Pleasant Mattress

What Pleasant Mattress does

Pleasant Mattress, Inc. is a third-generation, family-owned independent mattress manufacturer founded in 1959 in Fresno, California by Vienna-born Morgenstern immigrants. The company designs, engineers, and produces innerspring, hybrid, specialty sleep, and futon products at a 150,000 sq ft manufacturing campus, including a dedicated 25,000 sq ft McRoskey facility. Its product portfolio spans eight brands covering the full price spectrum: own brands MAXX (premium hybrid), NextNature (super-premium all-natural), and Cannon; licensed brands Spring Air, Chattam & Wells, Eclipse, and Eastman House; and the acquired luxury brand McRoskey, with queen-size pricing from $1,499 to $7,000.

The business operates a sales-led, multi-channel go-to-market model anchored on retail partnerships, licensing agreements, and direct showrooms. Pleasant Mattress is the largest Spring Air domestic licensee with exclusive production and distribution rights across 13 western states, and supplies national retailers including Mattress Firm while maintaining three McRoskey retail showrooms in the San Francisco Bay Area. Revenue is generated through hardware sales of proprietary and licensed products, plus licensing royalties from Spring Air, Chattam & Wells, Eclipse, and Eastman House agreements. Supporting technology includes ShopZio, DR Track, and RepZio platforms for B2B ordering, logistics, and field sales enablement, alongside color-coded production tracking for quality control.

The company is led by President and CEO Rion Morgenstern (since January 2015) with Chairman Herb Morgenstern, and employs approximately 150 people across sales, manufacturing, and operations. Pleasant Mattress became the first U.S. mattress manufacturer to earn Sleep Products Sustainability Program certification in 2022 and was recognized by the Fresno County Board of Supervisors in 2026 for workforce development contributions through the NEO Program. The company has no external institutional investors, no parent company, and no AI/ML or software-platform strategy evident in the available data.

Name

Pleasant Mattress

Legal name

Pleasant Mattress, Inc.

Website

https://pleasantmattress.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

Pleasant Mattress is a third-generation, family-owned independent mattress manufacturer in Fresno, California, producing eight in-house, licensed, and acquired sleep brands for retail partners across the 13 western U.S. states.

Ownership category

akta.pro rank

Product category

Mattress Manufacturing

NAICS

Mattress Manufacturing (33791), Mattress Manufacturing (337910)

SIC

Retail-Furniture Stores (5712), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA)

akta.pro secondary industries

Pillows & Pillow Systems Retail (CRAIABAC), Adjustable Beds & Bases Retail (CRAIABAB)

Keywords

• Mattress manufacturing
• Hybrid mattress production
• Specialty sleep products
• Bedding manufacturing
• Futon manufacturing

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Mattress and Sleep Product Manufacturing: Manufactures mattresses, foundations, specialty sleep products, and futons for sale through retail partners and direct channels
2. Licensed Brand Production: Produces licensed brands including Spring Air, Chattam & Wells, Eclipse, Eastman House, and McRoskey under licensing agreements. Earns royalties and manufacturing margins on licensed products.
3. Proprietary Brand Sales: Sells proprietary brands including MAXX and NextNature directly through retail partners

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Pleasant Mattress is an independent mattress manufacturer that designs and produces traditional innerspring mattresses, hybrid mattresses, foundations, specialty sleep products, and futons at its 150,000-square-foot facility in Fresno, California. The company sells its portfolio of proprietary brands (MAXX, NextNature, Cannon Sleep Products) and licensed brands (Spring Air, Chattam & Wells, Eclipse, Eastman House, McRoskey) through retail store partners, distributors, direct national accounts, and three company-operated McRoskey retail showrooms across the Western United States.

