4 Pines Beer
4 Pines Brewing Co. is an Australian craft brewery and multi-venue hospitality group, subsidiary of Asahi Holdings (Australia), operating 10+ owned and co-branded venues across NSW, Victoria, and Queensland. It produces 80+ beer releases annually and monetises through on-premises sales, functions, merchandise, and delivery.
- Company typePrivate
- Founded2008
- HeadquartersBrookvale, Australia
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What 4 Pines Beer does
4 Pines Brewing Co. is an Australian craft brewery founded in 2008 in Manly, NSW, now operating as a private subsidiary of Asahi Holdings (Australia) Pty Ltd, itself part of Japan-listed Asahi Group Holdings. The company produces 80+ beer releases per year at its Brookvale brewery using an in-house Smart Brew system, with a core range spanning Japanese Style Lager, Pacific Ale, Pale Ale, IPA, and APA alongside seasonal limited releases such as the AIBA Gold-winning Chur Bro NZ Hazy Pale Ale. Distribution flows through a hybrid model: owned venues (Manly Brewpub, Truck Bar Brookvale, Mooloolaba, Noosa, Brunswick, Orange, Charlestown, Landers Pocket), co-branded venues with Boardriders (Torquay, Coolangatta) and Sporting Globe (Surfers Paradise, Kings St Wharf), third-party pub distribution, delivery platforms (DoorDash, Uber Eats, Menulog), and an online merchandise store. Revenue is generated via on-premises beer and food sales, takeaway bottle shops, merchandise, gift cards, brewery tours (A$25/person), bottomless brunch experiences (A$89/person), and private venue functions for groups of 15-200+.
The company's go-to-market emphasises direct-to-consumer and event-driven community engagement in coastal/lifestyle markets across NSW, Victoria, and Queensland, with marketing centred on its 'You Drink The Beer, We'll Do The Good Stuff' sustainability positioning. B Corp certification, 1% for the Planet membership, and the Landcare Australia partnership (218,669 trees planted, 44,444 annually) and McGrath Foundation Pink Beer initiative form the company's differentiated ESG ecosystem. Quality is validated by 2024 AIBA recognition (4 gold, 9 silver, 8 bronze medals) and 2026 ARENA funding for clean energy projects. The customer base spans craft beer enthusiasts, hospitality operators, and sustainability-minded consumers served through venue loyalty programs, a Beer Club membership, and event activations.
4 Pines Beer firmographics
Firmographics- Name
- 4 Pines Beer
- Legal name
- 4 Pines Brewing Co.
- Website
- https://4pinesbeer.com.au
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- 4 Pines Brewing Co. is an Australian craft brewery and multi-venue hospitality group, subsidiary of Asahi Holdings (Australia), operating 10+ owned and co-branded venues across NSW, Victoria, and Queensland. It produces 80+ beer releases annually and monetises through on-premises sales, functions, merchandise, and delivery.
- Ownership category
- akta.pro rank
4 Pines Beer industry classification
Industry- Product category
- Craft Beer Brewing
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Beverages (2080)
- akta.pro primary industry
- Beer Brewing & Craft Brewing (AFAFAAAA)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Regional & National Breweries (THAFALAD), Beer Brewing & Brands (CRADAIAA), Beer Retail (Bottle Shops & Beer Merchants) (CRANABAC), Craft Beer Bars & Taprooms (THAFAEAG), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)
Keywords
Where 4 Pines Beer is headquartered
LocationHeadquarters
- HQ city
- Brookvale
- HQ country
- Australia
- HQ region
- Oceania
Offices11 records
Markets served
4 Pines Beer business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Beer and Food Sales: Direct beer and food sales across owned venues and co-branded partnership venues. Core revenue stream through on-premises consumption and dine-in experiences.
- Merchandise and Bottle Shop: Takeaway beer sales, bottled products, and branded merchandise including apparel and accessories through venue bottle shops and online store.
- Venue Hire and Functions: Private event bookings, function spaces, and branded venue activations generating additional revenue from hospitality operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Happy Hour drinks pricing |
| Other | Pay-as-you-go | Gift cards |
| Unit Pricing | Pay-as-you-go | Brewery Tours |
| Unit Pricing | Pay-as-you-go | Bottomless Brunch experience |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels5 records
4 Pines Beer product offering
Product offeringCore offering
4 Pines Brewing Co. produces and sells craft beer through an integrated brewery and multi-venue hospitality model. Core revenue comes from in-house brewed beer (core range and limited releases) consumed on-premises at owned and co-branded venues, with supplementary merchandise, takeaway, and venue function bookings. The brewery operates a Smart Brew system to produce 80+ beer styles annually across NSW, Victoria, and Queensland.
