Erica Leon Nutrition

What Erica Leon Nutrition does

Erica Leon Nutrition is a weight-inclusive nutrition counseling practice founded in 2000 by Erica Leon, MS, RDN, CDN, CEDS, operating as a privately held, founder-controlled LLC without external funding. The firm employs a team of 7 dietitians who deliver virtual telehealth-based nutrition counseling plus in-person services from offices in White Plains NY, Old Greenwich CT, and Hackensack NJ, with clinical licensure spanning 13 states plus Washington DC. Revenue is generated primarily through insurance-reimbursed and self-pay 1:1 clinical sessions, with monetized adjacencies including the "Recipes for Recovery" cookbook and free lead-generating content such as the Intuitive Eating Guide, Emotional Eating Quiz, and Eating for Recovery Plan.

The practice's service mix centers on eating disorder treatment and intuitive eating counseling, extended into sports nutrition, teen nutrition, menopause nutrition, and medical nutrition therapy, reflecting a deliberate broadening beyond its historical eating-disorder niche. Commercial payers include Aetna, BCBS, Cigna, EmblemHealth, UHC, Oxford, UMR, and Empire/NYSHIP; Medicaid and Medicare are not accepted. Marketing is run through content channels spanning Facebook, Instagram, LinkedIn, Pinterest, YouTube, and an email newsletter, with no disclosed AI/ML capabilities, proprietary platform, or technology assets beyond standard telehealth delivery tooling.

The business model is a conventional professional services model in which clinician capacity, insurance contracts, and state licensure are the primary growth constraints. With no external capital, no M&A activity, and no disclosed enterprise contracts, scaling depends entirely on incremental clinician hiring, additional state licensure, and conversion of organic content traffic into booked appointments, supplemented lightly by cookbook and resource revenue.

Name

Erica Leon Nutrition

Legal name

Erica Leon Nutrition LLC

Website

https://ericaleon.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Erica Leon Nutrition is a weight-inclusive telehealth nutrition counseling practice with 7 dietitians serving individual consumers across 13 states plus DC, offering eating disorder, intuitive eating, sports, teen, and menopause nutrition services in-network with major commercial payers.

Ownership category

akta.pro rank

Product category

Nutrition Counseling Services

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Eating Disorder Recovery Nutrition Support (HSADAFAM)

akta.pro secondary industries

Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE), Pediatric & Family Nutrition (HSADAFAL)

Keywords

• Eating disorder treatment
• Intuitive eating counseling
• Medical nutrition therapy
• Telehealth nutrition services
• Weight-inclusive nutrition

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance-Based Nutrition Counseling: Virtual one-on-one nutrition counseling sessions billed through insurance. The practice is in-network with major insurance providers including Aetna, Blue Cross Blue Shield, Cigna, EmblemHealth, United Healthcare, Oxford, UMR, and Empire/NYSHIP.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Erica Leon Nutrition & Associates provides one-on-one virtual and in-person nutrition counseling delivered by Registered Dietitian Nutritionists and Certified Intuitive Eating Counselors. Services are weight-inclusive, grounded in Intuitive Eating and Health at Every Size (HAES) frameworks, and span eating disorder treatment, intuitive eating, sports nutrition, teen and adolescent nutrition, midlife/menopause nutrition, and medical nutrition therapy. Counseling is primarily billed through in-network commercial insurance, with a published cookbook sold direct-to-consumer as a secondary product.

Product overview

Erica Leon Nutrition & Associates is a weight-inclusive nutrition practice offering a suite of virtual nutrition counseling services delivered by a team of Registered Dietitian Nutritionists and Certified Intuitive Eating Counselors. The core offering is one-on-one individual counseling for eating disorders, disordered eating, chronic dieting, intuitive eating, sports nutrition, teen and family nutrition, and midlife/menopause nutrition — all billed through insurance. The practice also publishes a 'Recipes for Recovery Cookbook' and distributes free resources including an Intuitive Eating Guide, an Emotional Eating Quiz, and an Eating for Recovery Plan. All clinical services are accessible virtually, with in-person visits available by appointment in White Plains, NY.

