What Customodal does

Customodal is a private, family-owned third-party logistics (3PL) provider headquartered in Marshfield, Wisconsin, founded around 2006 and operating for nearly two decades. The firm serves North American small and mid-sized manufacturers with a full-service menu spanning outbound freight management, inbound freight cost control, freight brokerage across LTL/FTL/specialized modes, domestic and international freight forwarding, warehousing and handling, supply chain consulting, and parcel spend audit. Its named customers include specialty manufacturers such as From The Forest in Wisconsin, where it has supported first-time direct-to-consumer cross-border shipping into Canada.

The company's technology architecture rests on a cloud-based Transportation Management System delivered through a core partnership with Priority1, with industry-leading integration into ERP and EMS platforms via EDI and API, plus a Shiplify integration for automated LTL accessorial management. Layered on top of this platform are Customodal's proprietary-branded modules: FLEX, a dynamic outbound routing system that provides real-time carrier bid comparison and mid-shipment re-routing; EXACT, an inbound freight cost-control program that lets manufacturers set load parameters and receive quotes through the portal; OPTIX, a parcel audit service; and PLS PRO, the managed-transportation system umbrella. The firm reports trusted relationships with over 45,000 carriers and provides the TMS at no incremental cost to clients that retain it as their 3PL.

Commercially, Customodal generates revenue across five interlocking streams: managed transportation services (managed-services economics), freight brokerage (transaction-fee), freight forwarding (transaction-fee), supply chain consulting (professional services), and parcel audit (professional services). Distribution is relationship-led, with dedicated account executives and account managers covering both shipping-department and executive-level stakeholders across mid-market manufacturers, supplemented by inside sales/phone support and a self-service cloud portal. The firm's role within the TFWW Global Network as a top-agency partner, combined with its Priority1 and TForce affiliations, lets it offer enterprise-grade capacity and technology while preserving a local, consultative go-to-market in the Upper Midwest and increasingly across North American and select trans-Pacific cross-border lanes.

Name

Customodal

Legal name

Customodal

Website

https://customodal.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Customodal is a privately held, family-owned third-party logistics provider in Marshfield, Wisconsin that delivers managed transportation, brokerage, forwarding, warehousing and TMS-enabled services to small and mid-sized North American manufacturers.

Ownership category

akta.pro rank

Product category

Third-Party Logistics (3PL) Services

NAICS

Freight Transportation Arrangement (48851), General Freight Trucking, Long-Distance (48412), Specialized Freight (except Used Goods) Trucking, Long-Distance (48423), General Warehousing and Storage (49311)

SIC

Trucking (No Local) (4213), Public Warehousing & Storage (4220)

akta.pro primary industry

Freight Brokerage (Truckload/LTL/Intermodal) (TLAIAEAC)

akta.pro secondary industries

Customer/Outbound Logistics Management (OTIF, Appointment Scheduling) (TLAIABAL), Carrier Procurement, Tendering & Freight Audit/Pay (FAP) Management (TLAIABAE), Cross-Border & Trade Compliance Management (Customs, Duty, Documentation) (TLAIABAD)

Keywords

• Third-party logistics
• Freight brokerage services
• Transportation management
• Supply chain management
• Freight forwarding

