Sonic Union
Sonic Union is a New York-based audio post-production firm offering original music composition, sound design, mixing, voiceover casting, music supervision, sonic identity, and Dolby Atmos services to enterprise brand marketers, agencies, and media companies.
- Company typePrivate
- Founded2008
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sonic Union does
Sonic Union is a privately held audio post-production firm founded in 2008 and headquartered in New York City. The company provides end-to-end audio services for brand marketers, advertising agencies, and media and entertainment clients, including original music composition, sound design, final mixing, voiceover casting, music supervision and licensing, sonic identity and mnemonic development, and Dolby Atmos immersive audio production. Its core product surface is delivered through two dedicated Manhattan studios — a Union Square facility at 19 Union Square West and a Bryant Park facility at 24 West 40th Street, the latter of which opened in 2017 with Dolby Atmos capabilities — supported by a roster of approximately 40 engineers, composers, producers, creative directors, casting staff, and operations personnel. The firm is co-founded and led by Steve Rosen (Sound Designer | Mix Engineer | Co-Founder) and Adam Barone (COO/CFO | Co-Founder), with Halle Petro serving as Executive Creative Director and Partner.
The business operates on a B2B professional services model. Revenue is generated through custom project engagements priced on a quote basis, with billing structured around multi-year contract arrangements for ongoing brand work. Sonic Union pursues clients through direct enterprise engagement, agency partnerships, and external representation (Mike Orsini), and it lists a substantial enterprise client roster spanning automotive (BMW, Nissan, Volkswagen, Ford), technology (Google, Canon, GE), telecommunications (Verizon), food and beverage (McDonald's, Hellmann's, Michelob Ultra, Coke), financial services (BNY Mellon, Capital Group), media (New York Times, CBS, Crunchyroll, NASCAR), and retail (Ralph Lauren, eBay). The underlying technology is professional audio production hardware combined with Dolby Atmos immersive mixing infrastructure, augmented by the proprietary Psyonic Catalog of staff composers and global artists. The firm is independently owned, with no disclosed external investors, parent company, or M&A activity, and is actively operating from its two NYC studio locations.
Sonic Union firmographics
Firmographics- Name
- Sonic Union
- Legal name
- Sonic Union
- Website
- https://sonicunion.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sonic Union is a New York-based audio post-production firm offering original music composition, sound design, mixing, voiceover casting, music supervision, sonic identity, and Dolby Atmos services to enterprise brand marketers, agencies, and media companies.
- Ownership category
- akta.pro rank
Sonic Union industry classification
Industry- Product category
- Audio Post-Production Services
- NAICS
- Sound Recording Studios (51224), Sound Recording Studios (512240), Other Sound Recording Industries (51229), Sound Recording Industries (5122)
- akta.pro primary industry
- Audio Engineering Services (Tracking, Mixing, Mastering) (MPAIAHAD)
- akta.pro secondary industry
- Jingle & Brand Sonic Identity Studios (MPAIALAE)
Keywords
Where Sonic Union is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sonic Union business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Music and Sound Design Services: Professional audio production services including original music composition, sound design, final mix, Dolby Atmos mixing, and voice casting. Revenue generated through custom project engagements for brand advertising, entertainment, and media clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Sonic Union product offering
Product offeringCore offering
Sonic Union is a New York-based audio post-production agency that provides end-to-end music and sound services for brands, agencies, and media companies. Its core offerings include original music composition, sound design, final mixing, Dolby Atmos immersive audio, voiceover casting, and sonic identity/mnemonic development, delivered across two Manhattan studios with an in-house roster of engineers, composers, and producers.
Product overview
Sonic Union is a music and sound design agency offering a unified suite of services built around audio production for brands. The core offerings include Original Music Composition (including the Psyonic Catalog of global artists and staff composers), Sound Design, Final Mix, Dolby Atmos immersive audio, VO Casting, and Sonic Identity/mnemonic development. Services are delivered across two primary studio locations in New York City (Union Square and Bryant Park) with a team of engineers, composers, and creative directors.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Music Composition Custom original music composition services working with a roster of global artists and staff composers, curated by creative brief for brand campaigns. Past clients include StreetEasy, Capital Group, Coach, Canon, Amazon Ads, Nissan, and McDonald's.
- PSYONIC Catalog Interactive roster of global artists and staff composers for original composition, modification of existing scores, and sonic branding and mnemonics. Staff composers cover a deep range of styles and genres.
- Sonic Identity Brand sonic branding and mnemonic development services drawing on decades of music and sound experience to create powerful brand audio assets. Clients include Truth, Duracell, Optum, New York Times, BNY Mellon, Apeel, UPMC, PNC, and White Castle.
- Sound Design Sound design services for projects requiring diegetic or hyperreal soundscapes. Past clients include Specialized, Modelo, Pika, Google, General Electric, Rockstar Energy, and Coffeemate.
