Heard City
Heard City is an independent New York-based audio post-production company offering sound mixing, sound design (Midnight Snack), voiceover casting, and a talent roster for major consumer brand advertising campaigns, serving Fortune 500 advertisers via direct relationships and agencies such as Wieden+Kennedy, Droga5, and McCann.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Heard City does
Heard City is an independent audio post-production company founded in 2012 and headquartered in New York City. The company delivers four integrated service lines to consumer brands and advertising agencies: sound mixing, sound design (operated under the 'Midnight Snack' sub-brand), voiceover casting, and a Talent roster of mixers, sound designers, and studio technicians. Its client base spans automotive, food and beverage, healthcare, technology, retail, and streaming entertainment, with named projects for McDonald's, Google, Mercedes-Benz, Target, Ford, SAP, Wegovy, Squarespace, Bosch, Kroger, and Paramount Plus, among others.
The company's technical infrastructure is anchored at its NYC headquarters at 16 West 22nd Street, which houses nine 5.1 surround sound mix rooms and a dedicated mix stage configured for 7.1.4 Dolby Atmos immersive audio. A secondary production facility in the Hudson Valley region provides additional capacity and operational flexibility. This facility footprint enables simultaneous project throughput for high-volume campaign work, including Super Bowl-level productions and major brand launches.
Heard City operates on a professional services, project-based revenue model with custom quotes based on scope, complexity, and turnaround requirements. Its go-to-market is sales-led and dual-channel, combining direct relationships with brand marketing teams and channel partnerships with major advertising agencies including Wieden+Kennedy, Droga5, McCann, and BBDO. The organization runs lean with a stated 1–10 employee footprint, supported by a freelance/talent bench that scales capacity beyond core headcount. Pricing is not publicly disclosed and is negotiated per engagement.
Heard City firmographics
Firmographics- Name
- Heard City
- Legal name
- Heard City
- Website
- https://heardcity.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Heard City is an independent New York-based audio post-production company offering sound mixing, sound design (Midnight Snack), voiceover casting, and a talent roster for major consumer brand advertising campaigns, serving Fortune 500 advertisers via direct relationships and agencies such as Wieden+Kennedy, Droga5, and McCann.
- Ownership category
- akta.pro rank
Heard City industry classification
Industry- Product category
- Audio Post-Production Services
- NAICS
- Sound Recording Studios (51224)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Re-Recording Mixing (Theatrical/TV/Streaming) (MPAHAEAF)
- akta.pro secondary industries
- Sound Design (Creative/Design-Heavy FX, World-Building) (MPAHAEAE), Voiceover Recording & Production (Narration, Promo, Commercial VO) (MPAHAEAK), Audio Post Facilities & Stage Operations (Mix Stages, Studio Management, Booking) (MPAHAEAO)
Keywords
Where Heard City is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Heard City business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Technology or R&D
Revenue model
- Sound Design Services: Custom sound design for brand campaigns, advertising, film, and digital content. Revenue generated on a per-project basis with pricing based on scope, complexity, and turnaround requirements.
- Audio Mixing Services: Audio mixing services for commercials, branded content, and longer-form productions. Billed per project or as part of comprehensive post-production packages.
- Voice Casting Services: Voice casting for brand campaigns, animation, narration, and film. Services range from single signature voice selection to full casts across multiple languages and markets.
Go-to-market motion1 record
Distribution channels2 records
Heard City product offering
Product offeringCore offering
Heard City provides professional audio post-production services for advertising campaigns and branded content, centered on four lines: sound mixing, sound design (delivered through its "Midnight Snack" creative division), voice casting, and talent representation. The company operates nine 5.1 mix rooms and a 7.1.4 Dolby Atmos mix stage from facilities in New York City and the Hudson Valley, serving consumer brands such as McDonald's, Google, Ford, Mercedes-Benz, and Target alongside their advertising agencies.
Product overview
Heard City is an independent audio post-production company offering a unified suite of services: sound mixing, sound design (branded as Midnight Snack), voice casting, and talent representation. The core offering consists of four integrated service lines that work together to deliver complete audio post-production for advertising campaigns and branded content. The company operates nine 5.1 mix rooms and a mix stage equipped for 7.1.4 Dolby Atmos, located in New York City and the Hudson Valley.
