Culina Health
Culina Health, founded in 2020, provides virtual, insurance-covered nutrition care through a national telehealth network of more than 90 registered dietitians serving patients across all 50 U.S. states for chronic disease management, weight loss, and preventive wellness.
- Company typePrivate
- Founded2020
- HeadquartersHoboken, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Culina Health does
Culina Health, founded in 2020 and headquartered in Hoboken, New Jersey, operates a virtual nutrition care platform that connects patients with a national network of more than 90 registered dietitians across all 50 U.S. states. The core service is one-on-one telehealth nutrition counseling delivered through a HIPAA-compliant mobile application supporting messaging, meal tracking, recipes, and goal management between sessions. Care delivery is standardized through a proprietary trademarked methodology called "The Culina Health Method™," built on the co-founders' clinical hospital experience and reported to produce above-industry-average clinical outcomes, including -1.1 point Type 2 Diabetes A1c reduction and -22.3 mg/dL LDL-Cholesterol reduction over four months. The dietitian team collectively speaks 14 languages with a stated focus on cultural competence, supported through a training partnership with Violet.
The company runs a hybrid revenue model anchored by insurance reimbursement: 93% of patients receive coverage through in-network contracts with Aetna, Cigna, Blue Cross Blue Shield, and United Healthcare, with Medicare accepted for qualifying conditions such as diabetes or chronic kidney disease. Patients without insurance can subscribe to one of three direct-to-consumer membership tiers — Essentials ($99/month), Core ($169/month), and Enhanced ($229/month) — with HSA/FSA eligibility. A secondary corporate wellness stream provides employers and brands with speaking, classes, webinars, and ambassador programs. Go-to-market blends self-serve online booking (start.culinahealth.com), 2,000+ referring physicians, 200+ healthcare-practice partners (One Medical, Privia Health, Carbon Health, Juno Medical, Monte Nido, Tia Health, NYGA, MedHero), and a heavy content/earned-media engine anchored by recurring Today Show appearances.
The patient base exceeds 10,000 cumulative patients with concentration in the New York, New Jersey, Texas, California, Massachusetts, and DC metro areas. Conditions addressed span diabetes, cardiovascular disease, obesity, gastrointestinal disorders, hormonal and women's health, eating disorders, pediatric/family nutrition, and GLP-1 medication support. As of December 2024 Culina Health had raised approximately $20 million in total funding, including a $7.9 million Series A led by Healthworx (the investment arm of CareFirst BlueCross BlueShield), with stated use of proceeds including AI platform implementation, provider hiring, and partnership expansion.
Culina Health firmographics
Firmographics- Name
- Culina Health
- Legal name
- Culina Health
- Website
- https://culinahealth.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Culina Health, founded in 2020, provides virtual, insurance-covered nutrition care through a national telehealth network of more than 90 registered dietitians serving patients across all 50 U.S. states for chronic disease management, weight loss, and preventive wellness.
- Ownership category
- akta.pro rank
Culina Health industry classification
Industry- Product category
- Virtual Nutrition Services
- NAICS
- Health Care and Social Assistance (62)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Primary Care & General Medicine Virtual Care (HLALAAAA)
- akta.pro secondary industry
- Chronic Condition Virtual Care & Disease Management (Payer-Sponsored) (HLALACAE)
Keywords
Where Culina Health is headquartered
LocationHeadquarters
- HQ city
- Hoboken
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Culina Health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance-Reimbursed Nutrition Sessions: The majority of revenue comes from insurance reimbursement. 93% of patients receive insurance coverage for their visits. The company is in-network with major insurers including Aetna, Cigna, Blue Cross Blue Shield, and United Healthcare. Medicare is accepted for patients with diabetes, kidney disease, or kidney transplant in last 36 months.
- Membership Program: Monthly subscription membership for patients without insurance or who prefer out-of-pocket payment. Three tiers: Essentials ($99/month), Core ($169/month), Enhanced ($229/month). Members receive one-on-one virtual nutrition counseling, messaging with RD between sessions, personalized nutrition plans, mobile app access, and lab recommendations.
