Way Capital

What Way Capital does

Way Capital is a strategic capital advisory firm representing entrepreneurial commercial real estate owners and developers in capitalizing institutional and sub-institutional pursuits. Founded in April 2022 by Malcolm Davies and Zachary Streit, the firm is headquartered in El Segundo, California, with a regional office in New York, and has grown to approximately 11 team members. The firm reports cumulative capitalizations of $20B+ across 320+ transactions for 150+ clients and maintains a network of 500+ capital providers spanning specialty debt firms, banks, insurance companies, private equity, hedge funds, family offices, agencies, credit unions, and CMBS lenders.

Way Capital's core offering spans five service lines: residential and multifamily capital advisory, lodging and hospitality capital advisory, commercial and retail capital advisory, large-scale development capital advisory (typically $50M+ capitalization), and dedicated equity and debt advisory practices covering construction loans, bridge financing, permanent mortgages, mezzanine debt, preferred equity, A/B-Note structures, ground lease financing, PACE lending, and joint venture equity. The firm differentiates through two proprietary assets: 'The Eye,' a capital tracking and reporting system that delivers weekly status reports and strategy calls throughout the deal lifecycle, and the 'Deal Champion' methodology, which identifies internal advocates within capital provider platforms and equips them with institutional-quality offering memorandums and proforma models. A 100% dedicated resource model positions Way Capital as an outsourced capital markets function for clients.

The business operates as a professional services advisory firm earning capital advisory fees on engagements, with no public pricing or productized offering. Go-to-market is enterprise field sales targeting CRE developers and owners, supported by a thought leadership ecosystem that includes the 'On the Edge' (also branded 'The Source CRE') weekly podcast, an annual Co-GP & LP networking ski event, a 'WAY Wednesday' newsletter, and consistent earned media coverage in trade publications such as GlobeSt.com, Connect CRE, and the Los Angeles Business Journal. Strategic partnerships include a 2023 financial partnership with Regions Bank extending access to Fannie Mae and Freddie Mac loan programs. The firm is active in approximately 19 U.S. states with concentrations in California, Arizona, Texas, and New York.

Name

Way Capital

Legal name

WAY Capital, Inc.

Website

https://waycapital.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Way Capital is a commercial real estate capital advisory firm founded in 2022 that structures debt and equity financings for entrepreneurial developers and owners across multifamily, hospitality, retail, and large-scale development, leveraging a network of 500+ capital providers.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Capital Advisory

NAICS

Portfolio Management and Investment Advice (52394), Other Financial Investment Activities (5239)

SIC

Loan Brokers (6163), Real Estate Agents & Managers (For Others) (6531), Investment Advice (6282), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Real Estate Capital Markets Brokerage (Debt & Equity Placement) (FSAEAJAK)

akta.pro secondary industries

Capital Markets Advisory (Equity Placement, JV & Recapitalization) (BPAJABAL), Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE), Capital Raising Advisory (Debt/Equity/Private Capital) (BPAHADAG), Commercial Mortgage Brokerage (FSAEAEAB)

Keywords

• Commercial real estate advisory
• Capital markets advisory
• Debt and equity placement
• CRE financing services
• Real estate capital advisory

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Capital Advisory Fees: Way Capital provides sophisticated financing solutions acting as clients' 'outsourced' CFO organization, earning advisory fees for structuring various scenarios within the capital stack including non-recourse senior debt, mezzanine, preferred & JV equity financings in construction, value add, and permanent finance marketplace

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Way Capital is a strategic capital advisory firm that represents entrepreneurial commercial real estate owners and developers in structuring and placing debt and equity capital across construction, value-add, and permanent finance scenarios. Services span Residential & Multifamily, Lodging & Hospitality, Commercial & Retail, Large Scale Development, Equity Advisory, and Debt Capital Advisory, delivered through a 100% dedicated resource model supported by the proprietary 'The Eye' reporting system and the 'Deal Champion' strategy.

