ReWine

What ReWine does

ReWine S.R.L. is a Romanian online wine retailer headquartered in Oradea, Bihor, founded in 2015 and operating the e-commerce platform rewine.ro. The company sells a curated portfolio of wines sourced from approximately 19 countries (including France, Italy, USA, Spain, Australia, Portugal), spanning 108 grape varieties and covering red, white, rosé, sparkling, and fortified styles, with filtering by region, grape, producer, and price. Beyond wine, ReWine distributes By the Glass® wine dispensing systems (Modular, Stage, Tailormade) under exclusive Romanian rights, alongside wine accessories, themed wine packages, and electronic gift vouchers.

The technology stack is a conventional e-commerce platform with mandatory account creation for age verification (18+, per Romanian alcohol law), customer accounts, a rewards program (60-day point validity, 7-day coupon validity), order management, and integration with GLS courier (1–2 day delivery) and NETOPIA Payments (card, cash on delivery, bank transfer). Marketing is digital-first via Facebook, Instagram, LinkedIn, a wine blog, and GDPR-compliant email newsletter, supported by analytics tooling (Google Analytics, Hotjar, Facebook Pixel) and OneSignal push notifications. The platform is built on PrestaShop-style storefront conventions and lacks any disclosed AI/ML capabilities.

ReWine runs a dual-channel go-to-market: a direct-to-consumer online store for individual wine enthusiasts and gift buyers across Romania, and a HoReCa B2B distribution channel serving restaurants, hotels, wine bars, and retailers with exclusive wines, free 48-hour delivery, and personalized wine menus. Revenue is generated on a transaction basis (wine and accessory sales, B2B distribution) supplemented by gift voucher sales and By the Glass® dispenser equipment sales. The company is privately held, with no disclosed external funding, operates exclusively within Romania, and is led by founder/administrator Ciordas Gabriel-Nistor.

Name

ReWine

Legal name

SC REWINE SRL

Website

https://rewine.ro

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

ReWine is a Romanian online wine retailer based in Oradea, selling a curated portfolio of wines from 19 countries to individual consumers and HoReCa businesses, plus exclusive distribution of By the Glass® wine dispensers in Romania.

Ownership category

akta.pro rank

Product category

Online Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Wine Shops (Off-Premise) (CRANAAAB), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Online wine retail
• Wine distribution services
• Wine e-commerce
• Wine accessories
• Premium wine sales

Headquarters

HQ city

Oradea

HQ country

Romania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Retail Wine Sales: Direct-to-consumer online sales of premium wines from around the world. Customers browse by variety, region, country, price range, and grape variety. Payment options include cash on delivery, bank transfer, and online card payment through NETOPIA Payments.
2. Gift Vouchers: Electronic gift vouchers available in denominations from 100 RON to 1000 RON (in 50 RON increments up to 500 RON, then 50 RON increments up to 1000 RON). Vouchers are valid for 6 months and delivered via email to the recipient.
3. HoReCa B2B Distribution: B2B wine distribution to restaurants, hotels, wine bars, and retailers. Provides exclusive wines not available in retail, free delivery within 48 hours, and personalized wine menus. Target buyers are HoReCa establishments seeking quality wines at competitive prices.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ReWine operates an online wine store (rewine.ro) selling a curated selection of premium wines from 19+ countries, including red, white, rosé, sparkling, and fortified varieties, with filtering by region, grape variety, price, and producer. The company also runs a B2B HoReCa distribution service supplying restaurants, hotels, and wine bars with exclusive wines not available in retail, and serves as the exclusive Romanian distributor for By the Glass® wine dispensing systems.

Product overview

ReWine is an online wine store operating as a unified e-commerce platform that combines retail wine sales with specialized services. The core offering is the online wine store featuring wines from global producers, complemented by By the Glass® premium wine dispensers for domestic and commercial use. Additional products include gift vouchers, gift wines with optional personalized wooden boxes, wine accessories (glasses, corkscrews, vacuum pumps), and a dedicated HoReCa distribution service for restaurants and hotels. The platform offers filtering by wine type, region, grape variety, price range, and producer, with integrated payment processing through NETOPIA Payments and delivery via GLS Transport.

Differentiator

Problem solved

Functional benefit

Brands

• By the Glass®: By the Glass® is a wine dispensing system brand distributed exclusively by ReWine in Romania. It offers modular wine dispensers for commercial and home use, allowing wine service by the glass with preservation technology.

Products and services

• Online Wine Store

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• By the Glass® InternationalcoreChannel Partner/ Reseller/ DistributorBy the Glass® International is a Dutch company specializing in high-performance wine dispensers for home and commercial use. ReWine holds exclusive distribution rights for Romania. The partnership brings innovative wine serving technology to Romanian HoReCa establishments, with products distributed in over 40 countries globally.
• GLS TransportcoreOthersGLS Transport is the courier service partner for ReWine's delivery operations throughout Romania. Orders are delivered within 1-2 business days at a rate of 22 RON per shipment.
• NETOPIA PaymentscoreTechnology or IntegrationNETOPIA Payments provides secure online payment processing for ReWine, enabling Visa and Mastercard transactions through 3-D Secure system. No commission charged for card payments.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vivino: Vivino is a global wine marketplace and discovery app that connects consumers to wine retailers, including direct purchase functionality. Highly comparable to ReWine as a wine-specialist e-commerce and discovery platform.
• Wine.com: Wine.com is one of the largest pure-play online wine retailers in the US, offering curated wines with nationwide delivery. Closely mirrors ReWine's online-only specialty wine retail model and broad imported assortment.
• Naked Wines: Naked Wines is an online wine retailer using a subscription/advance-purchase community model to source directly from independent winemakers globally. Comparable to ReWine in direct-from-producer sourcing and D2C e-commerce focus.
• Drizly: Drizly is an online alcohol delivery marketplace in the US, similar in age-verified, on-demand alcohol e-commerce and last-mile delivery mechanics to ReWine's courier-based model.
• ReserveBar: ReserveBar is an online retailer specializing in premium wine and spirits with gifting, corporate gifting, and curated assortment — comparable to ReWine's premium positioning and gift voucher offering.
• Winc: Winc is a D2C wine subscription retailer curating personalized shipments from its own network of producers. Comparable to ReWine's curated direct-to-consumer model and recurring-customer focus.

Broad incumbents

• Total Wine & More: Total Wine & More is a large multi-channel US alcohol retailer with broad assortment and online ordering. Comparable as a much larger established player in alcohol specialty retail with overlapping product categories.
• Wine-Searcher: Wine-Searcher is a global wine price comparison and marketplace platform with retailer links. Comparable to ReWine as a discovery-to-purchase funnel in the online wine category.

Regional players

• Majestic Wine: Majestic Wine is a UK-based multi-channel wine specialist with stores and online, including trade/HoReCa supply. Comparable to ReWine across both B2C retail and B2B hospitality distribution in a different geography.
• Cramele Recaș: Cramele Recaș is one of Romania's largest wineries, with its own e-commerce channel selling direct to Romanian consumers. Comparable to ReWine as a Romania-based online wine seller, though on the producer side.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rewine.ro
• LinkedInlinkedin.com/company/rewine-ro
• Instagraminstagram.com/rewine.ro

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReWine