. The company cultivates cold-climate hybrid grape varieties suited to the region's short growing season and sits in Vermont's so-called "banana belt," a near sea-level microclimate on the east shore of Lake Champlain. Its core offering consists of three product lines: classic wines under the Shelburne Vineyard brand, natural wines under the Iapetus sub-brand (created by winegrower Ethan Joseph), and Decadent Ice Ciders distributed through a strategic partnership with Eden Ciders. Production is anchored in a minimal-intervention winemaking philosophy intended to express local terroir.
The business operates a direct-to-consumer model with three primary revenue streams. First, on-premise revenue from a tasting room at 6308 Shelburne Road offering signature flights ($18 per person, five wines, waived with a two-bottle purchase), sweet flights, and private educational tastings ($90 per person, eight pours with sommelier guidance and charcuterie). Second, subscription revenue from a wine club with two tiers—Single Barrel (12 bottles/year at 20% discount) and Double Barrel (24 bottles/year at 30% discount)—shipped twice yearly via the Orderport platform. Third, event hosting revenue from weddings, corporate events, and private celebrations, with indoor capacity for 85 and outdoor capacity up to 152 with tent rentals. E-commerce fulfillment and online wine/cider sales are routed through Eden Ciders (edenciders.com).
The company serves three primary customer segments: wine enthusiasts and tourists visiting the Champlain Valley, event planners seeking a scenic Vermont venue, and local community members attending weekly farmers markets, concerts, and comedy nights. Distribution is concentrated in the Northeast USA. The company is independently owned with no disclosed institutional investment or parent company, employs 1–10 people, and is led by winegrowers Ethan Joseph (joined full-time 2008) and Tyler Mackelvey (joined 2017). A federal American Viticultural Area (AVA) designation for the Champlain Valley of Vermont is currently in process with the TTB.
Shelburne Vineyard firmographics
Firmographics- Name
- Shelburne Vineyard
- Legal name
- Shelburne Vineyard
- Website
- https://shelburnevineyard.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Shelburne Vineyard is a Vermont cold-climate vineyard and winery (founded 1998) operating a direct-to-consumer model through an on-site tasting room, subscription wine club, and event venue, serving wine tourists, event planners, and Vermont's local community in the Champlain Valley.
- Ownership category
- akta.pro rank
Shelburne Vineyard industry classification
Industry- Product category
- Craft Winery
- NAICS
- Wineries (312130), Grape Vineyards (111332), Wineries (31213)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Grape Growing & Canopy Management (In-Season Vineyard Operations) (AFAGAJAB)
Keywords
Where Shelburne Vineyard is headquartered
LocationHeadquarters
- HQ city
- Shelburne
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Shelburne Vineyard business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Direct Wine & Cider Sales: On-premise tastings and retail bottle sales at the tasting room, plus online orders shipped to customers. Includes Classic Wines by Shelburne Vineyard, Natural Wines by IAPETUS, and Decadent Ice Ciders by Eden Ciders.
- Wine Club Subscriptions: Single Barrel tier (6 bottles twice yearly, 20% discount) and Double Barrel tier (12 bottles twice yearly, 30% discount). Membership is free, customers only pay for wine orders.
- Event Hosting: Revenue from hosting weddings, rehearsal dinners, corporate events, and private celebrations. Includes venue rental and catering partnerships.
- Tasting Fees: Wine tasting flights at $18 each, waived with two-bottle purchase. Private educational tastings at $90 per person.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Tasting Flight |
| Unit Pricing | Pay-as-you-go | Private Educational Tasting |
| Subscription | Multi-year contract | Single Barrel Wine Club |
| Subscription | Multi-year contract | Double Barrel Wine Club |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Shelburne Vineyard product offering
Product offeringCore offering
Shelburne Vineyard is a Vermont winery that grows cold-climate hybrid grapes in the Champlain Valley and produces minimal-intervention wines under the Classic Wines by Shelburne Vineyard, Natural Wines by Iapetus, and Decadent Ice Ciders by Eden Ciders brands. The company sells wines through an on-site tasting room, an online store (edenciders.com), and a wine club subscription program. It also operates as an event venue for weddings, private celebrations, concerts, and farmers markets.
Product overview
Shelburne Vineyard is a Vermont pioneering vineyard producing cold-climate wines from the Champlain Valley. The company operates three wine brands: Shelburne Vineyard Wines (classic wines), Iapetus Wines (natural wines), and Decadent Ice Ciders through Eden Ciders partnership. The core offerings include tasting flights (Signature Dry and Sweet Flight at $18 each), wine club memberships (Single Barrel and Double Barrel), and private educational tastings ($90 per person). The vineyard also operates as an event venue for weddings and private functions, with a 806 sq ft tasting room and 527 sq ft loft. A federal AVA designation for the Champlain Valley is currently in process.
Differentiator
Problem solved
Functional benefit
Brands
- Iapetus: Natural Wines by Iapetus - a wine brand created by winegrower Ethan Joseph, focusing on wines with a story and historical significance to the Champlain Valley.
- Classic Wines by Shelburne Vineyard
- Eden Ciders
Products and services
- Shelburne Vineyard Wines Cold-climate wines crafted from grapes grown in Vermont's Champlain Valley using minimal intervention winemaking, designed for a wide variety of palates.
- Iapetus Wines Natural wines under the Iapetus sub-brand with geological and historical significance to the Champlain Valley.