Product overview
4 Pines Brewing Co. is an Australian craft brewery operating a multi-venue hospitality model. The core offering centers on in-house brewed craft beers including the award-winning Japanese Style Lager and Pacific Ale, supplemented by seasonal Limited Release varieties. The company operates company-owned venues (Brewpub Manly, Truck Bar Brookvale, Newport, Coolangatta, Torquay, Mooloolaba) and licensed/restaurant concepts (Bonsai Izakaya, Gracie's burger bars, Sporting Globe partnerships, Landers Pocket). Additional revenue streams include a Beer Club membership program, merchandise sales, and venue function bookings for private events.
Differentiator
Problem solved
Functional benefit
Brands
- Brookvale Union: A sub-brand of 4 Pines featuring RTD (ready-to-drink) alcoholic beverages.
Products and services
- 4 Pines Core Range Beers The foundational lineup of craft beers including Japanese Style Lager (2024 AIBA Gold), Pacific Ale, Pale Ale, Nitro Stout, West Coast IPA, and APA, available on tap and in cans at all 4 Pines venues for adult consumers.
- Limited Release Beers Seasonal and experimental craft brews released in small batches throughout the year, including award-winning varieties like Chur Bro NZ Hazy Pale Ale and Hank Scorpio IPA, targeted at craft beer enthusiasts.
- 4 Pines Pink Beer A seasonal limited release beer supporting the McGrath Foundation, with all profits donated to fund breast care nurses for families experiencing breast cancer.
- Chur Bro NZ Hazy Pale Ale A limited release hazy pale ale that won an AIBA Gold medal, available at Northern Beaches venues and select venues nationwide.
- 4 Pines Beer Club A membership program offering early access to new beer releases, exclusive promotions like '12 Days of 4 Pines' holiday deals, and discounts on merchandise and venue purchases for craft beer enthusiasts.
- 4 Pines Merchandise Branded merchandise including apparel and accessories sold through the 4 Pines online shop at shop.4pinesbeer.com.au.
- Venue Functions & Events Corporate and private event hosting services across 4 Pines venues, offering customizable food and beverage packages for groups of 15-200+ guests.
- 4 Pines Brewpub Manly The original flagship brewpub and birthplace of 4 Pines, featuring an on-site microbrewery producing over 80 beers annually, gastropub dining, brewery tours, and a bottle shop for adult consumers and visitors to Manly, NSW.
- Truck Bar Brookvale The 4 Pines Brewery HQ featuring a 1960s Dodge pickup converted into a 21-tap bar, serving fresh beers alongside the steel fermenters, with events, live sport, and food for adult patrons in Brookvale.
- Bonsai by 4 Pines A contemporary Japanese Izakaya restaurant opposite Manly Wharf, offering Japanese-inspired dining, cocktails, bottomless brunch experiences, and comedy nights for adult patrons.
- Gracie's at 4 Pines A burger and craft beer bar concept featuring 8 taps of 4 Pines beers, known for its Gracie Burger offering, with locations in Orange, NSW.
- Sporting Globe x 4 Pines Surfers Paradise A partnership sports bar on Cavill Avenue in Surfers Paradise featuring 80 taps, 60+ HD screens, a fully operational brewery, and capacity for 1000 guests.
- 4 Pines at Landers Pocket An 800-person brewery at the centrepiece of Brisbane's entertainment precinct, fusing golf, gastro pub dining, live music, brewing and distilling into one venue with 32 draught taps.
Quantifiable outcome
- 218,669 trees planted through Landcare Australia partnership
- +3 more outcomes
Companies that use 4 Pines Beer
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
4 Pines Beer technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature1 record
4 Pines Beer partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Landcare AustraliacoreEnvironmental partnership focused on tree planting and Landcare initiatives. 4 Pines Beer has planted 218,669 trees to date with an annual commitment of 44,444 trees through this partnership, reflecting the company's 1% for the Planet membership and environmental commitments.
- McGrath FoundationcorePink Beer partnership supporting the McGrath Foundation, which funds breast care nurses for families experiencing breast cancer. The partnership generates charitable donations through Pink Beer product sales.
- 1% for the Planetcore4 Pines Beer is a member of 1% for the Planet, committing to donate 1% of annual sales to approved environmental charity partners including Landcare Australia.
