Bernard Magrez
- Company typePrivate
- Founded1980
- HeadquartersPessac, France
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Bernard Magrez firmographics
Firmographics- Name
- Bernard Magrez
- Legal name
- Bernard Magrez SAS
- Website
- https://bernard-magrez.com
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Bernard Magrez industry classification
Industry- Product category
- Premium Bordeaux Wines
- NAICS
- Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Production & Winemaking (AFAFAAAB), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
Keywords
Where Bernard Magrez is headquartered
LocationHeadquarters
- HQ city
- Pessac
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Bernard Magrez business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Wine Production and Sales: Primary revenue stream from producing and selling premium wines under Bernard Magrez label, including 4 Grand Cru Classés (Château Pape Clément, Château La Tour Carnet, Château Fombrauge, Clos Haut-Peyraguey) and accessible brands (Bleu de Mer, Bordeaux n°12). Wines are sold through retail, restaurants, and direct-to-consumer.
- Wine Tourism Experiences: Revenue from château visits, wine tasting sessions, accommodation (chambres & suites), event hosting, and the Les Clés du Vin boutique at Château Pape Clément. Experiences include workshops, private events, and 'Jeudis-vins' weekly events.
- Gin & Vodka YZ Spirits: French-style spirits line extension marketed as 'the ultimate innovation' beyond wine, extending the Bernard Magrez brand into the spirits category.
- Start-Up Win Incubator: Wine industry startup incubator launched 2021 in Bordeaux, expanded 2023 to Strasbourg. Generates revenue through startup investments and partnerships in AI, sustainable viticulture, and environmental protection technologies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Château La Tour Carnet - Accessible Grand Cru Classé |
| Unit Pricing | Pay-as-you-go | Bleu de Mer Collection - Entry-level wines |
| Unit Pricing | Pay-as-you-go | Bordeaux n°12 - New Generation Bordeaux |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Bernard Magrez product offering
Product offeringCore offering
Bernard Magrez is a French privately held wine producer and merchant that owns 42 vineyards across 9 countries, including four Grand Cru Classés in Bordeaux: Château Pape Clément, Château La Tour Carnet, Château Fombrauge, and Château Haut-Pomérède. The company produces and distributes a full range of wines from ultra-premium château cuvées to accessible labels (Bleu de Mer, Bordeaux n°12), alongside spirits including Gin & Vodka YZ. It also operates wine tourism experiences (stay, gastronomy, tours) at its château estates and runs Les Clés du Vin, a direct-to-consumer boutique in Pessac.
Differentiator
Problem solved
Functional benefit
Brands
- Bleu de Mer: Wine collection from Pays d'Oc and Provence regions - rosé and white wines embodying Mediterranean lifestyle
- Bordeaux n°12
- 58
- Contemplation
- Douce Vie
- Lueur
- Gin & Vodka YZ
- Château Pape Clément
- Château La Tour Carnet
- Château Fombrauge
- Clos Haut-Peyraguey
- Château Les Grands Chênes
Products and services
- Château Pape Clément Grand Cru Classé red and white wine from the Pessac-Léognan appellation in Bordeaux, recognized for its centuries-old heritage and recognized quality.
- Château La Tour Carnet Grand Cru Classé red wine from the Haut-Médoc appellation in Bordeaux, dating back to the 12th century and part of the group's classified estate portfolio.
- Château Fombrauge Grand Cru Classé red wine from the Saint-Émilion appellation in Bordeaux, recognized for its heritage and quality.
- Château Haut-Pomérède Grand Cru Classé red wine from the Saint-Émilion appellation in Bordeaux, part of the group's classified estate portfolio.
- Gin & Vodka YZ Premium gin and vodka brand produced by Bernard Magrez, extending the group's luxury portfolio beyond wine.
- Bleu de Mer Accessible wine brand by Bernard Magrez distributed through French mass retail for mainstream consumers.
- Bordeaux n°12 Accessible wine brand by Bernard Magrez distributed through French mass retail for mainstream consumers.
- Wine tourism experiences Tourism experiences offered at the group's 42 vineyards across 9 countries, including château stays, gastronomy, and vineyard tours for oenotourism visitors.
- Les Clés du Vin boutique (Pessac) Direct-to-consumer wine boutique operated by Bernard Magrez in Pessac, France, offering the group's wines directly to consumers.
Quantifiable outcome
- 100/100 Robert Parker score achieved for Château Pape Clément 2010 red wine
- +2 more outcomes
Companies that use Bernard Magrez
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Bernard Magrez technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Bernard Magrez partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Fondation Bergonié and Institut BergoniéminorBernard Magrez supports cancer research through renewed partnership with Fondation Bergonié and Institut Bergonié. The generosity enabled the institute to acquire a new chemotherapy robot. Bernard Magrez's philanthropy mission is 'Aider l'autre. Aider les autres.' (Help others. Helping others.).
