What Podiatry Content Connection does

Podiatry Content Connection (legally Clearwater Marketing Group, LLC) is a US-based, vertical-specialized digital marketing agency that exclusively serves podiatry and chiropody practices. Founded in 2009 by Jeffrey Hartman and headquartered in the New York metropolitan area, the company operates a turnkey, done-for-you subscription model under which its account managers and content specialists handle all marketing execution for client practices. The firm has served an estimated 7% of all U.S. podiatry practices and university programs and reports a 96% client retention rate with an average 10x claimed return on marketing spend.

The company's core product is the Practice Builder™ platform, supported by proprietary podiatry-only content and a 30-day no-duplicate-content guarantee within a single state. The integrated stack spans content marketing (weekly blog and article production), mobile-first website design and hosting, local SEO, directory optimization across 70+ directories (Google, Yelp, Bing and others), social media posting on Facebook, Instagram, X/Twitter, and YouTube, certified Google Ads and Facebook Ads management, a 40-video podiatric education library, reputation management, and progress reporting with KPI dashboards. Adjacent modules include Patient Pro-Connect™ (patient engagement), Dominate 365™ (local presence with a Buyer Protection Plan), SOLE Marketing™ (orthotics sales growth, including Canadian partners SOLO Labs and Mile High Orthotics Lab), an AI-integrated chatbot and video suite, and a patient texting platform launched May 2024.

PCC monetizes exclusively through recurring subscriptions at quote-based pricing, plus a $39/month hosting add-on that retains canceled accounts as long-tail recurring revenue. Distribution is entirely direct: website demo requests, inbound phone calls to a single NY number, inside sales account managers, and a referral network anchored by philanthropic relationships with Temple University, Kent State, and Barry University podiatric schools. A dedicated AI team (June 2023) and a $500,000 AI investment (November 2025) underpin current product extensions in chatbots, video tools, and process automation.

Name

Podiatry Content Connection

Legal name

Clearwater Marketing Group, LLC

Website

https://podiatrycontentconnection.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Podiatry Content Connection is a US-based, vertical-specialized digital marketing agency founded in 2009 that exclusively serves podiatry practices with turnkey subscription services spanning content marketing, SEO, paid ads, directory optimization, reputation management, AI-driven engagement tools, and a proprietary Practice Builder™ platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Metuchen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Digital Marketing Subscription Services: PCC operates primarily on a recurring subscription model, providing podiatry practices with a comprehensive suite of done-for-you digital marketing services including weekly blog content, website design and hosting, local SEO, directory optimization across 70+ directories, social media posting, Google and Facebook Ads management, reputation management, video content, and progress reporting. The service is sold as a turnkey monthly subscription with the company handling all marketing tasks for the practice.
2. Website Hosting Add-on: For clients who cancel the main marketing service but wish to retain their website, PCC offers hosting at $39/month billed annually at $468. This provides a secondary recurring revenue stream from existing customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Podiatry Content Connection provides done-for-you digital marketing exclusively for podiatry practices in the United States, bundled as a recurring monthly subscription. The subscription covers weekly content marketing, mobile-first website design and hosting, local SEO, optimization across 70+ online directories, social media posting on Facebook/Instagram/YouTube/X, Google and Facebook Ads management, reputation management, patient education video content, progress reporting, and dedicated account management. The service is sold under the Practice Builder™ platform and supported with modular programs such as Dominate 365™, Patient Pro-Connect™, SOLE Marketing™, and a patient texting platform.

Product overview

Podiatry Content Connection (PCC) operates as a specialized digital marketing agency for podiatrists, offering a unified platform called PCC Practice Builder™ that integrates smart software and AI capabilities. The core offering centers on content marketing (weekly blogs and articles), mobile-responsive website design, local SEO, and directory optimization across 70+ platforms. The platform extends through modular add-ons including Dominate 365™ for enhanced online presence, Patient Pro-Connect™ for patient engagement, SOLE Marketing™ for orthotics promotion, Google/Facebook advertising management, a podiatric video library with 40+ videos, reputation management tools, and a texting platform for patient communication. All services are exclusively tailored for podiatry practices with a reported 96% client retention rate and 10x ROI guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• PCC Practice Builder™ Flagship turnkey digital marketing platform for podiatrists that integrates smart software and AI capabilities for patient attraction, pipeline management, and appointment optimization; sold as a recurring subscription to SMB podiatry practices across the U.S.
• Dominate 365™ Program that builds a prominent digital footprint for podiatrists in their local market and includes a performance guarantee via the Buyer Protection Plan.
• Patient Pro-Connect™ Patient engagement service designed to attract new patients and maintain connections with existing ones through enhanced digital engagement tools.
• SOLE Marketing™ Specialized marketing program aimed at boosting orthotics sales for podiatrists and chiropodists in the U.S. and Canada.
• Patient Texting Platform Patient communication platform launched May 2024 that enables podiatrists to interact with patients directly via SMS text messaging.
• Website Hosting (Add-on) Standalone website hosting add-on at $39/month (billed annually at $468.00) available to former clients who cancel the main marketing subscription but wish to keep their website live.
• Podiatry Digital Marketing Subscription Service Recurring done-for-you digital marketing subscription for podiatry practices covering weekly blog content, mobile-responsive website design and hosting, local SEO, directory optimization across 70+ listings, social media posting, Google and Facebook Ads, reputation management, video content, and progress reporting.

