Running With Thieves

What Running With Thieves does

Running With Thieves is a privately held, independent Australian craft brewery and distillery operating under the legal entity Atari Enterprises Trading Company Pty Ltd and headquartered in a heritage 1899 warehouse at 218 Marine Terrace, South Fremantle, Western Australia. The company produces beer (Thieves Lager, Japanese Mid Lager, Low Carb Hazy Pale, Caramel Stout), spirits (Botanical Gin, Vodka, Pink Gin, Chardonnay Gin using Margaret River wine), and ready-to-drink premixes (Grapefruit Gin & Soda, Vodka Lime Soda, Ginger Beer), all brewed and distilled on-site under a single roof that also houses a bar, restaurant, cafe, and retail store. Its technology stack is conventional hospitality and commerce: stainless steel on-site production, HACCP-accredited food safety management certified by SAI Global, Shopify-powered e-commerce at shop.runningwiththieves.com, Klaviyo for email marketing, and Google Analytics for web analytics, with payments processed via Shopify Payments (Shop Pay, Apple Pay, Google Pay, Visa, Mastercard, Amex, UnionPay).

The business generates revenue across five streams: direct-to-consumer beverage sales (online and on-premise), venue food and beverage service, branded merchandise and apparel, function and event bookings, and wholesale distribution to retail and hospitality partners, supplemented by a boat delivery service for marine customers. The distribution footprint spans its own e-commerce storefront, two physical venues (South Fremantle flagship and Henderson opening 22 May 2026 with a drive-through cafe and bottle shop), wholesale to bottleshops and bars, and a planned third venue in Port Hedland. Target customers are craft beverage enthusiasts aged 25-45, local Fremantle families, event and function bookers, and wholesale retail partners in Western Australia. The company is founder-owned with no disclosed institutional investors, no funding rounds, and operates under Tavern Licence No. 602213120719.

Name

Running With Thieves

Legal name

Atari Enterprises Trading Company Pty Ltd

Website

https://runningwiththieves.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Running With Thieves is a privately held, independent craft brewery and distillery in South Fremantle, Australia, producing on-site beer, gin, vodka, whisky, and RTDs sold through two venues, Shopify e-commerce, wholesale, and drive-through and boat delivery channels.

Ownership category

akta.pro rank

Product category

Craft Brewery and Distillery

NAICS

Distilleries (31214), Beer, Wine, and Liquor Retailers (4453), Drinking Places (Alcoholic Beverages) (722410)

SIC

Beverages (2080), Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL)

akta.pro secondary industries

Spirits/Cocktail Bars Operated by Producers (THAFALAJ), Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC), Liquor Stores (Off-Premise Spirits Retail) (CRANABAA), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF)

Keywords

• Craft beer brewing
• Craft spirits distilling
• Ready-to-drink cocktails
• Brewpub hospitality
• Craft beverage retail

Headquarters

HQ city

Fremantle

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Beverage Sales (Beer, Spirits, RTD): Direct sales of craft beer (lager, hazy pale, stout), spirits (gin, vodka), and ready-to-drink premixes through both online store and at-venue taproom/retail.
2. Venue Food & Beverage Service: Restaurant and bar service at South Fremantle and Henderson venues, including elevated pub classics, cafe offerings, and full bar service.
3. Merchandise & Apparel: Sales of branded apparel, merchandise, limited-edition collaborative items (WA Ink tattoos/artwork).
4. Function & Event Bookings: Private room hire, venue hire, birthday parties, work events, gin tastings, and conferences with bespoke function packages.
5. Wholesale Distribution: B2B sales to retail outlets and venues through wholesale enquiries; boat delivery service for marine customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Running With Thieves is an independent craft brewery and distillery producing on-site beer, gin, vodka, whisky, and ready-to-drink cocktails at its South Fremantle venue, alongside operating a bar, restaurant, cafe, and retail store. Products are sold through an own e-commerce storefront (Shopify), on-site taproom and bottle shop retail at South Fremantle and Henderson venues, wholesale to hospitality partners, and a specialized boat delivery service for marine customers. The company also offers private function and event bookings, including bespoke venue hire for birthdays, work events, gin tastings, and conferences.