Product overview

Pleasant Mattress operates as a brand portfolio company manufacturing mattresses and sleep products. The company produces its own proprietary brands (MAXX hybrid line, NextNature premium all-natural, Cannon Sleep Products) alongside licensed brands (Spring Air, Chattam & Wells, Eclipse, Eastman House) and an acquired luxury brand (McRoskey). The portfolio spans multiple price segments from mid-range to super-premium luxury, with products including traditional innerspring mattresses, hybrid mattresses, and specialty sleep products. Manufacturing occurs at the 150,000-square-foot Fresno facility, with licensed production covering all 13 western states.

Differentiator

Problem solved

Functional benefit

Brands

• Chattam & Wells: Luxury mattress brand, the first California-born luxury mattress line featuring hand-crafted mattresses with natural materials including Talalay latex and Joma wool.
• MAXX
• McRoskey
• Spring Air
• Eclipse
• Eastman House
• NextNature
• Cannon

Products and services

• MAXX Hybrid Mattress Collection Proprietary hybrid mattress line engineered with sag-free support structure of heavy-wire coils and ultra high-density foams. Three families: Max. Conform (individually wrapped coils), Max. Support (hinge-flex double-offset configuration), Max. Response (specialty sleep format with 3Mesh ventilating layer). Eight styles priced from $1,499 to $2,499 queen, designed and built in-house by Pleasant Mattress's own team.
• NextNature Mattress Super-premium, all-natural mattress brand designed with cotton, wool, and latex, with no polyester or polyurethane. Positioned as a luxury sustainable sleep option for retailers seeking a natural-material assortment without synthetic content.
• Chattam & Wells Mattress Collection Luxury mattress brand under the Spring Air license, the first California-born luxury mattress line featuring foam-encased wrapped coil units with Talalay latex, Joma wool, and organic cotton ticking. Eight-bed collection ranging from $1,999 to $3,999 queen; Eurotop models at $3,999 (Q), firm and plush models at $2,499 (Q).
• Spring Air Mattress Line Standard quality mattress and sleep systems brand licensed from Spring Air International, including the Back Supporter line with patented designs. Pleasant Mattress holds manufacturing and distribution license for all 13 western states: California, Arizona, Colorado, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, Wyoming, Alaska, and Hawaii.
• Eclipse Bed-in-a-Box Program Bed-in-a-box product line produced under the Eclipse International licensing agreement. Pleasant Mattress manufactures the bed-in-a-box program for Eclipse International licensees across its manufacturing and distribution network.
• Eastman House Mattress Heritage mattress brand (founded 1866) licensed through Eclipse International, billed as the oldest continuous mattress manufacturer in the United States. Produced by Pleasant Mattress as part of its Eclipse/Eastman House licensing agreement.
• McRoskey Luxury Mattress Collection Luxury handcrafted mattress brand with 120-year heritage (established 1899), featuring layered materials including wool, polyester, cotton, and Talalay latex stacked without glue. Mattresses up to 20 inches thick, hand-tufted by a dedicated six-craftsmen team. Queen-sized sets priced $4,000 to $7,000, sold through three McRoskey retail showrooms in San Francisco, Palo Alto, and San Rafael.
• Cannon Sleep Products Long-running house brand developed in the 1980s and manufactured for over 20 years, now operated under the Pleasant Mattress Inc. corporate umbrella following the 2016 rebranding from Cannon Sleep Products to Pleasant Mattress.
• Traditional Mattresses, Foundations, and Futons Core product categories including traditional innerspring mattresses, foundations, specialty sleep products, and futons manufactured at the 150,000-square-foot Fresno facility. Sold across the proprietary, licensed, and acquired brand portfolio.

Quantifiable outcome

• First U.S. mattress manufacturer to earn Sleep Products Sustainability Program certification

