SportPort

What SportPort does

SportPort GmbH is a Hamburg-based, privately held provider of sports and movement programs for children and youth, operating across six German federal states with approximately 30 qualified instructors and more than 3,000 teaching hours delivered annually in the core disciplines of running, cycling, and swimming. The company self-positions as Germany's largest school sports provider and serves schools, kindergartens (Kitas), health insurers, and corporate CSR buyers. Its operating base is at Piependreiherweg 4, Hamburg, and the company operates the SportStart family sports school in Hamburg-Ottensen as a consumer-facing extension of the brand.

The product portfolio is organized around three pillars. First, B2B school and Kita program delivery — instructor provision, teacher training, and structured movement curricula. Second, §20a SGB prevention programs funded by statutory health insurers: TRI-AKTIV Kids (Mobil Krankenkasse, 700+ teaching units annually across 10 cities), Kita Rad Aktiv (BARMER, 50+ Kitas), and HELMUT (VIACTIV, launched 2024). Third, corporate CSR and event programs, including the Vattenfall Schulcup, Vattenfall Basketball Akademie (with Hamburg Towers and Sport ohne Grenzen), Bike Academy by Kinder Joy of Moving (Ferrero), route safety for Lidl Deutschland Tour, and large-scale events Das Zehntel (12,000 children annually) and Kids Triathlon Hamburg (3,000 participants from 100+ schools). Sub-brands SportStart, Das Zehntel, and Kids Triathlon Hamburg are operated alongside the core Sportport identity.

Revenue is generated through professional services contracts: project-based B2B fees from schools and Kita operators, §20a SGB prevention funding routed via Krankenkassen partners, corporate CSR sponsorship and program delivery fees, event management contracts, and D2C course fees at SportStart. Distribution is partner-driven — Krankenkassen refer and partly mandate Sportport as the provider to schools and Kitas in their networks, while the Hamburg school authority (Behörde für Schule und Berufsbildung) and Elbkinder (Hamburg's largest Kita operator) provide public-sector endorsement and institutional access. The underlying technology is people-delivered instruction rather than a software platform; no proprietary technology, API, or AI capabilities are disclosed. The leadership team — Managing Directors Michael Haas (former German national team road cyclist, A-Trainer) and Frederik Tychsen (originator of TRI-AKTIV, long-time Vattenfall school engagement lead), plus Event Manager Melanie Sill — brings operator credibility from professional road cycling and large-scale sports event management.

Name

SportPort

Legal name

SportPort GmbH

Website

https://sportport.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

SportPort GmbH is a Hamburg-based provider of sports and movement programs for children and youth across Germany, delivering school, Kita, and corporate CSR programs via ~30 qualified instructors across six federal states, funded primarily through statutory health insurer prevention contracts and corporate partnerships.

Ownership category

akta.pro rank

Product category

Youth Sports Education Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940)

SIC

Services-Educational Services (8200), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA)

akta.pro secondary industries

Adventure Multi-Sport Camps & Skills Academies (THAAAKAM), Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

Keywords

• School sports programs
• Youth athletics coaching
• Kindergarten fitness programs
• Youth sports event management
• Childhood prevention programs

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. School Sports Programs: Sportport delivers sports and movement programs directly to schools, providing qualified instructors, lesson materials, and teacher training. Revenue is generated through project-based contracts with schools and educational institutions.
2. Krankenkassen Prevention Programs: As a partner of health insurance companies, Sportport implements prevention programs (Präventionsprogramme) in schools and Kitas under the statutory prevention mandate (§20a SGB). Programs like TRI-AKTIV Kids (Mobil Krankenkasse) and Rad Aktiv (BARMER) are funded by health insurers for preventive health purposes.
3. Corporate CSR/Event Partnerships: Sportport partners with corporations (Vattenfall, Lidl, Ferrero) to deliver sports programs and events as part of corporate social responsibility initiatives. This includes the Vattenfall Schulcup, Lidl Deutschland Tour marshals, and Bike Academy by Kinder Joy of Moving.
4. Event Management: Sportport provides sporting direction and coordination for major children's sports events including 'Das Zehntel' (largest children's run in Germany) and Kids Triathlon Hamburg, managing participant logistics, volunteer coordination, and awards ceremonies.
5. Family Sports School (SportStart): SportStart operates as a family sports school offering courses for families with children aged 0-6 years, including the Floh multisport program, yoga for pregnant women, and birthday parties - a direct-to-consumer revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