Quantifiable outcome

• 96% client retention rate
• +7 more outcomes

Named customers20 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Mile High Orthotics Lab Inc.minorGTM or Marketing Partner · 30 January 2024Partnership announced January 30, 2024 to boost orthotics marketing. The collaboration aimed to help podiatrists sell more orthotics through PCC's SOLE Marketing™ program, combining PCC's digital marketing expertise with Mile High Orthotics Lab's orthotics products.
• SOLO LabsminorGTM or Marketing Partner · 24 January 2024Strategic partnership announced January 24, 2024 to boost orthotics marketing. SOLO Labs and PCC collaborated on the SOLE Marketing™ program to help podiatrists and chiropodists in the U.S. and Canada increase orthotics sales through targeted digital marketing.
• Temple University (Podiatric Medical School)coreOthersPCC donated over $200,000 to set up an endowed scholarship and other helpful projects at Temple University's podiatric medical school. The company also partners with the school to help boost its online presence.
• Kent State University College of Podiatric MedicinecoreOthersPCC donated over $200,000 to Kent State University College of Podiatric Medicine and also worked with the university's podiatry teaching clinic, drastically increasing its online exposure and patient load (July 2023). Dr. Allan M. Boike, Dean of Kent State, provided a testimonial endorsing PCC's work with alumni.
• Barry University (Podiatric Medical School)coreOthersPCC donated over $200,000 to Barry University's podiatric medical school as part of its philanthropic initiatives. The total $200,000+ in donations was split across Temple, Kent State, and Barry University.
• ACFOAMminorOthersACFOAM (a podiatric industry organization) is listed as a university/partner of PCC on the company website, indicating an industry partnership or collaboration within the podiatry community.
• Texas Podiatric Medical AssociationminorOthersTexas Podiatric Medical Association is listed as a university/partner of PCC, indicating an industry association partnership or collaboration within the podiatry community.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MedPB (Medical Practice Builders): Healthcare-specialized digital marketing agency historically focused on medical and dental practices including podiatry. Closest direct comparable to PCC in terms of vertical-only positioning and practice acquisition focus.
• PatientPop (now Tebra): Patient acquisition and practice growth platform purpose-built for independent healthcare practices. Competes with PCC for the same SMB healthcare practice marketing budget with a more software-heavy, broader-vertical model.
• Officite: Digital marketing agency specializing in medical and dental practice websites, SEO, and patient acquisition. Directly comparable service mix (websites + SEO + directories + reputation) targeting the same SMB healthcare buyer.
• Doctor Multimedia: Medical practice website design and marketing agency serving physicians and specialists. Comparable in service mix (web, SEO, content, video) and in targeting specialist practitioners, though broader than podiatry alone.
• Healthcare Success: Healthcare-exclusive digital marketing agency offering SEO, paid media, and patient acquisition services. Directly comparable vertical specialization and SMB healthcare practice focus.
• Cardinal Digital Marketing: Healthcare-focused digital marketing agency providing SEO, paid media, and web design for multi-location medical groups and practices. Comparable vertical specialization with broader multi-location orientation.
• Practice Builders: Long-standing healthcare and dental practice marketing firm offering website design, SEO, and patient acquisition programs. Closely comparable turnkey marketing model for SMB healthcare practices.
• Doctor Genius: Digital marketing agency serving medical and dental practices with SEO, paid search, and web services. Comparable SMB healthcare practice focus and full-funnel service offering.

Broad incumbents

• Birdeye: Large reputation management and patient experience platform serving multi-location healthcare practices and other SMB verticals. Comparable reputation-management product but with much broader horizontal scale and software-first model.
• Scorpion: Large digital marketing platform with a healthcare practice segment offering websites, SEO, paid media, and AI-driven patient engagement. Comparable services but operates at much greater scale and across many verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/podiatrycontent
• Facebookfacebook.com/PodiatryContentConnection
• LinkedInlinkedin.com/company/podiatry-content-connection

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Podiatry Content Connection