ALSO Group

What ALSO Group does

ALSO Group (ALSO Holding AG) is a Swiss-based ICT technology distributor and solutions provider headquartered in Emmen, Switzerland, publicly listed on the SIX Swiss Exchange (ticker: ALSN). Founded in 1984, the company operates across 30 European countries (144 countries in total) and serves as the primary channel connecting 700+ technology vendors with 120,000+ IT resellers, predominantly in the SMB segment. ALSO operates through three core divisions: Supply (transactional hardware and software distribution via 24/7 e-commerce), Solutions (customized IT solutions including POS, IoT, and cybersecurity), and Service (subscription-based cloud and XaaS offerings).

The company's strategic center of gravity is its proprietary ALSO Cloud Marketplace (ACMP), a cloud distribution platform providing ordering, provisioning, billing, and management for 90+ vendor cloud products across backup, security, IoT, CRM, marketing, and other categories. The product portfolio extends into vertical platforms (Gaming Place with cloud gaming and gaming hardware, IoT, AI, and Cybersecurity), value-added services (Microsoft Azure Deployment, Migration Assessment, Cloud Management Service, Premium Support, Professional Services, Consultancy Services), ALSO Device Management (ADM) with Windows Autopilot and Microsoft Intune integration, and the myStore white-label digital marketplace solution for resellers. Deep Microsoft Azure specialization is a recurring technical thread across the services portfolio.

The business model combines transactional supply revenue, recurring subscription and consumption-based cloud revenue (via ACMP pay-per-use), marketplace commissions on third-party cloud services, and professional services fees. In FY2025, the company reported net revenue of CHF 15.2 billion (before purchase price adjustment), operative EBITDA of CHF 286 million (1.9% margin), and ROCE of 16.1%. Growth is pursued through a combination of organic platform expansion, an active M&A program (30+ transactions over 15 years, including the 2024-2025 Westcoast strategic partnership), geographic expansion (US market entry in 2025), and capital return (14 consecutive years of dividend increases and a €120 million share buyback announced in March 2026).

Name

ALSO Group

Legal name

ALSO Holding AG

Website

https://also.com

Company type

Public

Founded year

1984

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

ALSO Group is a Swiss ICT technology distributor serving 120,000+ SMB IT resellers across 30 European countries, connecting 700+ vendors through its proprietary ALSO Cloud Marketplace and Supply, Solutions, and Service/XaaS divisions.

Ownership category

akta.pro rank

Product category

Technology Distribution Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), General Warehousing and Storage (493110), Software Publishers (51321)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Vendor & Contract Management (Software/Cloud) (BPAEAOAD)

akta.pro secondary industries

Endpoint & Mobile Asset Management (UEM/MDM Asset Controls) (BPAEAOAI), Cloud Compliance, Audit & Continuous Controls Monitoring (CCM/GRC) (HDABAHAI)

Keywords

• ICT distribution services
• Cloud marketplace platform
• Channel partner enablement
• IT hardware distribution
• Value-added IT services

Headquarters

HQ city

Emmen

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Supply (Hardware and Software): The Supply division handles the transactional marketing and distribution of hardware and software products from vendors (e.g., Dell, Brother, Canon, Epson, Acer, Tp-Link, Kaspersky, QNAP) to resellers. Products are available 24/7 via e-commerce. This is the core transactional revenue driver, involving one-time product sales with volume-based pricing and reseller discounts.
2. Solutions: The Solutions division supports customers in developing customized IT solutions, including POS systems, DELL product/services packages, and educational technology solutions. It helps resellers configure and implement complex IT landscapes in areas like IoT and cybersecurity.
3. Service (Cloud and Subscription): The Service division focuses on subscription-based cloud offerings, including cybersecurity, virtualization, AI platforms, and Everything-as-a-Service (XaaS). ALSO Cloud Marketplace (ACMP) provides a cloud platform where resellers offer services on a pay-per-use model to end customers. The division also includes Managed Services, Professional Services, Premium Support, and Consultancy.
4. ALSO Cloud Marketplace Vendor Commission: ALSO Cloud Marketplace hosts 90+ vendor cloud products across categories including backup, file sharing, IT management, IoT, CRM, and security. ALSO earns commissions on the resale of these cloud services through the marketplace platform, operating on a consumption-based pay-per-use model.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

ALSO Group is a leading European technology distributor operating through three divisions: Supply (hardware and software distribution), Solutions (customized IT solutions including POS, IoT, and cybersecurity), and Service (cloud, XaaS, and subscription offerings). Its flagship asset is the proprietary ALSO Cloud Marketplace (ACMP), which enables 120,000+ resellers across 30 European countries to procure, provision, bill, and manage cloud services from 90+ vendors on a single platform.

Product overview

ALSO Group is a technology distributor and solutions provider operating through three core business divisions: Supply (hardware/software distribution), Solutions (custom IT solutions and IoT/Cybersecurity offerings), and Service (cloud-based as-a-Service offerings). The company's flagship platform is ALSO Cloud Marketplace (ACMP), a proprietary cloud distribution platform offering ordering, provisioning, billing, and management for over 90 vendor services. ALSO's digital platform portfolio includes dedicated platforms for Gaming (ALSO Gaming Place with Gaming Gear and Cloud Gaming), IoT, AI, and Cybersecurity. The Service division provides XaaS offerings including Workplace as a Service, Device as a Service, and Infrastructure as a Service, complemented by value-added services such as Cloud Management Service for Azure, Microsoft Azure Deployment, Migration Assessment, Premium Support, Professional Services, and Device Management. Additional modules include myStore (white-label marketplace) and Consultancy Services. The company operates across 30 European countries and 144 countries total, serving 120,000+ resellers with 700+ vendors.

