Prime Marketing

What Prime Marketing does

Prime Marketing is a privately held, women-owned experiential marketing agency founded in 1996 and headquartered in Québec, Canada, operating in the market under the House Of XM brand. The company delivers end-to-end experiential campaigns — including brand activations, staffing, product launches, immersive and interactive activations, popup shops, and brand ambassador programs — for enterprise clients across North America, primarily in the CPG, beverage, food, entertainment, beauty, and QSR verticals. Its client roster spans recognizable Fortune 500 brands such as McDonald's, Sony PlayStation, Molson Coors, Heineken, General Mills, Yoplait, Charlotte Tilbury, Audible, and M&M's, alongside nonprofit engagements such as Ronald McDonald House Charities.

The company is a services-only business with no proprietary technology platform, no software products, and no disclosed AI/ML capabilities; its value proposition rests on operational execution, creative concept-to-activation delivery, and rapid campaign turnarounds described as 'weeks rather than months.' GTM is an enterprise field-sales motion targeting brand managers and marketing teams at large corporations, supported by an event-driven approach in which live activations serve as the primary vehicle for both client delivery and new business generation. Marketing channels are limited to organic social (Instagram, X, LinkedIn, Pinterest), portfolio/case-study content, and direct contact CTAs.

The business model is professional-services revenue from project-based engagements; no pricing, contract values, or revenue figures are publicly disclosed. The firm operates with 101–250 employees, serves Canada and the United States, and is controlled by founders with no disclosed institutional investors, parent company, or external funding rounds. Leadership includes Alain Têtu as President/Owner. Source signals — including an active careers page and continuously refreshed client logo wall — suggest ongoing but moderate-scope operations rather than venture-backed scaling.

Name

Prime Marketing

Legal name

House Of XM

Website

https://primemarketingagency.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Prime Marketing (operating as House Of XM) is a women-owned, Québec-based experiential marketing agency founded in 1996 that delivers brand activations, staffing, product launches, popups, and immersive campaigns for enterprise CPG, beverage, food, entertainment, and beauty brands across North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Québec

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Experiential Marketing Services: Revenue generated through professional services engagements including experiential brand activations, product launches, pop-up shop deployments, staffing solutions, and immersive interactive activations for enterprise brand clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Prime Marketing, operating as House Of XM, is an experiential marketing agency that designs and executes live brand campaigns for enterprise clients. Core offerings include popup shops, brand ambassador programs, product launch events, immersive and interactive activations, and event staffing solutions delivered across North America.

Product overview

Prime Marketing operates primarily through its House Of XM brand, an experiential marketing agency. The company offers a unified suite of service offerings rather than a software product platform. Their core capabilities include experiential brand activations, staffing, product launches, immersive/interactive activations, popup shops, and brand ambassador programs. These services work together to deliver end-to-end experiential marketing campaigns across North America, with an operations-driven approach that executes campaigns in weeks rather than months.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Brand Activations Core service creating impactful brand experiences through live marketing campaigns, translating brand concepts into engaging physical activations for enterprise brand clients.
• Popup Shops
• Product Launches
• Immersive and Interactive Activations
• Brand Ambassador Programs
• Staffing Services

Named customers27 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• George P. Johnson Experience Marketing: Long-standing experiential marketing agency delivering large-scale brand experiences, product launches, and immersive activations for global enterprise clients. Directly comparable on end-to-end experiential execution and Fortune 500 client base.
• Sparks: Philadelphia-based experiential marketing agency specializing in live brand experiences, sponsorships, and events for enterprise brands in beverage, CPG, and entertainment — a direct comparable on offerings, customer base, and project-based operating model.
• GMR Marketing: Stagwell-owned experiential marketing agency serving sports, entertainment, and consumer brands with live brand experiences, sampling programs, and sponsorship activations. Comparable on execution model and enterprise CPG/beverage client roster.
• Amplify: UK-headquartered brand activation and experiential marketing agency with capabilities in pop-ups, events, sampling, and live brand experiences for global consumer brands. Comparable on experiential service mix and enterprise client orientation.
• Mosaic: Experiential marketing agency (affiliated with Publicis) executing brand activations, mobile tours, pop-ups, and product launch campaigns for major multi-national brands. Comparable on service mix, enterprise client focus, and North American footprint.

Broad incumbents

• Jack Morton Worldwide: Global experiential brand experience agency owned by IPG, one of the largest in the experiential category. Directly comparable as it delivers end-to-end experiential campaigns, pop-ups, and brand activations for Fortune 500 enterprises across consumer verticals.
• Freeman: Large-scale live events and brand experience company delivering trade shows, corporate events, and experiential campaigns for global brands. Broader incumbent comparable on operational scale and full-service event/activation execution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/houseofxm
• LinkedInlinkedin.com/company/houseofxm
• Instagraminstagram.com/wearehxm
• Pinterestca.pinterest.com/houseofxm
• Facebookfacebook.com/primetheagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prime Marketing