Differentiator

Problem solved

Functional benefit

Products and services

• Nutrition Counseling for Eating Disorders One-on-one virtual nutrition counseling sessions provided by Registered Dietitian Nutritionists who specialize in eating disorders, disordered eating, and chronic dieting, using a weight-inclusive approach; intended for individuals (and families) recovering from anorexia, bulimia, binge eating, atypical anorexia, or chronic dieting.
• Intuitive and Mindful Eating Counseling Nutrition therapy guided by the frameworks of Intuitive Eating and Health at Every Size (HAES), helping clients develop a positive relationship with food and body image.
• Weight-Inclusive Medical Nutrition Therapy Individualized nutrition counseling for medical conditions (cholesterol, blood sugar, digestive issues, etc.) delivered without diet culture or weight-loss focus.
• Sports Nutrition Counseling Nutrition counseling for athletes who want to fuel properly without falling into rigid or restrictive habits.
• Pre-teen, Adolescent and College Nutrition Nutrition counseling and family-feeding support for kids, teens, and college-age individuals, including support for eating disorders and feeding challenges in youth.
• Nutrition for Midlife and Menopause
• Recipes for Recovery Cookbook A cookbook co-created by Erica Leon and Diana Ushay to help readers challenge eating disorder thoughts, explore new flavors, and rekindle healthy eating patterns; sold through the company website.
• Insurance-Based Virtual Nutrition Counseling Virtual nutrition counseling sessions billed through insurance; the practice is in-network with Aetna, Blue Cross Blue Shield, Cigna, EmblemHealth, United Healthcare, Oxford, UMR, and The Empire Plan (NYSHIP). Does not accept Medicaid or Medicare.

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Culina Health: Telehealth platform providing personalized virtual nutrition counseling with in-network insurance coverage. Comparable as a virtual, insurance-based RD service though operating at greater scale and with broader clinical coverage.
• Nourish: Telehealth platform connecting patients with registered dietitians for virtual nutrition counseling covered by insurance. Comparable as an in-network virtual RD provider, though at much greater scale and with broader service lines.
• Fay Nutrition: Online platform for virtual dietitian appointments with insurance coverage. Comparable as an in-network virtual nutrition service, operating at greater scale and offering broader specialty coverage than Erica Leon Nutrition.

Direct peers

• EA Stewart Nutrition: Private nutrition practice of EA Stewart, RDN, focused on intuitive eating and non-diet nutrition counseling. Comparable small private RD practice with similar weight-inclusive philosophy and individual counseling model.
• Christy Harrison Nutrition: Anti-diet dietitian practice and content platform led by Christy Harrison, MPH, RD, CEDS. Comparable as an intuitive eating and eating disorder RD offering individual counseling, courses, and media-driven content marketing.
• Known Nutrition: Weight-inclusive virtual nutrition practice serving clients across multiple states with a team of intuitive eating and disordered eating dietitians. Directly comparable in service model, philosophy, and insurance-based billing approach.
• Rachael Hartley Nutrition: Weight-inclusive, intuitive eating nutrition practice founded by Rachael Hartley, RD, LD. Comparable in offering one-on-one virtual nutrition counseling for eating disorders, chronic dieting, and medical conditions from a non-diet framework.
• Marci Evans Nutrition: Private nutrition practice specializing in eating disorders and intuitive eating, founded by Marci Evans, MS, RD, CEDS. Directly comparable as a small, credentialed eating-disorder-focused RD practice serving clients virtually and in-person.

Emerging players

• Equip Health: Virtual eating disorder treatment program offering family-based therapy and dietitian support. Comparable as a specialized eating disorder care provider, though more institutional/tech-enabled than Erica Leon's solo practitioner model.
• Within Health: Telehealth platform providing virtual eating disorder treatment including nutrition counseling. Comparable in the eating disorder treatment category, though operates as a tech-enabled platform rather than a small private practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ericaleonRDN
• YouTubeyoutube.com/channel/UC0MEGSwxXVHJ8r51-GU4SoQ
• Facebookfacebook.com/erica.leon.nutrition
• LinkedInlinkedin.com/company/erica-leon-nutrition-llc
• Instagraminstagram.com/ericaleonnutrition
• Pinterestpinterest.ca/EricaLeonRD

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Erica Leon Nutrition