- Alain BaratoncoreAlain Baraton, chief gardener of the Domaine de Trianon and Château de Versailles since 1982, designed the Jardins Extraordinaires at Château Pape Clément. These gardens feature over 600 rare and exotic plant species, combining French formal garden tradition with Mediterranean and tropical collections.
- Start-Up Win Incubator EcosystemminorWine industry startup incubator launched 2021 in Bordeaux, expanded 2023 to Strasbourg. Supports startups focused on AI, sustainable viticulture, and environmental protection in the wine sector. Represents Bernard Magrez's commitment to innovation in the wine industry.
Scale indicators4 records
Recent moves5 records
Bernard Magrez competitors and assessment
Company assessmentDirect peers
- Domaines Barons de Rothschild (Lafite): Owns Château Lafite Rothschild (1er Grand Cru Classé 1855) and other classified growths across Bordeaux and international regions. Closest peer in terms of multi-château classified growth portfolio and prestige-positioned Bordeaux wine strategy.
- Marchesi Antinori: Italian family wine producer with estates in Italy, California, Chile, and Hungary. Comparable as a multi-century, multi-country premium wine family operation with heritage-driven brand storytelling.
- Champagne Bollinger: Family-owned luxury French wine house (Champagne) with international fine dining distribution. Comparable in heritage positioning, family ownership structure, and premium on-trade channel focus.
- Château Margaux: Bordeaux 1er Grand Cru Classé 1855 in Margaux appellation. Directly comparable as a flagship Château with a small portfolio of classified growth wines targeting collectors and fine dining.
- Familia Torres: Family-owned Spanish wine producer with vineyards across Spain, Chile, Argentina, and California. Closely comparable as a multi-country, family-controlled wine house with strong premium and accessible portfolio tiers.
- Baron Philippe de Rothschild (Mouton Rothschild): Owner of Château Mouton Rothschild (1er Grand Cru Classé 1855) in Bordeaux and multiple wine estates globally. Most directly comparable to Bernard Magrez as a family-owned Bordeaux Grand Cru Classé owner with international luxury wine positioning.
Broad incumbents
- Pernod Ricard: Global wine and spirits conglomerate owning brands like Mumm, Perrier-Jouët, and Jacob's Creek. Comparable in international wine distribution reach and multi-brand portfolio strategy, though vastly larger and more diversified.
- E. & J. Gallo Winery: One of the world's largest wine producers, family-owned, with mass-market and premium tiers across multiple regions. Comparable in family ownership and tiered premium-to-accessible brand strategy, though at significantly larger scale.
- Treasury Wine Estates: Public Australian wine company owning Penfolds, Wolf Blass, and other premium Australian and Californian wine brands. Comparable as a multi-region premium wine operator, though structured as a large public company rather than family-owned.
- Moët Hennessy (LVMH Wines & Spirits): LVMH's wine and spirits division owns multiple Bordeaux Grand Cru Classés (including Château d'Yquem, Cheval des Andes), Champagne houses, and global wine brands. Overlaps with Bernard Magrez across premium Bordeaux but operates at vastly larger scale with a broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Bernard Magrez social profiles
Digital presenceBernard Magrez financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bernard Magrez leadership team
Management profileNumber of profiles
Profiles1 record
Bernard Magrez subsidiaries and ownership
Company hierarchySubsidiaries6 records
Bernard Magrez funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bernard Magrez M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bernard Magrez
What does Bernard Magrez do?
Bernard Magrez is a French privately held wine producer and merchant that owns 42 vineyards across 9 countries, including four Grand Cru Classés in Bordeaux: Château Pape Clément, Château La Tour Carnet, Château Fombrauge, and Château Haut-Pomérède. The company produces and distributes a full range of wines from ultra-premium château cuvées to accessible labels (Bleu de Mer, Bordeaux n°12), alongside spirits including Gin & Vodka YZ. It also operates wine tourism experiences (stay, gastronomy, tours) at its château estates and runs Les Clés du Vin, a direct-to-consumer boutique in Pessac.
Is Bernard Magrez a public or private company?
Bernard Magrez is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bernard Magrez founded?
Bernard Magrez was founded in 1980. It employs 51 to 100 people.
Where is Bernard Magrez based?
Bernard Magrez is headquartered in Pessac, France, in the Europe region.
How does Bernard Magrez make money?
Four revenue lines are on record. Wine Production and Sales are the primary driver. The others are wine Tourism Experiences, gin & Vodka YZ Spirits and start-Up Win Incubator.
Who are Bernard Magrez's main competitors?
Direct peers on record are Domaines Barons de Rothschild (Lafite), Marchesi Antinori, Champagne Bollinger, Château Margaux, Familia Torres and Baron Philippe de Rothschild (Mouton Rothschild). Broad incumbents are Pernod Ricard, E. & J. Gallo Winery, Treasury Wine Estates and Moët Hennessy (LVMH Wines & Spirits).
Does Bernard Magrez have an API?
No public API is recorded for Bernard Magrez.
What industry is Bernard Magrez in?
Bernard Magrez's product category is Premium Bordeaux Wines. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130 and its SIC code is 5180.