SportPort GmbH delivers sports and movement programs for children and youth across Germany, providing qualified instructors, teaching materials, and teacher training directly to schools and Kitas. The company operates statutory prevention programs (Präventionsprogramme) funded by German health insurers (Krankenkassen) under §20a SGB, including TRI-AKTIV Kids, Kita Rad Aktiv, and HELMUT, alongside corporate CSR-sponsored projects such as the Vattenfall Basketball Akademie and Bike Academy by Kinder Joy of Moving. With a network of approximately 30 trained instructors (Übungsleiter) operating in 6 federal states, the company delivers over 3,000 annual teaching hours in basic sports (running, cycling, swimming) and manages large-scale children's sports events including Das Zehntel and Kids Triathlon Hamburg.

Product overview

SportPort GmbH is a provider of valuable sports and movement programs for children and youth, operating as Germany's largest school sports provider with over 3,000 teaching hours annually across 6 federal states through approximately 30 trained instructors. The portfolio includes SportStart as the core family sports school offering the Floh-Programm multisport concept for children 0-6 years, TRI-AKTIV Kids for triathlon programming in schools, Kita Rad Aktiv and HELMUT for bicycle education in kindergartens, the Vattenfall Basketball Akademie and Vattenfall Schulcup for cycling and basketball, Das Zehntel and Kids Triathlon Hamburg for major youth sports events, and Cycle2gether for group cycling experiences. Programs are organized by target segment (Kita, School, Youth) and include prevention-oriented offerings under §20a SGB social insurance code in partnership with health insurance providers.

Differentiator

Problem solved

Functional benefit

Brands

• SportStart: A modern family sports school offering qualified course programs with sports and movement offerings for families with children aged 0-6 years. Features the Floh-Programm, a special multisport concept for children up to primary school age.
• Das Zehntel
• Kids Triathlon Hamburg

Products and services

• SportStart (Family Sports School) A modern family sports school offering qualified course programs with sports and movement activities for families with children aged 0 to 6 years, featuring the specially developed Floh-Programm multisport concept, yoga for pregnant women, and birthday parties. Direct-to-consumer offering from a physical location in Hamburg-Ottensen.
• TRI-AKTIV Kids A triathlon prevention program for schools, providing engaged trainers, teaching materials, and teacher training. Deployed in cities including Kiel, Itzehoe, Hamburg, Ahrensburg, Oldenburg, Hannover, Celle, Köln, Aachen, and Frankfurt, with over 700 teaching units (90 min each) and 150 deployment days annually. Funded by Mobil Krankenkasse under §20a SGB prevention mandate.
• Kita Rad Aktiv A movement program for promoting cycling in preschool children, conducted since 2017 in cooperation with Elbkinder. Now operates across 50+ Kitas in Hamburg and surrounding areas, including socially disadvantaged families supported by BARMER. Targets children aged 3-6 learning safe cycling through play.
• HELMUT A bicycle project for VIACTIV health insurance where kindergarten children learn safe bicycle handling through play, consisting of 5 exercise sessions plus 2 follow-up sessions. Nationwide program deployed across multiple German cities starting in 2024.
• Bike Academy by Kinder Joy of Moving A school event project of the Eschborn-Frankfurt race where children in grades 1-6 learn safe bicycle handling and joy of cycling through play. Reached over 850 children in school year 2022/23. Program funded by Ferrero as part of Kinder Joy of Moving.
• Vattenfall Basketball Akademie A basketball academy in cooperation with Sport ohne Grenzen and Hamburg Towers, targeting up to 2,000 children and youth annually through 20 school basketball clubs for children aged 9-15, including talent pathway to the Pirates junior team. CSR partnership with Vattenfall.
• Vattenfall Schulcup Germany's largest cycling event for schoolchildren, featuring three disciplines (circuit, sprint, and obstacle course) with 75 medals awarded annually. CSR partnership with Vattenfall.
• Cycle2gether A group cycling project turning individual cycling into a group experience, strengthening self-confidence, concentration, responsibility, teamwork, and fairness. Reached 200 schools and 10,000 children over ten years. CSR partnership with Vattenfall.
• Das Zehntel / Kids Triathlon Hamburg Two flagship large-scale children's sports events operated by Sportport: Das Zehntel, Germany's largest children's and youth running event (4.2195 km) with up to 12,000 participants aged 6-17, held the day before the Hamburg Marathon; and Kids Triathlon Hamburg, a two-day triathlon event for students grades 3-13 with up to 3,000 participants from over 100 schools.
• #JumpingJack Part of SPORTFIVE's holistic engagement program where SportPort experts design and deliver practical school visit content focusing on physical health and broader competencies through sport.
• Streckensicherung Lidl Deutschland Tour Course safety services for Germany's largest cycling event (Lidl Deutschland Tour), with Sportport responsible for recruiting and managing over 1,000 course marshals along the tour route, coordinated through 10-15 section coordinators.
• Elbkinder-Superfloh Woche A holistic movement promotion concept developed exclusively for Hamburg's largest daycare provider Elbkinder, featuring five guided movement sessions per week using existing facilities and materials, with parent education and educator training components.
• Athletiktraining im Hamburger Tennisverband Athletic training for approximately 40 elite tennis athletes aged 10-18 in partnership with Hamburger Tennisverband, focusing on strength, speed, endurance, flexibility, and coordination, with multiple sessions per week.

