Ski Racing

What Ski Racing does

Ski Racing Media is a privately held digital media company headquartered in Ketchum, Idaho, that operates skiracing.com, a content-led platform focused exclusively on alpine ski racing. The company was founded in 1968 and self-describes as the leading international media company in alpine skiing. Its editorial surface covers World Cup, World Championships, NorAm, collegiate, junior, Olympic, and World Pro Ski Tour competition, with content delivered through articles, features, opinion pieces, video, and the Arc City podcast hosted by Jimmy Krupka. Supporting sub-products include the Ski Racing Academies Directory, Job Board, The Young Skier's Guide educational resource, Toko Wax Room, Rowmark Science Corner, and SR Canada.

The underlying technology is a standard web-based digital media platform with podcast hosting (Spotify, Apple-style distribution), video (YouTube), social media syndication (Facebook, Instagram, X), and an email newsletter. No proprietary AI/ML systems, APIs, or developer-facing integrations are evident — the property is a CMS-driven publishing operation.

Ski Racing Media monetizes through two revenue streams: (1) advertising and sponsorship, including direct logo placements, sponsored content, and co-branded merchandise (e.g., the SYNC Performance x Ski Racing Media store), and (2) a freemium subscription model offering free registration with premium content access on a monthly billing cadence. The sponsor roster spans approximately 20 brands across ski equipment manufacturers (HEAD, Nordica, Völkl, Atomic, Dalbello, Marker, Stöckli, Shred, Oakley, Toko, SkyTech Sport, Vix Protection, SnowSecure, Liski, Race Place), season pass providers (IKON Pass), apparel/performance (SYNC Performance), protection (Fortis), and financial services (Stifel). Geographic reach spans North America and at least 12 European ski markets. The company has no disclosed parent, no venture backing, no headcount data, and no publicly filed financials.

Name

Ski Racing

Legal name

Ski Racing Media

Website

https://skiracing.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

1–10 employees

Short description

Ski Racing Media is a privately held digital media company that operates skiracing.com, providing comprehensive alpine ski racing news, podcasts, video, and educational content for racing enthusiasts, athletes, and industry professionals worldwide, monetized via sponsorships and freemium subscriptions.

Ownership category

akta.pro rank

Product category

Sports Media (Alpine Ski Racing)

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Sports Highlights, Clips & VOD Libraries (MPAKAOAF)

Keywords

• Alpine ski racing media
• Ski racing news
• Winter sports coverage
• Ski racing podcasts
• Ski industry content

Headquarters

HQ city

Ketchum

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Content Production, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising and Sponsorship: Revenue generated through display advertising on website and sponsored content partnerships with ski industry brands including equipment manufacturers, financial sponsors, and service providers.
2. Subscription/Membership: Free subscription model with premium content access for subscribers. Newsletter email sharing with partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Ski Racing Media operates a digital media platform providing comprehensive alpine ski racing coverage including World Cup, World Championships, NorAm, Collegiate, Junior, Olympic, and World Pro Ski Tour news, features, opinion pieces, podcasts, and video content. The company monetizes this content primarily through display advertising and sponsored partnerships with ski equipment brands and financial sponsors, complemented by a freemium subscription model for premium content access. Supporting offerings include the Arc City The Podcast, an academies directory, a job board, and specialized editorial sections.

Product overview

Ski Racing Media operates as a unified digital media platform providing comprehensive alpine ski racing coverage. The core product is the ski racing website (skiracing.com) which aggregates World Cup, World Championships, NorAm, Collegiate, and Junior racing content. Supporting sub-products include the Arc City The Podcast for audio storytelling, the Ski Racing Academies Directory for athlete development resources, the Job Board for industry employment, and specialized content sections like Toko Wax Room and Rowmark Science Corner. The company positions itself as the leading international media company in alpine skiing, providing industry expertise, storytelling, and education.

Differentiator

Problem solved

Functional benefit

Brands

• Arc City The Podcast: Podcast hosted by Jimmy Krupka featuring ski racing content and storytelling.
• SR Canada
• Toko Wax Room
• Rowmark Science Corner

Products and services

• Ski Racing Media Website The primary digital platform providing comprehensive alpine ski racing coverage including World Cup, World Championships, NorAm, Collegiate, Junior, Olympic, and World Pro Ski Tour news, features, opinion pieces, and multimedia content. Available to ski racing enthusiasts globally.
• Arc City The Podcast A podcast series featuring ski racing storytelling, interviews, and editorial content distributed on the Ski Racing Media platform and Spotify.
• Fall Line A publication or content series under the Editorials and Media section featuring ski racing journalism.
• The Young Skier's Guide - Fundamentals of Ski Racing An educational resource covering ski racing fundamentals for young athletes and their parents.
• Ski Racing Academies Directory A directory listing of ski racing academies and clubs for athlete development, accessible to families and young racers.
• Ski Racing Job Board A community feature listing job opportunities within the ski racing industry, targeting ski industry professionals, coaches, and program staff.
• SR Canada A regional coverage section focusing on Canadian ski racing news, features, and athlete stories.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

18 partnerships are on record, tiered minor and core.

