Premier CX

What Premier CX does

Premier CX, trading as Premier Business Audio Ltd, is a UK-based contact centre customer experience specialist founded in 1996 and headquartered in Whitchurch, Hampshire. The company operates as a managed services provider serving 150+ contact centres across utilities, retail, financial services, travel, healthcare, and public sector, with claimed presence across six continents and a roster that includes E.ON, TUI, Co-op, Severn Trent, Welsh Water, Morrisons, Tesco, British Gas, Prudential, Sony Interactive Entertainment, and the RSPCA. Its go-to-market is consultative enterprise sales initiated via a website contact form, with bespoke, quote-based multi-year managed services contracts.

The product portfolio is built around three core service pillars — WhatsApp Managed Service, Video Managed Service, and Audio/IVR Managed Service — complemented by two proprietary technology platforms: eMOHtive, a hyper-personalised streaming in-queue audio service that integrates with CRM systems via CLI or IVR-derived customer IDs, and CX Hub, a self-service prompt management platform launched in 2024 enabling clients to deploy IVR messages and AI voices on demand. AI capabilities are layered across the stack: ChatGPT integration for telephony (engineered prompts achieving 96%+ good response rates), neural TTS voice synthesis, WhatsApp conversational AI, and agentic AI-powered workflows supporting 24/7 automation journeys. The company also offers an SME managed services package and a recruitment suite (JourneyHub, Skills-based Screening, Conversational Job Board) following its 2026 partnership with HiringBranch.

Revenue is generated through multi-year managed services contracts and project-based consultancy engagements, with no public pricing. The company is ISO 9001 certified and UK GDPR registered, and has won multiple European Creative Audio Marketing Awards (including a clean sweep in 2015 and three of four in 2016). Premier CX is privately held, founder-led (CEO Anthony Buxton), with no disclosed external funding, subsidiaries, or parent company.

Name

Premier CX

Legal name

Premier Business Audio Ltd

Website

https://premiercx.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Premier CX is a UK-based managed services provider helping enterprise contact centres transform customer experience through WhatsApp, video, and IVR/audio services, supported by the proprietary eMOHtive and CX Hub platforms.

Ownership category

akta.pro rank

Product category

Contact Centre CX Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Software Publishers (51321), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Telephone Interconnect Systems (7385), Services-Prepackaged Software (7372), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Customer Experience (CX) & Digital Experience (BPAHAEAC)

akta.pro secondary industries

Customer Experience (CX) Quality, Training & Workforce Management (WFM) (BPAAAAAJ), Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK), Customer Experience (CX) & Journey Strategy (MPAAAFAI), Cloud PBX & Hosted Telephony (HDAIAHAB)

Keywords

• Contact centre CX
• IVR design services
• WhatsApp automation
• Video managed service
• Audio messaging solutions

Headquarters

HQ city

Whitchurch

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Managed Services Contracts: Premier CX generates revenue primarily through long-term managed services contracts where the company designs, implements, and manages WhatsApp, Video, and IVR/Audio solutions on behalf of clients. Services include strategy, content creation, technology integration, and ongoing optimisation.
2. Professional / Consultancy Services: The company earns fees for CX consultancy engagements, caller journey redesign projects, conversational design workshops, and implementation services. These are typically project-based or embedded within managed service contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Premier CX is a contact centre CX specialist agency that designs, builds, and manages customer experience solutions across WhatsApp messaging, video self-service, and IVR/audio channels for enterprise and mid-market organisations. The company delivers these via long-term managed services contracts complemented by two proprietary technology products: eMOHtive (a hyper-personalised streaming in-queue audio service) and CX Hub (a self-service IVR prompt authoring and deployment platform). It also offers recruitment-focused solutions under JourneyHub and SME-tailored managed service packages.

Product overview

Premier CX operates as a Contact Centre CX Centre of Excellence offering a unified portfolio of managed services and technology products. The core offering includes three primary service pillars: WhatsApp Managed Service for messaging automation, Video Managed Service for FAQ and explainer content, and Audio Managed Service (IVR) for voice channel optimisation. These are complemented by specialised products including eMOHtive (a personalised streaming audio queue experience) and CX Hub (a prompt management platform). The company also offers SME-specific managed services and a Recruitment suite under JourneyHub. With over 20 years of experience partnering with 150+ contact centres, the portfolio integrates AI capabilities including ChatGPT-powered telephony, AI voice synthesis, and WhatsApp conversational AI to deliver cost savings and CX transformation.

Differentiator

Problem solved

Functional benefit

Brands

• eMOHtive: Personalized streaming in-queue and on-hold music service that delivers hyper-personalized audio content to individual callers based on CRM data.
• CX Hub

Products and services

• WhatsApp Managed Service

Quantifiable outcome

• IVR self-service rate increased from 20% to 28% (40% increase); 25% fewer calls hitting the queue; 94% service satisfaction maintained — Co-op
• +7 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability9 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• HiringBranchcoreStrategic or Co-development Partner · 29 April 2026Premier CX partnered with HiringBranch to transform contact centre agent recruitment. The partnership leverages HiringBranch's skills-based screening and assessment technology, integrated with Premier CX's CX expertise to improve hiring outcomes for contact centre operations.
• GenesyscoreTechnology or Integration · 2 September 2020Premier CX's eMOHtive streaming in-queue and on-hold music service was tested, released, and documented for the Genesys Engage contact centre platform. The integration was supported and technically documented by Anana, one of Genesys' foremost system integration partners. The partnership enables Genesys Engage customers to access hyper-personalised queue audio experiences through Premier CX's platform.
• AnanasupportingImplementation/ SI/ Consulting Partner · 2 September 2020Anana, a Genesys system integration partner, provided technical expertise to test and document the eMOHtive integration with Genesys Engage. Anana served as the implementation partner ensuring seamless technical integration.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Content Guru: UK cloud contact centre provider (storm platform) offering CCaaS with CX automation and AI capabilities. Comparable in UK enterprise customer base and contact centre focus.
• Ventrica: UK-based CX outsourcer and consultancy serving enterprise clients with digital customer service and contact centre solutions. Comparable as a UK CX specialist with managed services model.
• Puzzel: European cloud contact centre vendor offering CCaaS, CX automation, and AI-powered customer service. Comparable in serving European enterprise clients with managed CX solutions.
• Sabio Group: UK-headquartered CX solutions provider offering contact centre consulting, managed services, and technology integration. Directly comparable as a UK-based specialist CX transformation partner serving enterprise clients.
• FourNet: UK cloud and CX transformation consultancy delivering contact centre, collaboration, and managed services to enterprise and public sector. Comparable in UK enterprise focus and managed services model.
• infinit.cx: UK CX consultancy offering contact centre transformation, customer journey design, and managed services. Closely comparable in size, geography, and CX strategy focus.
• DVELP: UK-based CX consultancy specialising in contact centre modernisation, Genesys implementations, and AI-driven customer experience. Comparable in UK enterprise CX consulting model.

Broad incumbents

• Avaya: Global CCaaS and UCaaS vendor with enterprise contact centre solutions. Comparable in serving enterprise contact centre customers but at much larger incumbent scale.
• NICE Ltd. Global enterprise software provider for contact centre, CX, and workforce engagement. Comparable in CX analytics and contact centre optimisation but at incumbent scale.
• Genesys: Global leader in CCaaS platform (Genesys Cloud, Engage) with embedded AI, WFM, and CX orchestration. Premier CX is a Genesys partner; broadly comparable as an enterprise CX provider but at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/premiercx
• LinkedInlinkedin.com/company/1137078

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premier CX