Headquarters

HQ city

Marshfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Managed Transportation Services: Full-service transportation management including TMS integration, carrier management, and operational oversight. Offered as an outsourced transportation function where Customodal assumes responsibility for operating and monitoring transportation on behalf of clients.
2. Freight Brokerage: Acts as intermediary between shippers and carriers, negotiating rates, arranging logistics, and managing administrative aspects of shipping. Covers LTL, full truckload (dry van, reefer, flatbed, specialized), expedite, and courier services.
3. Freight Forwarding: Management and coordination of international and domestic freight movement including air (NFO, Next Day, 2-day, economy), ocean (LCL & FCL), and intermodal rail. Includes customs documentation and brokerage coordination.
4. Supply Chain Management Consulting: Strategic planning, needs assessments, transportation audits, and process transformation services. Includes warehousing, inventory management, order fulfillment, and cross-docking services.
5. Small Parcel Audit: Parcel shipping analysis and optimization services to help clients identify and recover overcharges, with accessorial charge management and dispute resolution.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Customodal is a third-party logistics (3PL) provider offering a cloud-based Transportation Management System (PLS PRO) combined with managed transportation services, freight brokerage, freight forwarding, inbound/outbound shipping control, parcel spend analysis, supply chain consulting, warehousing, and handling services. Core proprietary modules include FLEX for dynamic outbound carrier selection and EXACT for inbound freight cost control, with free client access to the TMS platform for the duration of the 3PL relationship.

Product overview

Customodal is a third-party logistics (3PL) provider that offers a suite of integrated logistics solutions primarily serving North American small and mid-sized manufacturers. Their product portfolio centers around their proprietary Transportation Management System (TMS) called PLS PRO, which serves as the core technology platform. Built on this platform are three primary service modules: FLEX for outbound freight management with dynamic routing and carrier bid comparison capabilities; EXACT Inbound for inbound freight cost control and optimization; and OPTIX for parcel shipping audit and spend analysis. Beyond these core offerings, Customodal provides a comprehensive menu of logistics services including freight brokerage, freight forwarding, supply chain management, warehousing, handling services, and consulting. The company differentiates itself through technology-enabled services combined with expert logistics coaching and supply chain education, offering clients free access to their technology platform as part of their 3PL service.

Differentiator

Problem solved

Functional benefit

Brands

• FLEX: Outbound freight management solution giving buyers control over load parameters, carrier selection, and routing with real-time bid comparison.
• EXACT
• OPTIX

Products and services

• FLEX Outbound Freight Management Outbound freight management system that gives buyers control of all outbound loads by surfacing multiple carrier bids with route, cost, duration, and other parameters using current data rather than outdated routing guides. Designed for manufacturers seeking to dynamically optimize outbound shipping decisions.
• EXACT Inbound Freight Control Inbound freight cost control program that enables manufacturers to set load parameters, receive quotes, and control inbound freight costs through the Customodal online portal, with potential savings from thousands to hundreds of thousands annually.
• PLS PRO Managed Transportation System Customodal's proprietary Transportation Management System providing seamless TMS integration, aligned transportation goals, enhanced operations, customized reports, and integration capabilities through EDI and API to most ERP and EMS platforms. Can be used independently or with Customodal's managed services team.
• OPTIX Parcel Shipping Audit Parcel shipping audit service that helps manufacturers identify savings opportunities and manage parcel shipping costs through analysis and optimization of shipping data.
• Freight Brokerage Services Intermediary services between shippers and carriers including finding appropriate carriers, negotiating rates, coordinating shipments, providing tracking and communication, and managing risk and insurance. Covers LTL, full truckload (dry van, reefer, flatbed, specialized), expedite, and courier services.
• Freight Forwarding Services Management and coordination of international and domestic movement of goods including air (NFO, Next Day, 2-day, economy), ocean (LCL & FCL), and intermodal rail. Includes transportation planning, documentation and customs compliance, carrier management, freight consolidation, cargo tracking, risk management and insurance.
• Supply Chain Management Services Comprehensive supply chain optimization services including warehousing, transportation, inventory management, order fulfillment, strategic planning, needs assessments, transportation audits, process transformation, and growth anticipation/management.
• Inbound Shipping Services Services to help streamline inbound logistics processes, reduce costs, and improve visibility and control over supply chain including freight management, carrier negotiations, tracking and visibility, and inventory management.
• Outbound Shipping Services Order fulfillment, transportation management, shipping and tracking, returns management, and customer service support for outbound shipments.
• Parcel Spend Analysis Complimentary analysis based on actual shipping data that quantifies potential transportation savings opportunities to help control and optimize transportation processes.
• Small Parcel Audit Audit services for small parcel shipments to identify billing errors, service failures, and refund opportunities, with accessorial charge management and dispute resolution.

