World Pro Ski Tour

What World Pro Ski Tour does

World Pro Ski Tour (WPST, formerly the International Ski Racers Association) is a privately held U.S. professional ski racing organization founded in 1969 by renowned coach Bob Beattie. The company operates a head-to-head dual super slalom circuit featuring parallel courses and single-elimination bracket-style competition designed for spectator appeal and television broadcasting. Its 2026 schedule includes three event stops at Tenney Mountain (NH), Aspen Mountain (CO), and a third venue to be determined, with $10,000 first-place prizes for both men's and women's competitions and field sizes of 8–32 athletes per event.

The business monetizes across three primary streams: athlete entry fees ($300 per weekend, with a $200 collegiate rate), event-level corporate sponsorships (Mazda, DNA Vibe, Surefoot, Tuff Shed, Tito's Handmade Vodka, Celsius, Sports Insurance), and media rights through the 'Life in Between Gates' TV series syndicated nationally on Fox Sports 2 and to regional sports networks including NBC Sports, MASN, Sportsnet Pittsburgh, NESN, and Gray Sports (claimed reach of 85+ million households). Operations are lean at 1–10 employees, headquartered in Eatontown, New Jersey, with on-the-ground integration partners such as Bill.com for prize payout, Shopify for merchandise, and Zoom/WhatsApp for athlete coordination.

The company serves three distinct customer segments: (i) professional alpine skiers seeking prize-money racing opportunities beyond the FIS World Cup; (ii) collegiate racers transitioning to professional competition via discounted entry; and (iii) ski resorts and destinations (Tenney Mountain, Aspen Mountain) that co-host events for tourism and media exposure. Value capture is split between athlete fees, per-event sponsor naming rights, hospitality activations, and downstream broadcast inventory, with no disclosed revenue figures, no institutional funding rounds, and no parent company identified.

Name

World Pro Ski Tour

Legal name

World Pro Ski Tour

Website

https://worldproskitour.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

World Pro Ski Tour is a privately held U.S. professional ski racing organization operating a head-to-head dual slalom circuit founded in 1969. It serves elite alpine skiers with prize-money competition, while monetizing through event sponsorships, athlete entry fees, and broadcast syndication to 85+ million households.

Ownership category

akta.pro rank

Product category

Professional Sports Events

NAICS

Spectator Sports (71121), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Winter Adventure Experiences (Ski Touring, Snowshoeing, Dog Sledding) (THAJABAH)

Keywords

• Professional ski racing
• Dual slalom circuit
• Alpine ski events
• Sports media broadcasting
• Event sponsorships

Headquarters

HQ city

Arvada

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Technology or R&D, Others

Revenue model

1. Athlete Entry Fees: Professional skiers pay entry fees to compete in events: $300 per athlete for the weekend (2 events), with a $200 college discount available. Membership is free for the season.
2. Event Sponsorships: Corporate sponsors (Mazda, DNA Vibe, Surefoot, Tuff Shed, Sports Insurance, Celsius, Tito's Handmade Vodka) sponsor individual events such as 'Colorado Pro Open by DNA Vibe' or 'New Hampshire Pro Open by Tuff Shed'. Sponsors receive brand visibility, hospitality opportunities, and athlete associations.
3. Media Rights and Broadcasting: The tour produces television programming including 'Life in Between Gates' which is syndicated to major regional sports networks and Fox Sports 2, generating revenue through advertising and media rights.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

World Pro Ski Tour operates a professional dual super slalom alpine ski racing circuit featuring head-to-head, single-elimination bracket-style competition at major U.S. ski resorts. The 2026 season is scheduled across venues including Tenney Mountain (Plymouth, NH) and Aspen Mountain (CO), with events offering $10,000 in first-place prize money for men's and women's competitions. The tour is paired with the syndicated "Life in Between Gates" television series distributed on Fox Sports 2 and regional sports networks reaching 85+ million households.

Product overview

The World Pro Ski Tour (WPST) is a professional ski racing organization offering dual super slalom competitions in a head-to-head, single-elimination bracket format. The 2026 season features events at Tenney Mountain, NH and Aspen Snowmass, CO, with a third venue TBD. The portfolio includes live event competitions with prize money ($10,000 first place), the 'Life in Between Gates' TV series broadcast nationally on Fox Sports 2 and syndicated to 85+ million households, athlete registration and check-in systems, prize money distribution via Bill.com, and lodging coordination services. The core offering is the professional racing events combining elite athletic competition with spectator-friendly television production.

