Lawry's Restaurants Inc.

Name

Lawry's Restaurants Inc.

Legal name

Lawry's Restaurants Inc.

Website

https://lawrysonline.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Fine Dining Steakhouse Restaurants

NAICS

Restaurants and Other Eating Places (72251), Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industry

BBQ & Smokehouse Fast Casual (THAFABAH)

Keywords

• Fine dining restaurants
• Prime rib steakhouse
• Tableside carving service
• Private event catering
• Restaurant loyalty program

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Dining: Core revenue from food and beverage sales at 5 U.S. restaurant locations featuring prime rib, steaks, seafood, and signature dishes. Revenue generated through dine-in service with tableside carving, bar sales, and specialty menus (brunch, happy hour, seasonal specials).
2. Private Events: Revenue from hosting private events including corporate gatherings, weddings, birthday celebrations, anniversary parties, and holiday events. Venues accommodate 25-500 guests with customizable menus and dedicated event planning services.
3. Gift Cards: Sale of gift cards (both e-gift cards and physical cards at restaurant locations) and VIP rewards redemption. VIP members earn points on gift card purchases.
4. International Licensing Royalties: Revenue from international licensing partnerships. The company has been franchising since 1996, with licensed partners operating 11 restaurants across 5 Asian countries. Licensing opportunities pursued in Asia, Europe, Latin America, and the Middle East.
5. Loyalty Program: VIP Rewards program generating revenue through increased customer retention and visit frequency. Members earn points ($1 spent = 1 point), tiered status (VIP, VIP Prime, VIP Platinum), and redeemable rewards ($25 for every 250 points).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Lawry's Restaurants operates company-owned fine dining steakhouses in the U.S. and licenses its brand internationally, with a flagship focus on signature prime rib carved tableside from custom silver carts at Lawry's The Prime Rib locations. The portfolio also includes Tam O'Shanter (Scottish-themed steakhouse), Five Crowns (English country inn-style steakhouse), SideDoor (English-style gastropub), and a quick-casual Lawry's Carvery concept, supported by private event hosting, gift cards, online ordering, and a tiered VIP Rewards loyalty program.

Product overview

Lawry's Restaurants Inc. operates a portfolio of restaurant brands centered around its flagship concept Lawry's The Prime Rib. The company offers fine dining experiences through its steakhouses: Lawry's The Prime Rib (Beverly Hills since 1938, Las Vegas since 1997), Five Crowns (Corona del Mar since 1965), and Tam O'Shanter (Los Angeles since 1922). A casual gastropub called SideDoor operates within Five Crowns (since 2009), and a quick-casual concept called Lawry's Carvery launched in 2002. The company also operates an international licensing program with locations across Asia. Supporting services include a VIP Rewards loyalty program, gift cards, private event hosting, and online ordering. All U.S. locations are integrated with OpenTable for reservations and Paytronix for the loyalty rewards system.

Differentiator

Problem solved

Functional benefit

Products and services

• Lawry's The Prime Rib Flagship fine dining restaurant specializing in prime rib served tableside from gleaming silver carts. Features signature dishes including the standing rib roast, Famous Spinning Bowl Salad, Yorkshire pudding, creamed spinach, and creamed corn. Available at Beverly Hills (since 1938) and Las Vegas (since 1997) locations.
• Tam O'Shanter Scottish-themed steakhouse in Los Angeles' Atwater Village. Features warm hospitality, prime rib, steaks, and an extensive collection of family tartans. Famous for Walt Disney's Table 31 experience, where concepts for Snow White and Sleeping Beauty were developed. Operated by the same family in the same location since 1922.
• Five Crowns Landmark steakhouse restaurant in Corona del Mar, California, designed as a charming replica of one of England's oldest country inns. Offers warm hospitality, cozy fireplaces, authentic antiques, and award-winning prime rib, steaks, and seafood. Operated by the Frank family since 1965.
• SideDoor English-style gastropub located in Corona del Mar adjacent to Five Crowns. Features seasonal small plates, artisanal cheese and charcuterie, craft beers, world-class spirits, and cocktails. Operated since 2009.
• Lawry's Carvery Quick-casual restaurant concept featuring Lawry's signature prime rib in a faster service format. First location opened at South Coast Plaza in Orange County, California in 2002.
• Lawry's VIP Rewards Three-tier loyalty program (VIP, VIP Prime, VIP Platinum) where members earn points on food, beverages, and gift card purchases. Points are redeemable for rewards, with tier-based benefits including bonus point earning rates, extended reward expirations, ability to transfer rewards, early holiday reservations, and exclusive offers. Program is for U.S. locations only and includes a mobile app for iOS and Android powered by Paytronix.
• Lawry's Gift Cards Digital and physical gift cards redeemable at any Lawry's U.S. restaurant location, including Lawry's The Prime Rib, Tam O'Shanter, Five Crowns, and SideDoor. E-gift cards can be emailed instantly or scheduled for a specific delivery date. VIP Rewards members earn points on gift card purchases.
• Lawry's Private Events Private event hosting services offered at all Lawry's U.S. properties. Includes customizable event packages, private dining rooms, award-winning chefs for custom menus, and professional event planning. Designed for corporate gatherings, weddings, rehearsal dinners, birthdays, anniversaries, and holiday parties, accommodating groups of 25 to 500+ guests.
• Lawry's Online Ordering Online and to-go ordering service for Lawry's U.S. locations. Enables customers to order food for pickup and delivery with specified hours, including curbside pickup at participating restaurants.
• Lawry's International Licensing Program International licensing and franchising program for the Lawry's The Prime Rib brand. Licensee opportunities are pursued in Asia, Europe, Latin America, and the Middle East. The program has operated since 1996, with 11 licensed restaurants currently operating across 5 Asian countries including Japan, Hong Kong, South Korea, Singapore, Taiwan, Indonesia, Thailand, Shanghai, and Shenzhen.
• Table 31 Experience at Tam O'Shanter Exclusive premium dining experience at Tam O'Shanter featuring Walt Disney's favorite dishes. Located at Table 31, where Disney and his animators once brainstormed iconic animated films. Includes a curated exclusive menu, dedicated host, and a commemorative keepsake. Accommodates up to 4 guests per seating.