Quantifiable outcome

• 3,000+ teaching hours annually
• +5 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• VIACTIV KrankenkassecoreStrategic or Co-development Partner · 1 January 2024VIACTIV commissioned Sportport to develop and deliver HELMUT, a cycling project for Kita children. The nationwide program is currently deployed in Hamburg, Münster, Rüsselsheim, and Wiesbaden.
• Hamburg TowerscoreStrategic or Co-development Partner · 1 January 2016Professional basketball club. Sportport co-founded Vattenfall Basketball Akademie with Sport ohne Grenzen e.V. to bring basketball to up to 2,000 children annually through 20 school clubs. Includes talent pathway to Pirates junior team.
• Mobil KrankenkassecoreStrategic or Co-development PartnerPrimary prevention program partner since 2014. Mobil Krankenkasse funds TRI-AKTIV Kids program delivered in schools across multiple German cities. Program includes over 700 teaching units annually and has expanded to Kiel, Itzehoe, Hamburg, Ahrensburg, Oldenburg, Hannover, Celle, Köln, Aachen, and Frankfurt.
• BARMERcoreStrategic or Co-development PartnerBARMER provides funding for Rad Aktiv Kita cycling project as a prevention measure. Also supports socially disadvantaged families in the program.
• VattenfallcoreStrategic or Co-development PartnerLong-standing corporate partner for school cycling programs. Funded Cycle2gether (200 schools, 10,000 children over 10 years), Vattenfall Basketball Akademie with Hamburg Towers, and Vattenfall Schulcup cycling competition. Major CSR partner.
• Lidl DeutschlandcoreStrategic or Co-development PartnerLidl Deutschland Tour - Sportport provides route safety marshals coordination for Germany's largest cycling event, managing over 1,000 route marshals through 10-15 section coordinators.
• Ferrero (Kinder Joy of Moving)coreStrategic or Co-development PartnerSportport developed and delivers the Bike Academy by Kinder Joy of Moving school cycling program for the Eschborn-Frankfurt cycling classic. Reached over 850 children in school year 2022/23.
• Elbkinder Vereinigung Hamburger Kitas gGmbHcoreStrategic or Co-development PartnerHamburg's largest Kita operator. Sportport delivers Superfloh Week movement programs and Rad Aktiv cycling training across 36+ Kitas. Includes parent education and educator training components.
• Hamburger TennisverbandminorStrategic or Co-development PartnerSportport provides athletics training for approximately 40 elite cadet athletes (ages 10-18) multiple times weekly. Focus on injury prevention and performance optimization.
• SPORTFIVEminorStrategic or Co-development PartnerSport rights marketer. Sportport delivers practical content for #JumpingJack school movement program. Focus on holistic child development through sport.
• Behörde für Schule und Berufsbildung HamburgcoreStrategic or Co-development PartnerHamburg school authority. Key public sector partner enabling Sportport programs in Hamburg schools. Provided endorsement for contribution to sustainable enrichment of PE curriculum.
• Hamburger Triathlon Verband e.V.minorStrategic or Co-development PartnerRegional triathlon association. Partner for Kids Triathlon Hamburg event (3,000 participants from 100+ schools). Frederik Tychsen serves as youth coach for the association.
• DTU (Deutsche Triathlon Union)minorStrategic or Co-development PartnerGerman Triathlon Union. National federation partner for triathlon events and youth development programs.
• Landeshauptstadt KielminorStrategic or Co-development PartnerCity of Kiel. TRI-AKTIV Kids program deployed in Kiel schools under Mobil Krankenkasse partnership.
