What Flag Hill Distillery does

Flag Hill Distillery & Winery is a privately held, destination-anchored craft producer headquartered in Lee, New Hampshire, operating the oldest distillery in the state. The company runs an integrated vineyard, winery, and distillery on a single property that also includes a 17th century post-and-beam tasting room, a tented vineyard venue accommodating up to 300 guests, a Post & Beam dining room for up to 80 guests, on-site lodging (10 private villas via River Crest), an on-site cafe (Avery's Vineyard View Cafe), and a partner ice creamery (Cow Palace Creamery). Its product portfolio spans hybrid-grape white wines (Cayuga White, La Crescent, Crisp, Vignoles, Niagara), sparkling wines, rosés, fruit wines, red wines, and a spirits line that includes bourbon variants (Straight, Wheated, Maple, Breakfast), Straight Rye, American Single Malt, Apple Brandy, and a recently launched Coffee Liqueur.

The company produces wines using cold-hardy hybrid grape varieties (French-American and Minnesota hybrids) suited to the New England climate, employing techniques such as early-morning harvesting, CO2 protection during harvest, arrested fermentation, and Stelvin screw-cap enclosures to preserve aromatic compounds. Distribution is entirely direct-to-consumer through the physical venue; there is no e-commerce or wholesale channel mentioned, with members and visitors purchasing at the property or via the bi-annual Case Crew wine and spirits club.

Revenue is generated through (1) retail wine and spirit sales at the tasting room, (2) wedding and corporate event hosting with full-service catering, (3) ticketed experiences including public tastings ($10), elevated tastings ($50), Chef's Table dinners ($65), Brunch & Bubbles, and seasonal snowshoe rentals, and (4) the Case Crew subscription at 6 bottles per curation at 10% off, with a default case cap of $150. Marketing is run through organic social (Instagram at 6,000+ followers, Facebook), live events, blog content, email, and wedding showcase events.

Name

Flag Hill Distillery

Legal name

Flag Hill Distillery & Winery

Website

https://flaghill.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Flag Hill Distillery & Winery is a privately held New Hampshire craft producer operating an integrated vineyard, winery, distillery, and event venue, selling wines and spirits directly to consumers through its tasting room, weddings, corporate events, and the Case Crew subscription.

Ownership category

akta.pro rank

Product category

Winery & Distillery Hospitality

NAICS

Distilleries (31214), Wineries (312130)

SIC

Beverages (2080)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industries

Distilled Spirits Production & Distilling (AFAFAAAC), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Fine Wine & Luxury Spirits Retail (CRANABAE), Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

Keywords

• Craft distillery products
• Winery wine production
• Wedding event venue
• Wine club membership
• Tasting room experiences

Headquarters

HQ city

Lee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Wine and Spirit Sales: Direct retail sales of wines and spirits to consumers visiting the Tasting Room. Products include white wines (Cayuga White, La Crescent, Crisp, Vignoles, Flag Hill White, Niagara), sparkling wines, rose, fruit wines (Red Raspberry, Apple Cranberry, Red Plum, Blueberry), red wines (Flag Hill Red, Marechal Foch), and spirits (bourbon varieties, rye, apple brandy, coffee liqueur).
2. Wedding and Event Hosting: Full-service wedding and event venue hosting. Flag Hill offers ceremony and reception packages for up to 300 guests in their tented vineyard venue or up to 80 guests in the Post & Beam dining room. Services include on-site catering, white linens, fully staffed bar, setup, and coordination.
3. Corporate and Private Event Catering: Catered events for corporate gatherings, birthday parties, anniversaries, and reunions. Offerings include continental breakfasts, hot breakfast buffets, boxed lunches, charcuterie boards, and custom designed plated meals.
4. Chef's Table Dinner Series: Exclusive multi-course dining experiences hosted at Flag Hill, priced at $65 per person, featuring food and wine pairings curated by the executive chef.
5. Brunch & Bubbles Events: Bottomless mimosa brunch events held vineyard-side during warmer months, featuring sparkling wines and farm-to-table dining.
6. Case Crew Membership: Bi-annual wine and spirits club where members receive 6 bottles twice a year at 10% off. Includes exclusive products, early access to limited releases, and members-only events. Default curated case never exceeds $150.
7. Seasonal Activities: Snowshoe rentals available during winter months at $35 per adult and $15 per child, including hot cocoa from the Tasting Room.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Flag Hill Distillery & Winery operates a working vineyard, winery, and distillery on a single estate in Lee, New Hampshire, producing a portfolio of white, sparkling, rosé, fruit, and red wines alongside bourbon, rye, apple brandy, single malt, and liqueur spirits. Beyond production, the company runs a year-round Tasting Room, full-service wedding and event venue, catering operations, and the Case Crew bi-annual wine and spirits club, integrating on-site manufacturing with hospitality and event services.