• FortisminorGTM or Marketing Partner · 24 June 2026Fortis partnered with Ski Racing Media to support free alpine ski racing coverage. Fortis is a ski equipment/protection brand.
• IKON PasscoreGTM or Marketing PartnerIKON Pass is a major ski season pass provider. Partner logo displayed with deep linking to pass sales.
• SYNC PerformancecoreGTM or Marketing PartnerSYNC Performance is a ski equipment/performance brand. Partnership includes co-branded merchandise shop (syncperformancecustom.com) and logo placement.
• HEADcoreGTM or Marketing PartnerHEAD is a major ski equipment manufacturer. Multiple athlete sponsorship announcements feature HEAD equipment partnerships.
• VölklcoreGTM or Marketing PartnerVölkl is a ski equipment manufacturer. Partner logo displayed on site with equipment news coverage.
• NordicacoreGTM or Marketing PartnerNordica is a ski equipment manufacturer. Featured in athlete equipment switch announcements and partner logos.
• DalbellominorGTM or Marketing PartnerDalbello is a ski boot manufacturer. Partner logo displayed on site.
• MarkerminorGTM or Marketing PartnerMarker is a ski binding manufacturer. Partner logo displayed on site.
• ShredcoreGTM or Marketing PartnerShred is an optics/goggles brand. Multiple ad placements and partnership mentions in athlete stories.
• SkyTech SportminorGTM or Marketing PartnerSkyTech Sport produces ski simulators. Partner logo and ad placements on site.
• AtomiccoreGTM or Marketing PartnerAtomic is a ski equipment manufacturer. Partner logo displayed on site.
• OakleyminorGTM or Marketing PartnerOakley is an optics/eyewear brand. Partner logo displayed on site.
• TokominorGTM or Marketing PartnerToko is a ski wax brand with dedicated Toko Wax Room section on site.
• StöckliminorGTM or Marketing PartnerStöckli is a ski equipment manufacturer. Partner logo displayed on site.
• Vix ProtectionminorGTM or Marketing PartnerVix Protection is a ski safety equipment brand. Partner logo displayed on site.
• SnowSecureminorGTM or Marketing PartnerSnowSecure is a ski equipment brand. Partner logo displayed on site.
• LiskiminorGTM or Marketing PartnerLiski is a ski equipment brand. Partner logo displayed on site.
• Race PlaceminorGTM or Marketing PartnerRace Place is a ski racing equipment/resource brand. Partner logo displayed on site.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Regional players

• Ski Racing (UK publication): UK-based alpine ski racing media outlet covering FIS World Cup and British ski racing. Direct peer in ski racing-specific editorial coverage but focused on the British/European audience rather than North America.

Direct peers

• Ski Journal: Premium ski publication covering alpine skiing culture, athletes, and destinations. Comparable as a niche digital ski media competitor serving overlapping enthusiast and industry audiences.
• SKI Magazine: Long-running U.S. ski enthusiast magazine (Bonnier) covering alpine skiing, gear, and destinations. Most directly comparable mass-market ski media competitor, though oriented to consumer skiers rather than racing-only.
• Freeskier Magazine: Digital-first ski media brand focused on freestyle and alpine skiing culture, athletes, and gear. Comparable as a niche ski media property monetized through sponsorships and brand partnerships.
• Powder Magazine: U.S. ski publication covering alpine and backcountry skiing, with deep video and gear content. Comparable as a digital-first ski media brand monetized through advertising, sponsorships, and premium content.

Others

• U.S. Ski & Snowboard (Stifel U.S. Ski Team): National governing body for U.S. ski racing, whose athletes and competitions are core editorial coverage. Comparable as the primary content subject and partner (Stifel sponsorship) rather than a direct media competitor.
• World Pro Ski Tour: U.S.-based professional alpine ski racing tour whose athletes and events are covered by Ski Racing Media. Comparable as a content partner/sponsorship counterpart in the ski racing ecosystem rather than a media competitor.

Emerging players

• Blister Review: Digital-first ski and snowboard gear review platform producing podcasts, video reviews, and long-form editorial. Comparable as a niche winter-sports digital media company monetized through sponsorships and content depth.

Broad incumbents

• The Athletic: Subscription-based digital sports media company with deep coverage across professional leagues. Comparable as a content-led sports digital media business model (freemium + subscription) and could plausibly expand niche sport coverage that competes for attention/subscribers.
• Outside Magazine: Major U.S. outdoor and adventure media brand with paid Plus membership covering skiing among other endurance sports. Comparable as a larger digital media company monetized through subscription and advertising in overlapping outdoor/winter-sports audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SkiRacingMedia
• YouTubeyoutube.com/channel/UCKU1e4oIUD_45AL1GPYIK7A
• Facebookfacebook.com/skiracingmedia
• Instagraminstagram.com/skiracingmedia
• LinkedInlinkedin.com/company/ski-racing-media

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ski Racing