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Fresno County Department of Social ServicesminorStrategic or Co-development Partner · 6 January 2026Partnership through NEO (New Employment Opportunities) Program, a workforce development initiative. Program placed 2,500+ people into jobs and reimbursed $23.5M in wages to employers. Pleasant Mattress hired 32 program participants.
• Spring Air InternationalcoreOEM/ Whitelabel/ Licensing Partner · 1 October 2018Spring Air licensee since 2009; expanded in 2018 to become largest Spring Air domestic licensee with rights to all 13 western states including Colorado, Idaho, Montana, Nevada, New Mexico, Oregon, Utah, Washington, Wyoming, Alaska, Hawaii. Includes all products from high-end Chattam & Wells to flagship Back Supporter lines.
• McRoskey MattresscoreOEM/ Whitelabel/ Licensing Partner · 1 October 2018Acquired production, distribution and marketing rights in October 2018. McRoskey is San Francisco's oldest family-owned manufacturer (est. 1899). Manufacturing transferred to dedicated 25,000 sq ft facility on Fresno campus. Robin Azevedo serves as brand ambassador overseeing three retail showrooms.
• Eclipse International / Eastman HousecoreOEM/ Whitelabel/ Licensing Partner · 1 January 2017Licensee for Eclipse and Eastman House brands since January 2017. Produces bed-in-a-box program for licensees. Eastman House is oldest continuous mattress manufacturer in US (founded 1866). Eclipse has 61 licensees across 65 countries.
• Fresno County Economic Development CorpminorStrategic or Co-development PartnerCo-partner with Fresno County DSS on NEO workforce development program
• Valley Children's HospitalminorGTM or Marketing PartnerCommunity philanthropy partner; supported through company donations and events
• Habitat for Humanity of Greater Los AngelesminorGTM or Marketing PartnerDonated 10 mattresses to Habitat LA for families in Montebello, California; aligns with company mission of supporting healthy sleep

Scale indicators6 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Serta Simmons Bedding: One of the largest U.S. mattress manufacturers with national brands including Serta, Simmons, and Beautyrest. Direct competitor to Pleasant Mattress in the wholesale mattress manufacturing channel and a previous employer of Pleasant's Sales Manager Mike Clark, indicating direct talent overlap.
• Tempur Sealy International: Largest U.S. mattress manufacturer with national brands (Tempur-Pedic, Sealy, Stearns & Foster) across innerspring, foam, and hybrid categories. Competes directly with Pleasant Mattress for retail shelf space at partners like Mattress Firm.
• Spring Air International: Licensor of the Spring Air brand and Pleasant Mattress's most important licensing partner. Also operates licensee network producing mattresses under the Spring Air and Chattam & Wells brands, making it both a partner and a structural peer in the licensing model.
• King Koil: Global mattress brand operating through a licensee model very similar to Spring Air and Eclipse. Competes with Pleasant Mattress for retailer partnerships in the mid-to-premium innerspring and hybrid categories.
• Sleep Number: Vertically integrated mattress manufacturer and retailer operating proprietary branded showrooms nationwide. Comparable to Pleasant Mattress's McRoskey retail showroom strategy but at vastly greater scale; competes for premium consumer share.

Direct peers

• Corsicana Mattress Company: Independent U.S. mattress manufacturer of similar size and channel mix to Pleasant Mattress, producing value and mid-tier mattresses for retail partners. Directly comparable in business model (independent regional manufacturer selling through retail dealers).
• Sherwood Bedding Group: Family-owned independent mattress manufacturer producing private-label and branded mattresses for retailers. Similar profile to Pleasant Mattress as a regional independent manufacturer with multiple brands and retail distribution.
• Eclipse International: Mattress licensing company (parent of Eastman House) of which Pleasant Mattress is a licensee. Operates the same licensing business model Pleasant uses for Spring Air, and competes for licensee partnerships and branded mattress distribution.

Emerging players

• Casper Sleep: Pioneer of the bed-in-a-box DTC category and now a national omnichannel mattress brand. Represents the disruptive model that compresses traditional wholesale manufacturer economics relevant to Pleasant Mattress.
• Purple Innovation: DTC and retailer-direct mattress brand using proprietary gel-grid technology. Competes for the same premium consumer dollars Pleasant Mattress targets with McRoskey and Chattam & Wells, illustrating the rising competitive pressure on heritage premium brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PleasantMattressInc
• Instagraminstagram.com/pleasantmattress
• Xx.com/pleasantmattres

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pleasant Mattress