Quantifiable outcome

• 200,000+ Yorkshire pudding servings consumed annually
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• McCormick & Company, IncorporatedcoreOthersMcCormick & Company, Incorporated owns and federally registers the Lawry's Restaurants International logo, Lawry's 'Fanciful L' logo, and Lawry's The Prime Rib logo. Lawry's Restaurants, Inc. operates under license from McCormick to use these trademarks. This is a long-standing brand licensing relationship.
• OpenTablecoreTechnology or IntegrationReservation platform partner handling all restaurant reservations at all Lawry's locations. All reservations are accepted via OpenTable system, providing seamless booking experience for customers.
• Certified Angus Beef BrandcoreOthersLawry's has been proudly serving Certified Angus Beef brand for over 30 years. This represents a long-standing commitment to quality beef sourcing for their signature prime rib dishes.
• Caymus VineyardsminorGTM or Marketing PartnerWine partnership for exclusive wine dinner events. Six-course wine dinner pairing seasonal flavors with exceptional wines from the Caymus portfolio including Emmolo Sauvignon Blanc, Mer Soleil Reserve Chardonnay, Sea Sun Pinot Noir, Caymus Napa Cabernet, and Caymus Special Select.

Scale indicators7 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Ruth's Chris Steak House: Premium U.S. steakhouse chain serving dry-aged steaks and fine-dining experiences. Direct comparable to Lawry's The Prime Rib in category, customer segment (celebratory/affluent diners), and white-tablecloth service model, though with broader geographic footprint.
• Morton's The Steakhouse: Iconic American steakhouse chain under Landry's ownership. Competes with Lawry's in the same premium fine-dining steakhouse segment with similar celebratory-use cases, private dining offerings, and prime beef menu focus.
• The Capital Grille: Darden-owned upscale steakhouse targeting business travelers, special-occasion diners, and private events. Direct competitor with overlapping dry-aged steak menu, clubby atmosphere, and similar affluent professional customer base.
• Mastro's Steakhouse: Premium steakhouse and seafood chain owned by Landry's, known for tableside service, live entertainment, and high-energy dining rooms. Comparable to Lawry's in price point, celebratory positioning, and signature tableside presentation.
• Del Frisco's Double Eagle Steakhouse: Upscale steakhouse chain offering dry-aged prime steaks, extensive wine lists, and private event spaces. Direct peer in premium steakhouse category with comparable check averages and corporate/private event revenue mix.
• Smith & Wollensky: Iconic American steakhouse with dry-aged USDA Prime steaks and East Coast heritage. Comparable to Lawry's in premium positioning, destination dining status, and old-world steakhouse atmosphere.
• The Palm: Legendary Italian-American steakhouse with celebrity caricature walls and family-style heritage since 1926. Comparable to Lawry's in long-standing brand heritage, prime steak offering, and celebrity-driven destination dining appeal.
• Fleming's Prime Steakhouse & Wine Bar: Darden-owned premium steakhouse chain pairing Prime steaks with curated wine programs. Comparable to Lawry's in price point, special-occasion positioning, and private dining/event capability.

Emerging players

• STK Steakhouse: Modern, design-forward steakhouse concept from The ONE Group targeting younger affluent diners and hotel locations. Adjacent to Lawry's category but with contemporary positioning that contrasts Lawry's traditional white-tablecloth approach.

Broad incumbents

• Black Angus Steakhouse: Casual-to-upscale steakhouse chain with broader family-friendly positioning and West Coast footprint. Adjacent to Lawry's in steakhouse category but at lower price point and broader demographic appeal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/sidedoorcdm
• Facebookfacebook.com/SideDoorCdM
• Instagraminstagram.com/sidedoorcdm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lawry's Restaurants Inc.