Vignobles de Larose

What Vignobles de Larose does

Vignobles de Larose is a privately held French wine group operating four wholly owned estates in the Médoc region of Bordeaux: Château Larose-Trintaudon (Cru Bourgeois Supérieur), Domaine Perganson, Château Arnauld (Cru Bourgeois Exceptionnel), and Château Tour de Pez (Cru Bourgeois, Saint-Estèphe appellation). Across 255 hectares of vineyard and a headcount of 62 employees, the group produces a portfolio of red wines (and the 2025-launched Blanc de Trintaudon white wine), structured as a Société Anonyme with registered capital of approximately €19.2 million. The business has positioned itself as a pioneer of Corporate Social Responsibility in the Bordeaux wine industry, holding AFNOR Engagé RSE Exemplary level (top three wine estates in France) for five consecutive evaluations and Haute Valeur Environnementale certification across all estates, while executing a phased five-year organic conversion programme targeting 2025–2026 certification.

The company operates a tri-channel commercial model. Direct-to-consumer sales are conducted through the proprietary online boutique boutiquevignoblesdelarose.fr, offering mixed cases, a fidelity programme, 48-hour delivery to ten European countries, and access to old vintages and large formats. B2B wholesale distribution to distributors, restaurateurs, and sommeliers is supported by participation in international trade events (Decanter Fine Wine Encounter London, Tasting France Brussels, Rencontres Jean-Marc Quarin Lausanne). On-site wine tourism at Château Larose-Trintaudon — including immersive guided and self-guided tours, blind tastings, a 360° rooftop terrace, and a recently inaugurated boutique — generates a third revenue stream targeting both individual visitors and professional buyers. Supporting operations include the cooperative School of Viticulture and Wine and a partnership with the University of Bordeaux's Institute of Vine & Wine Science, which together form a vocational training pipeline in a tight regional labour market.

Customer segments span individual wine consumers (personal consumption, gift-giving, cellaring), wine trade professionals (distributors, restaurateurs, sommeliers), and wine tourism visitors (leisure and corporate groups). Marketing is multi-channel across Instagram, LinkedIn, YouTube, Facebook, earned media in trade and consumer press, and European wine events. Technology investment is concentrated in sustainable viticulture, certification compliance, and e-commerce rather than proprietary software or AI systems, with no disclosed API, SDK, or AI/ML capability. The group is privately held with no parent company, private equity, or venture capital ownership identified in source materials, and is led by General Manager Lorraine Watrin with Deputy General Manager Franck Bijon.

Name

Vignobles de Larose

Legal name

SA VIGNOBLES DE LAROSE

Website

https://vignoblesdelarose.com

Company type

Private

Founded year

1720

Operating status

Operating

Headcount range

101–250 employees

Short description

Vignobles de Larose is a privately held French wine group operating four wholly owned Médoc estates (255 hectares, 62 employees) producing Cru Bourgeois wines, with direct-to-consumer e-commerce across ten European countries, B2B wholesale distribution, and on-site wine tourism experiences serving individual consumers, trade professionals, and leisure visitors.

Ownership category

akta.pro rank

Product category

Bordeaux Wine Production

NAICS

Wineries (31213), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Organic Vineyard & Wine Grape Farming (AFAGAKAI)

Keywords

• Bordeaux wine production
• Médoc wine estates
• Wine tourism experiences
• Organic viticulture conversion
• Direct-to-consumer wine sales

Headquarters

HQ city

Saint-laurent-de-médoc

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Wine Sales (Direct and Wholesale): Revenue from selling wines produced across four Médoc estates — Château Larose-Trintaudon (Cru Bourgeois Supérieur), Domaine Perganson (Supérieur), Château Arnauld (Cru Bourgeois Exceptionnel), and Château Tour de Pez (Cru Bourgeois, Saint-Estèphe) — via direct consumer sales through the online boutique and via trade/wholesale channels to distributors and restaurants.
2. Wine Tourism Experiences: Revenue from visits, guided and self-guided tours, and tasting sessions at the Château Larose-Trintaudon site and other properties. Experiences include immersive tours, blind tasting sessions, privilege visits, and gourmet breaks. The winery targets both individual consumers and professionals (trade tastings).
3. Online Boutique Sales: Direct-to-consumer e-commerce sales through boutiquevignoblesdelarose.fr, offering mixed cases, fidelity points, 48h parcel delivery, and European delivery. Also includes a vinotheque with old vintages and large format bottles (magnum, double magnum, methuselah).

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Vignobles de Larose produces and sells premium Bordeaux wines from four Médoc estates (Château Larose-Trintaudon, Domaine Perganson, Château Arnauld, and Château Tour de Pez) covering 255 hectares of vineyards. Distribution combines direct-to-consumer online sales through its boutique (boutiquevignoblesdelarose.fr), on-site wine tourism experiences at the estates, and B2B wholesale to wine trade professionals. The group is also engaged in a multi-year organic conversion programme across all estates and runs a cooperative vocational viticulture training school.