• Sport ohne Grenzen e.V.coreStrategic or Co-development PartnerNon-profit sports organization. Co-founded Vattenfall Basketball Akademie with Sportport and Hamburg Towers to promote basketball and social integration among youth.
• BäderlandminorStrategic or Co-development PartnerHamburg swimming facilities operator. Partner for swimming components of triathlon training programs.
• Triathlon NiedersachsenminorStrategic or Co-development PartnerLower Saxony Triathlon Association. Regional partner for triathlon events and youth programs.
• CAU (Christliche Akademie für Gesundheit und Soziales)minorStrategic or Co-development PartnerEducational institution. Partner for health and social programs.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kinder+Sport (Ferrero): Ferrero's corporate youth movement CSR program (Kinder Joy of Moving) — Sportport actually delivers the Bike Academy for Kinder+Sport. Operates as a directly comparable youth sports activation program targeting schools with corporate partner funding.
• Deutsche Sportjugend (DSJ): National youth sports umbrella organization under the German Olympic Sports Confederation (DOSB), coordinating youth sports initiatives across Germany. Directly comparable mission of promoting movement and sport participation among children and adolescents.
• Deutscher Turner-Bund (DTB): Germany's largest sports federation, focused on gymnastics and multi-sport youth programs. Operates nationwide youth movement initiatives comparable in mission to Sportport, structured as a federation with member clubs and program delivery.
• Hamburger Sportbund (HSB): Hamburg's regional sports federation coordinating school sports, youth programs, and member clubs in Sportport's home market. Directly comparable as a regional organizer of youth sports and PE support, with overlapping school and club relationships.

Regional players

• Landessportbund NRW: State sports federation for North Rhine-Westphalia, Germany's most populous Bundesland. Comparable in mission and program mix but serving a different geography; represents the model of a scaled state sports federation that Sportport could partner with or compete against.

Broad incumbents

• AOK Bundesverband: Germany's largest statutory health insurer group, running extensive own-brand prevention programs under §20a SGB. Both a potential partner and competitor to Sportport, given overlapping school and Kita prevention channels and direct in-house program delivery.
• BARMER: Major German health insurer that currently funds Sportport's Rad Aktiv Kita program. Also runs own prevention initiatives and contracts with multiple youth sports providers, making it both a current customer and a broader competitor for prevention mandates.
• Techniker Krankenkasse (TK): One of Germany's largest statutory health insurers with substantial §20a SGB prevention spend. Comparable as either a potential Krankenkassen partner or competitor, given TK's scale and own youth health initiatives.

Others

• Sportfive: Global sports marketing agency and current Sportport partner for the #JumpingJack school program. Adjacent in the youth sports activation space, partnering with corporates and rights holders to deliver sport-based engagement programs at scale.

Emerging players

• DFB-Stiftung Egidius Braun: Foundation of the German Football Association running youth sports and social integration programs through schools. Comparable in target audience (school-aged children) and B2B distribution via German schools, though sport-specific to football and dependent on DFB federation support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sportport-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportPort