Lafayette
Lafayette Co., Ltd. is a Japanese privately-held streetwear company operating LFYT and PRIVILEGE brands via retail stores, e-commerce, and wholesale across Japan and internationally. It additionally runs Lafayette LAB, a B2B consulting arm providing creative, e-commerce, and logistics services to small retailers.
- Company typePrivate
- Founded2003
- HeadquartersFujisawa, Japan
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Lafayette does
Lafayette Co., Ltd. is a privately-held Japanese apparel company founded in 2003 and headquartered in Fujisawa, Kanagawa Prefecture, that operates a portfolio of streetwear brands and adjacent retail-support services. The company is organized into three business divisions: SALES (directly operated retail stores, proprietary e-commerce, and select wholesale), CREATIVE (brand building, original design, OEM production, and photography/video content), and SOLUTION (website construction, e-commerce consulting, and e-commerce logistics). Its flagship consumer-facing brands are LFYT, a streetwear label built around a New York street-culture aesthetic with seasonal apparel collections, and PRIVILEGE, a multi-location retail concept that combines Lafayette-owned product with curated third-party merchandise.
The company distributes through at least eight directly operated retail locations in Japan (Yokohama, Fujisawa, Tokyo/Harajuku, Niigata, Sendai, Nagoya, Takasaki), proprietary online storefronts at lafayettecrew.jp and privilege-online.jp, ZOZOTOWN listings, select wholesale accounts including EIGHTY'S ANTIQUES, and international PRIVILEGE stores in New York (renewed 2019) and Hong Kong (opened 2018). Unit pricing spans from ¥315 entry-level accessories to ¥26,040 premium outerwear, with most apparel priced between ¥5,000 and ¥18,000. The go-to-market emphasizes community- and event-driven marketing, including recurring capsule collaborations with NYC street-culture figures (STASH, Jeff Staple, Statik Selektah, Ricky Powell, FILA, Cowboy Bebop), in-store events, and pop-up activations at PARCO and HANKYU UMEDA locations. Primary customers are Japanese streetwear enthusiasts; secondary customers are small and mid-sized retailers seeking operational consulting.
Complementing its retail operations, Lafayette LAB, launched in January 2020 and extended with an in-house photo studio in December 2021, is a B2B services arm that monetizes the company's own operating experience through creative services, OEM planning, photography/video production, website construction, EC consulting, and EC logistics. The company has 11-50 employees, is privately held with no disclosed external funding or parent company, and reports revenue as not available in the source material.
Lafayette firmographics
Firmographics- Name
- Lafayette
- Legal name
- Lafayette Co., Ltd.
- Website
- https://lafayettecrew.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lafayette Co., Ltd. is a Japanese privately-held streetwear company operating LFYT and PRIVILEGE brands via retail stores, e-commerce, and wholesale across Japan and internationally. It additionally runs Lafayette LAB, a B2B consulting arm providing creative, e-commerce, and logistics services to small retailers.
- Ownership category
- akta.pro rank
Lafayette industry classification
Industry- Product category
- Streetwear Apparel
- akta.pro primary industry
- Sporting Goods, Outdoor & Fitness DTC (CRAFACAJ)
Keywords
Where Lafayette is headquartered
LocationHeadquarters
- HQ city
- Fujisawa
- HQ country
- Japan
- HQ region
- Asia
Offices10 records
Markets served
Lafayette business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Product Sales (Retail & E-commerce): 通过直营门店(lafayettecrew.jp)和特权品牌在线商店(privilege-online.jp)销售LFYT和PRIVILEGE品牌服装及配饰，包括T恤、帽子、牛仔系列等核心产品线。
- Wholesale: 向包括EIGHTY'S ANTIQUES等选定的精选零售商进行批发销售。
- Creative & Consulting Services: Lafayette LAB提供零售支援服务，包括品牌构建、设计、OEM生产咨询、摄影摄像等创意服务，以及网站建设和EC物流等解决方案业务。
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | T-shirts and casual tops: ¥4,000-¥7,000 |
| Unit Pricing | Pay-as-you-go | Outerwear and jackets: ¥15,000-¥26,000 |
| Unit Pricing | Pay-as-you-go | Accessories: ¥300-¥15,000 |
| Unit Pricing | Pay-as-you-go | Lookbook and collection releases |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Lafayette product offering
Product offeringCore offering
Lafayette Co., Ltd. is a Japanese streetwear company that designs, produces, and sells apparel under the LFYT and PRIVILEGE brands through its own retail stores, e-commerce sites, and wholesale channels. It also operates Lafayette LAB, a separate consulting service that provides creative (brand building, design, OEM production, photo/video) and solution (web design, EC consulting, EC logistics) services to small and mid-sized retailers based on its own operational experience.
Product overview
Lafayette Co., Ltd. is a Japanese streetwear fashion company operating primarily under two brands: LFYT (main streetwear brand focused on New York culture) and PRIVILEGE (multi-location retail brand). The company is structured into three business divisions: SALES (encompassing physical retail stores, e-commerce, and wholesale), CREATIVE (providing brand building, original design, OEM production, and photo/video services), and SOLUTION (offering web design, e-commerce consulting, and e-commerce logistics). Additionally, the company operates Lafayette LAB, a consulting service leveraging hands-on retail experience to provide comprehensive support including an in-house photo studio for product photography, video production, and live streaming services. The product portfolio includes seasonal apparel collections released multiple times per season, capsule collaborations with artists and brands, and various accessories.
Differentiator
Problem solved
Functional benefit
Brands
- LFYT: Primary streetwear brand operated by Lafayette Co., Ltd., launched in 2020 as evolution of the Lafayette brand.
- PRIVILEGE
- Lafayette LAB
Products and services
- LFYT Streetwear Apparel
- PRIVILEGE Retail Stores
- Lafayette LAB Consulting Services
- Lafayette LAB Photo Studio
- Capsule Collection Collaborations
Companies that use Lafayette
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Lafayette technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lafayette partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, minor and major.
- STASH (Graffiti Artist)coreCollaboration with NYC graffiti legend STASH for LFYT x STASH capsule collection featuring SUBWAY MAP canvas, SPLATTER PATTERN graphics, and triple collaboration with BE@RBRICK figurines.
- Jim JonesminorJIM JONES x PRIVILEGE NEW YORK collaboration supported by AbemaMix.
- CormegaminorPRIVILEGE collaboration with rapper Cormega for limited edition items.
- Cowboy BebopmajorLafayette x Cowboy Bebop collaboration featuring anime-inspired streetwear with FUTURISTIC NYC COACH JACKET, BOUNTY HUNTER HOODED SWEATSHIRT, and SPACE LOGO L/S TEE.
- ZOZOTOWNmajorZOZOTOWN LIMITED exclusive collaborations including Lafayette x ZENSIST and HIGHEST series.
- FILAmajorLafayette x FILA capsule collection featuring FILA 93 Overpass sneakers and apparel collaboration.
- Yokohama DeNA BayStarsminorMultiple collaboration releases with Yokohama DeNA BayStars baseball team starting from March 2019.
- Ricky PowellmajorPRIVILEGE collaboration with legendary hip-hop photographer Ricky Powell featuring Dave Chapelle and Public Enemy photo print tees.
- Statik SelektahmajorPRIVILEGE collaboration with NYC DJ/producer Statik Selektah (works with Eminem, Nas, Joey Bada$$) for 8 BALL POCKET TEE and in-store event.
- Jeff Staple / StaplecoreCollaboration with NYC designer Jeff Staple (known for Nike, Polo, Apple partnerships) featuring Astor Place cube pattern and urban/street aesthetic.
Scale indicators4 records
Recent moves10 records
Expansion highlights6 records
Lafayette competitors and assessment
Company assessmentDirect peers
- Neighborhood: Japanese streetwear brand founded by Shinsuke Takizawa, sharing Lafayette's domestic Japanese streetwear market and motorcycle/workwear-meets-street aesthetic overlap. Strong direct competitor in Japan.
- Stüssy: Foundational streetwear brand with NYC street culture roots, similar heritage timeline and global retail presence. Lafayette explicitly draws on similar NYC street culture heritage, making this a core comparable.
- Supreme: Leading global streetwear brand with NYC roots, capsule collaboration model, and brand-driven drops. Lafayette's collaboration strategy with NYC artists mirrors Supreme's playbook at a smaller scale.
- WTAPS: Japanese streetwear brand with similar NYC street culture inspiration and limited domestic distribution. Comparable in target demographic, product mix (T-shirts, outerwear), and Japan-focused retail strategy.
- A Bathing Ape (BAPE): Iconic Japanese streetwear brand founded in 1993 in Tokyo, known for NYC-influenced street culture aesthetics. Directly comparable to Lafayette as a Japanese-founded streetwear brand with multi-channel retail and international expansion.
- Undefeated: LA-based streetwear brand with multi-store retail footprint and consistent collaboration model. Similar mid-scale positioning with emphasis on authentic street culture connections.
- HUF: Streetwear brand with similar small-scale, culture-led positioning and emphasis on NYC/skate subcultures. Comparable in product mix and target demographic.
Broad incumbents
- Champion Japan: Japanese arm of established athletic/streetwear brand with deep retail distribution in Japan. Competes in overlapping streetwear and casual apparel categories with broader product line and corporate backing.
- Carhartt WIP: Workwear-inspired brand that has achieved broad streetwear credibility with strong European and Asian retail. Comparable as an established multi-market apparel brand with streetwear positioning, but with broader scale and parent company backing.
Others
- ZOZOTOWN: Japan's largest fashion e-commerce platform, which Lafayette uses as a distribution channel. While not a direct competitor, ZOZOTOWN is strategically critical as a partner for Lafayette's domestic online reach and brand exposure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lafayette social profiles
Digital presenceLafayette financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lafayette leadership team
Management profileNumber of profiles
Profiles1 record
Lafayette funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lafayette M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lafayette
What does Lafayette do?
Lafayette Co., Ltd. is a Japanese streetwear company that designs, produces, and sells apparel under the LFYT and PRIVILEGE brands through its own retail stores, e-commerce sites, and wholesale channels. It also operates Lafayette LAB, a separate consulting service that provides creative (brand building, design, OEM production, photo/video) and solution (web design, EC consulting, EC logistics) services to small and mid-sized retailers based on its own operational experience.
Is Lafayette a public or private company?
Lafayette is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lafayette founded?
Lafayette was founded in 2003. It employs 11 to 50 people.
Where is Lafayette based?
Lafayette is headquartered in Fujisawa, Japan, in the Asia region.
How does Lafayette make money?
Three revenue lines are on record. Product Sales (Retail & E-commerce) is the primary driver. The others are wholesale and creative & Consulting Services.
Who are Lafayette's main competitors?
Direct peers on record are Neighborhood, Stüssy, Supreme, WTAPS, A Bathing Ape (BAPE), Undefeated and HUF. Broad incumbents are Champion Japan and Carhartt WIP. ZOZOTOWN is listed as an others.
Does Lafayette have an API?
No public API is recorded for Lafayette.
What industry is Lafayette in?
Lafayette's product category is Streetwear Apparel. Its primary akta.pro industry code is CRAFACAJ, Sporting Goods, Outdoor & Fitness DTC.