Product overview

Flag Hill Distillery & Winery is a unified hospitality destination combining a working vineyard, distillery, and event venue in Lee, New Hampshire. The portfolio consists of three core product lines: (1) Wines including flat white wines (Cayuga White, La Crescent, Crisp, Vignoles, Flag Hill White, Niagara), sparkling/bubbly wines (Bubbly Cayuga White, Bubbly La Crescent, Bubbly Apple Cranberry), rosé, fruit wines (Red Raspberry, Apple Cranberry, Red Plum, Blueberry), and red wines (Flag Hill Red, Marechal Foch); (2) Spirits including bourbon varieties (Straight Bourbon, Wheated Bourbon, Breakfast Bourbon, Maple Bourbon), Straight Rye, American Single Malt, Apple Brandy, and Coffee Liqueur; and (3) Experiences and services including the Tasting Room, Elevated Tastings, Case Crew membership program, wedding and event venue, Chef's Table dinners, Brunch & Bubbles, guided tours, and snowshoe rentals. The company also operates Avery's Cafe restaurant, River Crest Villas lodging, and partners with Cow Palace Creamery for ice cream. Flag Hill is positioned as the oldest distillery in New Hampshire with a focus on locally sourced ingredients and award-winning wines and spirits.

Differentiator

Problem solved

Functional benefit

Products and services

• Flat White Wines (Cayuga White, La Crescent, Crisp, Vignoles, Flag Hill White, Niagara) Estate-grown white wine portfolio including semi-sweet Cayuga White, aromatic La Crescent, dry Crisp blend, off-dry Vignoles, dry Flag Hill White, and sweet Niagara; sold on-site to retail and tasting room visitors.
• Sparkling Wines (Bubbly Cayuga White, Bubbly La Crescent, Bubbly Apple Cranberry) Carbonated wine line including Prosecco-style Bubbly Cayuga White, bold aromatic Bubbly La Crescent, and sweet-tart Bubbly Apple Cranberry made with New England apples and cranberries.
• Rosé Wine Bright fruit-forward rosé with notes of ripe summer strawberry and distant orange peel, featuring a unique rose gold hue.
• Fruit Wines (Red Raspberry, Apple Cranberry, Red Plum, Blueberry) Sweet fruit wine line including intense Red Raspberry, sweet Apple Cranberry (made with Massachusetts cranberries and Apple Hill Farm apples), soft Red Plum, and subtle Blueberry wines.
• Red Wines (Flag Hill Red, Marechal Foch) Red wine portfolio including easy-drinking Flag Hill Red blend of DeChaunac and Marechal Foch, and medium-bodied oak-aged Marechal Foch.
• Bourbon Whiskeys (Straight Bourbon, Wheated Bourbon, Breakfast Bourbon, Maple Bourbon) Bourbon whiskey lineup including Straight Bourbon, Wheated Bourbon, Breakfast Bourbon, and Maple Bourbon; Maple Bourbon originally launched as an exclusive Case Crew bottling before becoming a flagship product.
• Straight Rye Whiskey Flag Hill's straight rye whiskey offering produced on-site in Lee, New Hampshire.
• American Single Malt Flag Hill's American single malt whiskey offering produced on-site at the Lee, NH distillery.
• Apple Brandy Apple-distilled spirit crafted from local New Hampshire apples; one of the original three spirits that defined the distillery.
• Coffee Liqueur Coffee-based liqueur released as the newest addition to the Flag Hill spirits family in September 2025.
• Case Crew Membership Bi-annual wine and spirits club where members receive 6 bottles twice a year at 10% off, with access to exclusive member-only wines and spirits, early reservation access, exclusive tasting room experiences, and twice-yearly Crew Night parties.
• Tasting Room Year-round public tastings and wine/spirit flights at Flag Hill's original 17th century post and beam barn offering $10-$15 public tastings and retail bottle purchases on a first-come, first-served basis.
• Elevated Tasting Premium guided tasting experience priced at $50 per person for groups of 6+ requiring advance reservation, includes curated tasting with trained staff, cheese/charcuterie, and a glass of wine or pour of spirit per person.
• Wedding & Events Venue Full-service wedding and event venue with outdoor ceremony lawn, tented vineyard reception space accommodating up to 300 guests, and restored post-and-beam barn dining room for up to 80 guests, including on-site catering, coordination, and white linens.
• Catered Events & Corporate Events Private and corporate event hosting for anniversaries, birthdays, business retreats, open houses, and holiday outings with custom menus by executive chef ranging from continental platters to full hot buffets and custom plated meals.
• Chef's Table Dinner Series Multi-course paired dinner experience priced at $65 per person, 21+ event, featuring NH Lodging & Restaurant Assoc. Chef of the Year Zach Smith's curated menu with each course paired with Flag Hill wines or cocktails.
• Brunch & Bubbles Bottomless mimosa brunch featuring Flag Hill Sparkling Cayuga or Sparkling La Crescent Wine with farm-to-table dining held monthly May through October vineyard-side.
• Guided Distillery & Winery Tours Weekly guided distillery and winery tours held every Saturday at noon on a first-come, first-served basis.
• Snowshoe Rentals Snowshoe rentals available daily through the Tasting Room from 10am-4pm when snow is present at $35 per adult and $15 per child, including hot cocoa following return.