Product overview

Way Capital operates as a strategic capital advisory firm for commercial real estate, offering a unified platform of financing solutions rather than a software product. The core offering centers on capital advisory services across five verticals: Residential & Multifamily, Lodging & Hospitality, Commercial & Retail, Large Scale Development, and Equity Advisory. The company structures debt and equity financings through various instruments including construction loans, bridge financing, permanent mortgages, mezzanine debt, preferred equity, and joint venture equity. Supporting this advisory practice is proprietary technology including 'The Eye' capital tracking system for deal monitoring and the 'Deal Champion' strategy methodology. The company also produces the 'On the Edge Podcast' as a thought leadership and marketing channel. All services are delivered through a dedicated resource model where clients gain access to the full team without additional overhead costs.

Differentiator

Problem solved

Functional benefit

Brands

• On the Edge Podcast: A podcast hosted by Malcolm Davies featuring interviews with commercial real estate professionals about deal-making strategies and philosophies.

Products and services

• Residential & Multifamily Capital Advisory
• Lodging & Hospitality Capital Advisory
• Commercial & Retail Capital Advisory
• Large Scale Development Capital Advisory
• Equity Advisory
• Debt Capital Advisory Placement of debt capital including construction loans, bridge financing, permanent mortgages, mezzanine debt, preferred equity, A-Note and B-Note structures, ground lease financing, and PACE lending for CRE developers and owners.
• The Eye Capital Tracking System Proprietary capital tracking and deal monitoring system used by Way Capital to provide clients with detailed weekly reports and recurring strategy calls throughout the deal lifecycle.
• Deal Champion Strategy Proprietary methodology identifying deal champions within capital provider platforms and equipping them with institutional-quality offering memorandums and proforma models to pitch deals to investment committees.

Quantifiable outcome

• $20B+ Total Capitalizations, 320+ Transactions, 150+ Clients
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eastdil Secured: Eastdil Secured is a leading CRE capital markets advisor specializing in debt and equity placement for institutional and large private real estate owners and developers. Like Way Capital, it focuses on representing owners/developers in capitalizing major CRE pursuits, though at significantly larger scale.
• Northmarq: Northmarq is a privately held CRE capital markets firm providing debt, equity, and investment sales advisory. Its debt and equity placement platform directly competes with Way Capital for mid-market and entrepreneurial CRE sponsors across the U.S.
• Newmark Group: Newmark provides capital markets services including debt and equity placement, investment sales, and loan servicing for CRE. Its multifamily and capital markets groups are direct competitors to Way Capital's financing advisory business across property types.
• A10 Capital: A10 Capital is a boutique CRE capital advisory firm focused on debt placement for commercial real estate owners and developers. It overlaps with Way Capital's debt advisory practice and serves a similar entrepreneurial sponsor client base.
• George Smith Partners: George Smith Partners is a Los Angeles-based boutique CRE capital advisory firm focused on debt and equity placement for commercial real estate. It is a direct boutique competitor to Way Capital, with overlapping product offering (construction, bridge, permanent financing) and similar target segment of entrepreneurial developers and investors.
• Walker & Dunlop: Walker & Dunlop is a leading CRE finance firm specializing in commercial real estate debt origination, including agency (Fannie/Freddie), bridge, and construction loans. It is comparable to Way Capital in its focus on arranging CRE debt and equity capital, particularly for multifamily and commercial sponsors.

Broad incumbents

• JLL Capital Markets: JLL Capital Markets is the capital markets arm of JLL, providing debt and equity placement, M&A, and structured finance services across all major CRE asset classes. It competes with Way Capital on larger institutional mandates and increasingly in the mid-market entrepreneurial segment.
• CBRE Capital Markets: CBRE's Capital Markets division is one of the largest global CRE capital advisory platforms, offering investment sales, debt placement, equity placement, and structured finance. It is a broad incumbent competitor that has expanded its mid-market focus to overlap with Way Capital's entrepreneurial sponsor base.
• Cushman & Wakefield: Cushman & Wakefield is a global CRE services firm with a large capital markets practice covering debt placement, equity placement, investment sales, and valuation. It competes with Way Capital on a broad set of capital advisory mandates.

Emerging players

• JCapital Advisors: JCapital Advisors is a boutique capital advisory firm focused on CRE debt and equity placement. As an emerging player, it competes with Way Capital in a similar mid-market entrepreneurial sponsor segment with comparable service offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WayCapitalCRE
• YouTubeyoutube.com/@TheSourceCRE
• LinkedInlinkedin.com/company/waycapital

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Way Capital