- Corporate Wellness Programs: Partnerships with organizations for corporate wellness programs including speaking engagements, event hosting, cooking and nutrition classes, webinars, and brand ambassadorships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Essentials - 1 session/month, $99/month |
| Subscription | Monthly | Core - 2 sessions/month, $169/month |
| Subscription | Monthly | Enhanced - 2 sessions/month, $229/month |
| Subscription | Monthly | Insurance Coverage |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Culina Health product offering
Product offeringCore offering
Culina Health provides virtual, one-on-one clinical nutrition care via a HIPAA-compliant telehealth platform staffed by registered dietitians. Services cover weight management, type 2 diabetes, cardiovascular health, GI disorders, eating disorders, hormone health, and family nutrition, with 93% of patients paying via insurance and the remainder accessing care through a self-pay monthly membership.
Product overview
Culina Health operates as a telehealth nutrition care platform offering a unified service portfolio centered on virtual registered dietitian consultations. The core offering consists of one-on-one nutrition counseling sessions delivered via their proprietary mobile app, complemented by membership plans for self-pay patients, group session programs, and specialized GLP-1 medication support. The company's trademarked Culina Health Method™ provides standardized clinical protocols that drive their service delivery across all specialties including diabetes management, heart health, sustainable weight loss, and eating disorder recovery. The platform serves patients in all 50 states with 93% insurance coverage rates.
Differentiator
Problem solved
Functional benefit
Products and services
- One-on-One Virtual Nutrition Counseling Individualized, virtual one-on-one sessions with registered dietitians delivered via Culina Health's HIPAA-compliant telehealth platform. Covers weight management, type 2 diabetes, cardiovascular health, gastrointestinal disorders, eating disorders, hormone health, autoimmune/inflammation conditions, and family/pediatric nutrition. Most patients are covered by insurance with low or no copays.
- Virtual Clinical Nutrition Group Sessions Group-based virtual nutrition sessions led by registered dietitians for cohorts of 8–12 participants, offering up to 6 hours of dietitian support at reduced cost compared with one-on-one counseling. Topics include weight loss, family nutrition, PCOS, and general healthy eating.
- GLP-1 Journey Program Specialized nutrition program for patients on, considering, or tapering off GLP-1 medications for weight loss, providing registered dietitian guidance on side effect management, nutrient adequacy, and sustainable habit formation during and after medication therapy.
- Corporate Wellness Programs Registered-dietitian-led corporate wellness engagements for organizations, including speaking engagements, event hosting, cooking and nutrition classes, webinars, and brand ambassadorships. Sold to employers and organizations as a professional services offering.
Quantifiable outcome
- -1.1 points Type 2 Diabetes A1c reduction in 4 months (88% better than standard nutrition care)
- +7 more outcomes
Companies that use Culina Health
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles3 records
Culina Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Culina Health partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- One MedicalcoreReferral partnership for patient nutrition care services. Patients referred for virtual registered dietitian sessions.
- New York Gastroenterology AssociatescoreReferral partnership with New York-based gastroenterology practice for patient nutrition care referrals.
- Monte NidocoreReferral partnership with eating disorder treatment center for specialized nutrition care.
- Juno MedicalminorCalifornia-based healthcare practice referral partner for nutrition care services.
- Privia HealthminorPartnership with physician practice management company for patient referrals.
- Carbon HealthminorCalifornia-based healthcare provider referral partner.
- Tia HealthminorWomen's health clinic referral partner for nutrition care services.
- MedHero Advanced Urgent CareminorUrgent care and wellness center referral partner.
- VioletcorePlatform partnership for training healthcare professionals in health equity. Violet provides cultural competency training modules for Culina Health registered dietitians including Cultural Competence, Health Equity, Implicit Bias, and nutrition-specific courses.
- Well+GoodminorBrand partnership for wellness content and marketing collaboration.
- KindminorBrand partnership for wellness content and product endorsement.
- Yum EarthminorBrand partnership for wellness content and product endorsement.
- SilkminorBrand partnership for wellness content and product endorsement.
- Vital ProteinsminorBrand partnership for wellness content and product endorsement.
- Jessica Shepherd, MDminorMedical advisory board member. OB/GYN specialist from Sanctum Health and Modern Meno Health.