Differentiator

Problem solved

Functional benefit

Brands

• ALSO Cloud Marketplace (ACMP): Proprietary cloud distribution platform that helps resellers grow their business by offering cloud services with ordering, provisioning, billing and management on a single platform.
• ACMP

Products and services

• ALSO Cloud Marketplace (ACMP) ALSO's proprietary cloud distribution platform that allows resellers to offer cloud services with ordering, provisioning, billing, and management through a single platform, featuring 90+ vendor integrations across backup, CRM, security, IoT, and marketing categories.
• myStore White-label digital marketplace solution enabling resellers to create their own branded e-commerce storefront integrated with ALSO's product catalog and e-commerce services.
• ALSO Device Management (ADM) Cloud-based device deployment and management solution using Windows Autopilot with Smart Upload for direct device onboarding to Microsoft Intune and a Device-Identifier Catalogue for CSV-based device registration; offered free of charge.
• Cloud Management Service Microsoft Azure operations management service covering automation, recovery, configuration, monitoring, and identity management for managed service providers, ISVs, and their customers.
• Microsoft Azure Deployment Automated Microsoft Azure workload deployment service enabling partners to deploy Azure Virtual Desktops and other Azure services without deep in-house expertise, based on Microsoft best practices.
• Migration Assessment Professional service helping resellers and end customers migrate existing Azure non-CSP resources and subscriptions to the Microsoft Cloud Solution Provider (CSP) program to leverage full partnership potential.
• Premium Support End-to-end managed Microsoft platform support service providing 24/7 rapid issue resolution, Azure consultancy, and IT support for partners serving complex customer needs; minimum three-month subscription.
• Professional Services Cloud migration and consultancy services covering assessment, planning, development, and execution of cloud transitions across alignment, development, evaluation, and migration phases for resellers and end customers.
• Consultancy Services Expert consulting service for complex cloud issues including migrations, automation, and security concepts for resellers and their end customers.
• ALSO Gaming Place Gaming platform combining ALSO Gaming Gear (hardware products) and ALSO Cloud Gaming (cloud-based gaming services), enabling resellers to serve gaming end customers through one combined offering.
• Cybersecurity Platform Comprehensive cybersecurity platform offering threat detection, risk management, and compliance solutions, including AI-driven features such as AI Security Posture Management, anomaly detection, and AI Governance Visibility through the CYE AI platform.

Quantifiable outcome

• Public cloud market growing at 30% year-over-year, creating expansion opportunity for ALSO and its resellers
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• WestcoastcoreStrategic or Co-development Partner · 19 February 2025Westcoast and ALSO received regulatory clearance for their strategic partnership on February 19, 2025. A partnership agreement was initially signed on July 25, 2024. The partnership strengthens ALSO's global position, with Westcoast showing strong performance as part of ALSO, per the April 9, 2026 press release.
• MicrosoftcoreTechnology or IntegrationALSO is a Microsoft partner providing Azure deployment, migration assessment, cloud management services, and premium support for the full Microsoft platform. ALSO's ACMP integrates with Microsoft Cloud, and ALSO offers Microsoft Surface products, Microsoft 365, Azure services, and Business Applications through its platform.
• DellcoreTechnology or IntegrationALSO is an official Dell partner providing a complete range of Dell products and services as part of its Solutions division. Dell products are available through ALSO's webshop and form a key part of the hardware supply business.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• ScanSource: ScanSource is a US-headquartered IT distribution and solutions provider offering technology products, cloud services, and value-added services — a comparable cross-border peer to ALSO.
• TD Synnex: TD Synnex is the world's largest IT distributor (formed by the Tech Data + Synnex merger) and ALSO's closest global competitor across hardware/software distribution, cloud, and marketplace services.
• Esprinet: Esprinet is a major Southern European IT distributor (Italy, Spain, Portugal) directly competing with ALSO in the Iberian and Italian markets across hardware, software, and cloud services.
• Exclusive Networks: Exclusive Networks is a global cybersecurity-focused IT distributor that mirrors ALSO's pivot toward value-added cloud and cybersecurity distribution through a strong partner network.
• Westcoast: Westcoast is the UK's largest independent IT distributor and is now part of ALSO's strategic partnership, serving as a comparable UK-focused distribution and cloud platform peer.
• Ingram Micro: Ingram Micro is a global IT distributor offering comparable hardware/software distribution, cloud marketplace, and reseller enablement — directly overlapping with ALSO's Supply, Solutions, and Service divisions.

Emerging players

• Pax8: Pax8 is a fast-growing cloud-native distributor/marketplace for SaaS and managed services — competing with ALSO's ACMP by aggregating cloud vendor catalogs for managed service providers.
• Nuvias (Inseego/Distribution Group comparables): Nuvias (now part of Rigby Equity) was a European value-added IT distributor focused on cybersecurity, networking, and cloud — broadly comparable to ALSO's Solutions and Service divisions in Europe.

Broad incumbents

• Arrow Electronics: Arrow Electronics is a broad-line global technology distributor with a strong enterprise and cloud services arm that overlaps with ALSO's enterprise/customer base across Europe.
• Bechtle: Bechtle is a large German-headquartered IT provider combining IT distribution, system integration, and managed services — competing with ALSO across DACH and broader Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ALSO_Holding
• Facebookfacebook.com/ALSO.Holding.AG
• LinkedInlinkedin.com/company/alsogroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A14 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALSO Group