Quantifiable outcome

• Maple Bourbon grew from exclusive Case Crew bottling to flagship product based on member feedback
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Cow Palace CreameryminorOthersAdjacent ice creamery business operated as part of the Flag Hill Family of businesses. Located near the Flag Hill venue, providing an additional attraction for visitors to the property.
• River Crest VillascoreOthersCharming lodging option located just beyond the southern end of the Flag Hill vineyard. Features 10 private villas (320 sq ft each) with cozy bedroom, queen pull-out sofa, and full bathroom. Perfect for couples, families, or wedding party members to extend their celebration and stay steps from the festivities.
• Avery's Cafe (Vineyard View Cafe)coreOthersOn-site cafe operated as part of the Flag Hill Family. Serves mimosas on weekends in the Tasting Room, hosts Brunch & Bubbles events, and provides food for various events including the annual Release Party ('AFTER DARK' dinner).
• Apple Hill Farm (Concord, NH)minorOthersSupplier of apples used in Flag Hill's Apple Cranberry wine. Located in Concord, New Hampshire.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LaBelle Winery: New Hampshire winery with on-site tasting room, restaurant, and event venue hosting weddings and corporate events. Most directly comparable combined winery-venue operation in the same regional market as Flag Hill.
• Sweet Baby Vineyards: NH vineyard producing estate wines with on-site tastings, comparable regional craft wine producer with destination tasting-room model.
• Zorvino Vineyards: NH vineyard and winery that operates a tasting room and hosts private events and weddings, mirroring Flag Hill's wine + DTC venue model in the same state.
• Hermit Woods Winery: New Hampshire craft winery producing meads and wines with a tasting room and events focus. Comparable small craft alcohol producer with DTC retail and venue-style experiences.

Broad incumbents

• Woodford Reserve: Major bourbon producer with tasting room and distillery tourism in Kentucky. Comparable distillery producer with venue and tasting experiences, but at national scale versus Flag Hill's regional scope.
• Treasury Wine Estates: Global wine producer with broad portfolio and tasting-room/visitor center experiences. Comparable wine producer and DTC venue operator, but at vastly larger scale and with national distribution.

Regional players

• Smuttynose Brewing Company: Established NH craft brewery with regional distribution and tasting room. Comparable regional craft alcohol incumbent, though operating in beer rather than wine/spirits.

Emerging players

• Moonlight Meadery: NH craft alcohol producer (mead) with tasting room and small-batch spirits. Comparable craft producer in the same state with on-site DTC retail focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/flaghill
• Instagraminstagram.com/flag_hill

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flag Hill Distillery