Differentiator

Problem solved

Functional benefit

Products and services

• World Pro Ski Tour (Dual Super Slalom Racing Circuit) Professional dual super slalom ski racing competition featuring head-to-head elimination format across multiple U.S. event venues, with men's and women's races and prize money awarded to top finishers.
• Tenney Mountain Race Weekend 2026 Season opening race weekend held at Tenney Mountain, Plymouth, NH, featuring men's and women's super slalom qualifier and dual super slalom events.
• Aspen Snowmass Race Weekend 2026 Second stop of the season held at the base of Aspen Mountain next to the Silver Queen Gondola in Aspen, Colorado, presenting men's and women's professional racing.
• Life in Between Gates Television Series

Quantifiable outcome

• 85+ million households reached through TV syndication

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered major event sponsor, event sponsor, core venue partner, hospitality partner and operational partner.

• DNA Vibemajor event sponsorGTM or Marketing PartnerDNA Vibe is a major presenting sponsor of WPST events including the Colorado Pro Open and Aspen Pro Open. Sponsors receive naming rights to events, hospitality activations, and brand visibility during broadcasts.
• Mazdamajor event sponsorGTM or Marketing PartnerMazda sponsors the Tenney Pro Open and Colorado Pro Open events, providing vehicle incentives and brand association with professional ski racing.
• Surefootevent sponsorGTM or Marketing PartnerSurefoot is the sponsor of the New Hampshire Pro Open Super Slalom #2 event for men, providing equipment-related branding and hospitality.
• Tuff Shedevent sponsorGTM or Marketing PartnerTuff Shed sponsors the New Hampshire Pro Open Super Slalom #2 event for women, featuring brand visibility during competitions.
• Tito's Handmade Vodkaevent sponsorGTM or Marketing PartnerTito's Handmade Vodka has sponsored WPST events, leveraging the ski racing audience for brand exposure in a festive hospitality environment.
• Tenney Mountain Resortcore venue partnerStrategic or Co-development PartnerTenney Mountain in Plymouth, NH serves as the opening venue for the 2026 season (Feb 26-28, 2026), hosting dual super slalom events for men and women.
• Aspen Mountaincore venue partnerStrategic or Co-development PartnerAspen Mountain in Colorado hosts the second stop of the 2026 season (March 6-8, 2026), providing iconic terrain and world-class racing facilities.
• Inn at Aspenhospitality partnerOthersInn at Aspen (Buttermilk ski area) provides athlete lodging at discounted rates during Aspen events, with on-demand shuttle service and proximity to race venues.
• Bill.comoperational partnerTechnology or IntegrationBill.com is the designated platform for distributing prize money to athletes, handling payment processing including W9/W8BEN tax form collection.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• US Ski & Snowboard: The U.S. national governing body for ski racing and snowboarding, overseeing domestic competitions including the Stomping Grounds and NorAm Cup. Comparable as a U.S.-based ski racing organizer and athlete pipeline, though broader in scope.
• X Games: An extreme sports event property featuring skiing and snowboarding competitions, with major sponsorship, broadcast deals, and prize purses. Comparable as a multi-sport winter action sports event operator with a TV-first format and similar sponsor base.

Emerging players

• Burton US Open: An annual professional snowboarding and skiing event held at a U.S. resort (with sister events in other countries). Comparable as a single-venue branded ski/snowboard competition with premium sponsorships and broadcast production.
• Stomping Grounds: A U.S.-based domestic ski and snowboard competition series organized by US Ski & Snowboard. Comparable as a U.S. ski racing event circuit targeting similar athlete demographics.
• Freeride World Tour: A professional freeride skiing competition circuit with multi-stop global events. Comparable as an alternative professional ski racing format with similar athlete entry economics and event-driven sponsorship model.

Direct peers

• NorAm Cup: The North American ski racing circuit sanctioned by FIS, serving as a development pipeline between collegiate and World Cup levels. Directly competes with WPST for athletes at the college-to-pro transition stage.
• FIS Alpine Ski World Cup: The premier international professional alpine ski racing circuit, operating dozens of events worldwide each season with substantially larger purses. Directly competes with WPST for athlete participation, media attention, and sponsor dollars in the same sport.
• Audi FIS Ski World Cup: Title-sponsored edition of the World Cup circuit with major automotive and luxury brand sponsors. Comparable as a sponsor-driven ski racing tour with similar activation and hospitality economics.
• Dew Tour: A multi-sport action sports tour featuring skiing and snowboarding events with TV broadcasting. Directly comparable as a multi-stop winter sports event series targeting similar sponsors and broadcast audiences.

Regional players

• Nastar: A recreational ski racing program run at U.S. ski resorts, focused on amateur and family participation rather than elite professional racing. Comparable as a U.S.-based ski racing event operator leveraging resort partnerships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@worldproskitour8534/videos
• Facebookfacebook.com/worldproskitour
• Instagraminstagram.com/worldproskitour/?hl=en
• LinkedInlinkedin.com/company/world-pro-ski-tour

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Pro Ski Tour