Quantifiable outcome

• Freight damage or loss occurs in less than 1% of shipments handled
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and major.

• Priority1coreTechnology or IntegrationCustomodal partners with Priority1 to provide clients with free access to their transportation management system (TMS). Priority1's platform provides the technology backbone for Customodal's service offerings, enabling seamless integration through EDI and API to most ERP and EMS platforms. Customodal describes this relationship similarly to how insurance agents partner with insurance companies—combining local expertise with enterprise-scale technology.
• TForce / TForce Worldwide LogisticscoreTechnology or IntegrationCustomodal's affiliation with TForce's TForce Worldwide Logistics platform provides access to speed, accuracy, and reliability in logistics services. This platform supports Customodal's ability to offer global capacity and comprehensive logistics solutions to midwestern manufacturers.
• TFWW Global NetworkcoreChannel Partner/ Reseller/ DistributorCustomodal is one of the TOP AGENCIES IN THE COUNTRY of the TFWW Global Network. This network affiliation allows Customodal to offer competitive rates, global capacity, customizable solutions, and comprehensive claims assistance while maintaining the personal touch of a local agency.
• Customs Broker PartnersmajorStrategic or Co-development PartnerCustomodal works with customs broker partners to facilitate international shipping to Canada, Mexico, and other countries. These partnerships enable customs clearance, duties and taxes coordination, and the necessary paperwork for cross-border shipments. Customodal can invoice clients through their customs broker partner for streamlined billing.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• C.H. Robinson: C.H. Robinson is the largest North American non-asset 3PL offering LTL, truckload, intermodal, and managed services globally — a broad incumbent that competes with Customodal for mid-market manufacturer freight but at vastly greater scale.
• Landstar System: Landstar is a publicly traded asset-light truckload broker using owner-operator capacity — overlapping with Customodal's brokerage model and providing a much larger benchmark for capacity-network economics.
• RXO: RXO is a publicly traded, asset-light freight brokerage spin-out of XPO focused on truckload and last-mile — directly comparable in service mix but serving a far larger and more national customer set than Customodal.
• ArcBest: ArcBest is an integrated logistics provider combining asset-based LTL (ABF Freight) with brokerage and managed transportation — overlapping with Customodal's LTL/managed services on the brokerage side while offering scale advantages.
• Hub Group: Hub Group is an asset-based intermodal and logistics provider offering brokerage, managed transportation, and dedicated services — overlapping with Customodal's managed and dedicated transportation offerings at enterprise scale.

Direct peers

• Echo Global Logistics: Echo is an asset-light freight broker and managed transportation provider serving mid-market shippers across LTL, truckload, and intermodal — directly comparable to Customodal's technology-enabled, broker-led model.
• NFI Industries: NFI is a privately held, family-influenced third-party logistics provider offering dedicated transportation, brokerage, warehousing, and integrated supply chain solutions — a close comparable to Customodal's mid-market manufacturer focus and family-ownership profile.
• Priority1: Priority1 is the technology partner that powers Customodal's PLS PRO TMS and is itself a non-asset freight broker offering LTL/FTL brokerage and managed transportation — directly overlapping with Customodal's core LTL/FTL brokerage and managed-services offering.
• Worldwide Express (GlobalTrenz): Worldwide Express is a non-asset freight broker focused on small and mid-sized shippers via LTL, truckload, and parcel services — directly comparable in target segment (mid-market shippers) and broker-led service model.
• AIT Worldwide Logistics: AIT is a global non-asset freight forwarder and 3PL offering LTL, truckload, air, and ocean forwarding with strong mid-market shipper focus — overlapping with Customodal's freight forwarding, brokerage, and managed services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Customodal