- Final Mix Professional audio mixing services for sound design and mix projects. Clients include Verizon, BMW, Hellmann's, Michelob Ultra, Volkswagen, Deleon, Kotex, Slate, and eBay.
- Dolby Atmos Immersive Audio Immersive audio mixing and mastering capabilities at the Bryant Park studio (opened 2017), serving nationwide projects, NASCAR, Hellmann's, Amica, Ford, Coke, GoPuff, CBS Network Mnemonic, and Crunchyroll.
- Voiceover Casting Voiceover casting services led by veteran casting director Maria Pappalardo, working with both Union and Non-Union talent, casting in multiple languages for high profile campaigns.
- Music Supervision and License Administration Music supervision and licensing administration services providing VIP access to record labels, publishers, and artists to identify and procure available tracks for branded content.
Companies that use Sonic Union
Customer profileNamed customers17 records
Segments2 records
Ideal customer profiles2 records
Sonic Union technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sonic Union partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Sonic Union competitors and assessment
Company assessmentDirect peers
- Heard City: Heard City is an NYC audio post-production and music house producing sound design, original music, and mix work for advertising and branded content. It serves a near-identical client base (major brand advertisers and agencies) and competes directly with Sonic Union on composition, sound design, and final mix engagements.
- Antfood: Antfood is a music and sound design studio producing original music, sound design, and sonic branding for brands, agencies, and entertainment. Its end-to-end creative model and emphasis on sonic identity closely mirror Sonic Union's core service stack.
- Sound Lounge: Sound Lounge is a New York-based audio post-production studio offering sound design, mixing, music composition, and ADR for film, television, advertising, and branded content. It competes head-to-head with Sonic Union for agency and brand-driven audio budgets in NYC, with overlapping Dolby Atmos and sonic branding capabilities.
- Barking Owl: Barking Owl is an audio post-production and music house producing original music, sound design, and mix for advertising and entertainment. It operates in a similar service model to Sonic Union, serving agencies and brand advertisers with comparable creative and engineering capabilities.
- Lime Studios: Lime Studios is a Los Angeles-based audio post-production facility providing sound design, mixing, and music services for commercials, film, and television. It is the West Coast counterpart to Sonic Union, competing for the same brand-advertising projects and overlapping on Dolby Atmos and immersive audio capabilities.
- Butter Music and Sound: Butter Music and Sound is a New York-based audio post-production company offering original music composition, sound design, and mix for advertising campaigns. It directly competes with Sonic Union on agency-driven commercial work and shares many of the same brand clients.
- Squeak E. Clean Studios: Squeak E. Clean is a global music and sound design studio with offices in NYC, LA, and London, producing original music, sound design, and sonic branding for advertising and content clients. Its global delivery model and sonic identity offering make it a direct rival to Sonic Union's PSYONIC and Sonic Identity services.
- JSM Music: JSM Music is an NYC music and sound design company creating original music, sonic branding, and audio post-production for advertising, broadcast, and digital content. Its services and customer base overlap materially with Sonic Union's brand-advertising focus.
- Major Tom: Major Tom is a music and sound design studio offering original composition, sound design, and audio post for advertising and branded content. It operates with a similar boutique-services model to Sonic Union and serves many of the same agency and brand accounts.
Others
- iZotope: iZotope develops professional audio software (RX, Ozone, Neutron) used widely for audio editing, restoration, and mastering in music and post-production. It is an adjacent enabler for audio studios like Sonic Union, supplying core production tooling rather than directly competing for client engagements.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Sonic Union social profiles
Digital presenceSonic Union financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sonic Union leadership team
Management profileNumber of profiles
Profiles14 records
Sonic Union funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sonic Union M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sonic Union
What does Sonic Union do?
Sonic Union is a New York-based audio post-production agency that provides end-to-end music and sound services for brands, agencies, and media companies. Its core offerings include original music composition, sound design, final mixing, Dolby Atmos immersive audio, voiceover casting, and sonic identity/mnemonic development, delivered across two Manhattan studios with an in-house roster of engineers, composers, and producers.
Is Sonic Union a public or private company?
Sonic Union is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sonic Union founded?
Sonic Union was founded in 2008. It employs 11 to 50 people.
Where is Sonic Union based?
Sonic Union is headquartered in New York, United States, in the North America region.
How does Sonic Union make money?
One revenue line is on record: music and Sound Design Services.
Who are Sonic Union's main competitors?
Direct peers on record are Heard City, Antfood, Sound Lounge, Barking Owl, Lime Studios, Butter Music and Sound, Squeak E. Clean Studios, JSM Music and Major Tom. iZotope is listed as an others.
Does Sonic Union have an API?
No public API is recorded for Sonic Union.
What industry is Sonic Union in?
Sonic Union's product category is Audio Post-Production Services. Its primary akta.pro industry code is MPAIAHAD, Audio Engineering Services (Tracking, Mixing, Mastering), with a secondary code of MPAIALAE, Jingle & Brand Sonic Identity Studios. Its NAICS code is 51224.