Product overview

Vignobles de Larose is a wine group comprising four Médoc wine estates: Château Larose-Trintaudon (Cru Bourgeois Supérieur), Domaine Perganson, Château Arnauld (Cru Bourgeois Exceptionnel), and Château Tour de Pez (Cru Bourgeois in Saint-Estèphe). The group offers a portfolio of Bordeaux wines alongside direct-to-consumer e-commerce through their online boutique, and wine tourism experiences at their properties including immersive visits, tastings, and workshops. The company is undergoing organic conversion across their 255 hectares.

Differentiator

Problem solved

Functional benefit

Products and services

• Château Larose-Trintaudon wines Cru Bourgeois Supérieur red wines from Haut-Médoc produced at the Château Larose-Trintaudon estate, sold via the online boutique, on-site boutique and B2B trade channels. The château also hosts the group's immersive wine tourism experience with self-guided tours, guided tastings, blind tastings, privilege visits and gourmet breaks.
• Domaine Perganson wines

Quantifiable outcome

• AFNOR CSR Evaluation at Exemplary level for the 5th consecutive time (2023), ranking in the top 3 wine estates in France.
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ENOTOUR (European Project)coreStrategic or Co-development Partner · 1 September 2025Vignobles de Larose joined the ENOTOUR European project in September 2025. ENOTOUR is a European initiative focused on sustainable wine tourism. This partnership aligns with the company's Vignobles Responsables strategy and extends its reach within an international sustainable wine tourism ecosystem.
• Business France – Vins & SpiritueuxminorGTM or Marketing Partner · 25 October 2022Vignobles de Larose participated in the 'Tasting France' event in Brussels organised by Business France – Vins & Spiritueux. Business France supports French wine and spirits exporters in international market development, helping the company reach trade professionals and buyers in European markets.
• University of Bordeaux – Institute of Vine & Wine ScienceminorStrategic or Co-development Partner · 1 January 2016Vignobles de Larose partnered with the University of Bordeaux's Institute of Vine & Wine Science to create the University Diploma in Pruning and Training. In 2019/2020, nine employees enrolled in this 14-day programme. The initiative aims to combat grapevine decline by training employees in advanced pruning and training techniques that extend vine life.
• Great Wine Capitals NetworkcoreGTM or Marketing PartnerVignobles de Larose participates in the Best of Wine Tourism competition organised by the Great Wine Capitals network (which includes major wine regions such as Bordeaux, Napa Valley, Mendoza, Porto, and others). The network's Best Of award in the Sustainable Wine Tourism category recognises excellence in wine tourism experiences.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Advini: French family-owned multi-estate wine group operating across Bordeaux, Languedoc, and other regions. Comparable independent multi-château platform model with DTC, wholesale, and tourism channels.
• Bernard Magrez: Owner of multiple Bordeaux châteaux (including Château Pape Clément) plus international wine estates. Comparable as a multi-property Bordeaux wine group with significant DTC, tourism, and hospitality infrastructure.
• Groupe Castel: Largest French wine group, with extensive Bordeaux and global wine production, wholesale, and retail operations. Provides scale benchmark for distribution reach and portfolio breadth versus Vignobles de Larose's independent model.

Direct peers

• Château Cos d'Estournel: Second Growth (Saint-Estèphe) estate and direct appellation peer to Château Tour de Pez. Comparable premium Médoc producer with strong tourism infrastructure and DTC channel development, operating at a higher classification tier but similar Saint-Estèphe terroir.
• Château Cantemerle: Fifth Growth Haut-Médoc estate sharing appellation with three of Vignobles de Larose's properties. Comparable independent Médoc producer with DTC, tourism, and wholesale distribution across similar European markets.
• Château d'Issan: Third Growth Margaux estate, family-owned premium Médoc producer with comparable multi-channel distribution, tourism offerings, and Cru Bourgeois/Third Growth-tier positioning.
• Château La Lagune: Third Growth Haut-Médoc estate and direct appellation peer. Comparable family-run Médoc producer with similar vineyard scale, DTC focus, and tourism-led brand experience.
• Château Calon-Ségur: Third Growth Saint-Estèphe estate, sharing the same appellation as Château Tour de Pez. Family-owned premium Médoc producer with comparable scale, brand heritage, and DTC + tourism model.
• Château Palmer: Third Growth Margaux estate with a renowned biodynamic and sustainability programme. Highly comparable as a premium Médoc producer combining CSR leadership, organic/biodynamic farming, and a strong consumer/trade brand.
• Château Lynch-Bages: Fifth Growth Pauillac estate and one of the largest family-owned Médoc châteaux. Comparable in scale, multi-channel distribution (wholesale, DTC, tourism), and independent ownership structure to Vignobles de Larose.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@vignoblesdelarose
• Facebookfacebook.com/vignoblesdelarose
• LinkedInlinkedin.com/company/vignoblesdelarose/?viewAsMember=true
• Instagraminstagram.com/vignoblesdelarose
• Xx.com/vignobleslarose

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vignobles de Larose