- Boardriders (Torquay, Coolangatta)coreCo-branded 4 Pines venues operating within Boardriders surf retail locations in Torquay and Coolangatta, Victoria. Joint venue partnerships combining craft beer with surf/lifestyle retail experience.
- Sporting GlobeminorPartnership venue arrangement with Sporting Globe pubs, providing craft beer tap presence at their venues.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
4 Pines Beer competitors and assessment
Company assessmentDirect peers
- Young Henrys: Inner-Sydney craft brewery operating its own taproom and distribution. Comparable as a craft producer with venue-anchored brand and limited-release innovation engine.
- Coopers Brewery: Australia's largest family-owned brewery with national distribution and a strong craft positioning. Comparable on craft quality credentials, national scale, and venue partnerships.
- Hop Nation Brewing Co. Melbourne-based craft brewery operating taproom venues. Comparable as a craft producer with venue-anchored business model and similar premium positioning.
- Little Creatures Brewing: Australian craft brewer owned by Lion, with flagship brewery-venue in Fremantle and additional venues. Comparable as a multi-venue craft brand with similar hospitality-anchored model, though West Coast-focused.
- Stone & Wood Brewing Co. Independent Australian craft brewery headquartered in Byron Bay, operating its own venues and distributed nationally. Directly comparable to 4 Pines in scale, venue-led model, and East Coast focus.
Emerging players
- Balter Brewing Company: Gold Coast-based craft brewer with strong lifestyle branding and surf/sport culture alignment. Comparable to 4 Pines' coastal Queensland positioning and brand-led marketing approach.
- Mountain Culture Brewing Co. NSW-based craft brewery with a strong awards pedigree and venue in the Blue Mountains. Comparable craft quality positioning but smaller scale and less geographic diversification than 4 Pines.
- BrewDog Australia: Scottish-founded craft brand with Australian operations and bars. Comparable on craft positioning, multi-venue model, and sustainability messaging; competes for similar consumer segments.
Broad incumbents
- Lion (Beverages): Major Australian beverage company (owned by Kirin) operating mainstream beer and craft portfolios (James Boag's, Little Creatures, White Rabbit). Comparable as a parent of multiple craft brands competing in 4 Pines' categories.
- Carlton & United Breweries (CUB): Australia's largest brewer and Asahi sister-entity, with mainstream and craft brands (VB, Carlton, Pirate Life). Operates in the same portfolio context and competes for venue taps and shelf space.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
4 Pines Beer social profiles
Digital presence4 Pines Beer compliance and trust
Trust signalCompliance2 records
4 Pines Beer financial estimates
Financial estimateRevenue estimate
Valuation estimate
4 Pines Beer leadership team
Management profileNumber of profiles
Profiles2 records
4 Pines Beer funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
4 Pines Beer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 4 Pines Beer
What does 4 Pines Beer do?
4 Pines Brewing Co. produces and sells craft beer through an integrated brewery and multi-venue hospitality model. Core revenue comes from in-house brewed beer (core range and limited releases) consumed on-premises at owned and co-branded venues, with supplementary merchandise, takeaway, and venue function bookings. The brewery operates a Smart Brew system to produce 80+ beer styles annually across NSW, Victoria, and Queensland.
Is 4 Pines Beer a public or private company?
4 Pines Beer is a private company. It is classified as corporate owned and is currently operating.
When was 4 Pines Beer founded?
4 Pines Beer was founded in 2008. It employs 51 to 100 people.
Where is 4 Pines Beer based?
4 Pines Beer is headquartered in Brookvale, Australia, in the Oceania region.
How does 4 Pines Beer make money?
Three revenue lines are on record. Beer and Food Sales are the primary driver. The others are merchandise and Bottle Shop and venue Hire and Functions.
Who are 4 Pines Beer's main competitors?
Direct peers on record are Young Henrys, Coopers Brewery, Hop Nation Brewing Co., Little Creatures Brewing and Stone & Wood Brewing Co.. Emerging players are Balter Brewing Company, Mountain Culture Brewing Co. and BrewDog Australia. Broad incumbents are Lion (Beverages) and Carlton & United Breweries (CUB).
Does 4 Pines Beer have an API?
No public API is recorded for 4 Pines Beer.
What industry is 4 Pines Beer in?
4 Pines Beer's product category is Craft Beer Brewing. Its primary akta.pro industry code is AFAFAAAA, Beer Brewing & Craft Brewing, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2082.