Scale indicators15 records
Recent moves6 records
Expansion highlights7 records
Culina Health competitors and assessment
Company assessmentDirect peers
- Noom: DTC virtual weight management and nutrition coaching platform with hundreds of millions in cumulative funding. Closely comparable to Culina in the consumer-facing virtual coaching model, although Noom emphasizes CBT/app-based coaching while Culina focuses on 1:1 registered dietitian sessions.
- Calibrate: Metabolic health platform combining GLP-1 medication with 1:1 coaching and nutrition counseling; Culina's former COO Jane Mentz was previously at Calibrate. Directly comparable in metabolic health framing and human-coaching-led model.
- Virta Health: Telehealth platform for type 2 diabetes reversal using nutritional ketosis and remote coaching, with payer-sponsored and employer contracts. Comparable in chronic disease management via virtual nutrition, though Virta emphasizes very-low-carb protocols whereas Culina uses broader RD-led counseling.
- Omada Health: Virtual chronic care platform addressing diabetes, hypertension, and behavioral health via coaching programs; both operate with insurance/payer sponsorship and chronic-disease outcomes focus. Highly comparable in operating model.
- Berry Street: Virtual registered dietitian network providing insurance-covered nutrition counseling with employer and payer distribution. Direct competitor in the RD-first, in-network insurance model.
- Fay Nutrition: DTC platform matching patients with registered dietitians for in-network virtual sessions; very similar operating model to Culina across self-pay and insurance pathways.
Broad incumbents
- WW (Weight Watchers): Established brand in weight management and nutrition with broad program offerings including virtual coaching. Although not RD-led, it competes for the same patient attention and payer/employer contracts as Culina.
- Hims & Hers Health: Large DTC telehealth platform with a growing GLP-1 and weight management vertical. Overlaps with Culina in DTC virtual care delivery and is increasingly offering nutrition support to support its GLP-1 business.
- Teladoc Health: Largest U.S. virtual care provider offering chronic care, nutrition, and primary care via telehealth. Mature incumbent in the same telehealth category; Culina's VP Engineering previously worked at Teladoc.
Emerging players
- Maven Clinic: Virtual clinic for women's and family health including pregnancy, postpartum, and hormone-related nutrition. Overlaps with Culina's Women's Health segment and virtual care delivery approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Culina Health social profiles
Digital presenceCulina Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Culina Health leadership team
Management profileNumber of profiles
Profiles11 records
Culina Health funding detail
Funding detailFunding overview
Funding rounds5 records
Investors15 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Culina Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Culina Health
What does Culina Health do?
Culina Health provides virtual, one-on-one clinical nutrition care via a HIPAA-compliant telehealth platform staffed by registered dietitians. Services cover weight management, type 2 diabetes, cardiovascular health, GI disorders, eating disorders, hormone health, and family nutrition, with 93% of patients paying via insurance and the remainder accessing care through a self-pay monthly membership.
Is Culina Health a public or private company?
Culina Health is a private company. It is classified as venture growth investor backed and is currently operating.
When was Culina Health founded?
Culina Health was founded in 2020. It employs 51 to 100 people.
Where is Culina Health based?
Culina Health is headquartered in Hoboken, United States, in the North America region.
How does Culina Health make money?
Three revenue lines are on record. Insurance-Reimbursed Nutrition Sessions are the primary driver. The others are membership Program and corporate Wellness Programs.
Who are Culina Health's main competitors?
Direct peers on record are Noom, Calibrate, Virta Health, Omada Health, Berry Street and Fay Nutrition. Broad incumbents are WW (Weight Watchers), Hims & Hers Health and Teladoc Health. Maven Clinic is listed as an emerging player.
Does Culina Health have an API?
No public API is recorded for Culina Health.
What industry is Culina Health in?
Culina Health's product category is Virtual Nutrition Services. Its primary akta.pro industry code is HLALAAAA, Primary Care & General Medicine Virtual Care, with a secondary code of HLALACAE, Chronic Condition Virtual Care & Disease Management (Payer-Sponsored). Its NAICS code is 62 and its SIC code is 8090.