- Signature Flight (Dry) Five-wine dry tasting flight featuring Iapetus Substrata, Louise, Iapetus Terrane, Marquette, and Iapetus Subduction, priced at $18 per person.
- Sweet Flight
Companies that use Shelburne Vineyard
Customer profileSegments3 records
Ideal customer profiles3 records
Shelburne Vineyard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Shelburne Vineyard partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Vermont Tent CompanyminorPreferred vendor for tent rentals for outdoor events from May through late September. Tents can be set up on the large lawn area near the vines, expanding covered outdoor space for up to 152 attendees.
- Eden CiderscoreStrategic brand partnership for ciders and wine sales distribution. Eden Ciders handles online sales and fulfillment for Shelburne Vineyard wines alongside their own cider products. Also sells Decadent Ice Ciders and distributes Shelburne's wine portfolio.
- Local Charcuterie ProvidersminorPartnership with local Vermont producers for charcuterie boards featuring Vermont-made cheeses, cured meats, locally-made crackers and preserves during tasting experiences.
- Ovenbird KitchenminorCatering partner for Bluegrass & BBQ events, providing pulled pork and veggie sandwich options at special events.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Shelburne Vineyard competitors and assessment
Company assessmentDirect peers
- La Garagista Farm & Winery: Vermont natural-wine producer focusing on hybrid and Piquette-style wines from cold-climate grapes — closely comparable to Shelburne Vineyard's Iapetus natural-wine sub-brand in scale, philosophy, and regional positioning.
- Boyden Valley Winery & Spirits: Vermont-based winery producing cold-climate wines, ice ciders, and spirits with on-premise tasting room, food service, and event hosting — directly comparable to Shelburne Vineyard's hybrid DTC + event model in the same regional category.
- Flag Hill Winery & Distillery: Small New Hampshire winery and distillery with tasting room, events, and DTC — comparable as a New England estate producer pursuing experiential DTC and craft beverage positioning at similar scale to Shelburne Vineyard.
- Snow Farm Vineyard & Winery: Vermont winery on a historic farm with on-site tasting room, wine club, and event hosting — a directly comparable small New England estate winery pursuing DTC and experiential revenue in cold-climate varietals.
- Eden Ciders: Vermont cidermaker and Shelburne Vineyard's strategic distribution partner, selling both Eden ice ciders and Shelburne wines online; highly comparable as a Vermont craft beverage producer with DTC e-commerce and tasting presence.
- Hunt Country Vineyards: Finger Lakes estate winery with a robust wine club, tasting room, and on-site events — directly comparable as a small/medium DTC-led estate winery operating on a regional experiential model.
- Lincoln Peak Vineyard: Vermont cold-climate winery and tasting room operator in the Champlain Valley region with a wine club and live events calendar — a directly comparable small-scale estate winery serving the same visitor and wine club demographic.
- Jewell Towne Vineyards: New Hampshire estate vineyard where Shelburne Vineyard's winemaker Tyler Mackelvey trained; a small cold-climate estate winery with direct sales and wine club — directly comparable in size, climate, and DTC focus.
Regional players
- Hazlitt 1852 Vineyards: Established Finger Lakes winery with tasting room, wine club, and event hosting — comparable business model (estate winery, DTC, events) but operating in a different New York region rather than Vermont.
- Cold Hollow Cider Mill: Vermont craft beverage producer with a tasting/retail operation and event programming — comparable as a Vermont-based DTC craft beverage brand with strong agritourism appeal, though specializing in cider rather than wine.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Shelburne Vineyard social profiles
Digital presenceShelburne Vineyard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shelburne Vineyard leadership team
Management profileNumber of profiles
Profiles3 records
Shelburne Vineyard subsidiaries and ownership
Company hierarchySubsidiaries1 record
Shelburne Vineyard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shelburne Vineyard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shelburne Vineyard
What does Shelburne Vineyard do?
Shelburne Vineyard is a Vermont winery that grows cold-climate hybrid grapes in the Champlain Valley and produces minimal-intervention wines under the Classic Wines by Shelburne Vineyard, Natural Wines by Iapetus, and Decadent Ice Ciders by Eden Ciders brands. The company sells wines through an on-site tasting room, an online store (edenciders.com), and a wine club subscription program. It also operates as an event venue for weddings, private celebrations, concerts, and farmers markets.
Is Shelburne Vineyard a public or private company?
Shelburne Vineyard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shelburne Vineyard founded?
Shelburne Vineyard was founded in 1998. It employs 1 to 10 people.
Where is Shelburne Vineyard based?
Shelburne Vineyard is headquartered in Shelburne, United States, in the North America region.
How does Shelburne Vineyard make money?
Four revenue lines are on record. Direct Wine & Cider Sales are the primary driver. The others are wine Club Subscriptions, event Hosting and tasting Fees.
Who are Shelburne Vineyard's main competitors?
Direct peers on record are La Garagista Farm & Winery, Boyden Valley Winery & Spirits, Flag Hill Winery & Distillery, Snow Farm Vineyard & Winery, Eden Ciders, Hunt Country Vineyards, Lincoln Peak Vineyard and Jewell Towne Vineyards. Regional players are Hazlitt 1852 Vineyards and Cold Hollow Cider Mill.
Does Shelburne Vineyard have an API?
No public API is recorded for Shelburne Vineyard.
What industry is Shelburne Vineyard in?
Shelburne Vineyard's product category is Craft Winery. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130.