Product overview

Running With Thieves is a craft brewery and distillery based in South Fremantle, Australia, operating as a unified multi-venue hospitality business. The product portfolio centers on beer (Thieves Lager, Japanese Mid Lager, Low Carb Hazy Pale, Caramel Stout), spirits (Botanical Gin, Vodka, Pink Gin, Chardonnay Gin), and ready-to-drink premixes (Grapefruit Gin & Soda, Vodka Lime Soda, Ginger Beer), complemented by apparel and merch. Products are sold through both e-commerce (Shopify) and physical venues (South Fremantle flagship and Henderson locations). The business also offers venue hire, functions, and dining services at itsbrewery/distillery/bar/restaurant/cafe locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Thieves Lager

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• WA Ink TattoocoreGTM or Marketing PartnerLocal tattoo parlour collaboration on apparel designs and limited-edition Japanese Lager cans featuring WA Ink artwork. Featured artists include emma.tattoo, rubyjaywaters, roryheardtattoo and others. Joint events at Freo Flash Fest (March 2025) and April 2024 flash sale event.
• Perth Vinyl FairminorGTM or Marketing PartnerCollaboration to host Deep Crates Vinyl event at South Fremantle venue, attracting vinyl enthusiasts with rare record offerings.
• Hi-Fi PrintminorGTM or Marketing PartnerLocal screen printing company providing live screen printing at Freo Flash Fest events, creating event-specific merchandise.
• Briefs FactoryminorGTM or Marketing PartnerCircus, drag and burlesque troupe presenting BACKTRACK CABERET show at Running with Thieves venue for one-night-only performance.
• DJ Havana BrownminorGTM or Marketing PartnerInternational DJ performing free live show at venue on May 16th from 9 PM until midnight.
• Dr. SoulminorGTM or Marketing Partner10-piece party band performing at NYE event (December 31st) at Thieves Collection in South Fremantle.
• ShopifycoreTechnology or IntegrationE-commerce platform powering the online store, processing payments, and managing customer data. Hosts storefront at shop.runningwiththieves.com.
• KlaviyocoreTechnology or IntegrationEmail marketing platform used for customer communications, newsletters, and marketing automation.
• Google AnalyticscoreTechnology or IntegrationWeb analytics service helping understand customer behavior, site traffic, and marketing effectiveness.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• 4 Pines Brewing Company: Craft brewery with multiple venues combining brewery, dining and merchandise; similar on-site production, hospitality, and direct-to-consumer retail model.
• Manly Spirits Co. Australian craft gin, vodka and whisky distillery with on-site cellar door/bar; comparable producer-led hospitality model with spirits tasting, food and retail under one roof.
• Four Pillars Gin: Australian craft gin distillery based in Healesville with on-site venue, tasting experiences, restaurant and retail - closely comparable distillery-led hospitality model with direct-to-consumer emphasis.
• Little Creatures Brewery: Australian craft brewery with iconic on-site brewery venues in Fremantle and other locations; very directly comparable producer-owned brewery with bar, food, and retail experience in the same city as Running With Thieves.
• Stone & Wood Brewing Co. Independent Australian craft brewery with venue-based retail and broad distribution; similar craft positioning, multi-SKU portfolio, and venue-led brand building.
• Pirate Life Brewing: Australian craft brewery founded in Adelaide with multiple taproom venues offering on-site beer, food and merchandise - directly comparable vertically integrated model to Running With Thieves.
• Colonial Brewing Co. Margaret River craft brewery with on-site taproom, restaurant and brewery tours; very similar regional producer-venue hybrid targeting craft beverage enthusiasts and tourists.
• West Winds Distilling: Western Australian craft distillery producing gin, vodka, whisky and brandy; directly comparable local competitor in the WA spirits market with similar on-site tasting/retail model.

Broad incumbents

• Diageo Australia: Global spirits and beer major with established Australian spirits portfolio; relevant as a broader incumbent shaping wholesale, retail and on-premise competition in gin, vodka and whisky categories.
• Lion Australia: Major Australian brewer (XXXX Gold, Little Creatures, White Rabbit, Pirate Life) with extensive venue, hospitality and distribution infrastructure; broad incumbent operating across craft and mainstream categories in the same market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/runningwiththieves
• Instagraminstagram.com/runningwiththieves
• Xx.com/RWThieves
• LinkedInlinkedin.com/company/running-with-thieves

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Running With Thieves