Differentiator
Problem solved
Functional benefit
Products and services
- Mix (Sound Mixing) Professional audio mixing services for advertising campaigns, featuring work with clients such as Ford, Google, Michelob Ultra, McDonald's, and Target. Delivered through the firm's New York facility's mix rooms.
- Sound Design (Midnight Snack) Creative sound design services for brand campaigns, featuring work with Mercedes-Benz, Wegovy, Pringles, Bosch, Kroger, and Paramount Plus. Delivered through the firm's "Midnight Snack" creative division.
- Casting (Voice Casting) Voiceover casting services bringing industry expertise to projects from global brand campaigns and animation to narration, promos, and film, including multilingual and multi-market casting capabilities.
- Talent Roster of audio professionals including mixers, sound designers, and studio technicians available for project work.
Companies that use Heard City
Customer profileNamed customers23 records
Segments3 records
Ideal customer profiles3 records
Heard City technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Heard City partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Heard City competitors and assessment
Company assessmentEmerging players
- Mixopolis: New York-based audio post-production studio focused on mixing and sound design for advertising and branded content. Smaller-scale competitor in the same NYC market with overlapping service offerings.
Broad incumbents
- Formosa Group: Larger, multi-disciplinary post-production group with audio, picture, and VFX capabilities serving advertising, film, and streaming clients. Competes for the same agency briefs but at significantly greater scale and broader service scope.
- Squeak E. Clean Studios: Global audio post-production and original music company with offices in multiple geographies serving major advertising and entertainment clients. Larger, more diversified competitor in the same advertising audio space.
Direct peers
- Wave Studios: Boutique audio post-production studio serving advertising and entertainment clients with mixing and sound design. Closely comparable service mix and target client base, primarily competing for premium brand campaign work.
- Sound Lounge: New York-based audio post-production facility offering mixing, sound design, and recording for advertising, broadcast, and streaming clients. Direct competitor in the same NYC boutique-to-mid-market segment serving major agencies and brands.
- Eleven Sound: Audio post-production facility providing mixing, sound design, and recording services for advertising, television, and digital content. Operates in the same boutique-to-mid-market post-production tier.
- Lime Studios: Los Angeles-based audio post-production house serving advertising, television, and feature clients with mixing and sound design services. Closest peer in business model and end-market focus, with complementary geographic coverage.
- Sonic Union: Independent audio post-production company offering sound design, mixing, and original music for advertising, TV, and digital content. Direct peer in services and target market, based in New York.
- Beacon Street Studios: Independent audio post-production facility offering mixing, sound design, and related services for advertising and entertainment clients. Operates in the same niche boutique tier competing for similar agency-driven work.
- Barking Owl: Los Angeles-based audio post-production and music company specializing in sound design, mixing, and original music for advertising, film, and television. Directly comparable offering and agency-driven client model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Heard City social profiles
Digital presenceHeard City financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heard City leadership team
Management profileNumber of profiles
Profiles7 records
Heard City funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heard City M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heard City
What does Heard City do?
Heard City provides professional audio post-production services for advertising campaigns and branded content, centered on four lines: sound mixing, sound design (delivered through its "Midnight Snack" creative division), voice casting, and talent representation. The company operates nine 5.1 mix rooms and a 7.1.4 Dolby Atmos mix stage from facilities in New York City and the Hudson Valley, serving consumer brands such as McDonald's, Google, Ford, Mercedes-Benz, and Target alongside their advertising agencies.
Is Heard City a public or private company?
Heard City is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Heard City founded?
Heard City was founded in 2012. It employs 1 to 10 people.
Where is Heard City based?
Heard City is headquartered in New York, United States, in the North America region.
How does Heard City make money?
Three revenue lines are on record. Sound Design Services are the primary driver. The others are audio Mixing Services and voice Casting Services.
Who are Heard City's main competitors?
Mixopolis is listed as an emerging player. Broad incumbents are Formosa Group and Squeak E. Clean Studios. Direct peers are Wave Studios, Sound Lounge, Eleven Sound, Lime Studios, Sonic Union, Beacon Street Studios and Barking Owl.
Does Heard City have an API?
No public API is recorded for Heard City.
What industry is Heard City in?
Heard City's product category is Audio Post-Production Services. Its primary akta.pro industry code is MPAHAEAF, Re-Recording Mixing (Theatrical/TV/Streaming), with a secondary code of MPAHAEAE, Sound Design (Creative/Design-Heavy FX, World-Building). Its NAICS code is 51224 and its SIC code is 7812.