Kreatif Media Karya

What Kreatif Media Karya does

Kreatif Media Karya (operating as KMK Online) is the wholly-owned digital business arm of Indonesian conglomerate PT Elang Mahkota Teknologi Tbk (Emtek). Founded in 2012 and headquartered in Jakarta, the company invests in, builds, and connects digital services across four verticals: e-commerce, instant messaging, payments, and digital content. Its portfolio comprises 15 companies and 21 products, supported by a workforce of 1,700+ employees.

Core products include Vidio.com (a video streaming platform hosting live sports such as NBA and the 2018 Asian Games), Liputan6.com (a news portal, originally tied to SCTV's Liputan6 daily news), and Bola.com (a sports media property), all wholly owned. Oto.com, an automotive classifieds portal, is operated as a joint venture with CarBay Pte Ltd (Girnar Software). The underlying technology is described as a digital platform ecosystem supporting e-commerce, messaging, payments, and content streaming; no proprietary AI, patents, or distinct technical IP is disclosed.

Monetization is diversified across four streams: advertising on streaming video and sports (Vidio.com), advertising on news and sports publishing (Liputan6.com, Bola.com), marketplace commission in e-commerce, and transaction fees from integrated digital payments. The company serves Indonesian digital consumers directly via web and mobile, reaching 475M+ monthly visits and 135M+ monthly unique visitors across its portfolio. Go-to-market is product-led, distributing products to consumers through digital channels with no disclosed pricing or enterprise sales motion.

Name

Kreatif Media Karya

Legal name

PT. Kreatif Media Karya

Website

https://kmklabs.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

Kreatif Media Karya (KMK Online) is the digital arm of Indonesia's Emtek Group, operating a portfolio of 15 companies and 21 products across e-commerce, instant messaging, payments, and digital content, serving Indonesian consumers via platforms such as Vidio.com, Liputan6.com, Bola.com, and Oto.com.

Ownership category

akta.pro rank

Product category

Digital Media & Consumer Internet Platforms

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Periodical Publishers (513120)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

RSS/Feed Readers & Subscription Aggregators (MPACAKAD)

akta.pro secondary industry

Digital Content & Media Subscriptions (CRAFAIAA)

Keywords

• Digital media platforms
• Video streaming services
• Online news publishing
• Automotive classifieds
• Digital payments

Headquarters

HQ city

Dki Jakarta

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Digital Content: Streaming video and sports content through Vidio.com, including live sports broadcasts and on-demand video content
2. E-Commerce: Online marketplace and commerce platforms operating within the digital ecosystem
3. Digital Publishing: News and magazine content through Liputan6.com and Bola.com, generating advertising revenue
4. Payments: Digital payment services integrated across the portfolio of products

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Kreatif Media Karya (KMK Online) invests in, builds, and operates a portfolio of Indonesian digital consumer platforms spanning video streaming (Vidio.com), online news (Liputan6.com), sports media (Bola.com), and an automotive classifieds portal (Oto.com). It also operates or backs platforms in instant messaging, payments, and e-commerce, collectively reaching 475M+ monthly visits and 135M+ monthly unique visitors across 15 portfolio companies and 21 products.

Product overview

KMK Online operates as a digital portfolio company managing a diversified ecosystem of digital products and investments. The portfolio includes four core verticals: e-commerce, instant messaging, payments, and digital content. The company owns and operates 15 companies with 21 products generating 475M+ monthly visits and 135M+ monthly unique visitors. Key owned products include Vidio.com (video streaming), Liputan6.com (news portal), and Bola.com (sports news), while Oto.com operates as a joint venture automotive listing portal.

Differentiator

Problem solved

Functional benefit

Brands

• Vidio.com: Video streaming platform offering live sports, entertainment content, and major event broadcasts including the 2018 Asian Games with over 1.15 billion minutes of live coverage.
• Liputan6.com
• Bola.com
• Oto.com

Products and services

• Vidio.com Video streaming platform serving Indonesian digital consumers with live sports coverage (NBA, 2018 Asian Games) and on-demand video entertainment; operates as a wholly-owned core product of KMK Online.
• Liputan6.com Indonesian online news portal offering comprehensive daily news coverage to Indonesian digital consumers; awarded Best Digital Product and Best News Portal at the 2016 Digital Marketing Award.
• Bola.com Indonesian sports news and live-streaming platform providing NBA game coverage (170+ games per season) and broader sports content to Indonesian digital consumers.
• Oto.com Indonesian automotive classifieds/listing portal for vehicle buying and selling, operated as a joint venture between KMK Online and CarBay Pte Ltd (subsidiary of Girnar Software).

Quantifiable outcome

• 1.15 billion+ minutes of live sports coverage delivered
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Vidio.comcoreStrategic or Co-development Partner · 1 August 2018Vidio.com, part of the KMK Online portfolio, broadcast the 2018 Asian Games delivering over 1.15 billion minutes of live coverage across 8 streams, representing a major content milestone.
• NBAcoreStrategic or Co-development Partner · 1 May 2017NBA and KMK Online partnered to provide the most expansive NBA coverage in Indonesia. The partnership includes live streaming of more than 170 NBA games each season on Vidio.com and Bola.com platforms.
• CarBay Pte Ltd (Girnar Software)coreStrategic or Co-development Partner · 1 September 2016Joint venture partnership with CarBay Pte Ltd, a subsidiary of Girnar Software Private Limited, Southeast Asia's leading automobile classifieds company, for the automotive listing portal Oto.com in Indonesia.

Scale indicators7 records

Expansion highlights4 records

Direct peers

• OLX Indonesia: General classifieds platform with significant automotive vertical in Indonesia. Competes with Oto.com in the online vehicle listings category.
• Viu: PCCW-operated pan-Asian OTT streaming service with strong Indonesian presence. Competes with Vidio.com for local-language drama and entertainment subscribers.
• Mobil123: Indonesia's leading automotive classifieds portal. Direct competitor to Oto.com for car listing traffic and dealer relationships in Indonesia.
• GoTo Group: Indonesia's largest integrated digital ecosystem combining mobility (Gojek), e-commerce (Tokopedia), and on-demand services. Closest peer to KMK Online's full-stack consumer platform strategy across multiple verticals.
• Detik.com (Trans Media): Indonesia's largest news portal, operated by Trans Media. Direct competitor to Liputan6.com in digital news publishing and ad-supported content, with comparable scale and awards pedigree.
• Netflix: Global subscription video-on-demand leader competing head-to-head with Vidio.com for Indonesian streaming subscribers and premium content rights.
• Disney+ Hotstar: Premium streaming service operating in Indonesia with strong sports and entertainment content, competing with Vidio.com particularly on live sports (Premier League, etc.).
• Bukalapak: Major Indonesian e-commerce marketplace. Direct competitor to KMK Online's e-commerce initiatives and competes for the same Indonesian digital consumer wallet.

Broad incumbents

• MNC Group (MNC Media): Large Indonesian media conglomerate operating free-to-air TV (RCTI, MNCTV, GTV) and digital platforms (MNC Vision, RCTI+). Competes with the broader Emtek group, of which KMK Online is the digital arm.
• Kompas Gramedia: Indonesia's largest media conglomerate spanning print (Kompas newspaper), digital (Kompas.com), and book publishing. Competes with KMK Online in news publishing and digital advertising.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/kmklabs
• Facebookfacebook.com/kmklabs-225776124283215
• LinkedInlinkedin.com/company/pt-kreatif-media-karya

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kreatif Media Karya